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Business Profile of the Month
HEIMPLANET shop design of the landing page. © HEIMPLANET Entwicklung GmbH + Halbstark GmbH
Jonas Schäuffelen, one of the founders and managers of the Halbstark GmbH. Photo: Halbstark GmbH
”In our projects, high aesthetic standards meet modern technology. That makes our client’s website or online shop fit for the future and a digital pioneer,” says founder and creative director Florian Blach. “By focusing on Webflow and Shopify, we have built up great expertise in these systems.” 80 websites and millions of visitors each year prove the success of this strategy.
AESTHETIC DESIGN COMBINED WITH THE NEWEST WEB STANDARDS It is of course important to understand the clients and their needs and put them into focus, says Blach: “We promise transparent communication.” In a workshop, the Halbstark team first of all discusses the client’s 54
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Issue 93
| May 2022
goals and wishes for the new website and then develops a suitable strategy. The client’s continuous feedback is important to adjust the website to the client’s wishes, and to understand how the client’s customers actually think. “With our client’s feedback on aesthetics, look and feel, we finalise the design before we start programming.” The website is thereby scalable and programmed according to the newest standards. Always in focus are the best-possible efficiency and the best-possible benefit for clients, as well as intuitive usage, so that changes to the website can easily be made. Among Halbstark’s clients is, for example, StackWorks GmbH (www.stackworks.ch),
one of the leading Google Cloud Service Providers in Switzerland. Here, a corporate website with diverse landing pages was established that is constantly being redeveloped and that organically ranks in search engines without having to invest in advertising. Using relevant keywords, StackWorks ranks on page one with Google & Co. Additionally, a shop was integrated so that clients can easily buy a license. A second example is the Shopify page of HEIMPLANET (www.heimplanet.com). Here, a completely individual shop design was developed that stands out from competitors and lets the user dive into the brand world of HEIMPLANET – keyword here is ‘brand-commerce’. Since relaunch, orders have increased by 179 per cent and the rate of recurrent customers went up by 40 per cent as well. New product launches are advertised with their own landing page and often sell out within hours.
TEXT: JESSICA HOLZHAUSEN I
As one of the leading agencies for Webflow and Shopify in southern Germany, speed, efficiency and aesthetic design are Halbstark GmbH’s unique selling points. The digital agency at the heart of Stuttgart is an expert in modern websites and the conversion of optimised e-commerce shops.
PHOTOS: HALBSTARK GMBH
THE PERFECT SYMBIOSIS OF USER EXPERIENCE AND GREAT WEB DESIGN
