Betsson’s long-term LatAm future
GAMBLING AS A SUSTAINABLE ACTIVITY IS THE ULTIMATE GOAL IN LATIN AMERICA THE RETURN OF FOOTBALL IN LATIN AMERICA is part
of a new golden era for the sport that each person in the region has in their DNA, said Andrea Rossi, Betsson Commercial Director for Southern Europe and Latin America
W
hile sportsbooks take hold in the region, encouraged by a new regulatory wave, football is taking advantage of adding a new entertainment dimension to expand its popularity in the age of digital transformation. The momentum that football and the betting industry experience in Latin America gives a glimpse to operators and teams that there might be a longterm future for both to coexist, even if 2020 was unexpectedly full of chaos. Representing the betting sector, Betsson celebrates its road to recovery and expects “a 2021 of resilience and full of sports events, such as the Copa América and the Eurocopa”. “Logically, the relationship between bookmakers and sports teams is extremely important as a source of investment to maintain and further develop the sport and escape the crisis together,” said Rossi. As a sponsor of Peru’s Liga 1 Movistar, and having signed advertising agreements with regional media to boost the brand’s exposure during both the Copa Libertadores and CONMEBOL’s qualifying games for the 2022 World Cup, Rossi assured that the “Latin American market has no reason to envy
30 SBC LEADERS • DECEMBER 2020
