ABOUT SBC MEDIA MEET THE TEAM
SBC Media is the largest B2B news network for the betting and gaming industry, publishing over 100 stories a day across a growing network of news sites. Supported by a 20-strong editorial team in the UK and native journalists in the USA, Canada, Argentina and Brazil, SBC Media provides instant coverage of breaking news across the industry, as it happens.
As the premier location for b2b news in the industry, SBC Media delivers a powerful content and advertising platform for operators, suppliers, service providers and affiliates to promote their brand, products and services.
JESSIE SALE Senior Journalist
VIKTOR KAYED Senior Journalist KIERAN O'CONNOR Business Journalist
MARTYN ELLIOTT Media Director JESSICA WELMAN Managing Editor TED MENMUIR Editor-at-Large CRAIG DAVIES Senior Media Manager
JOE STREETER News Editor
TED ORME-CLAYE News Editor
RICARDO ASSIS News Editor LUCIA GANDO News Editor
RACHAEL KENNEDY News Editor
JAMES ROSS Multimedia Editor
CHARLIE HORNER Media Manager FERNANDO NOODT Media Manager
CONOR PORTER Senior Journalist CALLUM WILLIAMS Senior Journalist TOM NIGHTINGALE Senior Journalist
ELISA MARCANTE Business Journalist
JUSTIN BYERS Business Journalist
CHRISTIAN LEE Business Journalist
ANA MARIA MENEZES Business Journalist
DAMIAN MARTINEZ Business Journalist
ANAYA MCDONALD Multimedia Producer
SBC NEWS
The heritage news portal of SBC Media, SBC News has reported primarily on the European iGaming and sports betting sectors since 2010. SBC News is known for its breaking news coverage, in-depth reporting, and daily features, as it serves its tagline of being ‘the voice of the sports betting industry’.
WHY PARTNER WITH US?
• Unparalleled reach in the European sports betting space
• Respected and credible news source to pair your brand with
• Millions of ad impressions available anually
• Daily newsletter to a growing subscriber base of over 13,000
SBC AMERICAS
SBC Americas is the premier b2b news portal covering news from the betting and gaming industry in the USA, providing unrivalled depth and analysis of the major talking points.
WHY PARTNER WITH US?
• Highly respected news source in the USA
• Fastest growing site in the SBC media portolio
• Brand recognition opportunities to a dedicated readership of over 50,000 a month
• Daily newsletter to over 6,000 senior decision makers
SBC NOTICIAS
SBC Noticias is the leading, premium Spanishlanguage portal covering news from the betting and gaming industry, across Latin America, and Spain, along with high-end interviews and expert features.
WHY PARTNER WITH US?
• High-end coverage in Spanish
• High-level readership across the biggest jurisdictions in Latin America
• Local journalists covering the news from the ground
• Daily newsletter to over 3,000 senior subscribers
SBC NOTÍCIAS BRASIL
The home of high-end coverage of the sports betting and iGaming industry in the booming Brazilian market. With a local team reporting on breaking news, conducting big-name interviews and writing premium long reads, in Portuguese.
WHY PARTNER WITH US?
• Premium b2b news coverage in Portuguese
• Get your brand seen by a senior readership of operator and supplier decision makers
• Ad impressions available for brand visibility
• Twice weekly newsletter to a dedicated and growing subscriber base
SBC Eurasia covers the gaming industry in the Eurasia region and beyond, in both English and Russian. Powered by local, wellconnected writers, and with reach across the region, SBC Eurasia is your gateway to the fastest growing markets in Europe and Asia.
WHY PARTNER WITH US?
• Reach industry professionals across the Eurasia region
• Have your story told by expert local journalists in both English and Russian for maximum readership
• Thousands of ad impressions available
PAYMENT EXPERT
Covering fintech, payments and crypto, Payment Expert is at the cutting edge of these rapidly-changing sectors.
Offering analysis on the news as it breaks, interviews with the experts shaping fintech, crypto, AI and more, and must-read premium features.
WHY PARTNER WITH US?
• Strong and fast-growing reach in the fintech, payments and crypto sectors
• Partner news portal of the Payment Expert Summit at SBC Summit and beyond
• Daily newsletter to a senior subscriber base of over 3,000 readers
• Get your brand on the website in front of a regular readership of payments professionals
i GAMING EXPERT
The home at SBC for online casino news, iGaming Expert delivers analysis and expert commentary to a rapidly growing readership. The successor to CasinoBeats, iGaming Expert covers the global casino industry with analysis from editorial experts, and big name guest columnists.
WHY PARTNER WITH US?
Large and dedicated newsletter subscriber base of senior decision makers
Rapidly growing readership Global industry coverage and readership
Expert editorial team providing high-level analysis
LOTTERY DAILY
Premium high-end and dedicated coverage on the global lottery industry. With dedicated lottery industry experts reporting the news and interviewing the biggest names, Lottery Daily is your destination to stay on top of one of the oldest and most underreported industry verticals.
WHY PARTNER WITH US?
• Dedicated lottery industry coverage with dedicated lottery journalists
• A strong regular readership of lottery industry professionals including decision makers at WLA members
• Twice weekly newsletter going to over 2,500 industry professionals
• Thousands of ad impressions available every single month
SLOTBEATS
The home of news, reviews and multimedia content focused on the online slot sector. Covering game releases through a business lens as well as the latest breaking news, alongside multimedia interviews with the biggest names in slots.
WHY PARTNER WITH US?
• Hyper-dedicated news coverage specific to the slot industry
• The home of the innovative Beyond The Reels series
INSIDER SPORT
Cutting-edge news coverage of the business of sport. From sponsorship to betting partners, broadcast rights covers the global sports landscape through a
CANADIAN GAMING BUSINESS
Canadian Gaming Business joined the SBC Media portfolio in 2022. It is the leading source of betting and gaming industry news covering Canada and global stories with Canadian interest.
Strong monthly readership, with
WHY PARTNER WITH US?
• Official partner news portal of the Canadian Gaming Association and the Canadian Gaming Summit
• Strong readership of senior decision makers in the Canadian industry
• Weekly curated newsletter to a subscriber base of over 7,000 industry professionals
• Brand recognition opportunities available on the number one news source for the gaming industry in Canada
The YouTube of the gaming industry, your home of all the must-see video content in the industry, from the best podcasts, to the biggest interviews, to the groundbreaking commercials and promotional videos. GamblingTV is where you can see everything you need to see.
WHY
PARTNER WITH US?
• Get your video content on the home of industry video
• Thousands of ad impressions available on content with a high view time
• Engage with B2B and B2C traffic
WHY PARTNER WITH US?
• Membership on an approval only basis
• Encourages frank discussion and exchange of views
• Engaged and growing membership of senior player protection, ESG and compliance professionals
• Twice weekly newsletter to the entire membership base
Members 1.2K+
PREMIUM LEADERBOARD BANNER SPACE
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SBC Leaders magazine is a premium print publication featuring high-end features from our expert and industry-leading editorial team, and insightful interviews with the biggest names and most influential figures in the industry.
WHY PARTNER WITH US?
• High-end content across the range of industry verticals and regions covered by SBC
• Vast digital readership and heavy promotion by social media, email and on the news network
• Distributed in-person at major gaming events around the world
EDITORIAL ARTICLE
• Leading print production for the Canadian industry
• Distributed in the mail to a longstanding subscriber base
• Distributed in person at the Canadian Gaming Summit, as well as other major
ADVERTISMENT & EDITORIAL OPPORTUNITIES
Front cover + Cover story
Double-page spread advertisement (DPS)
Full-page advertisement
Back cover advertisment
Inside front / inside back advertistment
High-end interviews
Distributed in person and digitally
SBC LEADERS
The SBC Leaders podcast is a series of unique, high-level interviews with leading figures in the sports betting and iGaming worlds. Focusing on their life, career, inspirations, motivations and leadership philosophies, the SBC Leaders podcast goes under the hood with some of the most influential and important names in the industry.
WHY PARTNER WITH US?
• Appear on the show and generate highly shareable content for your business
• Establish your CEO or other senior business leadership as SBC Leaders
• Get your brand's logo on video content with thousands of views across all channels
GAMING DAILY
iGaming Daily is the flagship podcast by SBC Media, released every day of the week, 12 months a year. With a rotating cast of SBC Media's editorial experts at the helm, iGaming Daily covers the length and breadth of the industry. From Europe to the US to LatAm, from sports betting to casino, and payments to the business of sport.
WHY PARTNER WITH US?
• Mid and end-roll ads available, along with host-read ads for maximum audience engagement
• Appear on the show and establish one of your business leaders as an expert within their field
• Put your logo on a heavily promoted, daily product with thousands of listeners and viewers every week
SAFE BET SHOW
The Safe Bet Show is hosted by Martin Lycka, a player protection expert respected industry-wide. Lycka sits down with the names shaping the responsible gambling space, digs into their life and career, and covers the state of the industry.
WHY PARTNER WITH US?
• Place your brand's logo on content focused on responsible gambling
• Establish a business leader as an expert in the responsible gambling space
• Generate highly shareable content for your own channels
SBC WEBINARS
SBC Webinars are individual sessions, presented in partnership with a session sponsor and covering topics across the breadth of the industry, from Europe to North America, Africa to LatAm, SBC puts together world-class speaker line-ups packed with expert insight in English, Spanish or Portuguese.
WHY PARTNER WITH US?
• You choose the topic
• Generate hyper-targeted leads in your chosen area
• Get brand exposure via your logo and brand name featuring on targeted marketing for your session
• Establish expertise for your speakers in a specific topic relevant to your business
Webinars aimed at Europe, Africa and The Americas
Available in English, Spanish or Portuguese
NEWSLETTER
SBC News Betting Bulletin
SBC Americas Betting Bulletin
iGaming Expert Newsletter
SlotBeats Newsletter
Payment Expert News Bulletin
Insider Sport Newsletter
Boletín informativo de SBC Noticias
SlotBeats News Bulletin
SBC Notícias Brasil
Lottery Daily News Bulletin
Player Protection Hub Newsletter
Canadian Gaming Business Newsletter
SBC Digest
SBC Noticias Digest
SBC NOTICIAS DIGEST
The SBC Noticias Digest is the roundup of the biggest stories of the week from Latin America, reported in Spanish. Covering the entire region including Argentina, Mexico, Colombia, Brazil and more, this is a newsletter curated by our expert editorial team to keep our subscribers up to date with everything they need to know.
WHY PARTNER WITH US?
• Over 3,000 subscribers by email, with an additional 1,300+ on LinkedIn
• Put your brand on a highly readable email, next to the must-see content from across the region
• Reach a subscriber base of Spanish speakers from across the gaming industry
SBC DIGEST
The SBC Digest is your Friday afternoon round-up of the industry news from the previous 5 days. The biggest stories of the week, the must-see content, and everything you need to keep up to date.
WHY PARTNER WITH US?
• Dedicated and growing global subscriber base
• Brand recognition on a newsletter that is designed to be read rather than clicked through
• Over 8,000 LinkedIn subscribers and promoted on a page with 25,000 followers
john.cook@sbcgaming.com
andy.mccarron@sbcgaming.com jan.kowalczyk@sbcgaming.com
conall.mccabe@sbcgaming.com camilla.scott@sbcgaming.com
