2_0_DiscoverGermany_April15_Issue25:Scan Magazine 1
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Discover Germany | Special Theme | Top Coaches & Consultants Austria
Making brands and brand retailing more successful
also too shortsighted in their potentials,” Emmerich Danner, CEO of retailandbrand, remarks. The in-house development Dataversum is designed to be uniquely intelligent in the information inputs, yet pragmatic in its operational outputs. It moves big data closer to brand insight needs and directly to execution solutions on the POS level. “With Dataversum we are not only able to understand more about what drives your brand or what emotional links consumers currently have, but we can also start to begin with predictive games, making brand management more strategic,”Thom Barath adds.
The expert team from retailandbrand consulting ensures that your brand and retail experience will stand out and be more effective by developing growth-driven strategies and results-oriented executions. Putting an emphasis on Neuromarketing, big data analytics, a holistic strategy and experienced employees in the areas of trade, brand management, consumer psychology, the company targets retailers and brand manufacturers with a retail vision.
Dataversum is equally powerful for retail matters.“We are now far better able to adjust your POS to the new necessities than before. That leads to amazing effects and approaches in strengthening shopper activation,” Emmerich Danner concludes.
TEXT: NANE STEINHOFF | PHOTOS: PRESS IMAGES
The result, and this is true for all that retailandbrand does: More consumers feel empathy for the brand, more sales success in the retailer’s cash tills.
With offices in Austria’s Linz and Munich in Germany, retailandbrand have a simple and effective philosophy according to Thom Barath, member of the executive board: “We make you more successful. Holistically. With a big passion for details.” “We find a solution faster, more efficiently and more emotionally activating for your brand and retail experience,”he adds.“Today it is all about emotional and information intelligence,” Tanja Achleitner adds, also a member of the executive board.“Both when looking at brand executions and when it comes to bringing retail environments alive.” That is why retailandbrand is using a Neuromarketing approach based on the knowledge of the importance of emotional trig-
78 | Issue 25 | April 2015
gers and the subconscious decision making process of consumers and shoppers alike with Neuroversum. With this understanding it is far easier, for example, to predict which human motives are to be targeted, which archetypical story to be implemented by the brand itself or by the retail environment in regard to its look and feel or services. “On the intelligence front most companies are overwhelmed by big data, yet they are
www.retailandbrand.eu
Below: Thom Barath, member of the executive board. Photo: Marina Kloess (left) Tanja Achtleitner, member of the executive board. Photo: Robert Gortana (middle) Emmerich Danner, CEO of retailandbrand. Photo: Robert Gortana (right)