2_0_DiscoverGermany_June 2015_Issue27:Scan Magazine 1
Portrait: Andre Hardmeier, Franchise Switzerland CEO Below: The worldwide ERA network
the brand awareness and the related brand recognition. “Licensees can start off with a successful business strategy and therefore can effectively invest in their own enterprise from day one. They are legally independent entrepreneurs, are internationally networked while enjoying national branch networks and regional expertise and can benefit from existing business connections or purchases. We offer the most modern technologies, the newest marketing tools, as well as operation manuals, training and introduction to the market,“ Hardmeier adds.
An enticing network of real estate experts ERA stands for one of the best known and most successful real estate networks worldwide. Whether one opts to sell their house or buy a new apartment, ERA is sure to offer outstanding customer service. As an international real estate franchising business, ERA also presents the possibility to easily join their network, with many perks included. TEXT: NANE STEINHOFF | PHOTOS: ANDRE HARDMEIER
Forty-six countries, over 31,000 employees and around 1,100 branches in Europe make ERA the market leader of free real estate agencies.“We work together and share our knowledge. We are a big family across all borders,“ says André Hardmeier, Franchise Switzerland CEO. Founded in 1971 in the United States, the idea behind the company’s licence system is as simple as it is impressive. It unites people who have an affinity for being an entrepreneur, as well as for real estate and the general public, in a strategically sophisticated partner network.
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“We comprise of the knowledge, the experience, the tools and the technology needed to transform a lateral recruit into a successful property entrepreneur. Our franchising grooms new entrepreneurs and further improves existing ones. Success can be more easily achieved when one profits from the network experience and the expertise of licensees,“ Hardmeier explains. An ERA franchisee has the opportunity to join business conferences in every country ERA operates in. Other benefits include international networking for worldwide referrals,
As the only real estate network in Europe with an ISO certification, ERA Switzerland is sure to provide professional and highquality work processes. With a focus on innovation and selling residential properties, the company is sure to understand people’s concerns, wishes and dreams around real estate.“We want to be one of the most significant real estate companies worldwide and set new standards in consulting and service. We are driven by our passion for our clients and stakeholder groups, which we delight with our above-average results on a daily basis,”Hardmeier concludes. www.erasuisse.ch
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