bauSICHERHEIT Mediadaten 2022 englisch

ONLINE Das Magazin & Fachportal für mehr Sicherheit am Bau

MEDIA KIT 2022

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EVERYTHING AT ONE VIEW

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ONLINE

TARGETING & LEAD TOOLS

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CONTACT

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EVERYTHING AT ONE VIEW

bauSICHERHEIT aims to make working on construction sites safer for everyone involved. As a trade magazine, bauSICHERHEIT focuses on all safety-relevant aspects especially around the construction site. Without pointing the finger, bauSICHERHEIT wants to help ensure that laws and guidelines are adhered to. But it is also about the practical benefits as well as the design and comfortable handling of all the equipment. Product comparisons and market overviews as well as preliminary and follow-up reports on trade fairs relevant to the industry provide an overview and serve as a decision-making aid. Manufacturers and companies that are particularly committed to safety and health in the building sector are also part of the editorial coverage, as are new product launches, practical tips, legal framework conditions, current legal judgements, as well as previews of dates (seminars, conferences, trade fairs, symposia, etc.). Industry news from companies, associations and professional associations round off the reporting.

Memberships – Organ – Management Markus Holl Joachim Plath Andreas Kanat Publishing management Tobias Haslach Editorial department Dan Windhorst Project management Tobias Nickert Eray Cakirogullari Advertisements scheduling Markus Holl

Volume/Year Mode of publishing

Publishing house Postal address

6 th volume 2022 6 x per year 6 issues SBM Verlag GmbH Hermann-von-Barth-Str. 2, D-87435 Kempten Telephone +49 (0) 8 31 / 5 22 04-0 Telefax +49 (0) 8 31 / 5 22 04-50 Internet www.bausicherheit-online.de E-Mail info@bausicherheit-online.de

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EVERYTHING AT ONE VIEW Subscription price 6 issues Domestic: 39,00 € (dispatch and VAT included) Abroad: 5w1,00 € (dispatch included) Retail Price: 6,50 € (order at: www.bausicherheit-online.de/ magazin/abo) ISSN: 1610-3785 Extend analysis Magazine format Total extend Editorial part Advertisment part including Special publication

2020 / 21 = 6 issues DIN A4, 210 mm wide, 297 mm high 424 pages = 100,0 % 325 pages = 76,6 % 99 pages = 23,4 %

„branchenSPEZIALISTEN“ 19 Insert 9

Total extend

pages units

=

100,0 %

= 21,8 % = 8,3 % = 31,7 % = 11,4 % = 8,6 % = 7,1 % = 3,7 % = 7,4 %

*) *) Miscellaneous contain: Just a word, contents, imprint, at a glance, preview, worth reading, adviser, information technology, self-advertising

= 19,2 %

Editorial part

Advertisement part

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Content analysis of the editorial part 2020 / 21 325 pages 1. P ersonal protective equipment (PPE) 71 pages 2. Workwear 27 pages 3. Building site safety 103 pages 4.Vehicle safety 37 pages 5. Practice reports 28 pages 6. Counselor 23 pages 7. New first 12 pages 8. Miscellaneous** 24 pages

1.

Total extend

2.

3.

4.

5.

6.

7.

8.

EVERYTHING AT ONE VIEW Editions analysis Copies per issue annual average (1 st October 2020 to 30 th September 2021 based on the AMF scheme) Print run 8 125 Acutally circulated issue 7 928 thereof abroad 389 Issue sold 90 thereof abroad – thereof member pieces – - copies subscribed 90 - other sales – - single sale –

Circulation control

IVW connected

Free copies Residual, archive and scample copies

7 838 197

Geographical circulation analysis Economic area Share of the actually circulated issue % copies Domestic 95,1 7 539 Abroad 4,9 389 Actually circulated issue 100,0 7 928

Breakdown of the actually circulated issue according to Nielsen areas

plus

2 100

monthly readers of the bauSICHERHEIT online edition

Actual domestic circulation 7 539 Aborad 389 Nielsen area I

Nielsen area IV

Schleswig-Holstein, Hamburg, Bremen, Lower Saxory

Bavaria

2 110

1 032 Nielsen area II

Nielsen area V

North Rhine-Westphalia

Berlin

1 376

172 Nielsen area VI

Nielsen area IIIa

Mecklenburg-Western Pomerania, Brandenburg, Saxony-Anhalt

Hessen, Rhineland-Palatinate Saarland

881 Nielsen area IIIb Baden-Wuerttemberg

1 745

Click here for more infos!

115 Nielsen area VII Thuringia, Saxory

108

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EVERYTHING AT ONE VIEW Industries / Economic sectors / Specialisations / Professional sectors Copies Department/ Recipient group description according to the industrial classification of economic activities group/class published by the German Statistical Office

Portion of actually distributed copies

5 388 copies actually circulated issue (annual average)

Building trade / fabricators (finishing trade)

45.21.1/ Main construction trade 45.23.1/ (structure and civilengineering, road 45.11.1 construction, demolition and recycling)

100 % 9 989 copies

4 601 copies 41/43

59,3 %

46,1 %

Recipient groups (changing monthly)

Statistical number of readers per company: 2,35 (reader analysis 2021)

46,1 %

100 %

Building trade / fabricators

6

59,3 %

100 %

Main construction

Click here for more infos!

The circle of recipients of the consists of approx. 61 000 readers from the processing building trade and the main building trade. The readership is made up of company executives.

Source: The evaluation is based on the in-house list of recipients and regular checks by the publishing house. The size of the business unit, education, age/ gender and the size of the municipality have not been considered in the evaluation.

PRINT August 2021

Special Forms of Advertising

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ne.de

bausicherheit-onli

SICHERES SCHULUNG FÜR HÖHE he ARBEITEN INsetztDER auf praxisna

IG AUF LADUNG RICHT SICHERN DER PRITSCHE konzipiert neue

HS-Schoch Transport Blickpunkt: für den sicheren »HS-Boxen«

MIT DAS PROBLEM SCHWARZARBEITFolgen

finanziellen Bau Ratgeber: Die wirtschaft am durch Schatten

SICHERHEIT

08/21

ßnahmen PSA: MEB Safety Weiterbildungsma Trainings und

FÜR DEN BAU TITEL-THEMA CHUTZMASKE EINWEG-ATEMS »SPRINGFIT«: 12.08.21 11:42

Cover page, 4-color, (209 mm wide x 190 mm high, plus 3 mm bleed) + Cover story, maximum 2 pages editorial, without right of withdrawal 5 900,– €

(for increased editions on request) 2nd cover page, 4-color 4 250,– € 3rd cover page, 4-color 4 250,– € 4th cover page / back cover, 4-color 4 250,– € 08_21.indd

U1_BS_JSP_

Supplements Loosely inserted Price per thousand up to 25 g 220,– € All other 5 g per tsd.

15,– € Partial insertion possible from 10 000 copies onwards with 10 % price surcharge Format Maximum 200 mm wide x 290 mm high

Alle Seiten

For example ed) 3 sheet (6-sid

Binder up to 170 g / m² 1 sheet (2-sided) 2 sheet (4-sided 3 sheet (6-sided) Other Special Forms of Advertising (e.g.: Banderole, Panorama Folding Page, Gate Folder etc.)

3 100,– € 4 900,– € 6 400,– €

Bound inserts are discounted. Multi-sheet bound inserts must be delivered folded accordingly, but untrimmed.

Price on demand

Click here for more infos!

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PRINT

Advertisement Formats

Sizes width x height t: type area

b: in the bleed (+ 3 mm bleed)

1/8 horizontal

1/8 vertical

1/8 vertical

1/4 horizontal

1/4 horizontal

1/4 vertical

t: 42,5 x 130 mm

t: 90 x 65 mm

t: 185 x 32 mm b: 210 x 48 mm

t: 42,5 x 265 mm b: 55 x 297 mm

t: 90 x 130 mm b: 102,5 x 146 mm

t: 185 x 65 mm b: 210 x 81 mm

special format Juniorpage

1/3 horizontal

1/3 vertical

1/2 horizontal

1/2 vertical

2/3 horizontal

2/3 vertical

t: 60 x 265 mm b: 72 x 297 mm

t: 185 x 90 mm b: 210 x 106 mm

t: 90 x 265 mm b: 102,5 x 297 mm

t: 185 x 130 mm b: 210 x 146 mm

t: 137,5 x 235 mm b: 150 x 251 mm

t: 185 x 175 mm b: 210 x 191 mm

Click here for more infos!

left page

3/4 horizontal

3/4 vertical

1/1 page

2/1 page

t: 137,5 x 265 mm b: 150 x 297 mm

t: 185 x 200 mm b: 210 x 216 mm

t: 185 x 265 mm b: 210 x 297 mm

t: 198 x 265 mm per page b: 210 x 297 mm per page

right page

Bleed in the middle 3 mm, with motive extending past the trimm line by 5 mm per page

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PRINT

Advertising Rates Format

Advertisements in type area Dimensions in mm

1/8 page

42,5 x 130 horizontal 90 x 65 vertical 185 x 32 vertical

210 x 48 vertical

530,– €

583,– €

42,5 x 265 horizontal 90 x 130 horizontal 185 x 65 vertical

55 x 297 horizontal 102,5 x 146 horizontal 210 x 81 vertical

900,– €

990,– €

1/3 page

60 x 265 horizontal 185 x 90 vertical

72 x 297 horizontal 210 x 106 vertical

1 224,– €

1 346,– €

1/2 page

90 x 265 horizontal 185 x 130 vertical

102,5 x 297 horizontal 210 x 146 vertical

1 801,– €

1 981,– €

2/3 page

137,5 x 235 horizontal 185 x 175 vertical

150 x 251 horizontal 210 x 191 vertical

2 379,– €

3/4 page

137,5 x 265 horizontal 185 x 200 horizontal

150 x 297 horizontal 210 x 216 horizontal

2 719,– €

2 991,– €

1/1 page

185 x 265

210 x 297

3 603,– €

3 963,– €

2/1 page

2 x 185 x 265

2 x 210 x 297

7 205,– €

7 926,– €

Special format 1/4 page

Discounts In case of purchase within one insertion year (start with the appearance of the first advertisement): Time scale: Quantity scale: 3 forms of advertising 5 % 2 pages 5% 6 forms of advertising 10 % 4 pages 10 % 9 forms of advertising 15 % 6 pages 15 % 11 forms of advertising 20 % 8 pages 20 %

bleed-off sizes Dimensions in mm*

Type area 4c

Bleed 4c

442,– €

2 617,– €

*All prices in € plus applicable statutory VAT rate.

Prices b/w and 3c on request..

Payment conditions 100 % net after receipt of invoice without deduction.

With payment via bank collection or in advance 2 % discount.

VAT no.

DE 198 152 137 Bank details HypoVereinsbank Kempten IBAN DE14 7332 0073 6690 4171 87 SWIFT (BIC) HYVEDEMM428 Tax number 127 / 137 / 20036

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PRINT

FEBRUARY SPECIAL TOPIC

Personal Protection Deadline: 19.01.

Closing date: 26.01.

Publishing date: 12.02.

TRADE FAIR ISSUES 2022 Eisenwarenmesse Köln 06. – 09.03.

Logimat Stuttgart 08. – 10.03.

Worksafe Dortmund 30.– 31.03.

Worksafe Gorinchem 12.– 14.04.

APRIL

Arbeitssicherheit Schweiz Bern 01.– 02.06.

SPECIAL TOPIC

Interschutz Hannover 20. – 25.06.

Deadline: 22.03.

Closing date: 30.03.

Publishing date: 16.04.

Galabau Nürnberg 14.– 17.09.

Safety in height

AUGUST SPECIAL TOPIC

PPE / Workwear / Corporate Fashion

Deadline: 13.07.

Closing date: 20.07.

Publishing date: 06.08.

Special-Supplement Bau 4.0

Digital Edition

OCTOBER SPECIAL TOPIC

Arbeitsschutz Aktuell & bauma Special

Deadline: 14.09.

Closing date: 21.09.

Publishing date: 08.10.

Safety & Health @ work Rotterdam 05.– 06.10.

Arbeitsschutz aktuell Stuttgart 18.– 20.10.

JUNE SPECIAL SECTION

bauma München 24.– 30.10.

DIE

Deadline: 17.05.

Closing date: 24.05.

Publishing date: 11.06.

10

Expo Protection Puteaux 15.– 17.11.

Bau 2023 München 09.– 14.01.2023

DECEMBER SPECIAL TOPIC

Construction site safety Deadline: 23.11.

Closing date: 30.11.

Publishing date: 17.12.

PRINT

Topics in each issue 1

Personal protection equipment Personal protection equipment (PPE)

Protective clothing Head protection, helmets Eye protection Hearing protection Hand protection, gloves Arm, leg and knee protection Breathing protection, respiratory equipment, dust masks Sun and heat protection Solo worker protection

Personal fall protection Workwear

Workwear, reflective clothing Safety boots Corporate Fashion Image Wear Textile services

2

3 Vehicle safety

Construction site safety

Fall protection systems

Transport safety Vehicle equipmen Transport boxes, transport solutions Sling gear Protection ventilation Camera technology, all-around view Lighting technology

Ladders Scaffoldings Working platforms Safety nets Attachment points Personnel safety cranes Material and passenger elevators Equipment and facility protection

Tool safety Construction site security, barriers Construction site fences Construction site surveillance Speed bumps Marking and labelling Danger signs Emergency lightning, Hand lamps Anti-vibration products Fire protection

4 Information technology Apps Software solutions

Dust protection

Low-dust working Dust removal Dust removal machines Air cleaning First aid, rescue

Eye bath, emergency shower Respirators, defibrillators Life-saving equipment Dressing material

5

Further education – safety at work

Trainings and seminars Further education Safety training Certification

Hazardous material storage / Explosion protection

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PRINT / ONLINE

Possible Combinations of Our Construction Media TARGET GROUPS

Print combinations

bauSICHERHEIT: 08

BAUSTOFF-PARTNER.DE

| BAUMASCHINEN | BAUGERÄTE | BAUFAHRZEUGE

Professional builders and fabricators, building construction, civil engineering, scaffolding, road construction, gardening and landscaping, safety inspectors, specialists for safety at work, trade (wholesale, retail and technical trade), organisations, trade associations, educational institutions

August 2021

2021

8

BAUMAGAZIN-ONLINE.DE

BAUMAGAZIN-ONLINE.DE

August 2021

DAS FACHMAGAZIN FÜR DAS BAUHANDWERK

8 | BAUMASCHINEN | BAUGERÄTE | BAUFAHRZEUGE

2021

SCHULUNG FÜR SICHERES ARBEITEN IN DER HÖHE PSA: MEB Safety setzt auf praxisnahe Trainings und Weiterbildungsmaßnahmen

LADUNG RICHTIG AUF DER PRITSCHE SICHERN

Blickpunkt: HS-Schoch konzipiert neue »HS-Boxen« für den sicheren Transport

August 2021

bausicherheit-online.de

SCHULUNG FÜR SICHERES ARBEITEN IN DER HÖHE

DAS PROBLEM MIT SCHWARZARBEIT

PSA: MEB Safety setzt auf praxisnahe Trainings und Weiterbildungsmaßnahmen

Ratgeber: Die finanziellen Folgen durch Schattenwirtschaft am Bau

08

August 2021

bausicherheit-online.de

08

BAUSTOFF-PARTNER.DE

08

08

DAS FACHMAGAZIN FÜR DAS BAUHANDWERK

baustoffPARTNER 08/21

August 2021

bausicherheit-online.de

LADUNG RICHTIG AUF DER PRITSCHE SICHERN

Blickpunkt: HS-Schoch konzipiert neue »HS-Boxen« für den sicheren Transport

DAS PROBLEM MIT SCHWARZARBEIT

SCHULUNG FÜR SICHERES ARBEITEN IN DER HÖHE

Ratgeber: Die finanziellen Folgen durch Schattenwirtschaft am Bau

PSA: MEB Safety setzt auf praxisnahe Trainings und Weiterbildungsmaßnahmen

LADUNG RICHTIG AUF DER PRITSCHE SICHERN

Blickpunkt: HS-Schoch konzipiert neue »HS-Boxen« für den sicheren Transport

DAS PROBLEM MIT SCHWARZARBEIT

Ratgeber: Die finanziellen Folgen durch Schattenwirtschaft am Bau

IM BLICKPUNKT

VOR ORT

BELL EQUIPMENT »Ein Marktanteil von 25 Prozent ist das Ziel«

SBM MINERAL PROCESSING »Wollen unsere Produktion auf jährlich 200 Brecher erhöhen«

STENGER SIEBTECHNIK Immer einen direkten Draht zu den Kunden

KURZ GRUPPE

Präzise Schweißergebnisse mit hoher Arbeitsgeschwindigkeit

SONDERTHEMA

Das Bad – Ausstattung und Technik

Vollelektrisch im Brechereinsatz baustoffPARTNER 08/21

WOLFF

IM BLICKPUNKT

Thomsit feiert 75-jähriges Jubiläum

SICHERHEIT 08/21

SICHERHEIT 08/21

IM BLICKPUNKT

SICHERHEIT 08/21

KURZ GRUPPE

Vollelektrisch im Brechereinsatz

IM BLICKPUNKT

IM BLICKPUNKT

VOR ORT

BELL EQUIPMENT »Ein Marktanteil von 25 Prozent ist das Ziel«

SBM MINERAL PROCESSING »Wollen unsere Produktion auf jährlich 200 Brecher erhöhen«

STENGER SIEBTECHNIK Immer einen direkten Draht zu den Kunden

TER HÜRNE Mit digitalem Service den stationären Handel stärken Seite 35

WOLFF

IM BLICKPUNKT

Thomsit feiert 75-jähriges Jubiläum SONDERTHEMA

TITEL-THEMA

TITEL-THEMA

Präzise Schweißergebnisse mit hoher Arbeitsgeschwindigkeit

Das Bad – Ausstattung und Technik

TITEL-THEMA

»SPRINGFIT«: EINWEG-ATEMSCHUTZMASKE FÜR DEN BAU

»SPRINGFIT«: EINWEG-ATEMSCHUTZMASKE FÜR DEN BAU

»SPRINGFIT«: EINWEG-ATEMSCHUTZMASKE FÜR DEN BAU

TER HÜRNE Mit digitalem Service den stationären Handel stärken Seite 35

U1_BS_JSP_08_21.indd Alle Seiten

12.08.21 11:42

U1_BS_JSP_08_21.indd Alle Seiten

12.08.21 11:42

complete edition:

complete edition:

complete edition:

28 500

20 000

38 500

bauMAGAZIN:

Building construction and civil enigneering, road construction, demolition and recycling, extraction and processing, gardening and landscaping, scaffolding, special civil engineering and tunnel construction, ready-mix concrete, concrete block factories, system building factory, construction machinery, manufacturers and trade

Online combinations Zeitraum: April 2020 bis August 2021

ONLINE

ONLINE

+

+

ONLINE

bau = Bauhaus Heavy Magazin = Schriftart unbekannt ONLINE = TheSans ExtraBold mit Kontur und ebgerundeten Ecken

Coverage portal visits:

Coverage portal visits:

29 112

23 751

Coverage Newsletter:

Coverage Newsletter:

35 484

23 469

Coverage Social Media

Coverage Social Media

(Facebook, Twitter, Instagram):

Coverage Social Media

(Facebook, Twitter, Instagram):

35 809

(Facebook, Twitter, Instagram):

7 774

39 682

Complete building trade, fabricators, building materials trade, building materials industry, manufacturers

47 102 Coverage Newsletter:

46 632

2021

08

Potential coverage

Potential coverage

128 905

74 994

171 916

FÜR DAS

BAUHA

NDWER

bausicherheit-online.de

August 2021

SCHULUNG FÜR SICHERES ARBEITEN IN DER HÖHE

K

PSA: MEB Safety setzt auf praxisnahe Trainings und Weiterbildungsmaßnahme n

LADUNG RICHTIG AUF DER PRITSCHE SICHERN

Blickpunkt: HS-Schoch konzipiert neue »HS-Boxen« für den sicheren Transport

08 August

| BAUM | BAUG ASCH | BAUF ERÄT INEN AHR E ZEUG E

DAS PROBLEM MIT SCHWARZARBEIT

Ratgeber: Die finanziellen durch Schattenwirtschaft Folgen am Bau

2021

8

SICHERHEIT

08/21

DAS FACHM

AGAZIN

08/21

BAUSTOFF

-PARTNER

.DE

Potential coverage

12

baustoffPARTNER:

Coverage portal visits:

BAUMAG

+

bau = Bauhaus Heavy Magazin = Schriftart unbekannt ONLINE = TheSans ExtraBold mit Kontur und ebgerundeten Ecken

ONLINE

TNER

++

baustoffPAR

ONLINE

LINE.DE

12.08.21 11:42

AZIN-ON

U1_BS_JSP_08_21.indd Alle Seiten

WOLFF

IM BLICKP

UNKT

t feiert m Thomsi iges Jubiläu 75-jähr

mit rgebnisse keit indig Schweiße schw TITEL-THEMA Präzise Arbeitsge HÜRNE hoher »SPRINGFIT«: TER EINWEG-ATEM Service

A

RTHEM tung – Ausstat Das Bad und Technik

SONDE

U1_BS_JSP_08_21.indd

Alle Seiten

Mit digitalem den stationären stärken Handel Seite 35

IM BLICKPU

NKT

SCHUTZMASKE

FÜR DEN BAU

IM BLICKPU

NKT

BELL EQUIPM »Ein Marktan ENT 25 Prozent teil von ist das Ziel« 12.08.21 11:42

KURZ GRUPPE Voll im Bre elektrisch cherein satz VOR ORT

SBM »WollenMINERAL PROCES jährlich unsere Produkti SING 200 Brecher on auf erhöhen «

STENGER Immer SIEBTECHNIK einen direkten zu den Kunden Draht

Audited circulation Precise basis for the advertising market

PRINT / ONLINE

Newsletter bauSICHERHEIT Editorial article

2x a month

Approx. 10 000 subscribers

Print run: 10 000

Mit Wirtgen-Anbaustabilisierern wie dem WS 250 lässt sich ein Traktor zum Bodenstabilisierer umrüsten und damit auch außerhalb der Erntesaison nutzen.

Advertisement

WIRTGEN (2)

Mit Wirtgen-Anbaustabilisierern wie dem WS 250 lässt sich ein Traktor zum Bodenstabilisierer umrüsten und damit auch außerhalb der Erntesaison nutzen.

WIRTGEN

Bei der Erschließung eines neuen Industrieflächenareals legen Maschinen der Wirtgen Group im Zusammenspiel mit einem John­Deere­Traktor den Grundstein für die weitere Bebauung eines Gewerbeparks.

D

ie Bodenstabilisierung ist Anbaustabilisierer, Grader und ein wirtschaftliches und resErdbauwalzen. sourcenschonendes Verfahren, ist L WIRTGEN DieeinBodenstabilisierung wirtschaftliches und resRezeptur sourcenschonendes Verfahren, wenn es darum geht,Tragfähige die Trag- Optimale Grundlage wenn es darum geht, die TragUm das mehr als 80 000 m2 fähigkeit und Qualität für von Böden fähigkeit undgroße Qualität von Böden das Gewerbegebiet herzustellen und sie für Tiefvorzu- vorzuherzustellen und sie für Tief- Gelände für die Bebauung oder Hochbauprojekte Bei der Erschließung eines neuen Industrieflächenareals bereiten. Dafür ist in der Regel legen Maschinenbereiten, der Wirtgen Group im Zusammenspiel ein Maschinenzug notwendig, je sahen die Erdarbeiten oder Hochbauprojekte vorzumit einem John­Deere­Traktor den Grundstein für nach Anwendung besteht er aus eines Gewerbeparks.

Bindemittelstreuer, Boden- oder eineBebauung Anhebung des Areals um bis bereiten. Dafür ist in der Regel die weitere zu 10 m vor. Dabei mussten mehein Maschinenzug notwendig, je rere hunderttausend Kubiknach Anwendung besteht er aus meter Erde lagenweise stabiliBindemittelstreuer, Boden- oder WIRTGEN (2)

L

Tragfähige Grundlage für das Gewerbegebiet

Anbaustabilisierer, Grader und Erdbauwalzen.

Optimale Rezeptur Um das mehr als 80 000 m2 große Gelände für die Bebauung vorzubereiten, sahen die Erdarbeiten eine Anhebung des Areals um bis zu 10 m vor. Dabei mussten mehrere hunderttausend Kubikmeter Erde lagenweise stabili-

We make you visible.

• Cross-media • Measurable • Transparent

Social Media

YOUR KEY TARGET GROUP 29 860 CUSTOMERS

Approx. 3 400 subscribers

Website Approx. 460 subscribers

Approx. 6 000 visitors / month

13

ONLINE

Short characteristic bauSICHERHEIT online is the digital platform of the bauSICHERHEIT, which reports every 2 months on all aspects relevant to construction safety. In addition to the print publication, bauSICHERHEIT online offers various supplementary forms of advertising.

bauSICHERHEIT online puts its focus on the latest trends and product innovations.

The main topics are personal protective equipment (PPE), vehicle safety, fall protection systems, building site safety as well as information on new regulations, further training and insurance.

Thus, we are able to maximize and multipliy the effectiveness of online advertising by integrating a company’s already existing marketing campaign into the marketingmix.

Detailed reports on important trade fairs and industry news from companies, associations and professional associations round off the Coverage.

Our claim is to provide readers and customers with highly professional, innovative and up-to-date information in the digital age.

14

Audited circulation Precise basis for the advertising market

Web-address bausicherheit-online.de Publisher SBM Online GmbH Hermann-von-Barth-Str. 2 87435 Kempten

ONLINE

Distribution / Data and facts Competence Detailed reporting, being up-to-date and rapid presentation of information – that are the main characteristics of bauSICHERHEIT online.

•

L atest news about all security relevant aspects especially about building sites

• User reports and coverages about operators •

Extensive listing of manufacturers

•

icture galleries, reports, interviews from P fairs and events

•

ewsletter (more than 2 000 subscribers) – N published monthly

• Facebook and Instagram – direct contact with users and fans File formats banners: jpg, gif, png

Target groups • • • • • • • • •

Professional builders and fabricators Building constructions, scaffolding, civil engineering Road construction Gardening and landscaping Safety inspectors Specialists for safety at work Trade (wholesale, retail and technical trade) Trade associations Educational institutions

Delivery date Please send your files at the latest five days before the start of the campaign.

Delivery address Mauro Di Renzo mdr@sbm-verlag.de

Our range/Month

Access 5 761 Visits 7 750 Page Impressions

Portal Visits: 5 761 Newsletter: 12 321 Social Media (Facebook, Instagram, Twitter): 3 901 Total: 21 983

10.08.2021

Monthly average January – August 2021, source: IVW

15

ONLINE

Homepage Banner

HOMEPAGE 4

1 Advertorial Placement: Top-News Price/week: 450,– € 2

ONLINE

1

Exklusive-Superbanner

Size: 964 x 200 px Placement: Directly under the top news Price/month: 650,– €

5

3 Video-Box 3

Placement: corporate video, product video etc. (within up-to-date messages) Price/month: 300,– €

ONLINE

Mobile-Content Ad

Size: 900 x 600 px Placement: Ad in the mobile version Price/month: 300,– €

16

7

6

4

Half-Skyscraper

Size: 160 x 300 px Placement: right sidebar on the homepage + newsline + topic page Price/month: 400,– € 7

8

Skyscraper

Size: 160 x 600 px Placement: right sidebar on the homepage + newsline + topic page Price/month: 600,– € 6

MOBILE VERSION

8

Size: 964 x 200 px Placement: above topics, underneath, up-to-date messages Price/month: 450,– € 5

2

Superbanner

Rectangle

within up-to-date messages, spotlight, names/ news, fairs/seminars/dates Size: 288 x 350 px Price/month: je 300,– €

ONLINE

Homepage Banner NEWSLINE 1 Wide-Content-Ad Wide-Content Ad Size: 600 x 200 px Placement: after click of each message / news within the text, rotates with four companies Price/month: 650,– €

ONLINE

1 MOBILE VERSION

2 ONLINE

2

Mobile-Content Ad Newsline

Size: 900 x 600 px Placement: Ad in the newsline of mobile version Price/month: 300,– €

17

ONLINE

Newsletter Publication dates

1

8

10. January

12. August

2

9

11. February

9. September 19. September

3

1

11. March

10

4

07. October 12. October 14. October 20. October

14. April

1 Advertising/Advertorial

(AS-Schw)

18

600 x 350 px 590,– €

11 25. November

(branchenSPEZIALISTEN)

7 15. July

(Arbeitsschutz aktuell1)

21. October (BAUMA2) 24. October (BAUMA2)

6 15. June 24. June

(Arbeitsschutz aktuell1)

(Arbeitsschutz aktuell1 +BAUMA1)

5 04. May 30. May

Size: Price/month:

(IAA)

12 23. December 05. January 2023

ONLINE

NEWSLETTER with the highest reach!

Sign up now!

Special Newsletter

NEWSLETTER FEHLT

Topic specific special newsletter

Special newsletter Dispatch to the entire bausicherheit-online.de Newsletterdatabase (DSGVO-compliant).

Price: 3 890,– €

Offers the possibility of corresponding selections (e.g. topic-specific, or also manufacturers, dealers, rental companies, up to a maximum of 2 500 e-mail addresses are included.

Price: 1 790,– € Any other key target group

250 ,– €

19

ONLINE

Partner-packages

1 2 Partner-package

690,–

€

We publish your profile on bauSICHERHEIT online with all the information which is important to you (e.g.contact details,locations,portfolio,videos,pictures,product leaflets, data sheets...)*. All articels and messages about your company, your association or your seminar offers, which will be published in the bauSICHERHEIT will also be published on bauSICHERHEIT online, will be archived and are avaiable to readers at any time. Your profile on bauSICHERHEIT online is also linked to your website.

3

4 Duration period: one year from the booking date.

All prices are net/net, plus possible commission for agencies.

5

* corresponding to our editorial guidelines.

1 Portfolio

4 Product/Company Videos and Images

2 Contact details

5 Product/Service Portfolio

3 Archive of your press releases

20

ONLINE

Sponsored Content

199,–

€

Sponsored Content We publish your advertisement/news/ article or desired content on our social media (Facebook, Twitter, Instagram) including a link.

21

ONLINE

Pricelist Size in pixel

Placement

Superbanner

964 x 200

above topics, underneath up-to-date messages

450,– €

3 units

Exklusive-Superbanner

964 x 200

directly under the top news

650,– €

1 unit

Skyscraper

160 x 600

right sidebar on homepage, topic page & newsline

600,– €

5 units

Half-Skyscraper

160 x 300

right sidebar on homepage, topic page & newsline

400,– €

6 units

corporate video, product video (within up-to-date messages)

300,– €

1 units

up-to date messages, focus, names/news, fairs/seminars/dates

300,– €

7 units

Top-News (for customs without partner-package)

450,– €

7 x / 7 days

400,– €

3 units

Video-Box within upto-date messages Rectangle

288 x 350

Advertorial = paid editorial article

Prices/month

Monthly online booking option

Homepage

Mobil-Content Ad

900 x 600

Ad in mobile version

Newsline

Size in pixel

Placement

Wide Content Ad

600 x 200

after click of each message/news within the text, rotates with four companies

650,– €

1 unit

Mobil-Content Ad

900 x 600

Ad in the newsline of mobile version

300,– €

1 unit

Newsletter

Size in pixel

Placement

Advertisement

600 x 350

Advertisement in Newsletter

590,– €

5 units

Advertorial

600 x 350

Advertorial in Newsletter

590,– €

5 units

22

Prices/month

Prices

Monthly online booking option

Booking possibility per newsletter

The general Terms and conditions for the trade journal bauMAGAZIN and the trade portal bauSICHERHEIT online can be found at www.bausicherheit-online.de/agb.

TARGETING & LEAD-TOOLS

B2B-Display Advertisting Reach B2B users and decision-makers in the construction industry with attention-grabbing Display Advertising.

Functionality Audience Display Targeting

1 Users will be marked on bausicherheit-online.de

An average of 5 761 users a month marked by cookies.

2

3

Find users again

Reach users

The interested users previously marked on bausicherheit-online.de will be found on the websites from our network

We feature your content and your advertising banners for the interested users without marketing waste.

23

TARGETING & LEAD-TOOLS

Audience Display Targeting Costs Campaign concept and creation of 8 different advertising banners which are displayed on the chosen websites of our premium network: Cost for 1 000 impressions (CPT):

250,– € * 36,– € *

Campaigns can be implemented individually according to budget requirements.

PACKAGE 30

PACKAGE 60

PACKAGE 90

• Campaign concept creation • Ad design (up to 8 different graphics) • 30 000 Ad impressions • Price Advantage of 100,– €

• Campaign concept creation • Ad design (up to 8 different graphics) • 60 000 Ad impressions • Price Advantage of 100,– €

• Campaign concept creation • Ad design (up to 8 different graphics) • 90 000 Ad impressions • Price Advantage of 150,– €

1 230,–

€*

2 310,–

€*

3 340,–

€*

* All prices in € (Euro) plus valid VAT.

Examples from our Premium Network

24

TARGETING & LEAD-TOOLS

B2B Native Advertising 1. Text-Image-Advertisement

2. 2. Text-Image + Advertorial

You can reach B2B users and decision-makers specifically on our Premium network with Text-Image Ads. These adapt optically to the partner website and are linked to your website. Currently only available in Germany Text-Image-Advertisement

Advertorial

You can reach B2B users in our premium network with editorial Text-Image ads.

These adapt optically to the website environment and are linked to an advertorial, which is also displayed in the look and feel of the publishing website. This form of advertising has a very high level of user acceptance and is particularly suitable for the presentation of products that require explanation, such as in the B2B area.

25

TARGETING & LEAD-TOOLS Reach your target audience with content advertising on over 100 newspaper websites worldwide:

NATIVE ADVERTORIALS

CPC (COST PER CLICK)

• Creation of the various ad design

• Cost per Click (Minimum 200 Clicks)

1. Text + Graphic

455,–

€*

2. Text + Graphic + Advert.

610,–

€*

26

4,– €

*

* Prices do not include applicable sales taxes, possible AE commission.

TARGETING & LEAD-TOOLS

B2B Geotargeting Reach B2B users and decision-makers in the construction industry according to geographical areas, within the bausicherheit-portals as well as in our premium network, with attention-grabbing display advertising, e.g. in country, language, region.

PREISE Relating to Country/Regions of choice

27

TARGETING & LEAD-TOOLS

Automated Webinar as a Lead Campaign We create the platform for an automated webinar as a lead campaign including the following services:

Webinar

• A utomated webinars according to your schedule in the respective local time (global) or directly after registration • L anding page • Webinar room Closed Content

• Closing page • A utomated forwarding of questions to your product specialist via email in real time • E-Mail Marketing before and after the webinar to participants:

• Follow-up • Reminder • Double-Opt.-in registration

Registration

• DSGVO compliant • Performance and lead reporting after the webinar campaign • Editorial support on the trade portal bausicherheit-online.de • Newsletter communication in the monthly bausicherheit-online-­Newsletter with link to landing page

Unlocked Content

• Promotion on social media channels (Facebook, Instagram, YouTube, Twitter)

• Promotion in business networks (XING, LinkedIn)

3 850,–

€/

*

onth

per m

28

Qualified Leads

TARGETING & LEAD-TOOLS

Whitepaper CONCEPT AND ADVANTAGES

Whitepaper

• You have an interesting Whitepaper, which is published on bausicherheit-online.de and available for download • Position yourself as a competent specialist • Through registration to download the Whitepaper, leads are generated • One month presence on bausicherheit-online.de – you will receive all leads generated at month‘s end

SERVICES & PRICE asic price for One month, B including reporting of all leads

lacement of your WhitepaP per on the bausicherheit-online portal with download function (including your specified download registration data requirements, e.g. last name / first name / Email / function / department branch / company size, etc.)

romotion through newsletter P announcements and editorial support, as well as placement on social media and business networks

220,–

Closed Conten

Registration

€*

* Prices do not include applicable sales taxes, possible AE commission.

Unlocked Content

Qualified Leads

29

NOTES

30

CONTACT

Markus Holl

Joachim Plath

Andreas Kanat

Tobias Haslach

Management

Management

Management

Publishing director

✆ +49 (0) 831 / 522 04-40 ✉ holl@sbm-verlag.de

✆ +49 (0) 831 / 522 04-41 ✉ plath@sbm-verlag.de

✆ +49 (0) 83 1 / 522 04-47 ✉ kanat@sbm-verlag.de

✆ +49 (0) 831 / 522 04-39 ✉ haslach@sbm-verlag.de

Layout / Editorial pre-editing Lisa Schröder ✆ +49 (0) 831 / 522 04-23 ✉ schroeder@sbm-verlag.de

Simone Frank ✆ +49 (0) 831 / 522 04-38 ✉ frank@sbm-verlag.de

Dan Windhorst

Tobias Nickert

Chief editor

Head of project management

✆ +49 (0) 831 / 522 04-19 ✉ windhorst@sbm-verlag.de

✆ +49 (0) 831 / 522 04-17 ✉ nickert@sbm-verlag.de

Bookkeeping / Sales Assistance

Monika Thuy

Susanne Traub

Sales Assistance ✆ +49 (0) 831 / 522 04-29 ✉ thuy@sbm-verlag.de

Bookkeeping/ Sales Assistance ✆ +49 (0) 831 / 522 04-30 ✉ traub@sbm-verlag.de

Colin Fritz Customer consultant ✆ +49 (0) 831 / 522 04-43 ✉ fritz@sbm-verlag.de

Magazine Layout Jessica Joos ✆ +49 (0) 831 / 522 04-21 ✉ joos@sbm-verlag.de

SBM Verlag GmbH Hermann-von-Barth-Straße 2 87435 Kempten Tel. Fax

+49 (0) 831 / 522 04-0 +49 (0) 831 /522 04-50

E-Mail info@sbm-verlag.de Web www.sbm-verlag.de

High advertising effect no matter if print or online with the SPECIALISTS REGARDING CONSTRUCTION MEDIA. Three trade journals Three portals One trade

bausicherheit-online.de

baumagazin-online.de

baustoff-partner.de