Portfolio Booklet
GRAPHIC DESIGN
TABLE OF CONTENTS
PAGE 04
Masi Masi Poster Design
PAGE 06
Dalston’s Soda Design
PAGE 08
Freelance Logo Design
PAGE 10
Advertising
PAGE 12
Brochure Design
PAGE 14
Pop Up Stand Design
PAGE 16
Hungry for Apples Design
PAGE 17
Character Animation
PAGE 18
Casa Bano Brochure
PAGE 20
Social Media Development
PAGE 22
OEM Covers
PAGE 24
Shires & KOKO Logo Design
PAGE 26
CGI Development
PAGE 28
Scudo 17 Brochure Design
About Me
Over the past two years, I have immersed myself as a graphic designer, overseeing the comprehensive management of artwork for a prominent bathroom company. This multifaceted role encompasses an array of responsibilities, including crafting engaging promotional videos and captivating imagery for social media platforms. I excel in designing both digital and print brochures, meticulously organizing prints and ensuring impeccable quality. Additionally, I bring expertise in creating eye-catching point-ofsale materials and eye-catching advertisements featured in esteemed magazines.
Moreover, I have skilfully designed handouts, notably our monthly special offers, showcasing my adaptability to diverse challenges. With a rich postuniversity experience, I am confident in my ability to contribute to a broad spectrum of projects, making me a valuable asset.
MASI MASI POSTER DESIGN
CLIENT’S NAME : Masi Masi
CATEGORY : Freelance Poster Design
DATE PUBLISHED : July 2022
I had the honour of being commissioned to create poster designs for the talented Manchester-based band ‘Masi Masi’. Using my expertise in Illustrator and Photoshop, I brought their vision to life.
These captivating designs were not only printed for physical distribution but also digitally shared, employing a vibrant and diverse colour palette to grab the attention of audiences.
DALSTON’S SODA COMPANY -
DESIGN PROJECT
CLIENT’S NAME : Dalston’s Soda Company
CATEGORY : 3D Design
DATE PUBLISHED : July 2019
During my time at university, I engaged in a captivating project where we had the freedom to select a company brief as a foundation for creating artwork. I opted to employ a combination of Cinema4D, Illustrator, and Photoshop to craft my designs.
The objective of this project was to create an advertisement campaign aimed at boosting product sales. In response, I conceptualized and designed a set of playing cards showcasing the delightful flavours of their drinks.
In a university project, I utilized Illustrator, Cinema 4D, and Photoshop to create stunning CGI designs for playing cards. These visually captivating designs were meticulously crafted to be placed on playing cards that showcase my skills in graphic design and 3D visualization.
These playing cards were intended to be distributed as complimentary items with drink packs, serving as a promotional tool. In the creation process, I employed Cinema4D to meticulously construct the 3D models of cans, fruits, and various assets that formed the foundation of the artwork. To ensure quality
textures, I crafted them using a combination of Illustrator and Cinema4D. These 3D images were subsequently transformed into playing cards. Using my expertise in Illustrator, I designed the layout of the cards, enhancing them further through precise image editing in Photoshop.
GINGER BEER DESIGN
LEMONADE DESIGN
FIZZY RHUBARB DESIGN
FREELANCE LOGO DESIGN
As a graphic designer, I pro-actively utilize my free time to both supplement my income and contribute to the growth of local small-scale businesses and band.
CLIENT’S NAME : Multiple Clients
CATEGORY : Freelance Logo Design
DATE PUBLISHED : 2019 - 2022
Taking on smaller projects is a fulfilling experience that ignites my creativity, allowing me to unleash my artistic skills. Design is not just a profession for me; it is a passion that fuels my excitement for exploring new opportunities and pushing the boundaries of my creativity.
With a strong focus on Illustrator, I have honed my expertise in producing logo designs. Collaborating closely with clients, I diligently ensured that the final outcomes aligned precisely with their vision as outlined in the original brief.
HARRISON BATHROOMS
CLIENT’S NAME : Harrison Bathrooms
CATEGORY : Advertising
DATE PUBLISHED : 2021 - 2023
HARRISON BATHROOMS BROCHURE DESIGNS
Working on The Harrogate Collection Edition 6, a luxury bathroom brand focused on traditional furniture, has allowed me to explore traditional branding styles. Embracing this challenge, I have ventured beyond my comfort zone, delivering traditional designs in line with the brand guidelines.
EDITION 15
PROJECT DETAILS
The Scudo Edition 15 brochure, spanning an impressive 400 pages, represents a significant undertaking completed biannually. Serving as the flagship publication for our esteemed Scudo brand, this comprehensive brochure showcases a vast array of product ranges, boasting over 1,500 individual products.
SCUDO
MONTHLY SPECIAL OFFERS
PROJECT DETAILS
Within my role, I am entrusted with the monthly responsibility of creating captivating Special Offers designs. Timeliness is crucial as I prepare the artwork well in advance to accommodate thorough review processes. Given the often short notice for product information, effective time management becomes a vital factor in delivering exceptional designs.
CLIENT’S NAME : Harrison Bathrooms
CATEGORY : Layout Design
DATE PUBLISHED : 2021 - Current
As an art-worker at Harrison Bathrooms, one of the pivotal components of my role involves effectively managing a diverse range of brochures across our esteemed brands. These encompass The Harrogate Collection, Dawn Showering, Scudo Bathrooms, Casa Bano, and Scudo Heating. Additionally, I oversee the production of numerous monthly flyers, including Scudo Special Offers, Get it or Regret it, and weekly flyers for all our brands.
The process of developing these brochures entails a multitude of responsibilities. Collaborating closely with third-party design companies, I facilitate the commissioning of captivating imagery. Furthermore, I expertly retouch photos, meticulously handle layout design, ensure accurate pricing updates, incorporate new products, and liaise with printers to guarantee precise colour representation for our extensive product ranges.
POP UP STAND DESIGN 14
PROJECT DETAILS
Using Illustrator, I meticulously designed the layout, icons, and overall aesthetics of the pop-up stand. This visually captivating design was specifically created for the Area Sales Manager to showcase at national trade shows.
CLIENT’S NAME : Harrison Bathrooms
CATEGORY : Layout Design
DATE PUBLISHED : October 2022
I was commissioned by the Sales Director to design a trade event stand that effectively promoted the Scudo and One of One branding. This impressive two meter tall stand was crafted to generate brand awareness and capture the attention of potential trade accounts.
While the pop-up stand I designed was moderately successful, its overall size posed challenges at smaller trade shows with lower roof heights. To address this issue, I developed a smaller pop-up stand standing at one meter tall as a compromise. By utilizing the assets from the large stand, I efficiently created the smaller stand, allowing the company to allocate resources to other areas.
HUNGRY FOR APPLES
POSTER DESIGN
CLIENT’S NAME : Hungry for Apples
CATEGORY : Poster Design
DATE PUBLISHED : April 2019
I was commissioned to create the poster design for a local Skipton band called ‘Hungry 4 Apples’. Using Illustrator, I brought their vision to life with a captivating design. The final artwork was not only printed as a poster but also digitally distributed, ensuring maximum reach and impact.
During my university project, I took on the challenge of creating a captivating 2D character animation. To bring this project to life, I skilfully utilized a range of programs including Photoshop, Illustrator, and After Effects. As character rigging was a technique I had to learn on the fly, it allowed me to expand my skills and deliver an animation that exceeded expectations.
Inspired by Theresa May’s iconic walk out, I created a character that captured her essence. The final design achieved the minimalist style I envisioned, reflecting my attention to detail. I’m proud of the overall animation, and it is available for viewing, showcasing my ability to bring characters to life through captivating visuals and storytelling.
2D CHARACTER ANIMATION
CLIENT’S NAME : University of Huddersfield
CATEGORY : Character Animation
DATE PUBLISHED : June 2019
CASA BANO BROCHURE DESIGN
CLIENT’S NAME : Harrison Bathrooms Ltd
CATEGORY : Brochure Design
DATE PUBLISHED : November 2021
I was asked by the Commercial Director to develop an online brand. To accomplish this, I utilized various programs such as InDesign, Illustrator, and Photoshop. In addition, I collaborated with third-party 3D design companies, providing them with detailed design briefs to produce images for multiple ranges within Casa Bano. I also utilized my skills in Photoshop to retouch existing imagery, ensuring a visually appealing outcome for the brand.
At Harrison Bathrooms, I successfully developed the unbranded range ‘Casa Bano’ with a focus on creating an approachable and friendly image for the bathroom company. This brand served as a platform to launch our Scudo products online, complementing the exclusive showroom experience of the Scudo brand.
CASA BANO BRANDING
As part of my role, I undertook the comprehensive branding project for Casa Bano. This encompassed the design of logos, brochures, imagery, data-sheets, letterheads, and guarantees. Despite the magnitude of the task, successfully completed it within the designated deadline, ensuring a seamless and cohesive brand identity for Casa Bano.
20
CLIENT’S NAME : Harrison Bathrooms
CATEGORY : Social Media Development
DATE PUBLISHED : January 2022
SOCIAL MEDIA DEVELOPMENT
PROJECT DETAILS
To enhance our online presence and shape the perception of the Scudo brand, I led a strategic initiative to revamp our visual identity. By incorporating vibrant colours, we successfully transformed our brand aesthetic to resonate with a broader audience, capturing the attention of casual viewers and reinforcing our online visibility.
In crafting our social media presence, I adopted a light-hearted and playful approach, all while maintaining the core essence of our Scudo branding.
To enhance the visibility and reach of the Scudo brand on prominent social media platforms like Instagram, Facebook, and LinkedIn, I undertook a strategic development of the Scudo social media presence. This successful campaign resulted in a steady growth of viewer-ship and engagement across these channels.
CLIENT’S NAME : Harrison Bathrooms
CATEGORY : OEM Covers
DATE PUBLISHED : June 2021 - Current
Sam, you are a genius! What a superb design taking the lines of our wave logo, love it.
Harrison Bathrooms introduced a value-added service offering custom branded brochures to our smaller clients, eliminating the need for them to arrange large-scale printing or design their own marketing materials. This initiative yielded exceptional results, with over 30 brochure covers designed in a single year, generating an impressive revenue of over £25,000.
OEM COVERS SCUDO BROCHURE 22
PROJECT DETAILS
In our commitment to customer satisfaction, Scudo extends a special offer to our loyal clients whenever a new brochure is released. We provide them with the opportunity to have their own custom-branded cover while still maintaining the product line-up and layout of the current Scudo brochure. This personalized touch adds value to their experience and strengthens our relationship with our valued customers.
SHIRES BATHROOMS
LOGO DESIGN
CLIENT’S NAME : Harrison Bathrooms
CATEGORY : Shires Bathrooms Design
DATE PUBLISHED : August 2023
For the design of Shires Bathrooms, I used Adobe Illustrator to craft a logo with simplicity and warmth. By using natural colours, I created a design that feels inviting and homely. The result is a logo that reflects the brand’s commitment to sustainability but also resonates with customers seeking a tranquil, welcoming environment.
For the KOKO Brassware logo, I utilized Adobe Illustrator to design a sleek and modern emblem that truly captures the brand’s contemporary identity. I focused on incorporating crisp lines and precise geometry to convey a sense of sophistication and quality, ensuring the design would resonate with the target audience. To bring an extra layer of energy and vibrancy, I added splashes of colour that reflect the brand’s innovative spirit.
KOKO BRASSWARE LOGO DESIGN
The combination of clean lines with these vibrant accents resulted in a bold, eye-catching logo that stands out and effectively communicates the essence of KOKO Brassware. This design not only highlights the brand’s commitment to modernity and style but also ensures that the logo is both memorable and versatile, fitting seamlessly into various branding materials.
CLIENT’S NAME : Harrison Bathrooms
CATEGORY : KOKO Design
DATE PUBLISHED : August 2023
CGI IMAGERY DEVELOPMENT 26
PROJECT DETAILS
This success was largely due to the deep product knowledge I gained during my time at Harrison Bathrooms. My understanding of current trends in bathroom design and products allowed me to craft briefs that were not only technically accurate but also aligned with the latest industry aesthetics.
CLIENT’S NAME : Harrison Bathrooms
CATEGORY : Social Media Development
DATE PUBLISHED : January 2022
I played a pivotal role in supporting our 3D design team by writing several detailed briefs for the largest product launch in Scudo’s history. My work was instrumental in guiding the team to create highquality imagery that captured the essence of the new product line. One of the images produced under my guidance was notably featured in The Times, marking a significant achievement for our company. This combination of expertise ensured that the visuals we produced were both compelling and on-brand, ultimately contributing to the impact of Scudo’s launch.
EDITION 17 BROCHURE DESIGN
CLIENT’S NAME : Harrison Bathrooms Ltd
CATEGORY : Brochure Design
DATE PUBLISHED : November 2021
PROJECT DETAILS
The comprehensive redesign of the four-hundred-page Scudo brochure for Edition 17 involved a meticulous overhaul of its layout. This extensive project was not merely a superficial update but a deep dive into enhancing the brochure’s functionality and aesthetic appeal. Every page was thoughtfully redesigned to create a more engaging and user-friendly experience. Key elements such as QR codes were integrated to provide quick access to additional resources. At the same time, strategically placed icons highlighted essential product features, ensuring that crucial information was easily accessible at a glance.
In addition to these technical enhancements, navigational aids were introduced to streamline the reader’s journey through the brochure. These aids included clear section dividers and an intuitive index, making it simple for users to find the information they need efficiently.
The redesign balanced visual appeal with practical usability, transforming the brochure into a more effective tool for communicating the Scudo brand’s offerings and new products. Through these improvements, Edition 17 of the Scudo brochure stands out as a modern, user-centric brochure.
ADDRESS: Huddersfield Marsh / HD1
PHONE: 078 . 8557 . 0723
EMAIL: samchesh1995@gmail.com
