Discover Benelux, Issue 61, January 2019

Page 74

Discover Benelux  |  Top Flemish Event Planning & Locations  |  An Exceptional Experience

An atmospheric event at Hertoginnedal organised by TMH. Photo: Wim Dewulf

Turning sales events into immersive experiences TEXT: EVA MENGER

Sales-driven events and exhibitions have always been vital to commercial success, but for Belgian ‘Live Communication’ agency, The Media House, there is more to it. In creating immersive experiences that leave long-lasting impressions on their client’s customers, they know how to help generate measurable returns time and time again. “It’s all about experiences these days,” founder Christopher Van Hemelryck-Bray says – a realisation that made him stand out when starting his business back in 2008. Slap bang in the middle of the financial crisis, it was a time when many other events companies were disappearing, but The Media House was here to stay: “Constantly asking ourselves how we could reach our customers’ clients in a creative way is what made us sur74  |  Issue 61  |  January 2019

vive in a time where others didn’t,” Van Hemelryck-Bray admits. Another reason for their success was being part of a larger international group. Partnering with Turret Media – a company mostly active in the Middle East − allowed Van Hemelryck-Bray and his team to help execute event communication plans for Arabic clients in Europe and vice versa. “Having this close relationship has always been a huge selling point for us, as it allows us to ensure that European, Belgian and Flemish partners are appropriately received and experienced by local cultures in the Middle East,” says Van Hemelryck-Bray. A motivated and experienced team of event managers, The Media House specialises in planning events and exhibitions from start to finish. Bringing a brand

to life is the company’s core value, and making sure that this is done through a solid, creative action plan focused on driving emotion is second nature to all employees. What is more, they are experts in helping their clients raise awareness of upcoming events by creating eye-catching logos, creative invitations, online registration systems or any other administrative tasks needed to enhance the overall impact. The Flanders Investment & Trade Export Fair. Photo: Flanders Investment & Trade