MEDIA SERVICES
Informative. Authoritative. Dedicated.
INFORMATIVE
We’re committed to providing information, balanced and unbiased analysis, and thoroughly researched features. No conjecture, no baseless speculation, not beholden to anyone or anything.
OUR ETHOS
Why partner with SBC Media?
AUTHORITATIVE
Expert and fully trained journalists, speaking to the names at the heart of the stories and reporting honestly, from a position of knowledge and authority.
DEDICATED
A writing team dedicated to providing the best in reliable, fact-checked news reporting, quality features, and insightful interviews in their specific region or industry vertical.
20,000+
SBC Media produce over 20,000 articles across the network per year
2,500,000+
Over 2.5 million industry professionals visited SBC Media sites every year
6,000,000
Our newsletters land in over 6 million inboxes a year
SBC Podcasts has 5 shows including iGaming Daily, Cinema Reels, the SBC Leaders podcast, Beyond The Reels, and Martin Lycka’s Safe Bet Show 117
SBC Podcasts have been streamed or downloaded in 117 different countries to date
100+
SBC Podcasts puts out over 100 hours of content per year
300
SBC Podcasts release over 300 episodes a year
A daily gambling industry podcast delving into the biggest stories of the day throughout the sports betting and iGaming sector. Hosted by the SBC editorial team, and covering every industry region and vertical.
USPs Perfect for… Opportunities
● Gambling industry’s only daily b2b podcast
● Covers the global industry with local experts
● Distributed across iTunes, Spotify, YouTube and most podcast providers
● Brands with regular product launches
● Brands operating in multiple markets
● Brands wanting to feel more intimate with the market
● Brands wanting to raise individual staff profiles
● Full show sponsorship
● Special Guests
● Embedded multimedia adverts
Hosted by SBC Managing Director Andy McCarron, the SBC Leaders Podcast is a series of exclusive interviews with top level representatives from the operator members. The interviews will provide a unique perspective on their personal journey and experience in the industry.
USPs Perfect for… Opportunities
● High-level, in depth interviews hosted by senior SBC staff
● Podcast arm of an invite-only, operator-only industry society
● Distributed across iTunes, Spotify, YouTube and most podcast providers
● C-Level representatives with an interesting story to tell
● Operators wanting to raise the profile of C-Level
● Brands looking for recognition at C-Level
● Full show sponsorship
● Embedded multimedia adverts
Martin Lycka is the Senior Vice President for American Regulatory Affairs and Responsible Gambling at Entain, and as the host of the Safe Bet Show on SBC, Martin discusses the hot-button issues around player protection with a catalogue of high profile names.
USPs Perfect for… Opportunities
● Dedicated monthly podcast on the hot topic of player protection
● Hosted by senior Entain executive
Martin Lycka
● Long running and popular video podcast series
● Brands wanting to emphasise their player protection credentials
● Brands investing in Corporate Social Responsibility
● Brands wanting to advertise in non typical areas
● Full show sponsorship
● Special Guests
● Embedded multimedia adverts
Hosted by Jessica Welman, James Ross and John Cook, Cinema Reels is a regular movie podcast for the gambling industry where guests laud, lampoon or lambast how the gaming industry is showcased on the silver screen.
USPs Perfect for… Opportunities
● Irreverent look at gambling in movies
● New episode every two weeks
● Distributed across iTunes, Spotify, YouTube and most podcast providers
● Brands who want to show character
● Brand that work with licensed properties
● Brands with regular product launches
● Brands wanting to raise individual staff profiles
● Full show sponsorship
● Special Guests
● Embedded multimedia adverts
Presented by SlotBeats’ Danny Lee, Beyond the Reels allows slot suppliers and their designers, marketers, artists or even C-level executives to showcase their company and its latest slot releases, delving into all aspects surrounding the games, such as concept development, branding, music, and research.
USPs Perfect for… Opportunities
● Video podcast hosted by SBC’s Slots expert Danny Lee
● New episode every month
● A look into slots development, design and mechanics
● Online casino brands looking to increase visibility
● Slots suppliers, aggregators, operators and affiliates
● Brands that invest in IP
● Recently launched slot studios with not many slots to their name
● Slot studios that develop unique mechanics
● Full show sponsorship
● Special Guests
● Embedded multimedia adverts
50,000,000
Over 50 million ad impressions generated across the network every year
OUR REACH
100,000+
100,000 LinkedIn followers across all of our pages
6,000,000+
SBC Media newsletters land in over 6 million inboxes a year
1,000,000+
SBC has over 1,000,000 views on YouTube
OUR SERVICES
SBC Media is your trusted media partner. Our expert team of writers and creatives will help you engage directly with your target audience. Through written content, advertising, video and social media, we can bring decision-makers, buyers and operators right to the heart of your brand.
WRITTEN
Our expert writing team can help you achieve your goals and engage with your target audience. Profiling a member or members of staff with a written Q&A, launching a product with premium editorial coverage, or simply telling your unique story to the audience you want to reach.
VIDEO
Get one of our media team experts to conduct a video interview with a member of your team, either at one of SBC’s global events across the year, or remotely. With high-end production, pertinent questions and social media promotion, use a video interview with SBC Media to draw more eyes to your brand or message.
ADVERTISING
SBC Media have highly effective and desirable advertising real-estate across the network. From our range of industry-leading news sites, to our newsletters landing in thousands of inboxes a week, to our membership-only communities. Advertise with us to put your brand in front of your ideal target audience.
SOCIAL MEDIA
Let SBC Media promote your content to a large and engaged audience across our vast social media network. With over 100,000 followers on LinkedIn across all of our pages, regular LinkedIn newsletters, and an engaged and dedicated twitter following, reinforce your messaging with SBC Media’s social reach.
50+
SBC Webinars host over 50 webinars a year
4
SBC have presented webinars aimed at 4 different continents in the last 12 months
10,000+
Over 10,000 industry professionals attend an SBC Webinar or Digital Conference every year
SBC Webinars are thought-leadership sessions on a specific topic, presented all year round by SBC Media, in conjunction with a sponsoring partner, and featuring leading names and figures from the industry.
USPs Perfect for… Opportunities
● Bespoke sessions on a topic relevant to your business
● 4-6 week long marketing campaign across email, social media and the SBC Media portfolio
● Generate high-quality leads and establish your business/selected speakers as thought leaders
● Brands wishing to raise the profile of individual staff
● Brands looking to generate hot leads
● Brands wishing to establish themselves as thought leaders on topics relevant to their business
● Brands looking to showcase a new or existing product
● Sponsorship of a session or series
● Speaking positions on a panel
● Product launches
Full day digital conferences focusing on the key areas and discussion topics around the industry. With big name, expert speakers from the most important companies, speaking on a bespoke agenda crafted to cover the major talking points, in between physical events on the calendar.
Schedule
● December - Brazil
● February - Compliance Tech
● March - Sportsbook
● April - Casino
● May - Middle East
● July - Payments
● August - Crypto
● September - Affiliate Marketing
● October - India
● November - Player Protection
Perfect for…
● Brands wishing to sponsor the key talking points around areas relevant to their business
● Brands looking for lead generation opportunities
● Anyone looking to participate in the conversations that will shape the future of innovation in their area
● Brands looking to raise the profiles of individual staff
Opportunities
● Full partnership of an entire day
● Display advertising
● Speaking opportunities
● Session sponsorship
● Bespoke sessions tailored to your organisation
SBC Media’s Research Reports give partners the chance to gain valuable information on what the operator community thinks about the industry’s
USPs Perfect for… Opportunities
● Use SBC’s extensive high-level contact database
● Gather insights into the views of senior executives on topics such as regulation, new market opportunities, technology and ESG
● Create shareable content
● Brands wishing to build authority and expertise in a key area
● Brands wishing to build high quality, shareable content
● Brands wishing to gather insights into the market
● Sponsorship of existing research projects
● Bespoke surveys
● Designed and branded reports
● Editorials
● Webinars