2_0_DiscoverGermany_August 2015_Issue29:Scan Magazine 1
Great, Green & Organic
Delicious corporate gifts with a healthy twist Having successfully conquered a niche in the corporate gift market, myfitmix supplies high-quality personalised organic food gifts and promotional items to forward thinking and health-conscious companies all over Europe. TEXT: TINA AWTANI | PHOTOS: MYFITMIX
After Oleksandr Shcherbina completed his MBA degree, he was eager to set up his own business. Together with wife Lyudmyla, a law graduate, he developed the idea of producing organic snacks for the consumer market. It did not take long until corporate clients discovered the opportunity of sending a healthy greeting to their clients. Large order quantities kept pouring in and myfitmix turned into a global player. “On the one hand, myfitmix offers Europe’s largest range of organic corporate gifts in the food sector. On the other hand we recently added the so far neglected snacks and nibbles to the classic sweet promotional articles. A few years ago sweets and gummy bears dominated the industry, but now our products like organic student nut mix, organic muesli bars or organic fruit snacks have taken over,”myfitmix founder Oleksandr Shcherbina reveals.
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All myfitmix products are 100 per cent organic, free of preservatives, additives and additional sugar and bear the bio/organic DE-OEKO-005 certification. Extremely competitive prices are a further advantage as, as according to the owner“organic does not have to be expensive”. Creative and innovative, the Shcherbinas continuously add new products such as candles, coffee, spices and much more to the myfitmix portfolio. In-house production facilities and creative packaging solutions ensure outstanding quality and the client list is impressive, featuring names like Allianz, Mercedes Benz, Sony, Greenpeace and many more.“Most of our clients appreciate the variety of our product range, the opportunity of individualisation, good prices and small minimum order quantities. On top of that, the topic ‘organic’ is grow-
ing ever more important in our society,” says Oleksandr Shcherbina. Current topsellers are the trail mixes, followed by the organic gummy bears and, just in time for the high temperatures, the organic ice pops are flying off the shelves. Novelties such as organic popcorn, organic chocolate bars and more will be added to the product portfolio shortly and just in time for the upcoming Christmas season various advent calendars. Organic cinnamon stars as well as organic roasted almonds will also be available. www.myfitmix.de
Portrait: Oleksandr Shcherbina