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Magazine for Thai-Swedish Chamber of Commerce


BOI Chose Sweden

Electrolux Expands Production in Rayong Travel Professional Takes on


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Foreword by the new President Message by Mr. Kenneth Radencrantz




Thailand Ready for Gripen


Electrolux Espands Production in Rayong


Travel Professional Takes on Thailand


Benyapha: City Beach Life


A Sustainable World


BOI Chose Sweden


Scandinavians Are Quality Tourists


How Swede It Is


Archipelago Jazz Cruise


Chamber Location Map / Embasies and






Board of Govenors


Honorary Members / Premium Members


Corporate Members


Individual Members


Join the Thai-Swedish Chamber of Commerce


Membership Categories


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Membership Profile




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Gripen Jet fighter from Sweden Scandinavian Publishing Company Limited. 4/41-2 Ramintra Soi 14, Ladprao, Bangkok 10230, Thailand Tel: +66 2943 7166 Fax: +66 2 943 7169 E-mail: 34 C.P. Tower 3, 9th Floor Building A, Phayathai Road, Ratchathewi, Bangkok 10400, Thailand Tel: +66 2 354 5229-31 - Fax: +66 2 354 5232 Email: John Svengren, / Hükan Alm, Gregers Møller, Finn Balslev, Disraporn Yatprom, Orranut Churat, Advanced Printing Service Co., Ltd., Bangkok


Welcome to the

Thai-Sweden Review Message by Kenneth Radencrantz President Thai-Swedish Chamber of Commerce

I think that I am a very fortunate person, having been elected new president of the Thai-Swedish Chamber of Commerce. I am honoured and most grateful and all I can promise is to do my best. I know, it is a very demanding position. At this particular moment I would very much like to thank Roby Janssens, the former president of the Chamber. He has worked relentlessly to fulfill and meet the objectives of the Chamber and he has been a true mediator. For him it has been long hours of work. We have hopefully left behind us the world financial crisis but we are still facing long-term political problems in Thailand. We all sincerely hope that the government, or any government for that matter, will be successful and finally put an end to the political crisis. We need peace and stability in the country. Tourism, hotel and retail business have taken a considerable beating. We have all suffered, not the least mentally. We are tired of it. The Thai-Swedish Chamber of Commerce can exhibit a more sunny and positive side. Within the framework of all foreign chambers of commerce we have a continuous, on-going work to improve business relations and conditions for our members. In particular, our own Chamber takes a very active and leading role in the Property Committee of the Joint Foreign Chambers of Commerce in order to improve the conditions and possibilities for those, who want to buy property in Thailand. Still, a foreigner cannot buy land in Thailand. During the past year we have experienced a very close cooperation between the European Chambers and hopefully we will see a European Business Centre, financed by EU, at the end of this year. Our Chamber has got a new board of governors and already now we can promise a more active board, who wants to revitalize the Chamber activities and find new ways of supporting our members. We have formed a number of executive committees, who will work individually and will come up with new ideas, how we can improve member relations and chamber work. Best of all, the committees will carry out their own ideas after approval by the board. You will find more information on our website, and you, as a member, will very shortly receive monthly e-mail Bulletin News that you hopefully can benefit from. We never know, what the future will bring but we can hope for a Thailand, where the politicians have put aside their political strategies and power games in order to work for a true democratic country, a new, stable and prosperous Land of Smiles.



Ready for Gripen



As of January 2011, the first batch of Swedish fighter aircraft Gripen will arrive at the air force base in Surathani. Currently, everyone at the airbase is busy trying to get everything ready for the new jets and the trained crew, which will be living on location permanently. By Katrine Sigvardt


n mythological tales, the Gripen is a winged fabulous animal that symbolizes the sun, the heavens, and the golden light of dawn. It combines the symbolism and the qualities of the eagle and the lion, and as a guardian of treasure, the gripen represents vigilance and revenge. The Gripen is all of those things, but in real life, it is much more than that; one of the most powerful and modern fighter aircraft in the world. Developed by Swedes, the Gripen jet has become a symbol of high quality, great force, and power. The Royal Thai Air Force (RTAF) has purchased 12 pieces, which will arrive at Surathani airbase in January next year. The RTAF’s new and powerful weapon is the pride of Swedish defense technology and it is a direct result of the cooperation between Saab Aerosystems and Volvo Aero. This highly advanced, intelligent aircraft arrives in Thailand in January next year. From then on, its main responsibility will be to protect Thai airspace, which it will continue to do for the next 30 years – at least.

Upgrading the air force

Currently, both Sweden and Thailand are busy preparing for the huge delivery that is scheduled to take place


THAILAND READY FOR GRIPEN in the beginning of 2011. The first six of the 12 Gripen fighter aircraft that the government has ordered will arrive along with Thai pilots and other Thai staff that have been in Sweden on a two year very intense training course on how to operate the plane. Thailand has invested 34.4 billion Baht in the upgrade of the air force, and with its state of the art technology and high quality equipment, the Gripen will replace the old F-5 aircraft, which up until now have been patrolling and protecting Thai airspace. According to Kai Rosander, Vice President of Gripen Marketing, with Gripen the RTAF will experience a major upgrade. “The F-5 aircraft was developed in the late fifties, so it is really time for an upgrade for the RTAF. The F-5 does not compare to Gripen at all. There is a world of difference between the two,” he says and explains that the Gripen is one of the world’s most advanced fighter aircraft today. The Gripen is the world’s first fourth- generation fighter aircraft. The development of the aircraft began in the early 1980’s and even though Gripen is a modern, high quality, state of the art piece of machinery, it is still constantly being developed and upgraded in order to ensure that it keeps up with the development of new technologies. One of the most important features of the Gripen is that it provides the pilot with an accurate picture of his surroundings including the position of potential aggressors. More importantly, the jet is easy to fly, which allows the pilot to focus more other, more urgent matters and challenges while in the air. Another unique feature is the Gripen’s ability to land within a limited space, and therefore the jet is suitable for landing on very short runways – for example on that of a ship. Gripen is one of the most costefficient fighter aircraft today and it provides its owners with great value for the money.

Knowledge sharing

Part of the package deal and a priority for Saab is to educate the Thai crew and staff who will be working with Gripen in the future. At the moment, 50 Thais (including 25 Royal Thai Air Force officers) are living in Sweden where they are learning to operate and work with the aircraft. “The package includes 12


The idea is that eventually the Thai crew in Surathani will become independent and possess the necessary knowledge and skills required to fully operate the Gripen. In order to ensure that that happens, Saab has set up a new company in Thailand called AviaSaab Technologies. The role of AviaSaab will be to develop software for the aircraft in the future as well as producing command and control systems and simulators. In the beginning, it will stay close to the Gripen project but the idea is also to expand business in the future so that the company will be independent and able to stand on its own feet.

The idea is that eventually the Thai crew in Surathani will become independent Surathani airbase The Surathani air force base is and possess the massive. It covers an area of more 10 square kilometers. Three necessary knowledge than new buildings related to the Gripen purchase are under construction. and skills required Hangars for the planes are there well, although photos of these to fully operate the as buildings cannot be shown. The Thai crew and their families will be living Gripen. on the site when the aircraft are taken

Gripen aircraft, in country support, the transfer of 100 man years of technology, training of Thai staff, simulators, mission support equipment, and ground support equipment,” Kaj Rosander says. This is done in order to best accommodate the needs of the Thai government, and in country support is one of the things that have taken up a big part of the Thai-Swedish deal. Along with the jet fighters, 11 Swedish families will make the move from Sweden to the coastal town in the South of Thailand. The support group will mainly consist of pilots from the Swedish Air Force and technicians from the Saab Corporation in Sweden and they will be based in Surathani for two years where they will be training, educating, and supporting the Thai staff to get the most out of their 12 new Gripen aircraft.

into use and therefore the base will become its own little community. There will be schools for the children, shops for grocery shopping, and sports fields to satisfy any need for physical activities. The site even has its own golf course! The Swedish staff will be living outside the airforce base. The Thais are excited and they feel confident that their Royal Thai Air Force will experience a significant change with the arrival of Gripen. Air Chief Marshall Chalit Pukbhasuk, Commander in Chief Royal Thai Air Force, says: “For the Royal Thai Air Force, Gripen is truly a major step of modernizing our air power. The driving force of such modernization is the changing nature of the threats to Thailand’s security. What matters to us is not just a new system of early warning but technology transfer and strategic cooperation between the Kingdom of Sweden and Thailand will ensure success of our missions.” The creators of Gripen, the Saab Group, are pleased with the way things have turned out between Thailand and Sweden. They welcome Thailand to the future of flexible, integrated and networked combat power, and they further promise that Gripen will meet or exceed the Royal Thai Air Force’s expectations.




Electrolux Expands Production in Rayong In order to adapt to the expanding market in the washing machine industry, Swedish Electrolux, giant global leader of household hardware is expanding its capacity in Rayong in Southern Thailand. By Katrine Sigvardt


ver since Electrolux was established in Rayong in 2004, sales have continued to grow steadily. The markets that Electrolux Thailand is catering for are expanding rapidly and therefore the need for washing machines in these same areas has increased accordingly. From 2007 to 2009, the production of front-load washing machines at the South Thailand facility tripled and the company expects a further increase of a similar significance during 2010. That is why the company is now, for the second time since it started operations in Rayong, expanding its capacity of the factory in Southern Thailand, which produces washing machines and dryers. Doubling production capacity Even though top-load washers

are also part of the production, Electrolux is the market leader in front-load washing machines in the growing Asian market – including Thailand. With the expansion of the Rayong factory, Electrolux Thailand is increasing its annual production capacity from 600,000 units to more than one million front-load washing machines by 2012. In effect, this means that the expansion of the new production line will double the front-load washing machine capacity, and it will make Electrolux Thailand one of the largest production facilities in Asia catering to both the growing domestic and export markets globally. The Rayong facility currently employs 650 staff but it is expected that 300 new jobs will spring as a result of the expansion.



Keeping up with the rapidly growing market

Sutti Manokitjarunman is the Managing Director and General Manager of Electrolux Thailand and according to him, the expansion of the Rayong factory is necessary in order to keep up with the increasing demand of the products Electrolux has been supplying the region with for years. The main reasons for investing in the Rayong factory have been to cope with the growing markets in Asia and to strengthen the company’s position in front-load washing in Asia-Pacific. “Electrolux is constantly making efforts to improve our cost effectiveness globally while washing machine is one of the fastest growing categories.” Because of that, the Thailand Rayong factory is a logical choice for the expansion.


“Rayong is one of the most cost effective locations, alongside with good production quality and R&D (Research and Development, red.) competence. There are also an established supply chain and a logistics infrastructure so that we can efficiently distribute the products to Europe and globally,” he says. Electrolux Thailand is hoping to become a dominant player not only in the growing Thai market but in all of Asia.

Expanding the horizons

“With the expansion in Rayong, we will have cost effective washing machines including front-load, topload, dryers and washer-dryer (2-in1) for the increasingly important and growing Asia markets and worldwide,” Sutti Manokitjarunman says. Up until now, the Rayong plant

has supplied big markets such as Australia, New Zealand, South East Asia, China, and Indian with their share of washing machines, but once the expansion has been completed, the company also expects to cater for the European markets. By expanding capacities in Rayong, Electrolux will also be able to benefit from the free trade agreements that went into full effect at the beginning of this year. According to Sutti Manokitjarunman, the increased capacity in the Thai market is a confident sign of the company’s commitment to the South East Asia region and to Thailand. “It marks another significant milestone as the leading fabric care expert and it will allow us to reinforce our leading position as the top washing machine brand in Asia,” he concluded.

To be completed by July

The expansion of the facility in Rayong has an estimated value of 225 million Thai Baht (5 million Euros) and it involves both a new assembly line for the production of front load washers as well as a 5000 square meter warehouse which will serve as storage room for the completed washing machines. Electrolux expects the assembly line to be fully installed in June and to be up and running by July. With the upcoming expansion, the Electrolux facility in Rayong will make a total investment of more than 1,1 billion Baht.


Jyske Bank is also a TV station






I experienced Thailand and the Thai people and that influenced me strongly.



Travel Professional Takes on Thailand From tourism top roles in Sweden, Martin Rosborg spearheads recently-started Swedish-Thai travel wholesale company. By Joakim Persson


artin Rosborg, an exceptionally experienced travel and tourism professional from Sweden is the man in charge at Asia Overseas Travel Partner – a new Swedish-related travel wholesale operator on the Thai market. Moving to a warm country for real however became reality more suddenly and in a more unexpected way than this travel industry Swede had planned. Instead of scaling down by spending half the year on warmer pastures abroad he has now moved entirely to this tropical country. At the same time Martin has embarked on perhaps the challenge of his life. Now his job is to constantly deliver excellent holidays for their Scandinavian and Northern European clients yearning to visit Thailand – so the intention to scale down on working hours will definitely have to wait. Now the 24 hours does not even seem enough when they are building the business. “I had an old idea that I would once scale down on working and spend half the year in a warmer country. From the beginning that was intended to be Spain.” But destiny changed things for Martin who travelled to Thailand for the first time in 2004. He had been here for only two days when the tsunami struck the coast of the Andaman Sea, and even though he was personally unhurt it affected him deeply. “I experienced Thailand and the

Thai people and that influenced me strongly. I wanted to return to Thailand again soon and buy an apartment here.”

Exciting tasks

Martin’s career up to now has been a string of successful projects. He has been marketing Sweden internationally, he has been promoting Denmark in Sweden and Finland, and he has brought new life to fading tourist regions within Sweden. Time and again, Martin proved his worth as the manager who could spearhead any tourismrelated business towards becoming commercially viable projects of value for all stakeholders. And he has worked within various tourism companies, mainly on destination marketing, and with various segments such as private-, group- and conference markets. As CEO for Siljan Tourism AB (1989-1993), he turned this destination marketing company into a new and once again successful venture where the businesses in the region took on a much stronger role. This lead on to Next Stop Sweden (today Visit Sweden AB) where he as its Marketing and Sales Director worked was involved in placing Sweden as a destination on the world map. Here Martin could continue building his network of contacts both within the country and internationally within tourism as well as other industries. Then, as CEO of The Danish



Touristboard in Sweden and Finland (1996-2004) he continued his successful method in creating commercial, interesting projects for the stakeholders – in this case regions, destinations and companies - to invest in a powerful promotion of Denmark. Eight years later he took on the challenge as CEO of Stockholm Visitors Board (a marketing company which co-ordinates the Stockholm government and tourist industry’s interests in promoting the capital as a tourist destination worldwide) and once again he turned the attention to making the projects commercially viable and where the businesses’ roles, responsibility and usefulness were strengthened. “My association with companies, organisations and the public sector in Stockholm was very important in my work. I was also involved in developing new markets and finding new projects which could benefit the promotion of Stockholm,” says Martin about that role.

works tirelessly to build the business and being the people on location to solve any issues arising – which is part of their guarantee to give their clients service from beginning to end.

Strength of Thai staff

If something happens we have the strength in having Thai staff who can communicate in the local language which is the easiest way to solve any problems.

Next stop Thailand

The idea of working in Thailand came up after he met with the owner of Jambo Tours in Sweden, Kent Wallstedt. He wanted to create a destination company in Thailand, “who understood both the Scandinavian mentality and the Thai culture.” “He had earlier worked here himself for seven years, speaks Thai and has learned about the Thai culture. So a combination of both cultures is the most perfect way in order to be an efficient agent over here to serve Scandinavia. So that was our business idea,” explains Martin. “I would say we are quite unique with our background and experience on the market. To have knowledge about and being known on the market; there we have an advantage in knowing a lot of people. We have this concept of Scandinavian knowledge


Martin Rosborg connected to the Thai knowledge. And we have also broadened the ownership network in that way.” “So the business concept interested me when Kent asked me if I would like to join as co-owner since I had this idea of moving to Thailand anyway. And all of a sudden I found myself perhaps more operative than ever before when I moved to Bangkok and entered into this new job.” Now Martin finds himself inspecting hotels all over Thailand, attending trade shows in Europe, negotiating with existing and new business-to-business clients, as well as giving hands-on assistance to individual customers turning to Asia Overseas Travel Partner for assistance. And alongside him the Thai staff

“If something happens we have the strength in having Thai staff who can communicate in the local language which is the easiest way to solve any problems,” says Martin. They have also invested in an online booking system that their B2B clients in Scandinavia are used to and on the Thai side they monitor the communication from their clients up until midnight – since being 6 hours ahead – so they can act on requests immediately. “We’re doing B2B initially towards Scandinavia, but also other markets like Germany and the U.K. Domestically we function as a travel agent where we target the consumer directly. In Thailand we have mostly Swedish customers so far.” One of their largest clients up to now is Resia, a travel agent consisting in 74 sub-branches all over Sweden. “They still sell most of their trips in the shops and we provide them with a selection of hotels. What was important with them was to have an online booking system and to have a security which consists in that I myself inspect all the products to make sure they have the standard required for our customers.” The largest obstacle to become operative in Thailand Martin thinks was that the worldwide financial crisis came, and then the demonstrations in Thailand on top while they were just starting. “It’s been a tough ride, but we have a plan expecting to reach break even within three years and then be able to develop further into a well functioning company that can continue based on its revenue without the need for extra capital from the shareholders.”


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Benyapha: City Beach Life

Casalunar Paradiso aims to be the biggest and most luxurious villa and condo project Chonburi has ever seen. More than 3 Billion Baht will be invested in creating a green environment where people are in focus. The beachfront project with more than 12 beachfront villas, 10 pool villas, and 389 condos will be started 1 November 2010. But already in September, the project will visit the three Swedish towns of Stockholm, Gothenburg and Malmoe. Later the sale will be extended to Norway and Denmark. By Bjarne Wildau




wedes with the need of a second home or even a villa or a condo for their retirement have all the possibilities in finding what they are looking for in Bang Saen south of Chonburi, where the reliable and experienced property development company Benyapha next months will open up for sales of beach front villas, pool villas and condominiums. Casalunar Paradiso is offering the ability to quickly reach workplaces while still enjoying the associations of beach front living. It is the unique setting of Casalunar Paradiso that distinguishes this project and sets it apart from any other project at the Eastern Seaboard. Located in a prime area between Chonburi and Siracha opposite some of the area's most prestigious golf courses and commanding stunning views back towards the skyline, Casalunar Paradiso presents a unique challenge in terms of design. “The design of apartments and houses within Casalunar Paradiso is based on the belief that the sophisticated client of today deserves at wide ranges of choices when it comes to choosing their living environment� says Thanasiri, president for Benyapha, one of the most trusted

We can also provide special member conditions for our buyers to golf courses in the area Thasiri Vilairatana


CASALUNAR PARADISO and experienced developers on the Eastern Seaboard. “Units are ranging from compact studios and row houses all the way up to large penthouse units provide a plethora of living arrangements based on unit layout, floor level and the views afforded”. The salesoffice in Bang Saen has already accepted several reservations and in September 2010, Swedish buyers will be able to get the first taste of a fantastic project without leaving Sweden. “Our international marketing will start marketing and sale in Sweden. Our international sales manager will visit the Swedish towns Stockholm,

Gothenburg and Malmoe in September, and we are convinced that many Swedish buyers will show great interest in The CasaLunar Paradiso project”, says Thanasiri Vilairatana, President for Benyapha. And if anyone should know what potential home buyers needs, it must be the head of Benyapha, who has had huge success with the first three fazes of Casalunar, which is sold out, and now have more than 16


nationalities represented among its owners. It is expected that Casalunar Paradiso with more than 700 meters of private beach will be very attractive to potential buyers. At the top of what the new project has to provide, people who lives in Paradiso will also get access to all facilities in Casalunar including the wonderful pier out in the ocean. Some people may think it’s a bad time to start a giant project like Casalunar Paradiso, with all the unrest and political instability but Thanasiri Vilairatana doesn’t have any problems with that. “All the problems are far away from Chonburi. You can see lots of problems on CNN while there at the same time is very peaceful here in Bang Saen”, the president of Benyapha says. And he may very well be right. “Last time we had a huge political crisis in Thailand was the time we sold out in Casalunar. That’s why

I can guarantee the we will start building November the 1. this year the president says. When the contractors arrive Casalunar Paradiso in November they will start with the common facilities like the contemporary clubhouse on the man made island, the swimming pool, the sauna, and much more. The three apartment towers will be the tallest in the area and they will offer tailor-made apartments at the first floor for residence with handicaps. One of the many new facilities in Chonburi Casalunar Paradiso will include a nursing service in corporation with local hospitals. “We can also provide special member conditions for our buyers to golf courses in the area” says Thasiri Vilairatana, who is confident that the easy access to Bang Saen and the beach front will make his newest project very attractive for costumers in Thailand, but definitely also for Swedes and other Scandinavians. “After Sweden, Norway and Denmark have got the opportunity to buy into the Casalunar Paradiso, UK and Germany will be next destination”, says Thanasiri Vilairatana.





A Sustainable World The Stockholm Environmental Institute has set up an office in Bangkok to promote sustainable and environmentally friendly development in South East Asia.


he Stockholm Environmental Institute - SEI - at first set up a small office in Bangkok in 2000, but it was not until 2004 that the office was formally established and since then, it has continued to grow. “Now we have about 15 researchers,” says Kai Kim Chiang – one of the reserachers at SEI who is a Singaporean expert in Environmental Science, Geology, and Geochemistry. Some of the 15 researchers are, however, not based here, but in Ho Chi Minh City and Cambodia, Kai Kim adds. SEI’s operational expenses are partly paid by the Swedish International Development Cooperation Agency (SIDA), partly by the Ministry of Environment in Sweden. Most of the work done by SEI concerns renewable energy and sustainable sanitation.

An agent for change

Recently we have developed our new strategy and we’re using this as a means to also solicit core funding from other countries as well. Kai Kim

SEI is an independent international research institute. Being a non-profit, non-partisan research institute, SEI itself as an agent for change that promotes transitions to a more sustainable world. As opposed to other NGO’s in Asia, which are mostly one-issueoriented, the SEI works on a broader range of different issues that entail general sustainable development, according to Kai Kim. The projects they are involved in are both small and large scale. After the tsunami in 2004, the organization ran a three and a half year long program which focused on the rebuilding of Sri Lanka, Thailand, and Indonesia. The flagship program for SEI is the Sustainable Mekong Research Network (SUMERNET). This is a network of researchers set up to catalyse the transition to sustainability in the Mekong region.

SENSA involvement

SENSA, the Swedish Environmental Secretariat for Asia is SIDA’s knowledge-based environmental secretariat in Bangkok. It mainly promotes regional cooperation for an environmentally sustainable development in Southeast Asia. The organization has close ties with SEI, and in early 2008, SEI suggested that it consider facilitating a knowledge exchange program on climate change adaption. SENSA welcomed the idea and encouraged SEI and the United Nations Environment Programme (UNEP) to work out a proposal for the establishment of what would later become the Regional Climate Change Adaptation Knowledge Platform for Asia. The purpose of the platform is to facilitate climate change adaptation in Asia by generating new knowledge relevant to the development and implementation of environmentally sustainable policies, plans and processes. Until 2011, it will cover 13 countries: Bangladesh, Bhutan, Cambodia, China, Indonesia, Lao PDR, Malaysia, Myanmar, Nepal, Sri Lanka, Thailand, Vietnam and the Philippines. The program might expand to include more nations later on.

Communicating with Asian populations

At SEI, they are well aware that climate change cannot be reversed right away. They do believe, however, that it is possible to adapt in a proactive way in order to better deal with the problems the world is facing. Together, the organizations aim to develop real solutions, and the platform will help finding practical approaches to cope with these changes. One of the main challenges is to make the knowledge about climate change adaption available and easy to


STOCKHOLM ENVIRONMENTAL INSTITUTE - BANGKOK understand so that it can be applied to real life situations in the different countries. “During the inception year we focused on five countries of engagement; in addition to Thailand also Vietnam, Cambodia, Nepal and Bangladesh. To establish the network we needed to do a scoping in order to understand which the knowledge needs are in the different countries.” Thailand was selected as one of the initial countries where to support national-level activities and a scoping assessment is being undertaken. Thailand realizes the need for change, and that is why it has set up the Climate Change Knowledge Management Centre (CCKM), which will be the national node for knowledge on climate change. Together with the Adaptation Knowledge Platform, the CCKM works to understand what knowledge is essential to Thailand. Some of the adaptation challenges Thailand faces in the future range from extreme weather changes that might result in floods and droughts to shifts in rainfall patterns, which on the long term are likely to affect water storage systems and irrigation, cropping, fisheries and coastal ecosystems. “We worked with national-based research institutes on generating a report on the needs assessment within their countries and also to identify areas in which the platform could provide strategic inputs to try and facilitate information exchange in the different countries,” Kai Kim explains. “But we also want to make sure


the knowledge is being applied, reaching the target audience in a way that will help its people to develop their adaptation strategy,” she says and adds that this does not only include government officials. They also target local governments and business owners. Kai Kim explains that it is very important that the private sector becomes more involved in the climate change adaptation platform. The primary focus for this group should be sustainable development, corporate responsibility, and the role businesses can play in facilitating adaptations to climate change. Ultimately, civil servants, researchers and development workers will be equipped with the knowledge, tools and opportunities to promote climate adaptation strategies in their work, as well as a limited number of local communities with whom research and pilot activities are undertaken..

One step at a time

The most effective way to build adaptive capacity is to start with the current routines and capabilities. These can be built on by looking closely at how risks are managed, knowledge acquired and experiences learnt from under current climate. It is however important to recognize that different approaches are necessary. There is a need to work from the bottom-up with practitioners, sectors, and agencies at different levels rather than a topdown intervention for designing and

One of its tasks is synthesising worldwide research on climate change adaptation knowledge to make it available and easy to understand for application in sustainable development practices.

implementing effective climate adaptation strategies. Better ways are also needed to bring policy-makers, researchers and other stakeholders together to work closely on creating new knowledge, locally as well as globally, drawing on both science and practical experience. “The climate models are getting better and better, so our understanding of future climate change predictions is also improving. Today, an adaptation project looks more at the longer term but also has actions within it, taking into account the future climate and how that might impact the vulnerability of the community to those sort of changes,” Kim Kai explains. “The starting point is to look at the development strategy or the vision of in which direction development wants to go and then try understanding how it might be affected by climate changes and then making adjustments to those plans and try and account for such possible changes.”

Future actions

“There’s a group which is trying to advocate that you shouldn’t really look for your 100 per cent solutions, but maybe try out different options and look at a whole range of different alternatives which might each be able to fix five to ten per cent of your problems. So what you try to do is taking measures focusing on achieving a five or ten per cent target and once you put all of those together, the successful ones will then maybe add up to more than a hundred per cent. So you build in some sort of redundancy where some projects can fail, which is okay unless all are failing on a large scale,” Kai Kim concludes.




BOI Chose Sweden Which are your priority sectors and types of investment to attract via this BOI office?

Thailand Board of Investment (BOI) opened its latest office in Stockholm on 25 September 2009. By Joakim Persson


t was a privilege for Sweden when Thailand’s Board of Investment chose Stockholm – the ‘Capital of Scandinavia’ – as its new European office last year. To draw investment from Northern Europe and to promote Thailand as a gateway to emerging Asian markets, BOI opened its latest office there. The BOI office in Sweden is being led by Ms. Chollada Areerajjakul. Coinciding with the opening an investment seminar, “Thailand Means Business”, was held in September 2009 co-organized by the Swedish Trade and where attendants learned that this new office is expected to increase investment from Northern European countries by 15%. Learn all about this new office, the incentives to invest in Thailand, the Thailand Investment Year 2008-09, the ‘One Start One Stop Investment Center’, and the transitioning of Thailand into a knowledgebased economy in this insightful interview with its Director, Chollada Areerajjakul.

What was the rationale behind opening a BOI office in Stockholm? We opened the Stockholm Office because there was a great deal of interest coming from the countries in northern Europe, and the significant potential that companies located in these countries represent. Further, the BOI expects that the activities related to high technology, environmentfriendly products and alternative energy where Scandinavian companies are widely regarded as experts would make a large contribution to various aspects of Thailand’s development.

Thailand’s Minister of Industry Chanchai Chairungruang delivers keynote address at the opening of the new BOI office in Stockholm. Could you outline the BOI benefits that you are emphasizing to your target markets from the Stockholm desk? Which are the strongest selling points towards your target markets here? Basically, the BOI offers two kinds of incentives to promoted projects, regardless of location: tax incentives and non-tax incentives. • Tax-based incentives, which include exemption or reduction of import duties on machinery and raw materials, and corporate income tax exemptions; and • Non-tax incentives, which include permission to bring in foreign workers, own land, and take or remit foreign currency abroad. The following 7 activities are eligible for BOI Promotion: - Agriculture and agricultural products - Mining, ceramics and basic metals - Light industry - Metal products, machinery and transport equipment - Electronics and electrical appliances - Chemicals, paper and plastics - Services and public utilities To the second part of the question, the strongest selling point that BOI can make to investors in these target markets is all that Thailand itself has to offer, including a low-cost, foreign and investor friendly environment.

We would hope to be able to attract those investments that help the transition of Thailand from a low-labor industrial economy into a knowledgebased and value-added economy. “Green” technologies, value-creation products and services, and creative industries are areas in which the BOI would like to attract investment. • Green businesses include biomass, biogas, wind and solar energy, environmental protection, R&D of eco-friendly technologies and products, and recycling. • Value-creation businesses include manufacturing or services that create value from Thailand’s core industrial strengths in agriculture, automotives, electronics and software.

Ewa Björling Sweden’s Minister for Trade speaking at the inauguration of BOI’s new Stockholm office. Thailand Board of Investment, Sweden Office Stureplan 4C 4th Floor 114 35 Stockholm, Sweden Tel: +46 (0)8 463 11 58 +46 (0)8 463 11 72 +46 (0)8 463 11 74-75 Fax: +46 (0)8 463 11 60 E-mail: The Office is responsible for the following countries: - Sweden - Denmark - Finland - Norway - Russia



According to BOI statistics, from 1970 to August 2009, there are 83 Swedish companies receiving investment incentives from BOI and their total investment value is approximately Bt22 billion. Large corporations that have already invested in Thailand include ABB Capacitors, Molnlycke Health Care, Electrolux, Eka Chemicals, Perstorp and Volvo.

site. The Industrial Subcontracting Support which BUILD offers covers plastics and rubber, metal forming and fabrication, molds and dies, assembly and electronic manufacturing.

Creativity-based businesses include film, animation, fashion, entertainment, software and design centers. Could you describe the main reasons why investors find Thailand the best choice for investment? Thailand’s strategic location, consistently strong market-oriented economy, well-developed and modern infrastructure, investor-friendly environment, liberal investment policies, large pool of skilled workers, and social stability make for highly cost-efficient business operations in the country. Could you explain the One Start One Stop Investment Center? As a case example, let’s imagine that an investor from Sweden in the rubber industry, which is large in Thailand, wants to find a local partner and invest in a project to sell related technology or produce machines in Thailand. How can you at the BOI assist such a client? Furthermore, what about business match-making? The One Start One Stop Investment Center (OSOS) is designed to offer a wide range of investmentrelated services at one location. The OSOS makes it easier for investors to contact multiple government agencies which are spread all across Bangkok. The center, located in Bangkok’s Central Business District for convenient access, opened for business in November 2009. Representatives from more than


20 government agencies under 10 ministries are stationed at the OSOS to offer services covering business consultancy and assistance on a wide range of applications or registrations, including business registrations, tax registrations, BOI investment incentives, foreign business licenses, factory permits, and FDA permits. If an investor from Sweden in the rubber industry wanted to find a local partner or invest in a project, he or she could contact the BOI’s BUILD office, which provides free of charge a business match-making service. The BUILD unit has been set up to promote Thai industries undertaking several kinds of activities and services by helping buyers source parts and components from them. Interested investors can post a request or look for their business matches on the

Are recent political uncertainties in Thailand – resulting for example in the temporary closure of international airports – something that potential foreign investors express concern about? And if yes, what is your reply to them from the BOI? Yes of course. It is incumbent on investors to monitor anything that could affect their investment, but let’s remember that the temporary closure of the airport was just that— temporary, and not something that is characteristic of events in Thailand. Don’t forget that during that same period, the World Bank once again moved Thailand up in its rankings for Ease of Doing Business, and now places us 12th in the world. Investors in Thailand realize that our investment policies that benefit them remain unchanged and will even be further enhanced. Rules and regulations have been improved and programs are in place to provide more

Which were the top 10 areas for FDI inflows to Thailand in 2009? BOI Net Applications

1. 2. 3. 4. 5. 6. 7. 8. 9. 10.


Investment Value (SEK Million)

Number of Projects



Mainland China


















Hong Kong









Note: SEK1= BT4.50 in 2009

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On 18 February 2008 Tasty Thai Restaurants Co., Ltd. was awarded Investment Promotion Privileges from Thailand Board of Investment

convenience and better and faster services to investors. We are considering deregulations and new measures that would help simplify investment promotion applications while encouraging investors to increase production efficiency. The surge in investment promotion applications to the BOI, exceeding the target of 400 billion baht by 80%, has been described by the Board as an “unexpected surge.” What are the main reasons for this surge, and can you also recognize this trend from the Stockholm Office? The surge of investment application value in 2009 was driven mainly by the expiration of the Thailand Investment Year 2008-09 campaign on December 31, 2009. Last year’s surge in potential investment value is considered reassurance that Thailand remains an attractive investment destination in the eyes of foreign investors, despite internal and external hurdles. When looking at investment from Sweden, the BOI saw 9 projects applying for investment promotion in 2009, which is 2 more projects than in 2008. However, the total investment value declined from 1,047 million baht in 2008 to 664 million baht in 2009. How is a lower cost of living really an incentive for a large corporation, in your view? For example, the personal low cost of living is highlighted but in reality tuition costs at the international schools in Thailand preferred by most westerners are not inexpensive by international comparisons. So is this really a selling point towards Swedes?


The cost of living is more inclusive than just the cost of an international school, and takes into consideration other factors such as food, housing, transportation, household goods, entertainment and much more. International schools in Thailand are competitive in cost with most other cities, and when you factor in the other considerations you will find, as others such as Mercer Consulting, that Thailand remains a low cost of living location. Can you provide a review of Thailand Investment Year and point to what is to come in 2010? Has there been a positive outcome, despite the global financial crisis, from the special investment package of 2009? As mentioned earlier, the Thailand Investment Year 2008-09 promotion package was offered to investors in six key industries: energy conservation and alternative energy, high technology, manufacturing ecofriendly materials and products, megaprojects, tourism and real estate, and high technology in agricultural industries. The maximum incentives during Thailand Investment Year were: • Exemption on the import duty for raw materials, machinery and equipment • 8-year exemption of corporate income tax • 50% reduction of corporate income tax for 5 years • Double deduction of transportation, electricity and water supply costs • 25% deduction from net profit for facility installation and construction costs in addition to normal depreciation capital

The BOI is reviewing measures that expired at the end of last year which are is in line with this direction, including Thailand Investment Year 2008-09 measures to improve the efficiency of production processes and solve environmental problems. The Board is also studying details of new investment promotion measures that lead to sustainable investment. These include measures to develop human resources in support of the knowledge-based economy, strengthen science and technology, promote environment and communityfriendly investment such as Eco Towns and Eco Industrial Estates, and build the industry and services from cultural uniqueness and value-added creativity. When comparing Thailand’s regional competitiveness, Vietnam as an example is picking up speed. Vietnam’s FDI target for 2009 was US$30 billion, while Thailand attracted investment applications last year valued at US$22 billion. The total for the BOI in 2009 was 1,573 projects, which was in fact the highest number in 40 years. Still, it seems that Vietnam is attracting more FDI than Thailand. How does the BOI view the competitive situation, and how do you convince investors to choose Thailand for their projects in the region? It may seem that way, but I don’t think there are enough years of investment to make an accurate comparison between the two countries. Nevertheless, it is not a zero-sum game and we welcome the economic rise of our neighbors. As a liberal economy, we see competition as something that can only benefit Thailand in the longer term and we feel very confident that with our infrastructure and skilled work force that we can compete on a level playing field. The Thai government always pursues liberal investment policies. How does this compare internationally, and how do you keep up with competing countries, such as Vietnam? Moreover, in certain sectors Thailand is no longer a low-cost country by international comparisons. Examples



Scandinavian Village broke new ground in tourism in Thailand when it established its residence project located eighty-five kilometers south of Bangkok in the seaside town of Bangsaen. Scandinavian Village is catering to the growing number of retired Scandinavians looking for a “long-stay” home away from home. Scandinavian Village was the first facility promoted by the BOI under the long-stay tourism category, receiving official approval in January 2002.

include textile production and the jewelry industry where investors have moved elsewhere. What, then, is Thailand’s emphasis for the future? When compared with Vietnam, the Philippines, Malaysia, Indonesia, India and China, Thailand is considered more competitive in terms of land cost, the availability of raw materials, and other factors. However, the country’s competitiveness in the areas of labor cost and labor availability is decreasing, especially in relation to Vietnam and China. But then again, Thailand is no longer a developing country, but has moved into the ranks of lower middle income countries. As mentioned, we are transitioning the country into a knowledge-based economy and that will support higher wages. With regard to jewelry in particular, we have just resolved the 10%VAT on imports of jewelry raw materials that should in fact make the country more competitive for those who wish to manufacture jewelry in Thailand for export. With regard to accessibility to domestic sources of funds, foreign investors see access to capital in Thailand as being greater than in other countries. They acknowledge, however, that the terms and conditions stipulated by the Thai stock market and the criteria for business loans implemented by Thai financial institutions have been made stricter to avoid non-performing loan problems. When comparing economic conditions, market demand in Thailand is stronger than in Vietnam, the Philippines, Malaysia and Indonesia, but not as strong as in India and China. No significant difference is seen between domestic interest rates and foreign exchange rates. Foreign investors view Thailand as having a better infrastructure than

the competitors, while the country is seen as behind Malaysia in terms of laws and regulations, constancy of government policies, and transparency of government procedures. Are investors concerned about patents and IP protection in Thailand? It is undeniable that patents and IP protection constitute a strong foundation in the development of trade and investment for the country. This plays an important role in ensuring competitiveness among enterprises, writers and individual inventors. Thailand’s commitment, therefore, is to provide effective and appropriate enforcement of intellectual property rights. Thailand recognizes three kinds of intellectual property rights: patents, trademarks, and copyrights. The Patent Act protects both inventions and product designs and pharmaceuticals. The Copyright Act protects literary and artistic works and performance rights by making it unlawful to reproduce or publish such works without the owner's permission. The Trademark Act governs registration of, and provides protection for, trademarks. Thailand has 7 intellectual property-related laws, all of which are consistent with international standards: • Copyright Act of 1994 • Patent Act of 1979, as amended by the Patent Act (No. 3) of 1999 • Traditional Medicine and Practice Act of 1999 • Trademark Act of 1991, as amended by the Trademark Act (No. 2) of 2000 • Act for the Protection of LayoutDesigns of Integrated Circuits 2000 • Trade Secret Act of 2002

Protection of Geographical Indication Act of 2003

Thailand has also become a member of the Patent Cooperation Treaty at the end of 2009, which offers inventors, researchers or exporters who seek patent protection in multiple countries a more user-friendly, cost effective and efficient option. Thailand, being No. 3 in Asia, ranks 12th in the World Bank Ease of Doing Business 2010 ranking. And yet Thailand is also known for red tape. Can you comment on this? Is the BOI the answer to a good ranking? Furthermore, in comparison with Singapore's science parks, what makes an investor choose the Thailand Science Park? In addition, it has been pointed out that Sweden and Northern Europe have a lot of high technologies that Thailand could learn from and which could be utilized to enrich what you already possess. Are there any actions or collaborations in the pipeline regarding this? Thailand has long understood that offering investors an attractive package of fiscal incentives is not enough. To remain attractive in the increasingly competitive investment landscape, it is necessary to provide investors with services before, during and after an application is submitted. The establishment of the OSOS is the latest step taken by Thailand in creating an enabling environment for investors. Moreover, Thailand has just recently undertaken efforts to address this concern by reducing the numbers of documents that investors are required to submit for visas and work permits. Our aim is to reduce all documentation that isn’t essential.


BOARD OF INVESTMENT - STOCKHOLM And here I think you can see one other strength that Thailand offers. When investors do complain about something, we react and try to resolve the problem. Thailand’s Science Parks offer a highly skilled and highly motivated work force, which investors can avail of, in addition to the lower costs. Please explain the following: "The Board may specifically fix the shareholding of foreign investors on some promoted projects when it is deemed appropriate." For manufacturing projects, there are no equity restrictions on foreign investors. The BOI has recently expanded the shareholding criteria so that foreign investors could hold up to 100% of shares, regardless of the investment zones. Activities related to services were included in this. However, there are some projects that must achieve standards set by relevant government agencies. For instance, on the investment projects under List One of the Foreign Business Act B.E.2542, Thai nationals must hold shares totaling not less than 51 percent of the registered capital. Medium and small-scale projects dominated the investment applications to the BOI in 2009. Please outline the requirements and kinds of investment you can support; within the service and public utilities sectors, for example. The BOI has increased to 57 the number of activities eligible for investment incentives and promotion, and has removed restrictions to further support Thai SMEs from various industries. The Board also lifted the condition imposed on creative industries which required projects to receive OTOP certificates or a local product standard certificate from the Thai Industrial Standards Institute (TISI), or to gain approval by the sub-committee of the Office of Small and Medium Enterprises Promotion. To apply for SME promotion schemes, investors are now allowed to use their local machinery at a maximum value of 10 million baht and the newly invested machinery of not less than one-fourth of their used machinery value. There are many examples of SME-eligible activities. These include plant propagation and breeding, the manufacture of biological fertilizers


and organic fertilizers, animal breeding and husbandry, the manufacture of products from herbs, ceramic products and tiles, glass and glass products, textiles, shoes or parts, bags or parts, sports equipment or parts, stationery, toys, musical instruments, machinery and equipment, vehicle parts, electrical and electronic equipment, plastic products, and printing activities. A minimum level of investment capital, excluding cost of the land and working capital, of 1 million baht is required for all types of activities eligible for BOI investment promotion. Which of the [selected] activities listed below deemed eligible for BOI promotion as of June 2009 does still apply? The following selected activities still apply: Long-stay business Must be approved by relevant government agencies and must provide a variety of services such as lodging, health care, and travel services. Only non-tax privileges can be granted. Dedicated health centers Projects must achieve standards set by relevant government agencies. Regarding tax incentives, only exemption of the import duty on machinery will be granted. Retirement homes and care centers Must achieve standards set by relevant government agencies. Only exemption of the import duty on machinery will be granted. Hotels Each hotel must have at least 100 rooms or the minimum investment (excluding cost of the land and working capital) of not less than 500 million baht. Projects located in Zone 1, Zone 2, the Hat Yai district of Songkhla or the Muang district of Chiang Mai shall receive only non-tax incentives. Projects located in Zone 3 (excluding those specified in No. 1 and No. 3) shall receive only an exemption of the import duty on machinery and other non-tax privileges. Projects located in certain other locations will also receive certain rights and benefits. Software This is classified as a priority activity of special importance and benefit to the country.

1. Projects must have high-speed fiber-optic communications systems throughout the area. 2. The main telecommunications system must have a high-speed cable from the software park to domestic and international telecommunication centers. 3. Continuous back-up of electricity supply must be installed. 4. The total area must not be less than 10,000 square meters. Regional Operating Headquarters Must provide services to associated enterprises in foreign countries or its foreign branches in at least three countries and must have registered capital of at least 10 million baht. It may be majority or wholly foreignowned. Must obtain operating licenses from relevant government agencies and finally it must have a business plan and a scope of business approved by the Board according to certain criteria with can even include ‘Other services’ on a case-by-case basis. Rights and benefits are: Exemption of the import duty on machinery for R&D and training activities as well as other non-tax incentives. Other eligible activities are: International exhibition centers, Convention halls, Cultural centers, Amusement parks, Racing tracks, Ocean marina services, Tour boat or yacht renting, Building or repair of ships, Hospitals, Software parks, Design centers and Manufacture of natural rubber products Thailand is described as strategically located production base in Asia. Moreover, Thailand has entered into many free trade agreements (FTAs) with neighboring countries, including China, Japan, India, Australia and New Zeeland. To what extent are those factors essential to certain kinds of investors? It is true that as a gateway to trade in the region, Thailand offers many cost and logistical advantages to investors that produce and export from the country. It is important to recognize that the world is moving to a place where Thailand has been for most of its history, towards free and fair trade. There are some sectors that will benefit more than others from these FTAs, but in the longer term we should all look at free trade as a winwin scenario.



Scandinavians are Quality Tourists such as the family market, weddings, TAT Stockholm Director honeymooners and students etc.” Manit Boonchim thinks tourism to Thailand from This is a different Sweden can grow further. approach?

By Joakim Persson


hen Tourism of Thailand’s representative in Stockholm finishes his stint there later this year he can look back at some pretty good figures about Scandinavian tourism to Thailand. “When I came here in we had 400,000 visitors from the Nordic countries and now we have around 800,000, so it has doubled. Also we have more and more repeat visitors; more than 60 per cent from Scandinavia. And most of them stay quite long in Thailand, 16 days on average, while many also stay for a month or two,” says Director Manit Boonchim who in August ends his four years in Stockholm, an office responsible for the Nordic Countries, including Iceland, and also the Baltic countries. “Also many of them go there together with their family. For me these are good quality tourists for Thailand, because they prefer to stay in natural areas and they take care of the environment,” he adds when talking to TSR about the significant increase in tourism to Thailand from Scandinavia and the Baltic countries. While on this topic of quality, this is something Manit touches upon several times and explain the new approach indicated by TAT:s Governor – the change in strategy to focus on quality over quantity. “We try to let the government know that in the near future we should focus on quality. We could do maybe only five per cent increase yearly in the number of visitors. But we should focus on the quality tourist,


“Yes, before it was only about getting more and more tourists. But now we try to focus on segments of the market. Women, for instance – in Thailand we know that a lot of tourists are men. We’d like to balance with the women market; maybe we can get something better in terms of the industry development of tourism, spa and shopping. Wellness and medical facilities, we focus on this.” Somebody has to realise there is a cost involved to increase tourism too; such as keeping the beaches clean and the challenge to upkeep the quality. “That is very important,” agrees the TAT director. “And that is why the new policy to decentralise the government is a good way forward; to let local and provincial authorities work harder in terms of development. The central government will offer more resources to those closer to the area. That is the way forward to develop the destination and coordinate with the tourism industry in the area.” Tourism growth is different and cannot be developed in the same way across the board, he thinks. “TAT thinks we have to work together with the stakeholders and local community to expand and promote the tourism industry in the country. It’s not only TAT:s job or the government or some private sector; we have to get the local communities and all of the stakeholders in the provinces to coordinate and support, and also to develop the country to reach a higher standard of quality.” TAT also tries to promote more those who are involved in environmental and green tourism for the future, such as resorts and tour operators having environmental programmes. Partly this is being done

via its tourism award and also by marketing of eco-tourism and green hotels. In Stockholm TAT will not rest on its laurels based on the great tourism statistics. Director Manit thinks it is important to present new reasons why people from Northern Europe should continue travelling far away to visit Thailand in large numbers and as a method to appeal to new visitors. Then tourism from Sweden could continue to grow. And he has some quality research to back up how TAT will position Thailand on this highly important growth market onwards. “Since we have a lot of tourists from the Nordic countries compared to the population we needed research how we can increase tourism and also how to offer visitors more and what we can offer others who did not consider going to Thailand.” “During the past three years there was a big increase. I’ve seen a big demand so we worked together with the charter companies. But from now on we cannot do the same. And yet, I think we could still have more people coming. The numbers could increase by maybe 5 to 10 per cent yearly because after we have done the research, we know of more visitors who never thought about Thailand because they never knew about the variety of the destination and its culture apart from the beach resorts. That’s what we need to indicate to those who never came. Also we have more and more repeat visitors. But from now on we should focus on the quality segments of the market.” “We found that many people only know Thailand for its beach, thinking: ‘Why should we fly so far away to the beach when we have that in Europe.’ But we learned that if we could offer them more in terms of culture, the way of life of the people; that would make it more worthwhile to fly over ten hours from Sweden.” Early in 2008 TAT hired Kairos Future, a company doing travel


How we can increase tourism and also how to offer visitors more and what we can offer others who did not consider going to Thailand. Manit Boonchim



research and travel trend surveys, to analyse through a focus group the driving forces behind the decision of choosing or not choosing Thailand as a travel destination and to test the potential for development of the destination with new products. Couples with double income and without kids, families with kids, as well as well-off older people were selected because they were “identified as interesting potential visitors for Thailand according to the quantitative survey”. Among the key findings, when it comes to attractiveness, were that Thailand is a classical beach destination, a bit worn out, and not so attractive. On “second thought” respondents thought the most attractive aspects of Thailand are to be found far away from the beaches and other western tourists. The low costs of living and the dramatic scenery were also key points. For destination specific barriers the key results showed that Thailand is too exploited, not a “new” destination and with too much focus on beaches; that other countries in the region feel less exploited; and that the “genuine” Thailand is inaccessible for tourists. The respondents lacked information about “off-beach” alternatives. When asked to rank popular holiday activities these were the top three: * Stay in a Thai village * Shopping at local markets * Cooking courses.

Human ZOO

Among the top conclusions when it comes to presenting offers that would convince new target groups were: Thailand needs accessibility to off-beach offers Thailand needs interpreted nature- and cultural experiences Face-to-face meetings on equal footing: Meeting the locals is the best way to experience the real and genuine Thailand, and this should


be something that the locals wanted themselves, “but not like in a zoo”. Visiting villages, observing how Thai people work, cook etc. were important ingredients in the dream holidays in Thailand. Based on these insights TAT is running a marketing strategy both for repeat visitors and also for the new visitor – to let them know that there is great value in Thailand and a unique culture to explore. “In every area we try to let the tour operator offer more community tourism for the visitors from Scandinavia to experience more and benefit both ways for the visitor and the local people.” More concretely TAT tries to offer more destinations and attractions to offer them to have more value. For instance when people stay in Hua Hin, they try to offer them other destinations such as Kanchanaburi and Ratchaburi where they can learn more about the life of Thai people. “For the Scandinavian market we have to develop more in terms of the quality. All the private sectors

in Thailand should realise the need to develop more quality products, services and facilities. Even sometimes you cannot mix the markets, especially in some areas, such as Koh Chang. The Scandinavians like to be there because of the natural environment and good privacy. But if you have more and more visitors who prefer entertainment there, they’d disappear. “Sometimes we could see that a certain destination like Pattaya was very difficult to promote for Scandinavian tourists, especially for those travelling with children. That means they want to be in a natural and peaceful area where is also appropriate for families with children” he elaborates further. Manit also sees the Baltic countries as a strong potential growth market similar to Scandinavia “The Baltic is still small for us, but we could promote Thailand in the same way as for the Nordic countries. If you look at the Finnish market, we now have 160 000 visitors out of a population of 5 million. We could promote in a similar way in the Baltic countries and reach the same numbers, because they are similar markets.” Thailand has seen in the past three years a big increase from this market; 80 – 100 per cent each year. “Thailand is like a dream destination for them, same as for Scandinavians. So when the economy can come back to normal we’ll be able to promote Thailand and increase very fast there.”




How Swede It Is The Stockholm Archipelago is a wonderful recreational asset of the Swedish capital. Explore the islands in this article.


he Stockholm archipelago, one of the largest in the Baltic Sea, consists of 24,000 islands and inlets. Several of the islands within this chain offer visitors a chance to experience a unique landscape and cultural richness. Grinda and Vaxholm, two islands located by ferry from Stockholm's inner harbor, Strandvägen, present diverse attractions, from natural landscape and soft adventure to shopping and cuisine. In addition, the ferry ride aboard Stockholm's ship the Cinderella takes about an hour to reach Vaxholm and another 20 minutes to reach Grinda. The ferry expense is minimal and the scenic voyage of the inlet is breathtaking.

How to go there

Many of the ferries depart from the heart of Stockholm, directly across the street from the fabled Grand Hôtel, which is the country’s finest hotel. The boats depart with Swedish precision — right on time, not five seconds early or late. From the ferry, you can admire the fine old steamships still in use a century after they were launched. The waterways are lined with many old wooden sailboats and fishing trawlers that are lovingly maintained and jealously guarded from savvy foreign purchasers. You can see the museum housing the Vasa warship, which sank in 1628 and was retrieved from the sea in 1961. Also visible are the gracious threeand four-story homes alongside the canals and the medieval architectural treasures of the Old Town. The skyline is still dominated by church spires, not high rises. Just half a mile from Stockholm, the waterways and the vistas open up. There are pinecovered rolling hills and sparkling blue

seas, and the air is clear and crisp. Once the islands come into view, you’ll see that they defy the popular image of island retreats as tropical paradises. They are not home to sandy beaches surrounded by coral, with a few palm trees thrown in; these are low-lying islands covered with pine forests that slope down to the sea. It is almost like a fairy tale: There are pretty little red cottages, beautifully trimmed lawns, boats tied up and ready for use, swans gliding near the boats, and, most of all, an overwhelming sense of quiet and calm, the total absence of hustle and bustle.


Grinda is an enchanting island with only a hotel, its cottages, seasonal campers, small grocery store and farm animals in residence. This bucolic paradise was once a farming island with agriculture. The island, owned by the Archipelago Foundation, is now a recreation area for locals and visitors. Here, day-trippers and hotel guests explore the unspoiled beauty of the small island via numerous easy walking paths and nature trails. These trails continue past tranquilly grazing sheep, wooded areas abundant with fauna and vistas overlooking the majestic inlet. Many additional activities, such as kayaking, sailing

and swimming are popular on the island as well. The charming art deco Grinda Wärdshus, originally built in 1908, with its small guest harbor, is the center of activity on the island. The hotel and fine dining restaurant are open year-round and cater to holiday seekers, weddings and group or business conferences. Guests appreciate the cozy hotel ambience and often relax with a good book in front of the lobby fire or a chat over a glass of wine. With it aura of yesteryear, the island and hotel maintains a rare quiet and serenity that affords guests a peaceful night's sleep and soulful rejuvenation. For additional information on Grinda and the Grinda Wärdshus, visit www.grindawardshus. se. For additional information on Stockholm's Cinderella ferry and schedules, visit http://www.stromma. se/en/Skargard/Cinderellabatarna/.


Vaxholm is a wonderful island to visit. Walk through old town, shop, enjoy the historical architecture and eat a lovely meal by the harbor. The main island is quite small and usually a long afternoon is sufficient to explore. Numerous boutiques feature local Swedish apparel and jewelry (Torg 1), as well as aromatic bakeries and



a superb chocolate shop (Waxholms Choklad). Visitors can also take advantage of sight-seeing tours, rent kayaks and, when the summer weather arrives, go sun bathing or swimming by Battery Park. Vaxholm is easily accessible and ferries run frequently throughout the day and evening. For additional information, visit


The island of Marstrand is located by car or bus about one hour from Gothenburg. Just a two-minute (free) ferry ride from Koรถn mainland, the island is tiny. The original inhabitants of this lovely, fairytale island were the Swedish soldiers and prisoners

of Carlsten's Fortress. Although the fortress is now a museum, it is in remarkably good condition. On special birthdays of the fortress, live, costumed re-enactments of the Swedish and Danish battles take place with a fervent vigor. The island is also a favorite retreat for the Swedish royals, as well as a huge boating culture for its residents. While the population is quite small, the island's Victorian white houses with red roofs and buildings are all immaculately maintained and Marstrand seems like a dream to most visitors who are often surprised that such a beautiful place still exists, if it ever existed at all. Marstrand is not expensive to

visit and a full day is sufficient to walk around the island and explore its original shops and Swedish architecture. Moreover, the island's restaurants excel in their menus of fresh fish and Swedish delicacies all with outstanding views of the ocean and mainland. Many visitors fall in love with this petite island and wish to spend the night. There are several inns; however, if you want a historic hotel with posh surroundings and experience the very identity of the island, book a stay with the Grand Hotel. Built at the turn-of-the- century, its 22 rooms are well-appointed and cozy with exceptional views of the island and inlet. The hotel's restaurant is excellent and reasonably priced. Manager Britt Hagman is a veritable volume of knowledge about the four-star hotel and its fascinating history. If you happen to make her acquaintance, she will provide local lore and suggestions on places to visit. For addition information on the Grand Hotel, visit

Come back for more

Sweden is a country of great beauty and diverse landscapes. No two islands or cities are the same. Each trip to her enigmatic shores will inspire visitors to return and admire the uniqueness of the land and its people.


zband riges Jaz




Deri Rowlands


Claes Jan

Arja Sa



Johanna GrĂź


Annica Ris

Ulf Johan


sson Werr





Anna Sise

Siw M


Lill Lin


Artissts Julyy 6 - Sep 28

During late summer we turn the ship m/s Gustafsberg VII into a floating jazz club. On board we serve delicious foods and wines to the tunes of some of Sweden’s most famous jazz musicians. Experience the feeling of slowly sliding through Stockholm while your surrounding is filled with lovely jazz tones. Our chef, Carl Gustawson, serves a special jazz menu and there is also an à la carte menu to choose from. All meals are cooked on board and there is also a bar with beer, wine and a great variety of drinks. Price: Journey & jazz SEK 275.

6 july 13 july

Christina Gustafsson & Sveriges Jazzband Deri Rowlands & Sveriges Jazzband

20 july 27 july 3 aug 10 aug

Claes Janson & Sveriges Jazzband Christina Gustafsson & Sveriges Jazzband Arja Saijonmaa & Sveriges Jazzband Annica Risberg & Smokinglirarna

17 aug 24 aug 31 aug

Johanna GrĂźssner & Uffe Johansson Werre trio Anders Linder & Sveriges Jazzband Anna Sise & Sveriges Jazzband

7 sep 14 sep

Siw Malmkvist & Sveriges Jazzband Lill Lindfors, Anders Linder & Jumping Jacks c

21 sep 28 sep

Annica Risberg & Sveriges Jazzband ban Christina Gustafsson & Sveriges Jazzband



In cooperation with:

Buy your boat ticket and table reservation online


Chamber Location Map THE THAI-SWEDISH CHAMBER OF COMMERCE 34 C.P. Tower 3, 9th Floor Building A, Phayathai Road, Ratchathewi, Bangkok 10400, Thailand Tel: +66 (0) 2354 5229-31 Fax: +66 (0) 2354 5232 E-mail:

Thai-Swedish Chamber of Commerce

Embassy and Consulates Embassy of Sweden, Bangkok 20th Floor, One Pacific Place, 140 Sukhumvit Road, Bangkok Tel:+66 (0) 2263 7200 Fax:+66 (0) 2263 7260 Email: ambassaden.bangkok Web:


Consulate of Sweden, Pattaya Honorary Consul Dr. Sunya Viravaydia 391/69 Moo 10, Tabphya Road, Pattaya City 20260 Tel:+66 (0) 38-364 485 Fax:+66 (0) 38-364 485 Email:

Consulate General of Sweden, Phuket Consul General Alf Karlsson Pearl Village Hotel, Nai Yang Beach and National Park, Phuket 83110 Tel:+66 (76) 380 000 Fax:+66 (76) 380 019 Email: Web:


Board of Governors

Thai-Swedish Chamber of Commerce

President Mr. Kenneth Radencrantz Q-Matic Technologies Asia Co., Ltd.

Vice President & Member Activities Ms. Chantana Vatanaromya Volvo Car (Thailand) Ltd.

Vice President & Treasury Mr. David Romlin SECO Tools (Thailand) Co., Ltd.

Treasury Mr. Vichai Jirathiyut Scania Siam Co., Ltd.

Treasury Mr. Jan Eriksson Spica Co., Ltd.

Legal & Government Relations Mr. Worachai Bhicharnchitr Vickery & Worachai Ltd.

Property Mr. Supakorn Kijkanakorn Aleenta Company Limited

Property Mr. Patima Jeerapaet Colliers International Thailand

EU Business Centre Mr. Roby Janssens Atlas Copco (Thailand) Ltd.

Member Activities Mr. Joacim Damgard Ericsson (Thailand) Ltd.

Member Activities Mr. Hakan Olsson SAS, Scandinavian Airlines

Media Mr. Chaiyot Piyawannarat ABB Limited (Thailand)

Media Mr. Hakan Alm

Executive Director Mr. John Svengren Thai-Swedish Chamber of Commerce



Honorary Members Premium Members Embassy of Sweden 20th Fl., One Pacific Place 140 Sukhumvit Road, Bangkok 10110 Tel: +66 (0) 2263 7200-1 Fax: +66 (0) 2263 7260

ABB LIMITED 161/1 SG Tower, Soi Mahadlekluang 3 Rajdamri Road, Lumpini, Pathumwan Bangkok 10330 Tel: +66 (0) 2665 1000 Fax: +66 (0) 2665 1030 Web:

Alfa Laval (Thailand) Ltd. P.O. Box 224, Klongchan 222 Krungthep Kreetha Road, Huamark, Bangkapi, Bangkok 10240 Tel: +66 (0) 2379 4660 Fax : +66 (0) 2379 4661-2 E-mail : Website :

H.E. Lennart Linner Ambassador

Bangkok Bank Pcl. 333 Silom Road, Bangkok 10500 Tel: +66 (0) 2231 4333 Fax: +66 (0) 2231 4742

Mr. Chaiyot Piyawannarat President & Country Manager Mr. Tan Chor Hiong

Mr. Anand Gupta Country Chief Financial Officer

Mrs. Vongthip Chumpani Advisor

Keywords: ABB, a leader in power and automation technologies, provides utility and industry customers with products, services and solutions ahat makes our customer competitive.

Keywords: Alfa Laval manufactures and provides special products and world class technical solutions helping our customers optimize the performance of their processes. Time and time again. Our equipment, systems and services create solutions for heating cooling, separation and fluid handling of oil, chemicals, water, beverages, foodstruffs, starch, etc. We have close co-operation with customers all over the world to help them stay ahead.

Astra Zeneca (Thailand) Ltd. 20th Floor, Phairojkijja Building 400 Bangna-Trad Km.4 Bangna Bangkok 10260 Tel: +66 (0) 2739 7400 Fax: +66 (0) 2739 7499 Email:

Mr. Gabriel Baertschi President Keywords: As one of the world’s leading pharmaceutical companies, our business is focused on turning good ideas into innovative, effective medicines that makes a real difference in important areas of healthcare.



Atlas Copco (Thailand) Limited 125 Moo 9 Wellgrow Industrial Estate Bagna-Trad Road Km.36 Bangwua, Bangpakong, Chachoengsao 24180 Tel: +66 (0) 38 562 919 +66 (0) 38 562 911 Fax: +66 (0) 38 562 901 Email: Web:

Black Mountain Golf Club Hua Hin 565 Moo 7, Nonghien Road Tambon Hin Lek Fai Hua Hin 77110 Tel : 032 618 666 Fax : 032-618 628 Website :

Lux Royal (Thailand) Co., Ltd. 523-535 Sukhumvit 71 Road Prakanong Nua, Wattana, Bangkok 10110 Tel: +66 (0) 2391 9532 Fax: +66 (0) 2391 9531

Mr. Hakan Palm Managing Director Mr. Harald Elisson General Manager Mr. Roby Janssens Regional General Manager Keywords: Atlas Copco (Thailand) Limited operates in three business area, Compressors Technique, Construction and Mining Technique and Industrial Technique.

Keywords: Golf cource development Hotel Real estate Cultural activities

Ericsson (Thailand) Ltd. 20th Fl., Suntowers Building B 123 Vibhavadee Rangsit Rd., Chatuchak Bangkok 10900 Tel: +66 (0) 2299 7000 Fax : +66 (0) 2299 7777

Bangkok Bank Pcl. 333 Silom Road, Bangkok 10500 Tel: +66 (0) 2231 4333 Fax: +66 (0) 2231 4742

Keywords: Lux Royal (Thailand) sells household appliances through direct sales from 30 branches all over Thailand. Our routes are from Sweden but today vorwerk & Co. KG from Germany is our major shareholder.

Molnlycke Heath Care (Thailand) 160 Moo 17 Bangplee Industrial Estate Bangna-Trad Km.23, Bangsaothong, Samutprakarn 10540 Tel: +66 (0) 2705 1677 Fax: +66 (0) 2315 1016 Email: Web:

Mr. Joacim Damgard President of Ericsson (Thailand) Ltd.

Ms. Wallapa Klipratoom Keywords: Bangkok Bank provides a broad variety of banking products and dervices catering for the specific needs of our customers.

Keywords: Most people communicate through Ericsson’s Mobile Phone Network that is more than 40% of all Mobile Phone Traffic.

Mr. Prapat Phupinyokul Director & General Manager

Mr. Attapon Chodchoy Finance & Accounting Director Keywords: Molnlycke Health Care (Thailand) is one of the world’s largest single-use surgical gown and drape & set production facilities, under the brand names of Klinidrape® and BARRIER



Saab International (Thailand) AB 17th Fl, Unit 1705 One Pacific Place Bldg. 140 Sukhumvit Road, Klongtoey Bangkok 10110 Tel: +66 (0) 2653 2650-2 Fax: +66 (0) 2653 2653 Email:

SAS Scandinavian Airlines International 8th Floor, Glas Haus 1 Sukhumvit 25, Bangkok 10110 Tel: +66 (0) 2645 8200 (Reservations/Ticketing) +66 (0) 2645 8224 (Scandinavian Community Affairs) +66 (0) 2134 2020 (SAS Bangkok Airport) +66 (0) 2137 4731 (Cargo Sales) Fax: +66 (0) 2665 2900 E-mail: Website:

Mr. David Romlin General Manager

Peter Temander Vice President Asia/Pacific Keywords: Saab AB is one of the world’s leading highTechnology companies, with its main operations Focusing on defence, aviation, and space

SECO Tools (Thailand) Co., Ltd. 119 / 46 , Moo 8 Bangna-Trad Road ( Km 3 ) Bangna , Bangna , Bangkok 10260 Tel: +66 (0) 2746 7801 ext 101 Fax: +66 (0) 2746 7802 Web:

Hakan Olsson Director and General Manager Southeast Asia Mrs. Rojana Chuenkamrai Senior Administrator Keywords: Customer satisfaction and good co-operation is our target. Each year we deliver millions of tools to the machining industry around the world. Kirsi Ranin Key Account Manager Corporate Sales Keywords: Scandinavian Airlines is the Northern Europe’s largest airline focusing on services, reliability, and simplicity. We fly six weekly flights from Bangkok to Copenhagen. Three additional flights from Bangkok to Stockholm are operated in winter. Our extensive network provides convenient connections to Scandinavian and European destinations from Copenhagen and Stockholm airports.



Skandinaviska Enskilda Banken AB (publ) 50 Raffles Place # 36-01, Singapore Land Tower Singapore 048623 Singapore Tel : +65 622 35644 (General) +65 635 70829 (Private Bank) Fax : +65 622 53047 (General) +65 653 24538 (Private Bank) E-mail : Web :

Vickery & Worachai Ltd. 16th Floor, GPF Witthayu Towers A 93/1 Wireless Road, Lumpini Pathumwan Bangkok 10330 Tel: +66 (0) 2256 6311 +66 (0) 2650 9691 Fax: +66 (0) 2256 6317-8 Email: Web:

Volvo Truck & Bus (Thailand) Co., Ltd. 42/5 Moo 7, Bangna-Trad Highway Km.26 T. Bangsaothong A. Bangsaothong Samutprakarn 10540 Thailand Tel : +66 2 707 1747 Fax : +66 2 707 1740 E-mail :

Mr. Christophe Martin Managing Director Mr. Bo Carlsson General Manager - SEB Merchant Banking Singapore

Mr. Harold K. Vickery Chairman

Mr. Chareon Lertudommungmee Director of General Affairs

Anders Ng SEB Private Banking Singapore Keywords: Providing a full range of commercial banking activities with emphasis on trade finance, structured finance and treasury services aimed at the needs of Nordic companies and their conuterparts in the Asian region, as well as international offshore private banking services for Nordic individuals.

Tetra Pak (Thailand) Limited 1042 Soi Poonsin (Sukhumvit 66/1) Sukhumvit Road, Bangchak Prakanong, Bangkok 10260 Tel : +66 (0) 2704 3000 Fax : +66 (0) 2704 3010 E-mail :

Mr. Worachai Bhicharnchitr Managing Director Keywords: Established in 1975. Vickery & Worachai Ltd. is a broad-based commercial and business practice acting primarily for multinational corporations conducting operations in Thailand. The firm also advises financial institutions and borrowers on project financing and takes an active role in assisting clients in contract and concession negotiations with Thai government entities.

Keywords: Volvo truck & Bus (Thailand) was established in Thailand 1991, and since then has been perceived as a leading provider of total transport solutions.

Volvo Car (Thailand) Ltd. 1527 Sukhumvit 71 Rd. Suanluang, Bangkok 10250 Tel: +66 (0) 2319 9820-3 Fax: +66 (0) 2319 9820 Web:

Ms. Chantana Vatanaromya Volvo Car (Thailand) Ltd. Mr. Rusty Kekuewa Keywords: Volvo Car (Thailand) Ltd is a national sales company responsible for the sales and marketing of Volvo Cars in Thailand. VCT is owned by Volvo Car Corporation in Sweden.



Corporate Members Air Berlin PLC & Co. Luftverkehrs KG 17th floor, Vorawat Building, 849 Silom Road, Bangrak, Bangkok 10500, Thailand Tel: +66 (0)2 267 9779 Fax : +66 (0)2 267 1190 E-mail : Website :

ASSAB Steels (Thailand) Ltd. 9/8 Moo4, Soi Theedinthai, Theparak Road, T.Bangpleeyai, A. Bangplee, Samutprakarn 10540 Tel: +66 (0) 2385 5937, +66 (0) 2757 5017 Fax: +66 (0) 2385 5943, +66 (0) 2385 5936 E-mail: Website:

Mr. Stefan Magiera General Manager

Mr. Chavalit Meesamanyont President

Keywords: Daily flights from Thailand to Europe.

Keywords: ASSAB is no. 1 in tool steels and solutions for tiiling excellence with reliable heat treatment and machining services. We also market & distribute Kanthal heating products and refractory materials throughout Thailand.

Aleenta Company Limited 3 Ram-indra 55/8,Ram-indra Road, Taraeng, Bangkhen, Bangkok 10230 Tel: +66 (0) 2508 5300 Fax: +66 (0) 2508 5332 E-mail: Website:

Asia & Overseas Travel Partner Co., Ltd. Glas Haus Building, 11th Floor, 1 Sukhumvit Soi 25, North Klongtuey, Wattana, Bangkok 10110 Tel: +66 2 665 72 90 Fax : +66 2 665 72 92 E-mail : Website :

Mr. Supakorn Kijkanakorn Managing Director Keywords: Aleenta Resort and Spa : Small luxury hotels in Hua-Hin/Pranburi and Phuket/Phang-Nga. Aleenta Villa : Beachfront Villa and Condominium Development for sale in Phang-Nga We also involve in construction and real estate industries. We offer a wide range of architectural and engineering services in design and construction of all types of facilities including interior, exterior, landscaping, etc.


Mr.Martin Rosborg Managing Director Keywords: Travel agency working with Inbound to Thailand from primary the Nordic countries, Domestic sales and in the future even Outbound from Thailand. Have six services single or in package: Accommodation, Golf, Tours around in Thailand, Sightseeing trips, Transportation and Meetings.

Asian Tigers Transpo International Ltd. 3388/74-77 Sirinrat Building, 21st floor, Rama 4 Road, Klongton, Klongtoey, Bangkok 10110 Tel : +66 2687 7888 Fax : +66 2687 7999 E-mail : Website :

Mr. William C. Reinsch Managing Director

Mr. Erik Dahlstrom Regional Accounts Manager Keywords: Thailand’s longest established international move management specialist. Services include international and domestic Household goods moving, comprehensive home search service and extensive orientation packages.


B & W Premier Properties 9/92 Moo 9, Room A1, 2nd Floor, Chalong Parkview, Chalong, Muang, Phuket 83130 Tel : +66 (0)76 282 140 Fax : +66 (0)76 283 164 E-mail : Website :

BaumgartenBrandt (Asia) Ltd. Sathorn Thani Tower 2, Floor 18, 92/50 North Sathorn Rd. Silom, Bangrak Bangkok 10500 Tel: +66 (0) 26 36 86 66 Fax: +66 (0) 26 36 76 26 E-mail: Website:

Ben Adisti Co., Ltd. Adisti Tour Operation Office (Phaya Thai): 128/183 Phayathai Plaza Building, 17th Floor Phayathai Road, Kwaeng Thung-Phayathai Khet Rajchathewi, Bangkok 10400 Adisti Project & Management Office (Sukhumvit) 10/115, The Trendy Bldg., 9th Floor, Soi Sukhumvit 13, Sukhumvit Road, Klongtoey Nua, Wattana, Bangkok 10110 Tel: +66 (0) 2168 7211 Fax: +66 (0) 2168 7212 Mailing Address: P.O. Box 1454, Nana, Bangkok 10112

Mr. Mikael Leon Bluhm Executive Director

Ms. Saranlux Wunjina Asst. General Manager Keywords: The PrimehouseGroup (a former Scandinavian Laguna Group Company) are specialists in marketing & selling properties in Thailand, specializing in premium residential and commercial real estate. Project consulting, all types of construction, engineering and architectural design. A property developer & real estate agent related to the “long stay tourism” and “second home market”. We also provide desirable locations and assistance for Marina projects. Stylish luxury Yachts for charter or sale.

Dr. Ralf Baumgarten Executive Director

Suyada Intara-Apai Head of Legal Department

Tel : +66 (0) 2129-3771-2 Fax : +66 (0) 2129-3775 E-mail : Website :

Mr. Stig Vagt-Andersen Managing Director

Keywords: BaumgartenBrandt (Asia) Ltd. is a member of an international network of service firms providing legal, tax, accounting and audit services. In Thailand our team of Thai, German and French lawyers, accountants, auditors and staff will use its knowledge and experience to facilitate your Thai investment and its ongoing operations. Mr. Bent Peter Laasholdt Director of Operation

Ms. Ousra Chalitapanukul Director, Admin. & Marketing Keywords: TAT licensed in-bound tour operator. Hotel reservations all over Thailand at preferential rates. Incentive, golf and package tours throughout Thailand on group and FIT basis. Tour programmes and hotels in Vietnam, Cambodia and Laos.



BNH Hospital 9/1 Convent Rd., Silom, Bangkok 10500 Tel: +66 (0) 2686 2700 Fax: +66 (0) 2632 0577-9 E-mail:, Website :

Ms. Angela Stafford Senior Manager, Community Relations Centre

Centara Grand & Bangkok Convention Centre at Central World 999/99 Rama I Road, Pathumwan, Bangkok 10330 Tel : +66 (0) 2 100 1234 Fax : +66 (0) 2 100 1235 E-mail : Website :

Mr. Michel Horn General Manager

Chonburi Sammuk Thani Co., Ltd. 72 Bangsaen-Angsila Road, Tumbon Saensuk A.Muangchonburi, Chonburi Tele: +66 (0) 2316 1515 Fax : +66 (0) 2316 1512 Website :

Ms. Navanat Sukhamongkhon Managing Director

Keywords: BNH Hospital has highly qualified medical staff, many of whom have trained overseas, and the International Centre of the hospital offers translation services in Japanese and European languages.

C.I.T. Property Consultants Co., Ltd. 17/F Ploenchit Center, 2 Sukhumvit Road, Klongtoey, Bangkok 10110, Thailand. Tel: +66 (0) 2656 7000 Fax : +66 (0) 2656 7111 E-mail : Website :

Mr. Patima Jeerapaet Managing Director

Mr. Simon Landy Director Keywords: Valuation & Advisory, Tenant Representation, Strategic Consultancy & Planning, Retail Leasing, Residential Sales & Leasing, Research & Consultancy, Property & Facilities Management, Investment Sales, Industrial Sales & Leasing, Corporate Services, Commercial Leasing, Auction, Asset Management.


Mr. Ferry Tjahjono Director of Sales Convention Centre Keywords: Located in CentralWorld, 5-star hotel combined with Bangkok Convention Centre features 505 Rooms, 8 restaurants & bars and Cenvaree Spa. The Convention Centre offers over 10,000 m2 with 21 function rooms

Khun Jarunun Songseang Sale Project Director, Admin. & Marketing Keywords: All our homes are built to reflect the nature balance given the incorporation of advanced technology to help save on energy. The use of heat installations for roofing is aimed to help keep heat at bay. Ever wall is mounted with two levels of bricks to block out both heat and noise from surrounding environment. while light defecting windows are used to keep the house cool and comfortable throughout. The open plan design also allows for efficient ventilation. giving way to nature sunlight and breezes without the need for all-day-air-conditioning.


Conrad Bangkok All Seasons Place, 87 Wireless Road, Lumpini, Phathumwan, Bangkok 10330 Thailand Tel: +66 (0) 2690 9999 Fax : +66 (0) 2690 9980 E-mail : Website :

Double Realty Co., Ltd. Master License Partner of ENGEL & VOLKERS Asia Pacific Ltd. 57/1-2 Petchkasem Road, A.Hua Hin Prachuabkirikan 77110 Tel: +66 (0) 2 32 513 202 Fax : +66 (0) 2 32 513 201 E-mail : Website :

Eka Chemicals (Thailand) Limited 283/46 Home Place Office Building 10th Floor Sukhumvit 55 Road Klongtonnur, Wattana Bangkok 10110 Tel : +66 (0) 2 712 7293 Fax : +66 (0) 2 712 7298

Mr. Suraphol Sanunsilp General Manager

Mr. Manfred Pieper General Manager Khun Duangjai Kraus

Mr. Craig Bonnor Director of Business Development

Ms. Gaysorn Luksanawimol Finance Director Mr. Garry Irvin

Keywords: Deluxe room accommodation, extensive metting and banqueting space, spa and fitness center, 4 restaurants, nightclub, bar and deli. Conrad Hotel is committed to creating a “new attitude” in delivering the finest hospitality.

Diakrit (Thailand) Co., Ltd. 253 Asoke 14th. Fl. Sukhumvit 21 Rd. Klongtoey Nua, Wattana, Bangkok 10110 Tel: +66 (0) 2664 0240 Fax : +66 (0) 2664 0241 E-mail : Website :

Ms. Kritikar “Eric” Thananan Keywords: Real Estate

Keywords: Performance chemicals for the pulp and paper industry.

Electrolux Thailand Co., Ltd. 1910 Electrolux Building, New Petchburi Road Huay Kwang, Bangkok 10320 Tel : +66 2 725 9100 Fax : +66 2 725 9202 E-mail : Website :

Mr. Sutti Manokitjarunman Managing Director & General Manager Ms. Suthida V. Managing Director

Mr. Thomas Klingberg Chief Financial (Officer East Asia) Keywords: Importer and distributor of household electrical appliances. Also manufacturer of washing machines and dryer machines.



Euro-Center (Thailand) Co., Ltd. 10th Floor, Suite 10 A, Evergreen Place 318 Phayathai Road, Ratchathevi Bangkok 10400 Tel : +66 (0) 2696 3626-27 Fax : +66 (0) 2696 3628 E-mail : Website :

Ms. Mai Ellegaard General Manager

Finnair Bangkok Office Ocean Insurance Bldg., 18th Fl., Unit F, 163 Surawongse Road, Bangrak, Bangkok 10500 Tel: +66 (0) 2266 3260 - 5 Fax : +66 (0) 2266 3266 E-mail :

Glen Asia The Trendy Plaza, 1st Floor 10/35, Soi Sukhumvit 13, Klong Toey Nua, Wattana, Bangkok 10110, Thailand Tel : +66 (0) 2168 7090-2 Fax : +66 (0) 2168 7093 E-mail : Website :

Mr. Jani Peuhkurinen Sales Director Mr. Stefan Bekassy

Mr. Jan Miklos Kovacs Claims Manager

Ms. Nantiya Wongrojaree Client Manager

Keywords: Providing travel and medical insurance services in the region since 1989 as the Representative of Europeiska Forsakringsaktiebolaget, Sweden, a.o.

Keywords: Finnair, The Most Experienced in The Northern Skies is offering one of best daily connections between Thailand and Scandinavia.

Fabrinet Ltd. 5/6 Moo 6, Phaholyothin Rd. Soi Khunpra, Klongnueng, Klongluang, Patumthanee 12120 Tel : 02-5249600 Fax : 02-5249690 E-mail : Website :

Geodis Wilson Thai Ltd. 207 Soi Saeng Uthai, Sukhumvit 50 Rd., Prakanong, Klongtoey, Bangkok 10260 Telephone : +66 (0) 2 742 9888 Fax : +66 (0) 2 741 4080-1 Website :

Hammars Co., Ltd. No.18 Soi Ramkamheng 24 Yag2 (Thavontawat 1), Huamark, Bangkapi, Bangkok 10240 Tel : +66 (0) 2319 9551-3 Fax : +66 (0) 2319 8339 E-mail : Website :

Ms. Arporn Chufong HR Manager

Ms. Lawan Kulchai Managing Director

Dr. Soon Kaewchansilp Director

Mrs. Jintamai Mitchell Keywords: Providing manufacturing service to the world’s leading OEMs through and unparalleled engineering center of excellence.


Keywords: Geodis Wilson Thai Ltd. is providing the full range of Nationwide Logistics & Global Supply Chain Solutions: Freight Forwarding - Transit Cargo Local transport & distribution in Thailand - Cross border trucking services from/to Malaysia and Singapore using its own fleet of vehicles - Onsite general and bonded warehouse and inventory management services - Solution design for transport and warehouse optimization from raw materials to retail distribution.

Mr. Joachim Johansson Keyword : Property developer

Mr. Pirapol Sriutta General Manager Keywords: Rent and sale cabin office, cabin toilet, cabin storage and sea-containers. We manufacture cabins in very strong creation for renting purpose.


Home2Thailand Exclusive Real Estate at Surin Beach, Phuket, Thailand 8/44 Moo 3 Surin Beach Cherngtalay, Thalang Phuket 83110 , Thailand Tel : +66 (0) 76 270 577 +46 (0) 8 5592 4545 (Sweden) Fax : +66 (0) 76 271 182 E-mail :, Website :

IKEA Trading (Thailand) Ltd. 16th Floor, SSP Tower 555 Sukhumvit 63 Road, Klongton Nua Wattana, Bangkok 10110 Tel: +66 (0) 2711 4300 Fax: +66 (0) 2711 4172

Mr. Alain Gross Managing Director and Material Area Manager

Mr. Robert Akerblom General Manager

Ms. Sukanda Chiaranussati Managing Director Keywords: Home2Thailand Exclusive Real Estate is located at Surin Beach on the west coast of Phuket, Thailand. Our company remains dedicated adhering to the Best Practices for the quality property market and provide an unrivalled customer service. Services offered are residential sales & marketing, holiday rentals, commercial leasing and property investment consultancy.

Huay Yang Real Estate Co., Ltd. 16/6 Takiap Road, Nong Kae, Hua Hin

Leschaco (Thailand) Ltd. 3354/36-39 Manorom Building 11/Fl, Rama IV Road, Klongton, Klongtoey, Bangkok 10110 Tel : +66 (0) 2671 1000 Fax : +66 (0) 2671 6600, +66 (0) 2671 6717 E-mail : Website :

Mr. Marc Pinheiro Managing Director

Keywords: IKEA Trading Thailand Ltd’s task is to procure IKEA home furnishing products, and secure quality & environment for product of those, at manufactures in Thailand. All products are being exported to IKEA outlets worldwide.

Krusell (Thailand) Co.,Ltd. 98 Athakravi Bldg 4th Fl., Soi Sukhumvit 26 Sukhumvit Rd., Klongtan, Klongtoey, Bangkok 10600 Thailand Tel : +66 (0) 2 260 0222 Fax : +66 (0) 2 260 0225 E-mail : Website :

Mr. Marcus Krusell CEO

Ms. Christine Russel Director - Freight Forwarding Keywords: Leschaco (Thailand) Ltd has been present in Thailand since 1999. Our core businesses are automotive logistics, customs clearance, customs consulting, turnkey project handling and warehouse management. Through our network we have developed a dangerous cargo/chemical logistics team, which includes the operation of tank containers that require special handling.

M2 Systems Asia Pacific Co., Ltd. 22/7 22nd Fl. 622 Emporium Tower Sukhumvit Road, Klongton, Klongtoey, Bangkok 10110 Tel : +66 (0) 2246 1761 Fax : +66 (0) 2664 9094

Keywords: Krusell is a Thai-Swedish company producing leather and artificial cases for exporting around the world. Krusell has been in the leather industry for more than 15 years. Besides cases for consumer electronics, Krusell also produce cases of various styles with its own brand name “Krusell” as well as OEM and customer design. Mr. Leif Egnehall

Mr. Jirasak Janratana Plant Manager Keywords: Representing our business is Manufacturer of advanced equipment for the production of prerecorded and recordable CD and DVD.



M2M Technology Co., Ltd. Pornpailin Business Point Pornpailin Business Point 891 2-4 F., Onnuch Road, Sukhumvit 77, Suanluang, Bangkok 10250 Tel : +66 (0) 2742 5001-2 Fax : +66 (0) 2742 6833 E-mail : Website :

Modigs Forvaltnings (Asia) Ltd. 1000/58 P.B. Tower 15th Floor Sukhumvit 71 Road, North Klongton Wattana, Bangkok 10110 Tel: +66 (0) 2381 3129 Fax: +66 (0) 2381 2132

Nordic Insurance & Benefits AB PO Box 5149 S- 402 23 Gothenberg, Sweden Tel: +46 31 831330 Fax: +46 31 831565 Email: Web:

Mr. Rolf Johanes Modig Director

Mr. Per Fredriksson Partner / Financial Adviser

Mr. Ton J.A. Gerdsen Consultant

Mr. Kenneth Granholm Partner / Financial Adviser

Keywords: Leasing of office spaces in P.B. Tower

Keywords: IFA Idenpendet Financial Adviser Insurance & Fund Brokers Expatriate Insurance Service Medical Helth Insurance

Mr. Jan Eriksson President

Mr. Hakan Alm Director Keywords: Wireless Solutions, GPS based Tracking Systems etc.

Mandarin Oriental, Bangkok 48 Oriental Avenue Bangkok 10500 Thailand Tel : +66 (0) 2659 9000 Fax : +66 (0) 2659 0000 E-mail : Website :

Munters (Thailand) Co., Ltd. 121/107 RS Tower Bldg., 40th Floor Zone B, Ratchadapisek Road, Dindaeng, Bangkok 10400 Tel: +66 (0) 2642 2670 Fax: +66 (0) 2642 2674 Keywords: Munters is the world leader in humidity control, with products and services for water and fire damage restoration and dehumidification, humidification and air-cooling.

Nordea Bank Singapore Branch 3 Anson Road #22-01 Springleaf Tower Singapore 079909 Tel: +65 6317 6523 Fax: +65 6327 5418 Mr. Robert O Kennedy Director of Sales and Marketing Keywords: Mandarin Oriental, Bangkok’s riverside hotel, was established in 1876 and is a city landmark. It operates a grand deluxe hotel offering 393 rooms, including 35 suites; conference and banqueting facilities; The Oriental Spa; the famous Thai Cooking School and Thai Culture Programme, Day Care Centre and Shuttle boat service from Saphan Taksin Skytrain Station. It offers also 8 distinctive restaurants.


Johan Carendi Relationship Manager Keywords: Nordea is the largest financial services group in the Nordic Region with approximately EUR 311 billion in total assets. Nordea is a leading asset manager in the Nordic financial management. Nordea has a world leading internet-banking and e-commerce operation with 4.1 million customers.

Nordic Power Asia Ltd. 25th Fl., Times Square Building 246 Sukhumvit Road Betw. Soi 14-14, Klongtoey Bangkok 10110 Tel: +66 (0) 2253 9394-7 Fax: +66 (0) 2253 9398

Mr. Jan Cederwall President Keywords: Nordic Power (Asia) Ltd.provides services to developers, owners and operators in the electronic power industry. Our services cover every phase of power project development, from market analysis to plant operations. Our focus is on renewable energy, especially environmentally friendly hydropower, in emerging markets.


Nordic Travel Co., Ltd 130/2 Sukhumvit Road, Soi 20, Bangkok 10110 Tel: +66 (0) 2663 4490 Fax: +66 (0) 2258 9940 Email: Web:

Ms. Christina Carlsson Zarlimee Managing Director

Opera Riserva Ltd. 53/3-4 Sukhumvit Soi 39, Wattana, Bangkok 10110, Thailand Tel : +66 (0) 2258 5601 Fax : +66 (0) 2258 5599 E-mail : Web :

Mr. Harald Kuhnke Owner

Pacific 2000, International Recruitment Bangkok address: 8th Floor, M. Thai Tower All Seasons Place, 87 Wireless Road, Lumpini, Phathumwan, Bangkok 10330 Siracha address: 6th Fl., Bangkok Bank Building, Pacific Park, 98 Sukhumvit Road, Siracha, Chonburi 20110 Singapore address: 8, Temasek Boulevard #16-03, Suntec Tower Three, Singapore 038988 Tel : +66 (0) 2654 0300 Fax : +66 (0) 2654 -299 E-mail : Web :

Keywords: Destination Management Company/ Incoming Tour Operator. conferences, meetings and incentive arrangements. Hotel reservations all over Asia, Holiday packages in Thailand, Cambodia, Vietnam and Laos.

Oakwood Residence Sukhumvit 24 Bangkok 15 Sukhumvit Soi 24, Sukhumvit Road Klongton, Klongtoey, Bangkok 10110 Tel : +66 (0) 2612 5777 Fax : +66 (0) 2612 5655 E-mail : Website :

Mr. Bjorn Richardson General Manager

Ms. Kornchanok Patthamadilok Director of Sales Keywords: Modern and fully equipped apartments ranging from studio to two bedroom apartments. Broadband internet connection through wi-fi and LAN. All apartments feature fully appointed and equipped kitchens, washer-dryer machine, 32 inch LCD TV with DVD player, stereo system and interational satellite TV channels. Additional facilities include a roof-top swimming pool, fitness centre, residents’ lounge, business centre and Wildwood Grill restaurant. Laundry and dry cleaning services are also available.

Mr. Bjorn Persson Marketing Manager

Mr. Anders Lundquist President

Keywords: Contemporary Wine Bar with a large selection of wines, international kitchen and nice atmosphere. Business Functions, Private Room, Meeting Room, Catering, Dinner Parties, Gift Baskets.

Oriflame Management Asia Ltd. No 1. Oriflame Building, Pattanakarn Rd., Suanluang, Suanluang, Bangkok 10250, Thailand Tel : +66 (0) 2715 1111 Fax : +66 (0) 2715 1199 E-mail : Website :;

Ms. Wiyada Attagowitwong Managing Director, Siracha Keywords: Search and Selection of personnel for international companies with regional operations.

Mr. Thomas Ekberg Regional Director, Asia

Mr. Pontus Muntzing Regional Financial Controller, Asia Keywords: Oriflame is one of the world’s leading direct selling cosmetics companies, supplying natural Swedish cosmetics to consumers in over 60 countries.



Pathumwan Princess Hotel 444 MBK Center, Phayathai Road, Wangmai, Pathumwan, Bangkok 10330 Tel : +66 (0) 2216 3700 Fax : +66 (0) 2216 3730 E-mail : Webs :

Mr. Supanit Vimooktanon General Manager

Mr. Marcel Sawyere Resident Manager Keywords: The first international hotel in the heart of Bangkok with direct acess to the famous MBK Center and National Stadium sky train terminal.The hotel is geared towards those with an active social life. Quality accommodation, award winning restaurants and dining venues, extensive leisure facilities, Business Center, Multi-lingual staff, Concierge, Limousine Service, Tour & Travel Agent Desk, Corporate Club Lounge, Babysitting and Laundry Service.

Q-Matic Technologies Asia Co., Ltd. 1350/272 Thai Rong Tower, Pattanakarn Road, Suanluang, Bangkok 10250, Thailand Tel : +66 (0) 2713 7922 Fax : +66 (0) 2713 7928 E-mail : Web :

Mr. Kenneth Radencrantz CEO Keywords: We market and service Q-Matic Customer flow management system and remote surveillance systems. Major clients within banks, finance, telecom and hospitals.


Radi Medical Systems Co., Ltd 154/7 Moo 9, Ao Kung-Ao Por Road, T. Paklok, A. Thalang, Phuket 83110 Tel : +66 (0)76 317 300 Fax : +66 (0)76 317 399 Website :

Rank P.T. O’Connor’s Co., Ltd. (Wearnes Automotive) 1527 Sukhumvit 71 Road, Suanluang, Bangkok 10250 Tel : +66 (0) 2319 9800 Fax : +66 (0) 2318 9909 E-mail :; Website :

Mr. Per Egnelov President Mr. Seah Moon Hua Executive Director

Mr. Teddy Fagerstrom Vice President Keywords: Production of medical devices. Headquarter in Sweden, Subsidiaries in 12 countries.

Mr. Praphan Yentharua Automotive Director Keywords: Wearnes Motors belongs to the Wearnes Automotive Group headquartered in Singapor. The group is a wholly-owned subsidiary of Wearnes International (1994) Limited (WIL), which is listed on the Singapore Stock Exchange and is a key player in the trading and dustribution of worldclass products and state-of the-art technological systems in the Asia-Pacific region. Wearnes Motors is going forward in the Thai market with investment in facilities and employees for exclusive Volvo customers in Thailand.


Red Lotus Properties Limited 475 Siripinyo Building, 16th Floor, Si Ayutthaya Road, Thanon Phyathai Sub-district, Rajthevi District, Bangkok, Thailand 10400 Tel : +66 (0) 2201 3355 Fax : +66 (0) 2201 3284 E-mail : Website :

Roedl & Partner Ltd. 18th Floor, Empire Tower, Suite 1808-1809 195 South Sathorn Road, Yannawa, Sathorn, Bangkok 10120 Tel : +66 (0) 2670 0670 - 2 Fax : +66 (0) 2670 0673 E-mail : Website :

Mr. Metha Angwatanapanich Managing Director

Mr. Martin Klose Director

Keywords: Red Lotus Properties, a subsidiary of publiclytraded Sansiri Public Company, was founded to specialize in developing distinct resort properties meeting the very unique needs of a fast growing number of foreign buyers in Thailand’s major resort markets. We are a multi-cultural team of professionals dedicated to developing high quality, investment-grade properties that suit the needs of informed buyers and investors. Red Lotus Properties’ substantial financial resources and extensive, reliable local expertise positions us to provide sound developments in Thailand’s most desirable resort locations.

Rembrandt Hotel & Towers Bangkok 19 Sukhumvit soi 18, Sukhumvit Road, Klongtoey, Klongtoey, Bangkok 10110 Tel : +66 (0) 2261 7100 Fax : +66 (0) 2261 7017 E-mail : Web :

Santa Fe Relocation Services 207 Soi Saeng Uthai, Sukhumvit 50 Road, Kwang Prakanong, Khet Klongtoey, Bangkok 10110 Tel : +66 (0) 2 742-9890-2, 742-9894, 742-9159-61,332 3601-4 ext. 116, Mobile: +66 371 6106 Fax : +66 (0) 2741 4089 E-mail :, Web :

Mr. Zoltan Kosa Managing Director

Dr. Paul Strunk Of Counsel Keywords: Legal Advice, Tax Advice, Auditing, Accounting, Investment Consultant.

Samitivej Public Company Limited 133 Sukhumvit 49 Klongtan Nua, Vadhana, Bangkok 10110 Tel: +66 (0) 2711 8000 Fax: +66 (0) 2391 1290 Email: Web:

Keywords: Products/Services * Home Finding * Temporary Accommodation * Orientation Programmes * School Search * Visa and Immigration Services * VIP Airport Pickup * Cross-Cultural Training * Language Training * Tenancy Management * Pet Importation * International Moving * International Moving

Satin Textiles Co,. Ltd. 77/102, 25th Floor, Sinsathorn Tower, Krungthonburi Road, Klongtonsai, Klongsarn, Bangkok 10600 Tel : +66 (0) 2440 0955 Fax : +66 (0) 2440 0933-4 Website :

Ms. Porntip Utsahaphan Mr. Eric Hallin General Manager

Keywords: Healthcare.

Mr. Schle Woodthanan Managing Director

Mr. Simon Rindlisbacher Resident Manager

Mrs. Ratiya Chantian Marketing Director

Keywords: Well-established 4 star hotel with 407 rooms & suites in centre of Bangkok with good reputation for its 5 award-winning restaurants and also home of the SAS crew.

Keywords: A wholly Thai-owned textile manufacturing firm, specializes in production and export of fabrics for interior decoration and the fashion industry by 60% of the output to clients in Europe, Australia, Asia and the U.S.A. and the remaining 40% to the domestic market.



Scan Global Logistics Co., Ltd. 17E, 163 The Ocean Insurance Building, Surawong Road, Bangrak 10500, Bangkok, Thailand. Tel: +66 (0) 2238 2501 Fax: +66 (0) 2238 2503 Email: Web:

Scania Siam Co., Ltd. 999/19 Moo 9 Bangna Trad Km.19, T. Bangchalong, A. Bangplee, Samutprakarn 10540 Tel : +66 (0) 2769 9200 Fax : +66 (0) 2769 9204 E-mail : Web :

Securitas Security Services Thailand 1/3 Bangna Thani Building Floor 1B, Soi Bangna Trad 34 Bangna Bangkok 10260 Tel : +66 (0) 2361 3700-4, 089 812 4118. Fax : +66 (0) 2361 3705 E-mail : Webs :

Mr. Jimmy Jensen Managing Director

Mr. Vichai Jirathiyut Managing Director

Mr. David Viccars Managing Director

Mr. Choosith Sanghan Product & Marketing Director

Mr. Jarouk Jansom Operations Manager

Keywords: Simple - Independent - Reliable Scan Global Logistics Group is a joining of two strong and experienced actors, Mahe Freight A/S and ScanAm Transport A/S of Denmark, into a logistics powerhouse with a global network. Scan Global Logistics Group employs more than 800 people world wide and is operating own offices in 15 countries. More information can be found by visiting our website

Keywords: Provision of manpower security services.

Scandinavian Leasing PLC 20th Fl., Two Pacific Place 142 Sukhumvit Road Klongtoey, Bangkok 10110 Tel : +66 (0) 2653 2533-49 Ext. 113 Fax : +66 (0) 2653 2532 Mr. Phuriwat Rak-Intr Finance Director Keywords: Sales of Scania Truck, Bus and Aftersales service back-up for our customers.

Sheraton Grande Sukhumvit 250 Sukhumvit Road Bangkok 10110 Tel: +66 (0) 2649 8888 Fax: +66 (0) 2649 8000 Email: Web:

Mr. Vinit Samritpricha Managing Director

Mr. Richard Chapman General Manager

Ms. Waraporn Makcu Assistant Managing Director (Marketing) Keywords: The company mainly engages in short and long term financial services under hire purchase and lease financing.


Keyword: A luxury hotel, located in the heart of the city, provides 10MB High Speed Internet Acess, meeting facilities, International restaurants, the Spa and Fitness Center.


Skandinaviska Enskilda Banken 50 Raffles Place #36-01 Singapore Land Tower Singapore 048623 Tel : +65 622 35644 (General) +65 635 70829 (Private Bank) Fax : +65 622 53047 (General) +65 653 24538 (Private Bank) E-mail : Website :

Spica Co., Ltd. Pornpailin Business Point, 897 Sukhumvit 77, near Onnuch 17, Suanluang, Bangkok 10250 Tel: +66 (0) 2742 5200 Fax : +66 (0) 2742 4418 E-mail : Website :

Mr. Jan Eriksson Managing Director

Thaivivat Insurance PCL 71 Thaivivat Insurance Bldg. Dindaeng Rd., Samsen Nai, Phayathai, Bangkok 10400 Tel : +66 (0) 2644 6400 , +66 (0) 2695 0800 Fax : +66 (0) 2248 4575 , +66 (0) 2248 4975 Web :

Mr. Lucien Heijstee CEO Advisor - International Health Insurance

Mr. Bo Carlsson General Manager - SEB Merchant Banking Singapore

Mr. Staffan Anaker Chairman

Anders Ng SEB Private Banking Singapore Keywords: Providing a full range of commercial banking activities with emphasis on trade finance, structured finance and treasury services aimed at the needs of Nordic companies and their conuterparts in the Asian region,as well as international offshore private banking services for Nordic individuals.

SKF (Thailand) Ltd. 72/70 Rama III Road, Chongnonsee Yannawa, Bangkok 10120 Tel: +66 (0) 2294 0051 Fax: +66 (0) 2294 6221 Web:

Keywords: Forestry, Lawn & Garden. Products Construction Products.

Sri U-Thong Co., Ltd. 12th Fl., S.P.Building, 388 Phaholyothin Road Phayathai, Bangkok 10400 Tel: +66 (0) 2273 0032 Fax: +66 (0) 2273 0517

Mr. Viravat Cholvanich

Mr. Suraphong Theravithayangkura Executive Vice President - Sales Keywords: Thaivivat Insurance Pcl, established in 1951, is an independent, single entity, with non-life insurance as its core business. Head-office is located in Bangkok and 16 regional offices service customers throughout the Kingdom. The company’s customer base (250,000 policyholders) consists of both individuals and corporate clients. The company offers a complete range of insurance products and services, including Fire, Motor, Marine cargo, Personal Accident, Travel, Health, Burglary and Liability insurances

The Cabinet Interior Design Co.,Ltd. 900/88 M.6 Country Villa Sri Nakarin Rd., Nongbon Pravet, Bangkok 10260 Tel : +66 (0) 2322 2202 Fax : +66 (0) 2720 2928 E-mail : Website :

Keywords: Sri-U-Thong Co., Ltd. is a long established engineering and construction company with references specialized in power and energy areas.

Mr. Pelle Eriksen Managing Director

Mr. Janeric K Hogane Managing Director

Keywords: All Skf bearings and relate bearing products, maintenance equipment and lubricants, for industrial and automotive applications. Service and maintenance center in Bangkok and Rayong.

Keywords: Commercial and residential interior design. Turnkey solutions for offices, retail spaces, exhibitions, restaurants and hotels. Apartment and condominium design. Turnkey for kitchens, living rooms, bedrooms, bathrooms and restoration work. Available in Bangkok and its surrounding areas.



The Golf House (Thailand) Ltd. 207/2 Moo 3 T.Mae Heah, A.Muang Chiang Mai 50100 Tel : +66 (0)81 883 1205, +66 (0)89 201 3911 Fax : +66 (0)53 838 764, +66 (0) 2917 7278 E-mail : Web :

Mr. Ulf Thepper Managing Director

Ms. Daranee Raktabutr Account Manager Keywords: We construct houses or assist in finding secondhand home in Chiang Mai Region for long-stayers and seniors particularly interested in golf. We also provide property survey services and give assistance with all kind of business matters connected to the governmental sector.

Tri-Asia Co., Ltd. 22/1 Boat Lagoon, Moo 2, Thepkasattri Road, T. Koh Kaew A.Muang Phuket 83000 Tel : +66 (0) 76 239 820 Fax : +66 (0) 76 239 828

Mr. Lars Ydmark Managing Director

Vision House Limited 19/23 Sukhumvit Soi 19 Road Bangkok 10110 Tel: +66 (0) 2712 1298 Fax: +66 (0) 2256 0102 Email: Web:

Mr. Hakan Alm Managing Director

Mr. Jerker (Eric) Helander Chief Technical Officer Keywords: Network and comunication Solutions. We design, implement and maintain your networks, training and competence development, IT, Organization and management Training, Web Site production and maintenance.

Vital Residence The Falls Hua Hin 175 Sathoran Road South Sathoran City Tower Bangkok 10120 Tel : +66 (0)871675309 Fax : +66 (0)909068 E-mail : Web :

Yenit Company Limited Unit 311, IT Complex Moo 4, Tambon Maret Koh Samui, Surat Thani 84310, Thailand Tel: +66 (0)84 7063625 Email: Web:

Mr. Jens Weegar Managing Director

Mr. Anders Mauritzon Web Editor Adrianne Cairns International Sales

Jerry Mosselman Sales Keywords: Vital Residence is a real estate developer in Hua Hin Thailand

Ms. Chantana Vatanaromya Volvo Car (Thailand) Ltd. Keywords: Keywords: Volvo Car (Thailand) Ltd is a national sales company responsible for the sales and marketing of Volvo Cars in Thailan. VCT is owned by Volvo Car Corporation in Sweden.

Keywords: A Hotels & Resorts Management Group


Volvo Car (Thailand) Ltd. 1527 Sukhumvit 71 Rd. Suanluang, Bangkok 10250 Tel: +66 (0) 2319 9820-3 Fax: +66 (0) 2319 9820 Web:

Keywords: We are a Koh Samui based web development, PR and design company. We focus on developing professional web sites and to make target market advertising campaigns for small and middle size businesses in Thailand. We also develop our own travelling related web sites, including; http://www., that is the most visited web site about the region.

Coming Soon 5 Star luxury villas with astonishing views in Patong

Fractional Ownership is available B & W PREMIER PROPERTIES is an established property developer related to the long stay and second home market, specializing in premium residential property on Phuket Island. Office: 9/92 Moo 9, Chalong Parkview, Chalong, Muang, Phuket 83130, Thailand Phone: 076-282 140 | Fax: 076-283 164 Email: |


Individual Members

Mr. Bengt Juhlin JL & Associates Natural Place Suites, Suite 65 38 Soi Ngam Duplee, Rama IV Road, Bangkok 10120 Tel: +66 (0) 1827 0441 Fax: +66 (0) 2679 9630 E-mail:

Mr. Bjorn Karlsson 162/1 Sukhumvit Soi 20, Klongtoey, Bangkok 10110 Tel: +66 (0) 2204 1456 E-mail:

Mr. Christopher Stafford The Lofts Yennakart - Apt 305 366 Chong Nonsri Yannawa, Soi Amorn, Bangkok 10120 Tel: +66 (0)81 763 4199 E-mail :

: Mr. Conny Klarqvist Nordic Plastic (Thailand) Co., Ltd. Estern Seaboard Industrial Estate 64/69 Moo 4. Esie 9. T.Pluakdeang Rayong21140 Thailand Tel: +66 (0) 38 955 680-1 Fax: +66 (0) 38 955 682 Email: Web:

Mr. Charn Sophonpanich 27th Floor, 333 Silom Road, Bangkok 10500 Tel: +66 (0) 2230 1881 Fax: +66 (0) 2236 8988 E-mail:

Mr. Ferenc Albert Kungsholms Hamnplan 7 SE 112 20 Stockholm Sweden Tel : +46 (0)8 449 41 95, +46 (0)70 587 36 59 Fax : +46 (0)8 449 41 96 E-mail : Website :

Mr. Goran Ehren 52/153 Tower Park (33B) Sukhumvit Soi 3, Klongtoey, Wattana, Bangkok 10110 Tel : +66 (0) 2655 1339 Fax : +66 (0) 2655 1339 E-mail :

Mr. Jonny Axelsson DRaj Residences 5A 16 Sukhumvit Road soi 20, Bangkok 10110

Mr. Emanuel Nilsson 2345/119 A-space Condo Sukhumvit 77 Suanluang, Bangkok 10250, Thailand Tel : +66 (0) 89 449 0295 E-mail :

Mr. Christer Nilsson Media Partner Co., Ltd. 4/41-2 Moo 3 Thanyakarn Village Soi Maiyalap, Ramintra Soi 14 (km.4) Bangkok 10230 Tel: +66 (0) 2943 7225 PCT # 1 Fax: +66 (0) 2943 7169 Email:


Mr. Kaarlo Laakso 20th floor, One Pacific Place 140 sukhumvit Road, Bangkok 10110 Tel : +66 (0) 2263 7228 Fax : +66 (0) 2263 7260 E-mail :

Mr. Erik Maspers Box 1014 SE-651 15 Karlstad, Sweden Tel : +46 703 171083

Mr. Mats Holjo Daizawa 2-4-19-B, Setagaya-ku, Tokyo 155-0032, Japan Tel : +81 3 5778 0781 Fax : +81 3 5431 3573 E-mail : Website :


Mr. Patrik Kellmann 607/170 Lumpini Ville Onnut Rd Suan Luang Bangkok 10250 Tel : +66 (0) 2331 7983 E-mail :

Mr. Nils Wright 90/88 Mantana, Ramindra 109 Bangchan, Klongsamwa BKK 10510 Tel: +66 (0)81 931 7350 E-mail: Web:

Mr. Per-Johan Svahn MD Physician Gyesjogatan 37 575 96 Eksjo Sweden Tel : +66 86 70 45 008 E-mail :

Mr. Sven Mauleon OpenmindProjects Thailand Co Ltd 856/9 Moo 15, Tanon Prajark, Amphur Muang, NongKhai Thailand 43000 Tel : + 66 (0) 42 41 35 78 Fax : + 66 (0) 42 41 35 78 E-mail : Website :

Mr. Sven Philip Sorensen Odinshojvej 76 Box 72 DK-3140 Alsgarde, Denmark Tel: +45 4142 0000 Fax: +45 4970 9134 Mr. Olof Tranvik The Regent Royal Place One, Apt 2/273 Soi Mahadlek Luang 1 Ratchadamri Road Lumpini, Bangkok 10330 Mobile: +66 (0)81 8464 033 Email:

Mr. P. O. Dofenfalck 126/2, 2nd floor, Park Avenue Soi 12 Ekamai Road, Sukhumvit Soi 63 Bangkok 10110 Tel : +66 (0) 2382 3191-4 Fax : +66 (0) 2382 3190 E-mail :

Mr. Par Hollertz Windsor Tower 26A, 9 Sukhuvmait Road, Soi 20 Bangkok 10110 Tel : +66 (0) 2261 2836 Fax : +66 (0) 2261 0910 E-mail :

Mr. Peter Bjork Liberty Place Apt 517 42 Sukhumvit Road Soi 22 Bangkok 10110 Mobile: +66 (0)89 7740 118 Email:

Mr. Robert Rystrom Bangkok Condos & Apartments SBD Trading Co., Ltd. 19/102 Sukhumvit soi 13 Bangkok 10110 Thailand Tel : +66 (0) 2253 2663 Fax : +66 (0) 2253 2663 E-mail : Web :

Mr. Stefan Christensen Storgatan 57 263 31 Höganäs, Sweden Tel: +46-708-340560, +66-83-7830140 Email: Web:

Mr. Victor Hornfeldt 1/395 Supalai Park Tower 3, Floor 28 Soi Phaholyothin 21, Phaholyothin Road, Jutujak, Bangkok 10900 Tel : +66 86 907 1615 E-mail :

Mrs. Manthana Jarlhem 199/158 Moo 1, Ampur Muang, Nong mai daeng, Chonburi 20000 Tel : +66 (0)81 372 1578 E-mail: Web:

Mr. Stefan Jonasson 878/142 Moo Baan Narasiri Soi 54 Phatanakarn Bangkok 10250 Mobile : +66 (0) 9 934 4784 Fax : +66 (0) 2 936 1480 E-mail :



Ms. Mayura Mimi Phatanachinda MBA Lawyer and Detective Ltd. 202/209 Moo 9, Pattaya Klang Rd. Chon Buri 20150 THAILAND Fatburs Kvarngata 8A 118 64 Stockholm SWEDEN Mobile in Sweden +43 70 765 2665 Mobile in Thailand: +66 (0)81-929 6169 Fax : 08 668 8973 E-mail : Website :

Ms. Suwanit Thepper Chiang Mai Tel: +66 (0)81 783 8667 Fax : +66 (0)53 838 764 Email: Web:

Ms. Tina Jhangiani 75/61D Ocean Tower II, 27/F Sukhumvit Soi 19, Klongtoey Nua Wattana, Bangkok 10110 Thailand Tel : +66 (0)81 823 7460 Fax : +66 (0) 2661 7764 E-mail : Website :

Prof. Dr. Toni Iverg책rd 24/1 Navathanee (Main Street), Serithai Road, Kunnayao, Bangkok 10230, Thailand Tel: +66(0)23761246 Fax: +66(0)23761246 E-mail:




Thai-Swedish Chamber of Commerce

We hope you have enjoyed reading the Thai Sweden Review Magazine. Your next move is to become a Member of the Thai - Swedish Chamber of Commerce: • The Chamber provides many opportunities for Members to meet and network through a variety of functions and activities for Members to interact, gather and exchange information. You will have many opportunities getting useful feedback and advice from Chamber Members and other sources. • Through the Chamber Members and Network you will get access to information, resources and support in key business areas for your benefit. Support which otherwise can be difficult to access. As a Chamber Member you will receive future editions of the “Best Practices Guidelines free of charge. • The Thai-Sweden Review is a combined twice yearly Magazine & Yearbook Directory distributed free to all Members featuring interesting articles about business, trade and life style in both Sweden and Thailand. The Membership Directory provides details of all Members and other useful information. • The Chamber website is an interactive web site where you read about the latest news about Chamber activities and find other useful information. The many links provide useful intelligence within business and trade. Part of the Chamber web site will be specifically devoted to featuring the “Best Practices Guidelines” and the Second Home market. • The Thai – Swedish Chamber of Commerce conducts an essential role within Thai Swedish business community in Thailand. Through its Membership of the Joint Foreign Chambers of Commerce in Thailand it identifies challenges and opportunities, seeking support in Thai Government policies to address these issues. This includes interaction with for example the Board of Trade, the Thai Customs Department, Immigration and Revenue Departments and Board of Investment also providing access to top officials in the Thai administration. Sign up for Membership now by using the following Form faxing it back to +66 2354 5232 or sign up directly online at – Join Us. We wish most welcome to the growing Network of the Thai-Swedish Chamber of Commerce.

Yours sincerely John Svengren Executive Director




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Thai Sweden Review May 2010  

May 2010 issue of Thai-Sweden Review, the magazine of the Thai-Swedish Chamber of Commerce published by Scand-Media Corp., Ltd./ Scandinavia...

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