SBC Media Services - Multimedia

MEDIA SERVICES Informative. Authoritative. Dedicated.

OUR ETHOS Why partner with SBC Media?

INFORMATIVE

AUTHORITATIVE

DEDICATED

We’re committed to providing information, balanced and unbiased analysis, and thoroughly researched features. No conjecture, no baseless speculation, not beholden to anyone or anything.

Expert and fully trained journalists, speaking to the names at the heart of the stories and reporting honestly, from a position of knowledge and authority.

A writing team dedicated to providing the best in reliable, fact-checked news reporting, quality features, and insightful interviews in their specific region or industry vertical.

20,000+ SBC Media produce over 20,000 articles across the network per year

2,500,000+ Over 2.5 million industry professionals visited SBC Media sites every year

6,000,000 Our newsletters land in over 6 million inboxes a year

5

117

100+

300

SBC Podcasts puts out over 100 hours of content per year

SBC Podcasts release over 300 episodes a year

SBC Podcasts has 5 shows including iGaming Daily, Cinema Reels, the SBC Leaders podcast, Beyond The Reels, and Martin Lycka’s Safe Bet Show

SBC Podcasts have been streamed or downloaded in 117 different countries to date

A daily gambling industry podcast delving into the biggest stories of the day throughout the sports betting and iGaming sector. Hosted by the SBC editorial team, and covering every industry region and vertical.

USPs

Perfect for…

Opportunities

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Gambling industry’s only daily b2b podcast

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Brands with regular product launches

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Full show sponsorship

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Covers the global industry with local experts

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Brands operating in multiple markets

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Special Guests

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Distributed across iTunes, Spotify, YouTube

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Brands wanting to feel more intimate

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Embedded multimedia adverts

with the market

and most podcast providers ●

Brands wanting to raise individual staff profiles

Hosted by SBC Managing Director Andy McCarron, the SBC Leaders Podcast is a series of exclusive interviews with top level representatives from the operator members. The interviews will provide a unique perspective on their personal journey and experience in the industry.

USPs ●

High-level, in depth interviews hosted

Perfect for… ●

by senior SBC staff ●

Podcast arm of an invite-only,

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Distributed across iTunes, Spotify, YouTube and most podcast providers

C-Level representatives with

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Full show sponsorship

an interesting story to tell

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Embedded multimedia adverts

Operators wanting to raise the profile of C-Level

operator-only industry society ●

Opportunities

Brands looking for recognition at C-Level

Martin Lycka is the Senior Vice President for American Regulatory Affairs and Responsible Gambling at Entain, and as the host of the Safe Bet Show on SBC, Martin discusses the hot-button issues around player protection with a catalogue of high profile names.

USPs ●

Dedicated monthly podcast on the

Perfect for… ●

hot topic of player protection ●

Hosted by senior Entain executive

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Long running and popular video podcast series

Brands wanting to emphasise their

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Full show sponsorship

player protection credentials

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Special Guests

Brands investing in Corporate

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Embedded multimedia adverts

Social Responsibility

Martin Lycka ●

Opportunities

Brands wanting to advertise in non typical areas

Hosted by Jessica Welman, James Ross and John Cook, Cinema Reels is a regular movie podcast for the gambling industry where guests laud, lampoon or lambast how the gaming industry is showcased on the silver screen.

USPs

Perfect for…

Opportunities

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Irreverent look at gambling in movies

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Brands who want to show character

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Full show sponsorship

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New episode every two weeks

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Brand that work with licensed properties

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Special Guests

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Distributed across iTunes, Spotify,

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Brands with regular product launches

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Embedded multimedia adverts

YouTube and most podcast providers

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Brands wanting to raise individual staff profiles

Presented by SlotBeats’ Danny Lee, Beyond the Reels allows slot suppliers and their designers, marketers, artists or even C-level executives to showcase their company and its latest slot releases, delving into all aspects surrounding the games, such as concept development, branding, music, and research.

USPs ●

Video podcast hosted by SBC’s

Perfect for… ●

Slots expert Danny Lee ●

New episode every month

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A look into slots development, design and mechanics

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Online casino brands looking to

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Full show sponsorship

increase visibility

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Special Guests

Slots suppliers, aggregators,

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Embedded multimedia adverts

operators and affiliates ●

Brands that invest in IP

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Recently launched slot studios with not many slots to their name

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Opportunities

Slot studios that develop unique mechanics

OUR REACH

50,000,000 100,000+ 6,000,000+ 1,000,000+ Over 50 million ad impressions generated across the network every year

100,000 LinkedIn followers across all of our pages

SBC Media newsletters land in over 6 million inboxes a year

SBC has over 1,000,000 views on YouTube

OUR SERVICES SBC Media is your trusted media partner.

Our expert team of writers and creatives will help you engage directly with your target audience.

Through written content, advertising, video and social media, we can bring decision-makers, buyers and operators right to the heart of your brand.

WRITTEN Our expert writing team can help you achieve your goals and engage with your target audience. Profiling a member or members of staff with a written Q&A, launching a product with premium editorial coverage, or simply telling your unique story to the audience you want to reach.

VIDEO Get one of our media team experts to conduct a video interview with a member of your team, either at one of SBC’s global events across the year, or remotely. With high-end production, pertinent questions and social media promotion, use a video interview with SBC Media to draw more eyes to your brand or message.

ADVERTISING SBC Media have highly effective and desirable advertising real-estate across the network. From our range of industry-leading news sites, to our newsletters landing in thousands of inboxes a week, to our membership-only communities. Advertise with us to put your brand in front of your ideal target audience.

SOCIAL MEDIA Let SBC Media promote your content to a large and engaged audience across our vast social media network. With over 100,000 followers on LinkedIn across all of our pages, regular LinkedIn newsletters, and an engaged and dedicated twitter following, reinforce your messaging with SBC Media’s social reach.

50+ SBC Webinars host over 50 webinars a year

4 SBC have presented webinars aimed at 4 different continents in the last 12 months

10,000+ Over 10,000 industry professionals attend an SBC Webinar or Digital Conference every year

SBC Webinars are thought-leadership sessions on a specific topic, presented all year round by SBC Media, in conjunction with a sponsoring partner, and featuring leading names and figures from the industry.

USPs ●

Bespoke sessions on a topic relevant to

Perfect for… ●

your business ●

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Brands wishing to raise the profile of

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Sponsorship of a session or series

individual staff

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Speaking positions on a panel

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Product launches

4-6 week long marketing campaign

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Brands looking to generate hot leads

across email, social media and the SBC

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Brands wishing to establish themselves

Media portfolio

as thought leaders on topics relevant

Generate high-quality leads and

to their business

establish your business/selected speakers as thought leaders

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Opportunities

Brands looking to showcase a new or existing product

Full day digital conferences focusing on the key areas and discussion topics around the industry. With big name, expert speakers from the most important companies, speaking on a bespoke agenda crafted to cover the major talking points, in between physical events on the calendar.

Schedule

Perfect for… ●

Brands wishing to sponsor the key talking

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Full partnership of an entire day

points around areas relevant to their business

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Display advertising

Brands looking for lead generation

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Speaking opportunities

opportunities

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Session sponsorship

Anyone looking to participate in the

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Bespoke sessions tailored to your

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December - Brazil

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February - Compliance Tech

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March - Sportsbook

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April - Casino

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May - Middle East

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July - Payments

conversations that will shape the future of

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August - Crypto

innovation in their area

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September - Affiliate Marketing

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October - India

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November - Player Protection

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Opportunities

Brands looking to raise the profiles of individual staff

organisation

SBC Media’s Research Reports give partners the chance to gain valuable information on what the operator community thinks about the industry’s biggest challenges.

USPs ●

Use SBC’s extensive high-level contact

Perfect for… ●

Gather insights into the views of senior

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executives on topics such as regulation, new market opportunities, technology and ESG ●

Create shareable content

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Sponsorship of existing research projects

expertise in a key area

database ●

Brands wishing to build authority and

Opportunities

Brands wishing to build high quality,

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Bespoke surveys

shareable content

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Designed and branded reports

Brands wishing to gather insights into the

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Editorials

market

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Webinars