SBK ADVERTISING ORGANIC REPORT
Prepared By:
Prepared For: Robert
Fansler
SBK Advertising
Total Conversions June 2024
For June, Illume Med Spa received 65 NEW unique leads down from 127 new leads in May. This decrease was mainly due to the removal of the click-to-call extensions across all Google ads. New users were slightly down 7.8% m/m.
CPC Review June 2024
June generated 11 leads for the month, which was a decrease from May and driven by the removal of the click-to-call extensions across all ads CPL increased as a result to $239, up from $69 last month Form leads were mostly in line with last month, going from 10 to 9 (2 scrubbed), while phone calls saw the biggest decline, decreasing from 32 to 2.
Top Performing Keywords
Top performing keywords for last month included “med spa ” and “kansas city spa ” The vast majority of the call volume declines appeared to come from the brand keywords, which generated only 1 conversion last month.
Opportunities & Next Steps
Given the steep (but anticipated) decline in conversions and calls via the removal of the call extensions, we would like to review the quality of the leads for last month to determine if there was a meaningful improvement, or if it was negligible compared to the declines in call extensions
If we want to revisit adding the call extensions, we would implement a more regular quality feedback loop to identify any specific calls or keywords that are driving spikes in invalid traffic
Keyword Review
Organic Traffic Only
As mentioned in our last report, Google made an algorithm update as shown in the top graph (see arrow). Organic sessions in June were down 12% month over month
Below are the top 15 keywords from Google’s Search Console The biggest jump in impressions for June was ”illume medical spa ” and “semaglutide lees summit” . You can view all keywords here: https://lookerstudio google com/s/n8FiinpocKI
June 2024 Overview
Completed June Work
Published blog post - https://www.illumemedspa.com/post/balancinghormones-boosting-confidence-how-hormone-therapy-can-transform-your-life
Continued Social Media Ads and Approved Posts
3 posts on Instagram & Facebook
Boosted traffic ads -
HRT Advertisement - Started 5/24 (shown right)
Total June Cost - $453 21
Total Clicks - 469 / CPC - $0.97
Monitored SEMrush to optimize SEO, backlink profile, and keyword rankings
Monitored Google Search Console for any issues and keyword performance
Prospected and reached out to 100 potential link prospects
Updating lead form dates as leads come in on the Wix Website Lead doc
Analyzed and reported on traffic and work at EOM
For all elements of the Illume campaign, we will continually look for ways to improve. Please let us know if you have any questions.
The post to the right had the highest reach and impressions for June. We will continue to push memberships via social!
In June, we had a decrease in Facebook followers I suggest posting less about products and more about actual spa services.
In June, we had 6 leads Here are notes on 2 social leads, however, neither lead showed up in the first appointment report emailing me her info for lab draw AR scheduled AR 6/12
