Discover Germany, Issue 44, November 2016

Page 32

Discover Germany | Special Theme | Children’s Universe

Jungle dreams under EIKE canopies.

FIONA bunk beds provide enough space for siblings and visitors.

FIONA bunk bed: Space-saving solutions meet secure environment.

PAIDI kid’s furniture literally rises to ‘growing’ needs 80 years ago, the first PAIDI cot saw the light of day and immediately conquered the nurseries of Germany. It was the first ever bed for small children that went into serial production and the wood manufacturer in Hafenlohr quickly became one of Germany’s leading brands.

Expanding towards play, loft and bunk beds programmes, as well as working spaces for pupils of all ages, PAIDI is nowadays an all-round specialist for babies’ and children’s living environments.


Today, PAIDI stands for intelligent and upgradable children’s furniture, available in complete programmes for each age group. PAIDI furniture grows along with the children, as all items are expandable, combinable and sustainable at the same time. Their customer group are those parents and grandparents who look for high quality and security met by a timeless, sustainable design. The first little PAIDI bed with removable railings left the premises of the original manufacturing plant more than 77 years ago. During the following decades, innovative high-quality products quickly allowed PAIDI to reach the top of the market. Continuous increase in demand 32 | Issue 44 | November 2016

led to enlargements of the factory premises in 1953, when the site was moved to the border of Hafenlohr village by the Main river, on a 6,000-squaremetre-large area. Due to the powerful brand and its popularity, PAIDI have stayed at the top of the market for a long time. In 1997, Udo Groene and Peter Beyer took over the management of the PAIDI Ltd, at a point when resources seemed to dwindle. New impulses and fresh momentum were asked for and quickly met by a new concept that combined traditional expertise with changing customer demands, while never losing sight of the strong PAIDI quality values.

Continuously developing new product ideas, thus setting high innovation standards, future-orientated thinking makes up the firm’s policy until today. As managing director Udo Groene states: “To make the little ones feel good in their living surroundings we have to develop our furniture from their perspective.” A father of three himself, he believes that furniture should hold for the entire span of a childhood. Therefore, all components of each programme can be combined with each other, as well as with some from other product worlds. A five-year availability warranty speaks for itself. The success story of the Franconian manufacturer started with just one children’s bed – today however, the