2_0_DiscoverGermany_Nov_Issue9:Scan Magazine 1
13/11/13
14:26
Page 17
Discover Germany | Special Theme | Product and Industrial Design
Left: Sphere washing machine – inspired by nature it gained a minimalistic round design
Innovation in design means to expand the user benefits of a product and that additional value is a market advantage. Intelligent design reduces production costs and makes a business competitively viable in the price fight with market competitors. Target-group specific and aesthetic design increases a product’s attractiveness.
A balanced design, a use of forms that concentrates on the bare essentials – that is the trademark of Emamidesign. Clear lines and functionality create a distinctive form of aesthetics, a design that radiates harmony and elegance. Working with premium materials and concentrating on valuable workmanship the objects gain a sensual haptic –
a design that does not only look but actually feels good.“Functionality, innovation, practicality, economy, ecology and recognisability are as important as the beauty of a design.To consider all this is the main task and challenge,” says Arman Emami, creative and managing director.
A stainless steel surface, rounded edges and a protective rubber band preserve the Square mobile hard drive from scratches and damage.
Issue 9 | November 2013 | 17