2_3_DiscoverBenelux_Issue14_January2015_Scan Magazine 1 26/01/2015 19:14 Page 10
Delivering happiness If there is one thing that is sure to put a smile on your loved one’s face, it is a bouquet of flowers. Whether it’s to cheer someone up, to surprise, to show your love or to say sorry, there is always a good reason to send a little bit of happiness. TEXT: MYRIAM GWYNNED DIJCK | PHOTOS: EUROFLORIST
At Euroflorist they know this like nowhere else. The international flower delivery network, connecting customers to more than 9,000 florists across Europe, specialises in top quality bouquets with a personal touch from expert florists.
the job. Every single bouquet of the freshest flowers is personally delivered, often by the florist himself,” she says.
Another romantic proposal came from a German client who wanted to ask his girlfriend – who lived in Luxembourg – to marry him. Euroflorist couldn’t find a local florist, so instead they asked a German florist to cross the border and deliver the flowers and the message. Hoffmann adds: “The story ended happily, our customer told us that his girlfriend said yes. He was thrilled!”
“Through our webshop, customers can order from hundreds of beautiful bouquets,” says Anne Hoffmann, retail marketing manager at Euroflorist Central Europe. “We offer same day delivery in each of the 12 European countries we operate in. To make sure the delivered bouquets are top quality and made with love, we screen our florists carefully.” Apart from flowers, bouquets and plants, an order can be personalised with greeting cards and gifts such as wine, chocolates, stuffed toys and vases. “When we get an order, we look for the best local florist for
10 | Issue 14 | February 2015
who could handle the order, but we managed. Then another client wanted his flowers delivered along with a song. So our florist personally sang All You Need Is Love to the client’s loved one at the door!”
Currently gearing up for the busy Valentine’s period, Hoffmann recounts some of the interesting and romantic requests Euro florist has received in the past. “One client wanted to send hundreds of red roses to his Valentine. It was tricky to find a florist
Founded in 1982 in Sweden, the ambitious enterprise has already achieved its goal of becoming one of Europe’s biggest flower delivery organisations. Euroflorist was actually the first company in the world
Promoting Belgium, The Netherlands, Luxembourg and France.