Discover Benelux, Issue 21, September 2015

Page 38

2_DiscoverBenelux_Issue21_Sep_2015_Q9_Scan Magazine 1 28/08/2015 21:23 Page 38

Discover Benelux | Best of Dutch Digital Design | Burst Digital

Hans Maltha

Global presence by global design An effective website has to meet high standards; it obviously must have an appealing and userfriendly design, as well as grabbing the attention of the visitor and to entice them and incite further action. TEXT: BERTHE VAN DEN HURK | PHOTOS: BURST DIGITAL

At Burst these qualities come seamlessly together. It was founded in 2008 and creates websites, online campaigns and e-commerce platforms. Quality and speed are key, as well as designing for mobile devices first. Talent-based recruitment and the aim for groundbreaking new projects have made Burst a successful global agency. By now it has an impressive portfolio, with clients like Mazda, Hero and Mentos. “You’re as good as your most recent project,” states Hans Maltha, CEO at Burst. “We believe the best result will be achieved when we have a good relationship with our clients, defined by working together, not working for them.” “Growth is not a goal in itself,” continues Maltha. “It’s a result of our mission. We want to deliver the best work possible. These projects are seen and used by

38 | Issue 21 | September 2015

many people all over the world. To create and develop international websites, one must focus on the needs and wishes of the visitors from different countries.” A global website can have the same design for several countries, but by integrating small changes for specific countries the best result is achieved. According to Maltha, the Dutch are specifically good at global designing: “Dutch design is characterised by simplicity and clarity. It is often described as a down-to-earth and surprisingly smart style of designing. The Dutch are able to take other cultures into account.” Maltha believes it is important to have an emotional connection with the visitor, created by a compelling design. Ultimately it is all about telling a story to the visitors.

Maltha: “You have to know how to engage the audience and keep them entertained.” According to Maltha it all starts after delivering the website and going live: with measuring, analysing and optimising continuously. Burst stands for a flawless approach and smooth execution, where deadlines are sacred. Achieving predetermined goals is a key driver to getting the best results. Maltha: “For us, approaching the deadline is like seeing the finish line for runners. As soon as we see it, we want to make it and deliver the best result possible. So we push a bit harder to get there.”

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