2_1_DiscoverGermany_Issue32_November2015:Scan Magazine 1
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Discover Germany | Special Theme | Germany’s Successful Enterprises
Creative concepts to promote your brand online When searching for professional implementations of online projects, one must look no further than Thinkideas. The agency specialises in e-commerce and supports customers all the way from shop development to digital brand management. TEXT: INA FRANK | PHOTOS: THINKIDEAS GMBH
Established in 2009 and now based in Munich, Thinkideas is well versed in dealing with many technologies (Typo3, Magento or WordPress amongst others) and therefore can provide original ideas for clients all over Europe. The concept of Thinkideas evolved when the two founders, brothers Roman and Daniel Schulz, had problems
finding a service provider for their online start-up. “We realised that many agencies had stuck-up patterns of thinking and changed the price of the original offer again and again,”Roman Schulz remembers.“We wanted to change that.”To emphasise its international profile, the agency opened new offices in Israel, India and the US in 2015.
According to Daniel Schulz:“A logical step in our business development.” For the creative minds, face-to-face interaction with customers is key. Clients highly appreciate this personal contact and often consider Thinkideas as part of their team. “We recognise and solve problems before the customer is even aware of them,”Daniel Schulz reports. Thinkideas' performances represent genuine added value for both the customers' brands and their users. It seems no wonder that well-known companies such as Groupon or Haribo are amongst the agency's customers. In a nutshell, Thinkideas wants to achieve entertaining user experiences, designs that reinforce the brands and long-term successful business models – because they believe a better web starts with you. www.thinkideas.de
Innovative shopping solutions for the digital age Let NuBON enhance your mobile and add value to benefit your shopping experiences; because whether it’s a fashion boutique, department store or supermarket, you are rarely without your smartphone. More and more frequently they are pulled out of your pocket to be consulted, revealing price comparisons, the nearest branch, or if there are any current discounts in the vicinity. But at the same time, your overly crammed wallet or purse is there too, bursting at the seams with old receipts, loyalty cards and vouchers. TEXT: EMMIE COLLINGE | PHOTOS: NUBON & GOODLUZ / SHUTTERSTOCK.COM
This is where NuBON comes in, offering a practical alternative in the form of its eponymous app, which is so far available in Germany and Austria for iOS and Android. The NuBON app enables digital customer loyalty cards, receipts, mobile couponing
and shopping lists directly on your smartphone. The advantages are vast as they wave goodbye to the days of rummaging through chaotic purses, ensuring that everything is digitally organised in one place. Moreover, those important bonus cards, receipts for exchanges and voucher slips won’t be mistakenly placed elsewhere and left at home. The retail industry and other service providers such as gastronomic institutions, hotels and leisure facilities profit too, as checkout times are reduced to the satisfaction of customers and discount
offers are customised for clients. In summary, the NuBON app represents a simplified and sustainable shopping or customer experience – after all, thermal paperprinted receipts and plastic cards aren’t known for their environmentally friendly credentials. For store-based retailers and service providers, NuBON doubles as an innovative platform, a tool which they can use to personally and rapidly inform their customers and guests. NuBON also opens up various options to respond to the growth of e-commerce. nubon.de nubon.de/haendler Left: The iOS version of the NuBON app
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