Strategic2012Plan - 2017
Strategic Plan 2012 - 2017
Our Mission
The Mission of South Central Association of Blood Banks is to provide opportunities for members to enhance their abilities to deliver quality blood services.
Our Purpose To promote, foster and support the exchange of ideas and material and dissemination of information related to blood banking, transfusion medicine, related technical methodology, and administrative practices associated with the above by education and open forums. To provide information on current events related to blood banking to professional personnel and, on important policy questions, to represent blood banks to the general public through the region consisting of those states defined by the Association’s Bylaws. To assist and support training of personnel in the field and provide mechanisms for individual professional growth. To promote and foster opportunities for interaction throughout the region, supporting both exchange of ideas and camaraderie.
SCABB stands ready to continue the providing of exceptional member
SCABB Key Strategic Initiatives
services to the blood banking and transfusion medicine community that 1. Develop Marketing and Communication Plan are informative, developmental, engaging
and
beneficial
to
its 2. Become Key Resource for members and the community’s they Continuing Education serve. Through this five year plan the Association will draw on the resources 3. Enhance Networking and Professional Development of its volunteer leadership and industry recognition to reach its 4. Develop Sustainable Fundraising primary objective of being a nationally
Process
recognized resource for continuing education.
EXECUTIVE SUMMARY The infrastructure of the Association has been, and always will be, the empowerment of its membership and leaders to identify a need, provide solutions and implement the related process/ concept. This empowerment is the success of the Association and the catalyst for this strategic plan.
Strategic Plan 2012 - 2017
Environmental Analysis
The blood banking industry as a whole has encountered numerous new challenges over the course of the last four years. Hospitals have moved to system based model’s that put extreme pressure on blood providers to cut costs and increase efficiencies. Blood Banking Associations are also being challenged. Decreasing memberships and reductions in funding and sponsorships from major supporters have some in financial trouble.
Possible Consolidations?
Competing Priorities
Significant Economic Pressures
(Both in healthcare and in the general economy)
Blood providers have been forced to reduce costs across the board in order to effectively manage increased competition, hospital demands for lower pricing and reductions in demand brought on by blood and transfusion management programs making their way into many hospitals.
In 2012 the Mid-Atlantic Blood Banking Association exited the market in the face of unsustainable membership losses
The pressure being applied The major strength of most by industry Associations is their volunteer changes and leadership and they are being continued cost strapped with: reductions Increasing workloads may force Shrinking budgets regional blood banking Fewer resources Associations to Tighter travel constraints seriously Most employers have shifted their focus from revenue to cost management consider consolidation and new relationships that improve their strategic and cost positions. These relationships should be focused on mutual benefits and common philosophies that ideally support the continuing missions of all blood providers.
Legacy Support
Several endowments have been made to the Association in memoriam to past SCABB leaders.
Karen Williams Memorial Lecture -endowed by Novartis
John Moulds Memorial Lecture -endowed by LifeShare & Quotient Biodiagnostics
Ray St. Peter Annual Meeting Scholarship -endowed by the estate of Ray St. Peter
The passion and commitment of these leaders to the blood banking industry & SCABB, reflected in their professional and personal lives to such a degree that it warranted these generous endowments.
Strong Foundation The South Central Association of Blood Banks Foundation was established in 1987 for the sole purpose of enhancing the educational goals of South Central Association of Blood Banks. Today, 24 years later, the SCABB Foundation continues to grow and provide financial support to the Association in the form of annual meeting scholarships, speaker honorariums and other program supplementation.
Strategic Plan 2012 - 2017
Revenue Growth 2006 - 2012
Distinguished History
SCABB has a long and storied history in the blood banking industry. Former Presidents are a “Who’s Who” of the blood banking world.
Strong Financials and Balance Sheet
We enter this planning cycle with a strong cash position and more than a half decade of solid financial results.
Protégé and Mentoring Protégés are offered an interactive educational opportunity that (1.) Provides them a better understanding of the operation of SCABB, (2) Enhances their leadership skills, and (3) Provides valuable networking and benchmarking opportunities. Mentors have the opportunity to polish their coaching and leadership skills while helping to educate and to mold leaders of the future.
Strong Quality Educational Programs SCABB is well known for excellence in its educational offerings. Using the latest technologies we offer SCABBinars and Regional Symposiums led by some of the industries top leaders and brightest minds. The SCABB annual meeting is also one of the best attended Regional Meetings in the industry offering a wide array of blood banking topics taught by experts in their respective fields.
Key Areas of Focus Membership growth As with all businesses these days SCABB is constantly looking for ways to grow and expand its influence. Merger and consolidation talks have occurred with other regional Associations in recent years with several joint ventures resulting from the mutually beneficial efforts.
Cost management We aggressively control our own costs and have consistently performed very well against the annual budget. The Executive Board works with the District Directors and committee chairs to help control costs.
Maintain the integrity and value of our educational programs and offerings SCABB will maintain and cultivate its acknowledged leadership in providing quality educational offerings in a cost conscious and professional manner. We will maximize the potential of our speakers bureau to deliver high quality educational programs using the most up to date technologies in forums ideally suited to help people learn and grow. Our highly experienced Board and committee chairs are the foundation for our educational strengths and holds the keys to our future success. We will continue to mentor and teach future leaders of our Association to help assure a long line of succession.
Size and Geographic Advantages As the nation’s largest regional blood banking Association with multiple member states, our size, scope and experience offer us distinct educational and networking advantages. We are in a better position than most regional Associations to provide well rounded and distinguished educational forums and numerous networking options including multiple committee and Board opportunities.
Strategic Plan 2012 - 2017
EXTERNAL
INTERNAL
HELPFUL
SWOT
STRENGTHS
Robust Continuing Education inclusive of CME, FLA CE Broker and PACE
Stable financial position
Strong Protégé/Mentor program
Scale, scope, quality & affordability of educational programs (Regional Workshops, SCABBinars and Annual Meeting)
Advanced Immunohematology & Molecular Symposium (AIMS)
Attractive collaborative partner for other Associations in industry (CBBS, FABB)
Experienced and committed Board of Directors
OPPORTUNITIES Increase Associate Corporate Members
Favorable environment to increase member states (Mid-Atlantic & Florida)
Industry changes may offer strategic alignment with related Associations like ADRP, AABB, etc.
Ability to leverage innovation and new technology development with new personnel at Central Office
Association is in a strong strategic position to continue growth plans and expand sphere of influence through continued education
SWO
Analysis
HARMFUL WEAKNESSES
Lack of expertise in utilizing next generation communication technology (smart phone apps, social media, etc.)
Lack of marketing and communication plan
Outdated fundraising process & limited resources
Limited Executive level representation on the Board and involvement in the Association
Lack of perceived value in Awards and ...
OT
THREATS
Industry mergers and acquisitions could result in fewer members
Unfavorable economic conditions
Lack of interest and attitudinal problems at the industry level
Healthcare Reform
New generation outlook on professional development
Sustainability problems due to lack of funding if membership drops
Strategic Plan 2012 - 2017
Key Initiatives
1.
Develop a Marketing and Communication Plan
Market to industry as a whole - not just SCABB membership -Advertise in industry publications -Establish links to SCABB from industry websites
2.
Establish the Association as a nationally recognized resource for continuing education
Expand SCABBinar topics to include: -MD and RN tracks
Increase speakers bureau -Add directory of submitted speakers to the members only page for committee chairs to access -Include information about the speakers bureau in committee chair training
3.
Establish the Association as a nationally recognized resource for networking and professional development
Develop SCABBinar on leadership development topics
Increase Annual Meeting participation -Provide incentive for abstracts a.) Discount on Annual Meeting registration b.) Certification or similar form of recognition -Through the utilization of Social Media -Connect with other professional organizations in the industry both regionally and nationally for the sharing of educational offerings a.)Identify states that do not have an Association
Organize a Forum and include: -Blood Center “C Suite” leaders -Regional Associations
Key Initiatives continued...
4.
Develop a sustainable fundraising process to ensure financial security for Association
Creation of a SCABB “Legacy” event for fundraising -Ed Moore Memorial Golf Tournament a.) Need to invest in advertising, marketing and upgrading quality of event
Research Estate planning gifts in kind donation criteria
Utilize available technology to identify various funding
Connect. Learn. Grow.
Strategic Plan 2012 - 2017
Action Plan Action Review Strategic Plan - ID Priority Tasks ID Marketing Outlets/Resources for Association Create Jan - Dec Marketing Plan for Association Develop and present SCABBinars with medical director focus and RN focus Offer a Medical Director Format at Annual Meeting Create stronger awareness of speakers bureau Develop a SCABBinar on leadership development topics Increase Annual Meeting participation via greater awareness of Abstract opportunity, advertising, other states organizations & Social Media Organize forum for industry executives and/or regional associations Create SCABB Legacy Event for fundraising ie: Ed Moore Golf Classic Consider Planned Giving option for members/retirees Identify & apply for applicable grants Utilize social media and website convenience for donations Implement an incentive program to generate more Abstract Submissions
Owner
Status
President, Incoming President, ED
100 %
President, Incoming President, ED
25 %
President, Incoming President, ED
100 %
Education & Long Distance Committees Administrative Committee with Dr. CChantel Harrison's imput Central Office Long Distance Learning Committee
30 % 100 % 75 % 100 % 100 %
All SCABB Leadership Administrative Committee
10 %
Fundraising Committee Fundraising Committee Fundraising Committee Central Office
75 % 25 % 30 % 50 % 0%
Technical/Scientific Committee
Legend YELLOW - Develop a Marketing and Communication Plan for the Association embracing technology. BLUE - Establish the Association as a nationally recognized program for continuing education. TAN - Establish the Association as a nationally recognized program for networking and professional development. GREEN - Develop a sustainable fundraising process to insure finally secure Association.