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Discover Germany | Special Theme | Germany’s Successful Enterprises

Pay with a Tweet

Engaging social media for sustainable business growth The Hamburg-based startup, Pay with a Tweet, brings online marketing to a new level: not using advertisement but word of mouth to gain new customers. Providing simple software solutions, Pay with a Tweet makes use of the diverse target groups social media has to offer. TEXT: JESSICA HOLZHAUSEN | PRESS IMAGES

What makes people buy things? What makes them choose a certain brand? Marketing experts have been brooding over this not only in modern times, but since the beginning of trade when barkers shouted out incentives to customers passing by. But advertising alone is not what gains loyal customers: people are more likely to buy when someone else recommends a product or company. Word of mouth is important for business and while this often happens spontaneously, many companies today use strategies – so called referral marketing – to influence this process. A study at the Universities of Frankfurt and Pennsylvania has shown that referred customers are more profitable and loyal than customers gained through other forms of

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marketing. They are even more valuable in the long run. Pay with a Tweet – a German startup as an international pioneer “Now imagine how successful this strategy will become when using social media networks with their huge audience groups,” says Aaron Keilhau who founded Pay with a Tweet, a social media referral marketing startup based in Hamburg and an international pioneer. Aaron Keilhau has worked in corporate marketing for four years, beAaron Keilhau fore establishing his

own business.“During that time I have often experienced the importance of customer referrals and that there is a huge potential to mobilise customers – especially online,”says the 30-year-old entrepreneur. The idea for Pay with a Tweet was born. 50 per cent more traffic on a company’s website thanks to customer referrals The innovative company has already worked for household names like Starbucks and Universal Music, implementing programmes for social media referral marketing. Their software solution has been used for over 40,000 marketing campaigns worldwide, offering customers incentives – for example a discount – when sharing a campaign online with friends and followers. Both sides profit: the customer earns a benefit, the company gains greater visibility and new loyal customers. www.paywithatweet.com

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Discover Germany, Issue 32, November 2015  

Discover Germany promotes German, Swiss & Austrian Design, Tourism, Food, Culture and Business.

Discover Germany, Issue 32, November 2015  

Discover Germany promotes German, Swiss & Austrian Design, Tourism, Food, Culture and Business.

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