Legends Charity Game 2026
About the Event The Legends Charity Game is a highly anticipated match between Portugal Legends vs. World Legends, featuring some of the biggest names in the history of football. The Legends will compete in front of 50,000 Spectators at Estádio da Luz (Benfica) or José Alvalade Stadium (Sporting Clube of Portugal), and in front of millions of people watching the game online / on TV via multiple broadcasters in Europe and Latin America. The Legends Charity Game is more than a game, it’s a rallying cry for unity, compassion, and purpose. Every goal scored, every cheer from the stands, and every donation raised will support families and communities around the world impacted by war and conflict. The aim is to raise over €1,000,000 for the selected charities.
Big Social Media Moments In 2025 the Legends Charity Game reached 100+ million viewers and amassing up to 10 million likes. Below you have some of the big and impactful social media moments.
President Zelinsky Posting
Terry and Quaresma Incident
Official Instagram account posted about
433 posted the Terry and Quaresma
the Legends Charity Game.
incident which had more than 1.6 million likes and tens of millions of viewers.
FPF (https://fpf.pt)
Pepe
Posted the Portugal Legends celebrating
shared a video about his participation in
the win against the World Legends which
the Legends Charity Game which has
have amassed 700,000 likes and several
reached about 400,000 likes and several
million views.
million views.
MARCA They had 800,000 people watching their live broadcast of the Legends Charity Game on MARCA.com.
World Legends Team
Roberto Carlos
Petr Čech
Edwin van der Sar
Marco Materazzi
Javier Zanetti
Christian Karembeu
Kaká
Youri Djorkaeff
Gaizka Mendieta
Krasimir Balakov
Marek Hamšík
Del Piero
Henrik Larsson
Michael Owen
Javier Saviola
Legends Charity Game 2025 • Presentation
Carles Puyol
John Terry
Gheorghe Hagi
Giorgos Karagounis
Hristo Stoichkov
Oleksandr Usyk
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Portugal Legends Team
Costinha
Vitor Baia
Beto
Pepe
Ricardo Carvalho
Jorge Andrade
Eliseu
Bruno Alves
Luis Figo
Deco
Dani
Simao
Maniche
Tiago Mendes
Nani
Quaresma
Nuno Gomes
Hélder Postiga
Pauleta
Legends Charity Game 2025 • Presentation
Fábio Coentrão
Bosingwa
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Calema - Halftime Show Half-time will feature a live performance by Calema, the São Tomé and Príncipe-born, Portugal-based duo known for their blend of pop and Afrobeat
Global Reach In 2025 the Legends Charity Game achieved impressive marketing reach and numbers: ● 100+ million social media views ● 10+ million social media likes / interactions
● 100+ million advertising and content impressions On the following slides you will have an overview of the main marketing channels, social media and strategic partners that contributed to the success.
Website Performance 210,000 Visitors
240,000 Impressions
Website: www.legendscharitygame.com
Social Media (our own in-house accounts) Legends Charity Game’s inhouse social media channels performed really well. Terry and Quaresma incident had more than 2.5m views and 168,000 likes on Instagram
Usyk x Figo fun greeting had more than 3.2m views and 115,000 likes on TikTok
Unique
Michael Owen’s Goal had 400,000 views on X
Unique
Views
Interactions
Accounts Reached
Link Clicks
Accounts Engaged
New Followers
20 million
500,000+
6 million
10,000
400,000+
16,000
TikTok
15 million
400,000+
3 million
-
250,000+
13,000
X
1 million
15,000+
600,000+
600+
15,000+
-
Live Broadcast Performance
Channel 11
MARCA
ITV
Sport1
TVR
Max Sport
Country
Portugal
Spain
UK
Germany
Romania
Bulgaria
Viewers
300,000+
761,181
-
-
236,000
-
Info
The game had a 6.4% share of the total TV views in Portugal during the live broadcast
MARCA.com MARCA YouTube
ITV.com
-
-
-
Record
Ringier Sports Media
Setanta Sports
Sian Sports
Futbin
N Sports
Country
Mexico
Portugal, Romania, Bulgaria, Hungaria, Slovakia, Greece, Holland
Ukraine
Global
Global
Brazil
Viewers
-
300,000+
50,000+
450,000+
-
114,000
Info
-
-
-
YouTube
-
-
Social Media Performance:
FPF - Federação Portuguesa de Futebol The FPF is the official partner of the Legends Charity Game. FPF has more than 20 million followers on Instagram, and is the most followed football federation in the world. FPF helped the Legends Charity Game reach tens of millions of people and million of likes in Portugal via strong marketing campaigns across: ● Websites ● Social media ● Email Campaigns ● Influencers ● TV Channels in Portugal E.g. FPF posted the Portugal Legends celebrating the win against the World Legends which have amassed almost 700,000 likes and several million views: https://www.instagram.com/portugal/reel/DOo3kDJDFK0
171 Posts
65,000,000 Impressions
2,800,000 Likes
4.3%
Like rate per impression
Sporting Lisbon The Legends Charity Game was played at Jose Alvalade Stadium in Lisbon, home of Sporting Lisbon. Sporting Lisbon assisted with marketing of the event via multiple channels: ● Website ● Social media ● Email Campaigns
Players The World Legends and Portugal Legends were all actively sharing about the Legends Charity Game on their social media channels.
Pepe
Luis Figo
John Terry
Pepe shared a video about his
Luis Figo shared an image of his
John Terry shared pictures of some of
participation in the Legends Charity
participation in the Legends Charity Game
the players which generated 30,000
Game which has reached about
which reached 9,000 likes:
likes.
400,000 likes and several million views.
https://www.instagram.com/p/DOGtwTTiIch
Marketing Agency We cooperated with Media Gate marketing agency in Portugal. They created and executed campaigns across several platforms generating millions of views from Portuguese consumers: ● Meta ● TikTok ● Adform ● YouTube ● Google Ads ● Instagram ● TV Advertising
MARCA MARCA was a key partner for the Legends Charity Game. Instagram / Facebook / TikTok ● Reach: 2,099,200 ● Views: 2,577,842 ● Interactions: 73,876 Branded Content ● Unique Users: 453,503 ● Page Views: 763,228 Live Broadcast on MARCA ● 800,000 viewers
Ringier Sports Media Group Ringier Sports Media Group was a key partner for the Legends Charity Game with a number of sports media brands. They generated a total of 25,682,924 views and 63,571,591 impressions. A Bola (Portugal) ● ● ●
Advertising & content views: 7,793,139 Advertising & content impressions: 31,172,551 Social media views: 4,111,584
Sportal.bg (Bulgaria) ● ● ●
Advertising & content views: 1,603,995 Advertising & content impressions: 6,415,819 Social media views: 2,890,159
GSP.ro (Romania) ● ● ● ●
Advertising & content views: 2,529,866 Advertising & content impressions: 10,119,465 Video views: 3,385,775 Video impressions: 13,543,018
Sportal.rs (Serbia) ●
Social media views: 1,300,000
N Sports N Sports was the strategic partner for Brazil for the Legends Charity Game. YouTube ● Views: 297,000 ● Impressions: 2,205,018 Instagram ● Views: 930,178 ● Interactions: 38,066 TikTok ● Views: 2,500,000 ● Interactions: 95,000
Flashscore Flashscore was one of the Strategic Partners for the Legends Charity Game. Livescore App: ● ●
220,000 live users 420,000 page views
Social Media ● ● ●
10 posts 18,000 likes 30,000+ video views
In-App Messages ● 700,000+ views ● 13,000+ clicks
Flashscore News ● 130,000+ views ● 200,000+ listeners for audio promotions
Radio Commercial Radio Commercial was one of the Strategic Partners for the Legends Charity Game. They conducted on-air interviews with some of the Portuguese Players like Nuno Gomes, talking about the exciting build up to the Legends Charity Game. Radio Comercial also ran several live on-air campaigns to promote the event and help sell tickets for the Legends Charity Game. During the game they broadcasted live from the stadium.
Influencer Campaigns Portuguese Influencer Partners We worked with a number of Portuguese influencers that helped promote the Legends Charity Game and the charities. https://www.instagram.com/p/DOJT8-HCJWW/ https://www.instagram.com/p/DOoTAiaCHMj/
Marketing Campaigns JCDecaux Billboards were shown across Lisbon in the weeks leading up to the game: ● 20 a 26th August ● 27th August to 2nd September ● 3rd September to 9th September
Flyers Flyers were distributed to 40,000 households in Lisbon promoting the Legends Charity Game.
Press Conference Post match we held a press conference at the MEO Arena for a few thousands people. We had 20 players from the World Legends and Portugal Legends participating, including: ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
KAKA Roberto Carlos Carles Puyol Michael Owen Henrik Larsson Gaizka Mendieta Christian Karembeu Gheorghe Hagi Marco Materazzi Marek Hamsik Edwin van der Sar Javier Saviola Petr Cech Maniche Dani Bruno Alves Beto Krasimir Balakov Giorgi Karagounis
Sponsorship Opportunities
Platinum Sponsor
€220,000
You will be listed as the Platinum Sponsor of the Legends Charity Game. BEFORE EVENT ● You will be listed on the Official Website as the Platinum Sponsor which means you are one of a handful of Top Sponsors for the Legends Charity Game ● Exclusive interview with your company about your company and why you support the Legends Charity Game, which will be shared with all industry media, and all our Media Partners for the Legends Charity Game DURING EVENT ● You will be listed in the Official Match Day Programme as Platinum Sponsor ● You will have branding on LED Perimeter Boards before, during and after the game ● You will have your logo on the huge Scoreboards before and during the game ● You will have logo rotated on TV Screens located around the Stadium ● You will have branding on Sponsor Walls in the Official VIP Lounges ● You will have branding on signage and material around the Stadium ● Be part of handing over Trophy to the Captain of Winning Team ● You will have your logo on the step-and-repeat walls used for Player Interviews VIP LOUNGE ● You will be given 100 guests passes for the VIP Lounge, or a select number of Sky Boxes for your VIP guests which includes
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Gold Sponsor
€110,000
You will be listed as the Platinum Sponsor of the Legends Charity Game. BEFORE EVENT ● You will be listed on the Official Website as the Gold Sponsor which means you are one of a handful of Top Sponsors for the Legends Charity Game ● Exclusive interview with your company about your company and why you support the Legends Charity Game, which will be shared with all industry media, and all our Media Partners for the Legends Charity Game DURING EVENT ● You will be listed in the Official Match Day Programme as Gold Sponsor ● You will have branding on LED Perimeter Boards before, during and after the game ● You will have your logo on huge Scoreboards before and during the game ● You will have logo rotated on TV Screens located around the Stadium ● You will have branding on Sponsor Walls in the Official VIP Lounge ● You will have branding on signage that we place around the Stadium ● You will have your logo on the step-and-repeat walls used for Player Interviews VIP LOUNGE / VIP BOXES ● You will be given 50 VIP Lounge or VIP Box guests passes
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Silver Sponsor
€80,000
You will be listed as the Silver Sponsor of the Legends Charity Game. BEFORE EVENT ● You will be listed on the Official Website as the Platinum Sponsor which means you are one of a handful of Top Sponsors for the Legends Charity Game DURING EVENT ● You will be listed in the Official Match Day Programme as Silver Sponsor ● You will have branding on LED Perimeter Boards before, during and after the game ● You will have logo rotated on TV Screens located around the Stadium ● You will have branding on Sponsor Walls in the Official VIP Lounge ● You will have branding on signage that we place around the Stadium ● You will have your logo on the step-and-repeat walls used for Player Interviews VIP LOUNGE / VIP BOXES ● You will be given 30 VIP Lounge or VIP Box guests passes
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Premium Sponsor
€60,000
You will be listed as a Premium Sponsor of the Legends Charity Game. BEFORE EVENT ● You will be listed on the Official Website as the Premium Sponsor which means you are one of the main Sponsors for the Legends Charity Game DURING EVENT ● You will be listed in the Official Match Day Programme as Premium Sponsor ● You will have branding on LED Perimeter Boards before, during and after the game ● You will have logo rotated on TV Screens located around the Stadium ● You will have branding on Sponsor Walls in the Official VIP Lounge ● You will have branding on signage that we place around the Stadium VIP LOUNGE / VIP BOXES ● You will be given 20 VIP Lounge Passes or a VIP Box
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Front of Shirt
€300,000
● Unique kits created for the Legends Charity Game ● Your logo shown on the front of the Shirts of the World Legends ● Unique opportunity for your brand to be seen by everyone during the game RESERVED
Back of Shirt
€175,000
● Unique kits created for the Legends Charity Game ● Your logo shown on the back of the Shirts of the World Legends ● Unique opportunity for your brand to be seen by everyone during the game RESERVED
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Right Sleeve
€150,000
● Your logo shown on the Shirts’ Right Sleeves of the World Legends ● Unique kits created for the Legends Charity Game ● Great opportunity for your brand to be seen by everyone during the game
Left Sleeve
€150,000
● Unique kits created for the Legends Charity Game ● Unique kits created for the Legends Charity Game ● Great opportunity for your brand to be seen by everyone during the game RESERVED
Back of Shorts
€150,000
● Your logo shown on the back of the Shorts of the World Legends ● Unique kits created for the Legends Charity Game ● Great opportunity for your brand to be seen by everyone during the game
Front of Shorts
€100,000
● Your logo shown on the front of the Shorts of the World Legends ● Unique kits created for the Legends Charity Game ● Great opportunity for your brand to be seen by everyone during the game
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Training Kit
€100,000
● Your logo shown on front and back of the Training Top worn by the World Legends ● Your logo shown on front on the Trousers worn by the World Legends RESERVED
Trophy Sponsor ● ● ● ●
€75,000
Official trophy sponsor Branding on the Plinth that the Trophy is situated on, see below example During the game the Trophy is displayed on the Plinth for everyone to see Be part of handing over the Trophy to the Captain of Winning Team
Man of the Match Trophy
€50,000
● You logo on the Trophy ● You will be handing over Trophy to the Player of the Match ● You will have logo displayed on signage around the stadium
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Player Arrival
€75,000
Wrapped Coaches ● Sponsor the coach which will be wrapped in your company colours and have the logo prominently shown on the coach YoHealth Hosts ● When the players arrive at the stadium you can have a couple of hosts that will be seen next to the players exiting the bus YoHealth “Red Carpet” ● The players will be met by the fans and walk towards the stadium on the branded red carpet vinyl shown in the below example. The vinyl carpet will be shown in your colours with the options to have your logos positioned in 4-5 locations on the vinyl Player Interviews ● A few of the players will be pulled over for a short interview with a branded Legends Charity Game & Your Company podium / backdrop Example of Player Arrivals at Benfica Stadium ● Resumo/Highlights | Eusébio Cup: SL Benfica 5-0 Feyenoord VIP Invites for Player Busses ● A couple of VIP's from your company can travel with the World Legends Team and get off the bus first Player Arrival Video Coverage ● The players arrival will be filmed and part of the official event production
Halftime Show Sponsor
€75,000
You will listed as the Sponsor of the Halftime Show for the Legends Charity Game. In 2025 the halftime show feature a live performance by Calema, the São Tomé and Príncipe-born, Portugal-based duo known for their blend of pop and Afrobeat, and the most popular music duo in Portugal. Sponsorship Includes: ● You will be listed in the Official Match Day Programme as sponsor of the Halftime Show ● You will have branding shown on LED Perimeter Boards during the Halftime Show ● You will have branding shown on the Large Scoreboards during the Halftime Show ● You will have branding shown on TV Screens located around the Stadium during the Halftime show ● You will have supporting sponsor branding on signage that we place around the Stadium
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Player Locker Room ● ● ● ● ● ●
€50,000
Sponsor the Locker Room of the World Legends Your branding will appear on footage from the Locker Rooms Your logo shown around each player’s seat Your branding on large floor vinyl and branded wall vinyls Yout logo shown on small fridges in the Locker Room Branded items for the Players - need to be good quality
Opening Ceremony Banners
€60,000
● Your logo will be shown before the game on the large banners placed on the pitch
Matchday Programme ● ● ● ● ●
€30,000
Exclusive sponsor of the Official Matchday Programme Your logo will be seen on the main page of the programme Your logo will be seen on the pages within the programme Your advert will feature on the popular back-cover of the programme You will get a full-page advert in the programme
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Ticket Sponsor ● ● ● ● ●
€50,000
Your banners featured on the Official Ticket Page Your branding shown on the Official Printed Tickets Your branding shown on the Official Digital Tickets Up to 60,000 supporters Potentially add a QR code on the ticket
Player Tunnel Branding
€50,000
● Sponsor branding shown in the Player Tunnel ● Sponsor branding shown at the Player Tunnel exit ● Sponsor gets to walk out before the teams and place the official football on the kick off Plinth
Player Dugouts
€40,000
● Sponsor the Player Dugouts ● Your branding will be shown on the roofs and back of the Player Dugouts
Branded Scarves
€30,000
World Legends ● 2,000 World Legends Scarves will be handed out to Fans, with your logo on them
Portugal Legends ● 2,000 Portugal Legends Scarves will be handed out to Fans, with your logo on them
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Stadium Wi-Fi Sponsor
€30,000
● Your name will be used for wifi and password ● Your chosen webpage will show when people log on to the wifi
LED Wristbands
€35,000
● https://crowdled.net/our-products/led-wristband ● Your branding will be on 10,000 LED Wristbands handed out to the crowds
Foam Hands
€30,000
● 2,500 World Legends Foam Hands will be handed out to Fans with your branding on one side ● 2,500 Portugal Legends Foam Hands will be handed out to Fans with your branding on one side
VIP Hospitality
Legends Charity Game 2025 • Presentation
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