MEDIA SERVICES
Informative. Authoritative. Dedicated.
INFORMATIVE
We’re committed to providing information, balanced and unbiased analysis, and thoroughly researched features. No conjecture, no baseless speculation, not beholden to anyone or anything.
OUR ETHOS
Why partner with SBC Media?
AUTHORITATIVE
Expert and fully trained journalists, speaking to the names at the heart of the stories and reporting honestly, from a position of knowledge and authority.
DEDICATED
A writing team dedicated to providing the best in reliable, fact-checked news reporting, quality features, and insightful interviews in their specific region or industry vertical.
20,000+
SBC Media produce over 20,000 articles across the network per year
2,500,000+
Over 2.5 million industry professionals visited SBC Media sites every year
6,000,000
Our newsletters land in over 6 million inboxes a year
Focusing on the European sports betting industry, SBC News is the heritage news portal in the SBC Media portfolio. Powered by an expert team reporting daily on industry developments, SBC News has a reputation for breaking news and in-depth reporting.
USPs Perfect for… Opportunities
● Highest coverage news platform for European sportsbook and igaming news
● Google Page 1 (Position 1) ranking for the search terms of sports betting news, betting news, and bookmaker news
● Indexed across all major news platforms and wires (Google, Bing, LinkedIn, NewsNow, etc.)
● Brands providing services the European sports betting market
● Brands looking to reach high-level, senior decision makers in European sports betting
● European-facing brands looking to raise individual staff or c-level profiles
● Brands looking to reach a large number of readers in the European market
● Display advertising
● Editorial content coverage
● Multimedia interviews
● Newsletter sponsorship
The perfect platform to showcase your iGaming and online casino expertise. iGaming Expert is the new home of news, expert analysis, creative multimedia solutions and world-class features in the iGaming industry.
USPs Perfect for… Opportunities
● A dedicated team of gaming reporters covering news and developments from around the world
● Expert insight and analysis on regulatory framework from the global gaming markets
● Interviews and features with the biggest names in the space
● Brands looking for unique ways to tell their story to a global iGaming audience
● Brands looking to reach high-level, senior decision makers in online and land-based casino
● Brands looking to raise individual staff or c-level profiles
● Brands interested in creative multimedia solutions
● Display advertising
● Editorial content coverage
● Multimedia interviews
● Newsletter sponsorship
The premier destination for B2B news from the US gambling sector, from regulation to marketing, sports betting to casino. SBC Americas follows all the news, and provides unrivalled depth and analysis to the major talking points.
USPs Perfect for… Opportunities
● Extensive, current reporting on the legislative and regulatory landscape
● News and features focused on all aspects of existing and emerging online markets
● Fastest growing site in the SBC Media network
● Brands looking to tell their story in the US online gaming industry. From sports betting to DFS, iGaming to sweepstakes.
● Brands looking to reach high-level, senior decision makers in multiple states
● Brands looking to raise individual staff or c-level profiles
● Service providers and suppliers serving the US market, or looking to break into it
● Display advertising
● Editorial content coverage
● Multimedia interviews
● Newsletter sponsorship
Spanish language B2B news site covering the LATAM region, written by expert local journalists, speaking to the key stakeholders and major decision makers in the region on a daily basis. Providing editorial coverage, written and video interviews, high-end features and more.
USPs Perfect for… Opportunities
● Local journalists reporting on the most exciting gaming markets in the world
● Fully localised output in LATAM Spanish
● High-end interviews and multimedia solutions in Spanish
● Brands who are targeting LATAM
● Brands wanting to emphasise their LATAM credentials
● Brands wanting to raise individual staff profiles to a LATAM audience
● Companies wanting to raise their corporate profile in LATAM for recruitment
● Display advertising
● Editorial content coverage
● Multimedia interviews
● Newsletter sponsorship
Our Portuguese-language portal focusing on the burgeoning gaming industry in Brazil, with expert coverage of the existing market, the changing regulatory landscape and all the biggest gaming news as it breaks.
USPs Perfect for… Opportunities
● Local journalists reporting on the fastest-growing gaming market in the world
● Fully localised output in Brazilian Portuguese
● The home of the latest regulatory news and the ideal place to stay on top of the complex and fast-moving Brazilian market
● Brands who are targeting Brazil
● Brands wanting to emphasise their credentials in Brazil
● Brands wanting to raise individual staff profiles to a Brazilian audience
● Companies wanting to raise their corporate profile in Brazil for recruitment
● Display advertising
● Editorial content coverage
● Multimedia interviews
● Newsletter sponsorship
The dedicated home of news, features and interviews covering the fast-changing global payments sector, with a focus on Fintech, Crypto, Blockchain, Open Banking, Artificial Intelligence, KYC, Security and more.
USPs Perfect for… Opportunities
● Dedicated payments, Crypto and Banking focused writing team
● Specialist Fintech and Payments focus on important economic updates
● Vast reach in high-risk sectors, including banking and gaming
● Companies wishing to reach senior decision makers in the payments industry
● Companies looking to tell their story to a Crypto, Blockchain or Web3 audience
● Fintech, Crypto, Payments or Compliance brands looking to raise individual staff profiles
● Display advertising
● Editorial content coverage
● Multimedia interviews
● Newsletter sponsorship
The leading source of betting and gaming news in Canada and the official publication of the Canadian Gaming Summit. Your online home of analysis, insight, news and high-end features from Ontario and beyond.
USPs Perfect for… Opportunities
● Dedicated reporting on the Canadian Gaming Industry
● Partnered with the Canadian Gaming Association
● Industry experts reporting on the local markets
● Brands who are in or targeting Canada
● Brands wanting to emphasise their credentials in Canada
● Brands wanting to raise individual staff profiles to a Canadian audience
● Companies wanting to raise their corporate profile in Canada for recruitment
● Display advertising
● Editorial content coverage
● Multimedia interviews
● Newsletter sponsorship
A membership only news, discussion and research hub dedicated to the global player protection and responsible gambling space. The home of news and opinion, research from around the world, multimedia content and discussion led by our high-level membership base.
USPs Perfect for… Opportunities
● Membership-only community housing all the best and most important news and content around player protection and responsible gambling
● A hub of research, and the ideal place to publish future research pieces
● A discussion forum led by the hand-selected members
● Brands wishing to position themselves at the forefront of player protection innovation
● Service providers in the responsible gaming space
● Anyone looking to participate in the conversations that will shape the future of player protection
● Display advertising
● Editorial content coverage
● Multimedia interviews
● Newsletter sponsorship
The number-one industry resource for all the latest slot game releases and developments. SlotBeats focuses specifically on the rapidly growing Slots side of the casino and gaming industry.
USPs Perfect for… Opportunities
● Dedicated slots experts reporting on major releases and tech news
● Adding depth, analysis and insight to news updates related to slots studios from around the world
● Creative multimedia solutions
● Slot studios looking to publicise their latest releases
● Brands looking to highlight and profile slot development, mechanics and content in creative multimedia formats
● Slot studios looking to raise their profile in the space
● Brands looking to raise the profile of individual staff
● Display advertising
● Editorial content coverage
● Multimedia interviews
● Newsletter sponsorship
Our hub for news about all the latest technology for the global lottery industry. We provide you with the latest breaking news and features straight from the global business of lotteries.
USPs Perfect for… Opportunities
● Expert journalists covering the global lottery industry
● Covering retail to regulation, marketing and technology to CSR
● Global lottery content updates daily
● Companies wishing to reach senior decision makers in the lottery industry
● Lottery brands and suppliers wishing to raise their profile in the global lotteries industry
● Brands looking to highlight individual staff members to an audience of lottery industry decision makers
● Display advertising
● Editorial content coverage
● Multimedia interviews
● Newsletter sponsorship
The home at SBC Media for the latest breaking news and analysis on the business of sport, covering sponsorship deals, partnerships, media rights, integrity and more, across every sport, and every corner of the world.
USPs Perfect for… Opportunities
● Dedicated reporting on the business of sport
● Expert reporters covering highly searched topics around the biggest sports teams, leagues and figures from across the globe
● High-end, expert analysis on sponsorship, broadcast and fan engagement partnerships
● Brands involved in partnerships with major sports teams or leagues, or athletes
● Companies wishing to have their brand featured on a site with heavy search traffic
● Brands wishing to reach sports fans from both B2B and B2C perspectives
● Display advertising
● Editorial content coverage
● Multimedia interviews
● Newsletter sponsorship
SBC Podcasts has 4 shows including iGaming Daily, the SBC Leaders podcast, Beyond The Reels, and Martin Lycka’s Safe Bet Show 117
SBC Podcasts have been streamed or downloaded in 117 different countries to date
100+
SBC Podcasts puts out over 100 hours of content per year
300
SBC Podcasts release over 300 episodes a year
A daily gambling industry podcast delving into the biggest stories of the day throughout the sports betting and iGaming sector. Hosted by the SBC editorial team, and covering every industry region and vertical.
USPs Perfect for… Opportunities
● Gambling industry’s only daily B2B podcast
● Covers the global industry with local experts
● Distributed across iTunes, Spotify, YouTube and most podcast providers
● Brands with regular product launches
● Brands operating in multiple markets
● Brands wanting to feel more intimate with the market
● Brands wanting to raise individual staff profiles
● Full show sponsorship
● Special Guests
● Embedded multimedia adverts
Hosted by a rotating cast of senior SBC industry experts, the SBC Leaders Podcast is a series of exclusive interviews with top level representatives from the operator members. The interviews will provide a unique perspective on their personal journey and experience in the industry.
USPs Perfect for… Opportunities
● High-level, in depth interviews hosted by senior SBC staff
● Podcast arm of an invite-only, operator-only industry society
● Distributed across iTunes, Spotify, YouTube and most podcast providers
● C-Level representatives with an interesting story to tell
● Operators wanting to raise the profile of C-Level
● Brands looking for recognition at C-Level
● Full show sponsorship
● Embedded multimedia adverts
Martin Lycka is one of the foremost global experts in the player protection and responsible gambling fields, and as the host of the Safe Bet Show on SBC, Martin discusses the hot-button issues around player protection with a catalogue of high profile names.
USPs Perfect for… Opportunities
● Dedicated monthly podcast on the hot topic of player protection
● Hosted by senior Entain executive
Martin Lycka
● Long running and popular video podcast series
● Brands wanting to emphasise their player protection credentials
● Brands investing in Corporate Social Responsibility
● Brands wanting to advertise in non typical areas
● Full show sponsorship
● Special Guests
● Embedded multimedia adverts
Presented by SlotBeats’ Danny Lee, Beyond the Reels allows slot suppliers and their designers, marketers, artists or even C-level executives to showcase their company and its latest slot releases, delving into all aspects surrounding the games, such as concept development, branding, music, and research.
USPs Perfect for… Opportunities
● Video podcast hosted by SBC’s Slots expert Danny Lee
● New episode every month
● A look into slots development, design and mechanics
● Online casino brands looking to increase visibility
● Slots suppliers, aggregators, operators and affiliates
● Brands that invest in IP
● Recently launched slot studios with not many slots to their name
● Slot studios that develop unique mechanics
● Full show sponsorship
● Special Guests
● Embedded multimedia adverts
50,000,000
Over 50 million ad impressions generated across the network every year
OUR REACH
100,000+
100,000 LinkedIn followers across all of our pages
6,000,000+
SBC Media newsletters land in over 6 million inboxes a year
1,000,000+
SBC has over 1,000,000 views on YouTube
OUR SERVICES
SBC Media is your trusted media partner. Our expert team of writers and creatives will help you engage directly with your target audience. Through written content, advertising, video and social media, we can bring decision-makers, buyers and operators right to the heart of your brand.
WRITTEN
Our expert writing team can help you achieve your goals and engage with your target audience. Profiling a member or members of staff with a written Q&A, launching a product with premium editorial coverage, or simply telling your unique story to the audience you want to reach.
VIDEO
Get one of our media team experts to conduct a video interview with a member of your team, either at one of SBC’s global events across the year, or remotely. With high-end production, pertinent questions and social media promotion, use a video interview with SBC Media to draw more eyes to your brand or message.
ADVERTISING
SBC Media have highly effective and desirable advertising real-estate across the network. From our range of industry-leading news sites, to our newsletters landing in thousands of inboxes a week, to our membership-only communities. Advertise with us to put your brand in front of your ideal target audience.
SOCIAL MEDIA
Let SBC Media promote your content to a large and engaged audience across our vast social media network. With over 100,000 followers on LinkedIn across all of our pages, regular LinkedIn newsletters, and an engaged and dedicated twitter following, reinforce your messaging with SBC Media’s social reach.
50+
SBC Webinars host over 50 webinars a year
4
SBC have presented webinars aimed at 4 different continents in the last 12 months
10,000+
Over 10,000 industry professionals attend an SBC Webinar or Digital Conference every year
EDITORIAL FEATURE
Utilise our expert editorial team to create high-quality content to suit your needs. Whether you’re looking to establish your brand or CEO, present data, conduct research, become thought-leaders or build up for an appearance at a forthcoming event, we’ve got you covered.
SBC Webinars are thought-leadership sessions on a specific topic, presented all year round by SBC Media, in conjunction with a sponsoring partner, and featuring leading names and figures from the industry.
USPs Perfect for… Opportunities
● Bespoke sessions on a topic relevant to your business
● 4-6 week long marketing campaign across email, social media and the SBC Media portfolio
● Generate high-quality leads and establish your business/selected speakers as thought leaders
● Brands wishing to raise the profile of individual staff
● Brands looking to generate hot leads
● Brands wishing to establish themselves as thought leaders on topics relevant to their business
● Brands looking to showcase a new or existing product
● Sponsorship of a session or series
● Speaking positions on a panel
● Product launches
VIDEO INTERVIEW
A video interview is the perfect way to tell your story with SBC Media. Recorded either at an SBC event, or remotely, let one of your businesses leaders exhibit your industry expertise with a one-on-one interview with an SBC Media expert.
Full day digital conferences focusing on the key areas and discussion topics around the industry. With big name, expert speakers from the most important companies, speaking on a bespoke agenda crafted to cover the major talking points, in between physical events on the calendar.
Schedule Perfect for… Opportunities
● February - Compliance Tech
● March - Sportsbook
● April - Casino
● May - Middle East
● July - Payments
● August - Crypto
● September - Affiliate Marketing
● October - India
● November - Player Protection
● Brands wishing to sponsor the key talking points around areas relevant to their business
● Brands looking for lead generation opportunities
● Anyone looking to participate in the conversations that will shape the future of innovation in their area
● Brands looking to raise the profiles of individual staff
● Full partnership of an entire day
● Display advertising
● Speaking opportunities
● Session sponsorship
● Bespoke sessions tailored to your organisation
SBC Media’s Research Reports give partners the chance to gain valuable information on what the operator community thinks about the industry’s
USPs Perfect for… Opportunities
● Use SBC’s extensive high-level contact database
● Gather insights into the views of senior executives on topics such as regulation, new market opportunities, technology and ESG
● Create shareable content
● Brands wishing to build authority and expertise in a key area
● Brands wishing to build high quality, shareable content
● Brands wishing to gather insights into the market
● Sponsorship of existing research projects
● Bespoke surveys
● Designed and branded reports
● Editorials
● Webinars
Premium print publication featuring high-end features from our expert and industry-leading editorial team, and insightful interviews with the biggest names and most influential figures in the industry.
USPs Perfect for… Opportunities
● High-end editorial features across the entire range of industry regions and verticals
● Distributed extensively online, as well as physically, directly in the hands of thousands of industry professionals at gaming events around the world
● Premium high-quality glossy print publication
● Brands wishing to tell their story in a longer format with the help of SBC’s expert editorial team
● Brands looking to support their attendance at major gaming events across the calendar
● Brands looking to raise the profiles of individual staff
● A range of advertising opportunities
● Longform editorial features
● Interviews
● Front cover feature
Premium print publication aimed at the affiliate space. Featuring high-end feature interviews and editorials from our expert and industry-leading journalists, as well as important updates from the Affiliate Leaders team.
USPs Perfect for…
● High-end editorial features targeted to the affiliate space
● Distributed extensively online, as well as physically in the hands of operators and affiliates at ICE and SBC Summit
● Premium high-quality glossy print publication
● Affiliates wishing to tell their story in a longer format with the help of SBC’s expert editorial team
● Operators looking to reach an affiliate audience
● Affiliates looking to raise the profiles of individual staff
Opportunities
● A range of advertising opportunities
● Longform editorial features
● Interviews
● Front cover feature
The Canadian Gaming Business Magazine is a twice-yearly publication, and is highly regarded among industry professionals in Canada. The magazine is distributed at the Canadian Gaming Summit, as well as other major gaming events.
USPs Perfect for…
● High-end editorial features related to the Canadian betting and gaming industry
● Distributed extensively online to a dedicated mailing list, as well as physically, directly in the hands of thousands of industry professionals at the Canadian Gaming Summit
● Premium high-quality glossy print publication
● Brands wishing to tell their story in Canada in high-end feature format with the help of SBC’s expert editorial team
● Brands looking to support their attendance at the Canadian Gaming Summit
● Brands looking to raise the profiles of individual staff
● Brands looking to raise their profile in Canada
Opportunities
● A range of advertising opportunities
● Longform editorial features
● Interviews
PREMIUM LEADERBOARD
Build brand awareness and authority with one of the most prominent positions on the news site. The Premium Leaderboard Banner is visible at the top of the homepage of the website and on all other pages.
Minimum duration of 6 months
PAGE TOP BANNER
Build awareness and recognition of your brand through an integrated placement of your banner within the articles on the news site. The Page Top Banner is visible above the image on all the news pages of the website.
Minimum duration of 3 months
ARTICLE TOP BANNER
Build awareness and recognition of your brand through an integrated placement of your banner within the articles on the news site. The Article Top Banner is visible below the image on all the news pages of the website.
Minimum duration of 6 months
HOME PAGE BUTTON
Reach your target audience with one of the most requested and cost-effective positions of the website. A much sought after banner that will allow you to get your message across in a clear and concise manner.
Minimum duration of 3 months
MPU BANNER
Reach your target audience with a banner that represents high value-for-money for advertisers. Highly visible and prominent on all News pages, yet at the same time very cost effective.
Minimum duration of 3 months
HALF PAGE BANNER
Attract attention and achieve high CTR’s with one of the most dominant in-article positions on the site. This large SkyScraper banner allows you to both use your space creatively as well as maximize impressions.
Minimum duration of 3 months
SITE TAKEOVERS
A Site Takeover Ad allows you to make a maximum impact impression that all visitors of the site simply cannot miss. The format allows you to build brand awareness and engage your audience.
Minimum duration of 3 days
*Desktop only
SECTION SPONSORSHIP
Build brand awareness and authority with one of this highly relevant position. This sponsorship will cement your position as one of the leading companies in your sector and it gives you top visibility on the site.
Minimum duration of 3 months
HEADER SPONSOR NEWSLETTER
Build brand awareness by sponsoring the newsletter, featuring your logo on the email header, and footer, and your company name in the email preview text. The most visible and prominent position available on the newsletter.
Minimum duration of 3 months
TOP BANNER NEWSLETTER
Build brand awareness and recognition with the Top Banner that reaches an important daily readership of key influencers and represents the most impactful position on the newsletter.
Minimum duration of 3 months
PREMIUM BANNER NEWSLETTER
Positioned just above the lead news story of the day, the Premium Banner reaches an important daily readership of key influencers and represents the most impactful position on the newsletter.
Minimum duration of 3 months
*CasinoBeats only
AD BOXES NEWSLETTER
These banners represent high value-for-money for advertisers. Great visibility on the newsletter, these banners are cost-effective yet impactful.
Minimum duration of 3 months
MEET THE TEAM
Andy McCarron Managing Director
Martyn Elliott
Media Project Director
Craig Davies Senior Media Manager
Charlie Horner Media Manager
Ted Menmuir Content Director
Jessica Welman News Editor
Lucía Gando News Editor Joe Streeter News Editor
Ted Orme-Claye News Editor
James Ross Multimedia Editor
Steve Hoare News Editor
Ricardo Assis News Editor
sbcgaming.com
