SBC Media Services 2024 by SBC Global

MEDIA SERVICES

Informative. Authoritative. Dedicated.

INFORMATIVE

We’re committed to providing information, balanced and unbiased analysis, and thoroughly researched features. No conjecture, no baseless speculation, not beholden to anyone or anything.

OUR ETHOS

Why partner with SBC Media?

AUTHORITATIVE

Expert and fully trained journalists, speaking to the names at the heart of the stories and reporting honestly, from a position of knowledge and authority.

A writing team dedicated to providing the best in reliable, fact-checked news reporting, quality features, and insightful interviews in their speciﬁc region or industry vertical.

DEDICATED

17,500

SBC Media produced over 17,500 articles across the network in 2023

2,300,000

Over 2.3 million industry professionals visited SBC Media sites in 2023

5,500,000

Our newsletters landed in over 5.5 million inboxes in 2023

Focusing on the European sports betting industry, SBC News is the heritage news portal in the SBC Media portfolio. Powered by an expert team reporting daily on industry developments, SBC News has a reputation for breaking news and in-depth reporting.

USPs

● Highest coverage news platform for European sportsbook and igaming news

● Google Page 1 (Position 1) ranking for the search terms of sports betting news, betting news, and bookmaker news

● Indexed across all major news platforms and wires (Google, Bing, LinkedIn, NewsNow, etc.)

Perfect for…

● Brands providing services the European sports betting market

● Brands looking to reach high-level, senior decision makers in European sports betting

● European-facing brands looking to raise individual staﬀ or c-level proﬁles

● Brands looking to reach a large number of readers in the European market

Opportunities

● Display advertising

● Editorial content coverage

● Multimedia interviews

● Newsletter sponsorship

News and content site dedicated to the online and land-based casino industries, oﬀering daily feature articles and creative multimedia solutions alongside all the latest news from the casino and gaming sector.

USPs

● A dedicated team of gaming reporters covering news and developments from around the world

● Insight and analysis on regulatory framework from the global gaming markets

● Interviews and features with the biggest names in the space

Perfect for… Opportunities

● Brands looking for unique ways to tell their story to a global casino audience

● Brands looking to reach high-level, senior decision makers in online and land-based casino

● Brands looking to raise individual staﬀ or c-level proﬁles

● Brands interested in creative multimedia solutions

● Display advertising

● Editorial content coverage

● Multimedia interviews

● Newsletter sponsorship

The premier destination for b2b news from the US gambling sector, from regulation to marketing, sports betting to casino. SBC Americas follows all the news, and provides unrivalled depth and analysis to the major talking points.

USPs

● Extensive, current reporting on the legislative and regulatory landscape

● News and features focused on all aspects of existing and emerging online markets

● Fastest growing site in the SBC Media network

Perfect for… Opportunities

● Brands looking to tell their story in the US sports betting industry

● Brands looking to reach high-level, senior decision makers in multiple states

● Brands looking to raise individual staﬀ or c-level proﬁles

● Service providers and suppliers serving the US market, or looking to break into it

● Display advertising

● Editorial content coverage

● Multimedia interviews

● Newsletter sponsorship

Spanish language B2B news site covering the LATAM region, written by expert local journalists, speaking to the key stakeholders and major decision makers in the region on a daily basis. Providing editorial coverage, written and video interviews, high-end features and more.

USPs

● Local journalists reporting on the most exciting gaming markets in the world

● Fully localised output in LATAM Spanish

● High-end interviews and multimedia solutions in Spanish

Perfect for… Opportunities

● Brands who are targeting LATAM

● Brands wanting to emphasise their LATAM credentials

● Brands wanting to raise individual staﬀ proﬁles to a LATAM audience

● Companies wanting to raise their corporate proﬁle in LATAM for recruitment

● Display advertising

● Editorial content coverage

● Multimedia interviews

● Newsletter sponsorship

Our Portuguese-language portal focusing on the burgeoning gaming industry in Brazil. With expert coverage of the existing market, the changing regulatory landscape and all the biggest gaming news as it breaks.

USPs

● Local journalists reporting on the fastest-growing gaming market in the world

● Fully localised output in Brazilian Portuguese

● The home of the latest regulatory news and the ideal place to stay on top of the complex and fast-moving Brazilian market

Perfect for… Opportunities

● Brands who are targeting Brazil

● Brands wanting to emphasise their credentials in Brazil

● Brands wanting to raise individual staﬀ proﬁles to a Brazilian audience

● Companies wanting to raise their corporate proﬁle in Brazil for recruitment

● Display advertising

● Editorial content coverage

● Multimedia interviews

● Newsletter sponsorship

The leading source of betting and gaming news in Canada and the oﬃcial publication of the Canadian Gaming Summit. Your online home of analysis, insight, news and high-end features from Ontario and beyond.

USPs

● Dedicated reporting on the Canadian Gaming Industry

● Partnered with the Canadian Gaming Association

● Industry experts reporting on the local markets

Perfect for… Opportunities

● Brands who are in or targeting Canada

● Brands wanting to emphasise their credentials in Canada

● Brands wanting to raise individual staﬀ proﬁles to a Canadian audience

● Companies wanting to raise their corporate proﬁle in Canada for recruitment

● Display advertising

● Editorial content coverage

● Multimedia interviews

● Newsletter sponsorship

The dedicated home of news, features and interviews covering the fast-changing global payments sector, with a focus on Fintech, Crypto, Blockchain, Open Banking, Artiﬁcial Intelligence, KYC, Security and more.

USPs

● Dedicated payments, crypto and banking focused writing team

● Specialist ﬁntech and payments focus on important economic updates

● Vast reach in high-risk sectors, including banking and gaming

Perfect for… Opportunities

● Companies wishing to reach senior decision makers in the payments industry

● Companies looking to tell their story to a crypto, blockchain or web3 audience

● Fintech, Crypto, Payments or Compliance brands looking to raise individual staﬀ proﬁles

● Display advertising

● Editorial content coverage

● Multimedia interviews

● Newsletter sponsorship

Home at SBC Media for the latest breaking news and analysis on the business of sport. Covering sponsorship deals, partnerships, media rights, integrity and more, across every sport, and every corner of the world.

USPs

● Dedicated reporting on the business of sport

● Expert reporters covering highly searched topics around the biggest sports teams, leagues and ﬁgures from across the globe

● High-end, expert analysis on sponsorship, broadcast and fan engagement partnerships

Perfect for… Opportunities

● Brands involved in partnerships with major sports teams or leagues, or athletes

● Companies wishing to have their brand featured on a site with heavy search traﬃc

● Brands wishing to reach sports fans from both B2B and B2C perspectives

● Display advertising

● Editorial content coverage

● Multimedia interviews

● Newsletter sponsorship

The number-one industry resource for all the latest slot game releases and developments. As a sister site to CasinoBeats.com, SlotBeats focuses speciﬁcally on the rapidly growing Slots side of the casino and gaming industry.

USPs

● Dedicated slots experts reporting on major releases and tech news

● Adding depth, analysis and insight to news updates related to slots studios from around the world

● Creative multimedia solutions

Perfect for… Opportunities

● Slot studios looking to publicise their latest releases

● Brands looking to highlight and proﬁle slot development, mechanics and content in creative multimedia formats

● Slot studios looking to raise their proﬁle in the space

● Brands looking to raise the proﬁle of individual staﬀ

● Display advertising

● Editorial content coverage

● Multimedia interviews

● Newsletter sponsorship

Our hub for news about all the latest technology for the global lottery industry. We provide you with the latest breaking news and features straight from the global business of lotteries.

USPs

● Expert journalists covering the global lottery industry

● Covering retail to regulation, marketing and technology to CSR

● 5+ global lottery content updates daily

Perfect for… Opportunities

● Companies wishing to reach senior decision makers in the lottery industry

● Lottery brands and suppliers wishing to raise their proﬁle in the global lotteries industry

● Brands looking to highlight individual staﬀ members to an audience of lottery industry decision makers

● Display advertising

● Editorial content coverage

● Multimedia interviews

● Newsletter sponsorship

A membership only news, discussion and research hub dedicated to the global player protection and responsible gambling space. The home of news and opinion, research from around the world, multimedia content and discussion led by our high-level membership base.

USPs

● Membership only community housing all the best and most important news and content around player protection and responsible gambling

● A hub of research, and the ideal place to publish future research pieces

● A discussion forum led by the hand-selected members

Perfect for… Opportunities

● Brands wishing to position themselves at the forefront of player protection innovation

● Service providers in the responsible gaming space

● Anyone looking to participate in the conversations that will shape the future of player protection

● Display advertising

● Editorial content coverage

● Multimedia interviews

● Newsletter sponsorship

SBC Podcasts has 6 shows including iGaming Daily, Beyond The Badge, Cinema Reels, the SBC Leaders podcast, Beyond The Reels, and Martin Lycka’s Safe Bet Show

117

SBC Podcasts have been streamed or downloaded in 117 diﬀerent countries to date

SBC Podcasts put out over 80 hours of content in 2023

200

SBC Podcasts released 200 episodes in 2023

A daily gambling industry podcast delving into the biggest stories of the day throughout the sports betting and iGaming sector. Hosted by the SBC editorial team, and covering every industry region and vertical.

USPs

● Gambling industry’s only daily b2b podcast

● Covers the global industry with local experts

● Distributed across iTunes, Spotify, YouTube and most podcast providers

Perfect for…

● Brands with regular product launches

● Brands operating in multiple markets

● Brands wanting to feel more intimate with the market

● Brands wanting to raise individual staﬀ proﬁles

Opportunities

● Full show sponsorship

● Special Guests

● Embedded multimedia adverts

Martin Lycka is the Senior Vice President for American Regulatory Aﬀairs and Responsible Gambling at Entain, and as the host of the Safe Bet Show on SBC, Martin discusses the hot-button issues around player protection with a catalogue of high proﬁle names.

USPs

● Dedicated monthly podcast on the hot topic of player protection

● Hosted by senior Entain executive Martin Lycka

● Long running and popular video podcast series

Perfect for… Opportunities

● Brands wanting to emphasise their player protection credentials

● Brands investing in Corporate Social Responsibility

● Brands wanting to advertise in non typical areas

● Full show sponsorship

● Special Guests

● Embedded multimedia adverts

Hosted by Jessica Welman, James Ross and John Cook, Cinema Reels is a regular movie podcast for the gambling industry where guests laud, lampoon or lambast how the gaming industry is showcased on the silver screen.

USPs

● Irreverent look at gambling in movies

● New episode every two weeks

● Distributed across iTunes, Spotify, YouTube and most podcast providers

Perfect for…

● Brands who want to show character

● Brand that work with licensed properties

● Brands with regular product launches

● Brands wanting to raise individual staﬀ proﬁles

Opportunities

● Full show sponsorship

● Special Guests

● Embedded multimedia adverts

Hosted by SBC Managing Director Andy McCarron, the SBC Leaders Podcast is a series of exclusive interviews with top level representatives from the operator members. The interviews will provide a unique perspective on their personal journey and experience in the industry.

USPs

● High-level, in depth interviews hosted by senior SBC staﬀ

● Podcast arm of an invite-only, operator-only industry society

● Distributed across iTunes, Spotify, YouTube and most podcast providers

Perfect for… Opportunities

● C-Level representatives with an interesting story to tell

● Operators wanting to raise the proﬁle of C-Level

● Brands looking for recognition at C-Level

● Full show sponsorship

● Embedded multimedia adverts

Presented by SlotBeats’ Danny Lee, Beyond the Reels allows slot suppliers and their designers, marketers, artists or even C-level executives to showcase their company and its latest slot releases, delving into all aspects surrounding the games, such as concept development, branding, music, and research.

USPs

● Video podcast hosted by SBC’s Slots expert Danny Lee

● New episode every month

● A look into slots development, design and mechanics

Perfect for… Opportunities

● Online casino brands looking to increase visibility

● Slots suppliers, aggregators, operators and aﬃliates

● Brands that invest in IP

● Recently launched slot studios with not many slots to their name

● Slot studios that develop unique mechanics

● Full show sponsorship

● Special Guests

● Embedded multimedia adverts

Hosted by SBC Sponsorship Director George Harborne and a rotating cast of SBC Editorial experts, Behind The Badge - The Sports Sponsorship Podcast, is a podcast where we interview sports teams about sponsorships, partnerships, fan engagement and more.

USPs

● Hosted by SBC Sponsorship Director George Harborne alongside an SBC editorial expert

● Features guests from major sporting clubs from around the world

● High quality video and audio production

Perfect for… Opportunities

● Brands looking for recognition among sports fans

● Brands looking to attach their name to a high quality, professional production featuring major names from the sports world

● Brands working alongside sports clubs, or in the sponsorship and fan engagement space

● Full show sponsorship

● Embedded multimedia adverts

OUR SERVICES

SBC Media is your trusted media partner. Our expert team of writers and creatives will help you engage directly with your target audience.

Through written content, advertising, video and social media, we can bring decision-makers, buyers and operators right to the heart of your brand.

WRITTEN

Our expert writing team can help you achieve your goals and engage with your target audience. Proﬁling a member or members of staﬀ with a written Q&A, launching a product with premium editorial coverage, or simply telling your unique story to the audience you want to reach.

VIDEO

Get one of our media team experts to conduct a video interview with a member of your team, either at one of SBC’s global events across the year, or remotely. With high-end production, pertinent questions and social media promotion, use a video interview with SBC Media to draw more eyes to your brand or message.

ADVERTISING

SBC Media have highly eﬀective and desirable advertising real-estate across the network. From our range of industry-leading news sites, to our newsletters landing in thousands of inboxes a week, to our membership-only communities. Advertise with us to put your brand in front of your ideal target audience.

SOCIAL MEDIA

Let SBC Media promote your content to a large and engaged audience across our vast social media network. With over 100,000 followers on LinkedIn across all of our pages, regular LinkedIn newsletters, and an engaged and dedicated twitter following, reinforce your messaging with SBC Media’s social reach.

33

SBC Webinars hosted 33 Webinars in 2023

4 SBC presented webinars aimed at 4 diﬀerent continents in 2023

5,000

Over 5,000 industry professionals attended an SBC webinar or digital conference in 2023

SBC Webinars are thought-leadership sessions on a speciﬁc topic, presented all year round by SBC Media, in conjunction with a sponsoring partner, and featuring leading names and ﬁgures from the industry.

USPs

● Bespoke sessions on a topic relevant to your business

● 4-6 week long marketing campaign across email, social media and the SBC Media portfolio

● Generate high-quality leads and establish your business/selected speakers as thought leaders

Perfect for… Opportunities

● Brands wishing to raise the proﬁle of individual staﬀ

● Brands looking to generate hot leads

● Brands wishing to establish themselves as thought leaders on topics relevant to their business

● Brands looking to showcase a new or existing product

● Sponsorship of a session or series

● Speaking positions on a panel

● Product launches

Full day digital conferences focusing on the key areas and discussion topics around the industry. With big name, expert speakers from the most important companies, speaking on a bespoke agenda crafted to cover the major talking points, in between physical events on the calendar.

USPs

● January - Aﬃliation

● March - Sportsbook Tech

● April - Casino

● May - Blockchain & Crypto

● June - Compliance Technology

● July - Tribal & First Nations

● August - Payments

● October - Canada

● November - Player Protection

● December - Slots

Perfect for…

● Brands wishing to sponsor the key talking points around areas relevant to their business

● Brands looking for lead generation opportunities

● Anyone looking to participate in the conversations that will shape the future of innovation in their area

● Brands looking to raise the proﬁles of individual staﬀ

Opportunities

● Full partnership of an entire day

● Display advertising

● Speaking opportunities

● Session sponsorship

● Bespoke sessions tailored to your organisation

100,000

100,000 LinkedIn followers across all of our pages

OUR REACH

5,500,000

SBC Media newsletters landed in over 5.5 million inboxes in 2023

1,000,000

SBC recently passed 1,000,000 views on YouTube

Premium print publication featuring high-end features from our expert and industry-leading editorial team, and insightful interviews with the biggest names and most inﬂuential ﬁgures in the industry.

USPs

● High-end editorial features across the entire range of industry regions and verticals

● Distributed extensively online, as well as physically, directly in the hands of thousands of industry professionals at gaming events around the world

● Premium high-quality glossy print publication

Perfect for… Opportunities

● Brands wishing to tell their story in a longer format with the help of SBC’s expert editorial team

● Brands looking to support their attendance at major gaming events across the calendar

● Brands looking to raise the proﬁles of individual staﬀ

● A range of advertising opportunities

● Longform editorial features

● Interviews

● Front cover feature

The Canadian Gaming Business Magazine is a twice-yearly publication, and is highly regarded among industry professionals in Canada. The magazine is distributed at the Canadian Gaming Summit, as well as other major gaming events.

USPs

● High-end editorial features related to the Canadian betting and gaming industry

● Distributed extensively online to a dedicated mailing list, as well as physically, directly in the hands of thousands of industry professionals at the Canadian Gaming Summit

● Premium high-quality glossy print publication

Perfect for…

● Brands wishing to tell their story in Canada in high-end feature format with the help of SBC’s expert editorial team

● Brands looking to support their attendance at the Canadian Gaming Summit

● Brands looking to raise the proﬁles of individual staﬀ

● Brands looking to raise their proﬁle in Canada

Opportunities

● A range of advertising opportunities

● Longform editorial features

● Interviews

500

SBC published over 500 bespoke media client editorials in 2023

45,000,000

There were over 45 million ad impressions across the SBC Media network in 2023

166

166 ad positions to choose from across all brands

PREMIUM LEADERBOARD

Build brand awareness and authority with one of the most prominent positions on the news site. The Premium Leaderboard Banner is visible at the top of the homepage of the website and on all other pages.

Minimum duration of 6 months

BOTTOM LEADERBOARD

Build brand awareness and authority with a highly visible position on the news site. The Premium Bottom Leaderboard Banner is visible at the bottom on the homepage and on all other pages of the website.

Minimum duration of 3 months

PAGE TOP BANNER

Build awareness and recognition of your brand through an integrated placement of your banner within the articles on the news site. The Page Top Banner is visible above the image on all the news pages of the website.

Minimum duration of 3 months

ARTICLE TOP BANNER

Build awareness and recognition of your brand through an integrated placement of your banner within the articles on the news site. The Article Top Banner is visible below the image on all the news pages of the website.

Minimum duration of 6 months

HOME PAGE BUTTON

Reach your target audience with one of the most requested and cost-eﬀective positions of the website. A much sought after banner that will allow you to get your message across in a clear and concise manner.

Minimum duration of 3 months

MPU BANNER

Reach your target audience with a banner that represents high value-for-money for advertisers.

Highly visible and prominent on all News pages, yet at the same time very cost eﬀective.

Minimum duration of 3 months

HALF PAGE BANNER

Attract attention and achieve high CTR’s with one of the most dominant in-article positions on the site. This large SkyScraper banner allows you to both use your space creatively as well as maximize impressions.

Minimum duration of 3 months

SECTION SPONSORSHIP

Build brand awareness and authority with one of this highly relevant position. This sponsorship will cement your position as one of the leading companies in your sector and it gives you top visibility on the site.

Minimum duration of 3 months

SITE TAKEOVERS

A Site Takeover Ad allows you to make a maximum impact impression that all visitors of the site simply cannot miss. The format allows you to build brand awareness and engage your audience.

Minimum duration of 3 days

*Desktop only

HEADER SPONSOR NEWSLETTER

Build brand awareness by sponsoring the newsletter, featuring your logo on the email header, and footer, and your company name in the email preview text. The most visible and prominent position available on the newsletter.

Minimum duration of 3 months

TOP BANNER NEWSLETTER

Build brand awareness and recognition with the Top Banner that reaches an important daily readership of key inﬂuencers and represents the most impactful position on the newsletter.

Minimum duration of 3 months

AD BOXES NEWSLETTER

These banners represent high value-for-money for advertisers. Great visibility on the newsletter, these banners are cost-eﬀective yet impactful.

Minimum duration of 3 months

PREMIUM BANNER NEWSLETTER

Positioned just above the lead news story of the day, the Premium Banner reaches an important daily readership of key inﬂuencers and represents the most impactful position on the newsletter.

Minimum duration of 3 months

*CasinoBeats only

BOTTOM BANNER NEWSLETTER

This banner represents high value-for-money for advertisers. Prominently present on the newsletter, it represents a cost-eﬀective way to build impressions and is therefore highly sought-after.

Minimum duration of 3 months

VIDEO INTERVIEW

A video interview is the perfect way to tell your story with SBC Media. Recorded either at an SBC event, or remotely, let one of your businesses leaders exhibit your industry expertise with a one-on-one interview with an SBC Media expert.

EDITORIAL FEATURE

Utilise our expert editorial team to create high-quality content to suit your needs. Whether you’re looking to establish your brand or CEO, present data, conduct research, become thought-leaders or build up for an appearance at a forthcoming event, we’ve got you covered.

MEET THE TEAM

Andrew McCarron Managing Director Chris Murphy Media Director Martyn Elliott Media Project Director Ted Menmuir Content Director Craig Davies Senior Media Manager James Ross Multimedia Editor Jessica Welman News Editor Lucía Gando News Editor Joe Streeter News Editor Fernando Noodt-Molins Business Journalist Charlie Horner Senior Journalist Isadora Marcante Senior Journalist Conor Porter Senior Journalist Ted Orme-Claye News Editor Elisa Marcante Business Journalist Callum Williams Business Journalist Danny Lee Business Journalist Jessie Sale Business Journalist