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Dual perspective

CASINO STREAMERS CAN BRING GAMING COMMUNITIES TOGETHER DRIVEN BY THE LIVE STREAMING BOOM,

casinos can now bring communities together on-site and in-game. FunFair Games and CasinoGrounds combine to provide the games developer and streamer perspective

T

he live streaming market is growing at an extraordinary rate. Across all sectors it is projected to more than double in growth by 2021 and generate more than $70 billion. In the casino world, however, it is arguably just emerging as a new and powerful means of engaging players to the huge volume of content available. Here are the thoughts of FunFair Games COO Lloyd Purser and CasinoGrounds CEO Tobias Svensen.

Purser - the games developer perspective The impact of casino streamers in the last two years has rapidly grown and today, an increasing number of brands and suppliers are turning to individual streamers or streamer networks to promote their games to a carefully curated and highly engaged, next generation player audience. Many of whom are under 35, and therefore the ideal target market. With many of us now spending more time at home, we are also online more often across the day and constantly connected via a host of different devices. This has led to a further acceleration in casino streamers’ influence across both traditional online and social channels such as Instagram.

36 SBC LEADERS • DECEMBER 2020

Lloyd Purser, FunFair Games COO

Gen Y and Z players are equally looking for different sources of entertainment and streaming offers a unique and immediate insight into a product, particularly as streamers themselves are within the same age group, often seen as ‘experts’ and crucially as a trusted source. Streamers have recently led the way in creating engaged communities of next gen players and have woken much of the gaming industry up

to the potential of bringing these communities together. At FunFair Games, we believe we have the knowledge, expertise and games that will also bring communities of next gen players together, both onsite and in-game. Our experience in crypto has been vital to this thought process and we have learned a great deal about players and what they want. One stand-out difference is that many

Profile for Sports Betting Community

SBC Leaders - Issue 12