Discover Germany | Issue 18 | September 2014

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ent selected fashion shops in a particular city and let the consumer sort those according to categories like style, price, product group or district,” explains stylist and personal shopper Johara Raukamp, one of the website’s two founders.“So that among the endless possibilities the modern city shopping jungle offers, people can easily find the shops that match their individual budget and style.” Secret shopping sprees “Everything started with berlinSHOPPER, one of Berlin’s first personal shopping services that we founded in 2008,”remembers Johara Raukamp.“Through this work, I got to know the Berlin shopping scene insideout. Unfortunately, I also witnessed the disappearance of countless truly unique shops. They either had to close or the big, international fashion retailers pushed them

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Simplify your style hunt With mystylespothunter.com and the citySHOPPERapp, Berlin stylist Johara Raukamp has found the perfect solution to create exciting and individually tailored shopping tours in just a few clicks. TEXT: SONJA IRANI | PHOTOS: MYSTYLESPOTHUNTER.COM

The innovative website and its associated app allow fashion-conscious locals and visitors to plan their next shopping trip according to their individual wishes and it comes complete with shopping, restaurant

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and sightseeing tips. The site currently focuses on the vibrant fashion destination of Berlin, with more European and worldwide fashion hotspots to follow soon. “On our website mystylespothunter.com we pres-

Johara Raukamp