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Top Brand and Interaction Design
Brand strategy and design for AUTHADA. Employer branding and career portal for DAW.
The interdisciplinary team unfolds its full potential through the interplay of the skills of each individual. That is why strategists, designers, developers, copywriters and project managers always work together on solutions.
WITH A STRONG BRAND, INTO A SUSTAINABLY SUCCESSFUL FUTURE
How the cooperation looks depends on where the agency’s client stands when it comes to branding and positioning. In a joint conception phase, Michael Schumacher and his team first investigate the actual need 88 |
Issue 96 |
August 2022
and then develop an individual approach for every client. From their two sites in Berlin and the Rhine-Main-area, the 25-person-strong team of strategists, conceptualists, designers, web developers, marketing and content specialists look after clients from all over Germany. “We work in a future-orientated manner and visualise the brand of the future,” says Schumacher. With its strategic focus, SCHUMACHER accompanies the complete branding process – from strategy, to design, cross-media solutions and training in innovation methods. The multiple-award-winning agency has a focus on supporting mediumsized companies. “These companies often present themselves in a way that does not
Skills shortages mean that companies must increasingly build themselves an employer brand. “Studies have shown that companies with good employer branding have less recruiting costs and fluctuation and find it easier to enthuse new employees,” explains Schumacher, who helps companies to develop a sense of self as an employer and to make that tangible. A strong employer brand enhances the feeling of belonging, the productivity and therefore the customer-satisfaction – a win-win-situation. www.schumacher-design.de
PHOTOS: SCHUMACHER
“A strong brand achieves clarity, differentiates itself from competitors and is an identity building factor for customers and employees alike,” says Dipl. Designer Michael Schumacher who founded the agency SCHUMACHER together with his partner Verena. What does a company stand for? Which goals does it have? How does it position itself on the market? Which values does it have? What kind of benefits does it create? How does it define its purpose, its meaning for customers, employees and society?
reflect the quick developments that have occured in recent years,” says Schumacher. Medium-sized companies are true innovators, after all, but at the same time face great challenges: demographic and societal change, sustainability and the growing digitalisation of all company sectors lead to new values, products and business models. This should be reflected in the brand and all its touchpoints to fully expand its appeal.
TEXT: JESSICA HOLZHAUSEN I
SCHUMACHER is a digital branding and design agency that helps companies to turn customers and candidates into true fans of their brand. Next to developing a brand strategy and the corporate design, Schumacher also creates websites, apps, brochures and other measures concerning the company and sustainability communication.
