A professional SEO company always insists on quality link building. Poor link building and unethical SEO practices will result in disastrous consequences. And, your website will be penalized by Google. What is poor link building? It is nothing but an unfair SEO practice and involves different types of spamming. This method is employed to artificially improve a website's ranking in the search engine results pages (SERPs). Google rewards sites that adhere to white hat SEO that involves authoritative, relevant, and quality link building. This is only possible when you build business healthy relationships with your clients. This is the reason a professional SEO company encourages online businesses to pursue legitimate optimization practices. Let's understand now what low quality link creation is all about. It involves the following: Creating fake profiles and websites. Too many forum postings. Placing too many keywords in an article and disrupting the natural flow of information. Limitless submissions of articles in directories giving a temporary boost to get high rankings in the SERPs. Google is too smart to detect such unfair SEO techniques. Once it is detected, your website will be severely penalized. The Perils of Irrelevant and Poor Link Building After Google's Penguin update of April 2012, online businesses pursuing illegal optimization methods plunged into total darkness because of the unethical building of links. This means these companies were penalized by Google and were out of business – right from the top of Google's page to nowhere! Unless you hire a credible search engine optimization service professional who is aware of the latest Google updates, it's impossible to rank high in the SERPs. The following example will help you understand how a company can be out of