Entry Tips & Guidelines
SBC Awards Europe
Here at SBC, we want to make sure that nominated companies get the recognition and celebration they deserve. With this in mind, here are some valuable tips to create a standout submission for the . Each section will guide you in effectively showcasing your company, project, or initiative, ensuring you create a compelling and well-structured entry.
The Introduction: Synopsis of Your Entry
What to include
Tips for success 01
Provide a concise overview of your entry. Explain why your company, project, or initiative deserves to win this award. Highlight key points and company achievements that will capture the judges' attention.
Keep it clear and succinct, this is the first impression the judges will get. Focus on what sets you apart from other entries in the category. Clearly explain the impact your company has made in the last year.
Customise your entry for each category. Avoid one-size-fits-all submissions; tailor each to the specific criteria and judges’ expectations.
What to include 02
The Competitive Advantage
How does your project, initiative, or company offer a competitive advantage in this category? Ensure your response specifically addresses the award category criteria, providing specific details from your company/project.
Provide a well-rounded, evidence-based explanation.
Tips
for success
Clearly demonstrate how your company, initiative, product, or service stands out from the competition. Avoid vague statements, use concrete examples and measurable results.
Highlight how your company has leveraged new technologies, groundbreaking strategies, or creative marketing approaches to drive success.
Provide evidence of how your initiative has impacted the industry, whether through growth, customer engagement, industry influence, or operational success.
What to include 03
The Facts & Figures
Data is an incredible tool, it can be the difference between a good entry and a winner.
Quantitative data and factual evidence that support your nomination.
Provide details on growth, engagement, customer satisfaction, or any other relevant metrics.
Organise your facts and figures clearly to strengthen your argument.
Tips for success
Ensure the data is relevant to the criteria and directly tied to your entry's success.
Present your facts in a clear, easy-to-read format, such as bullet points.
Using testimonials from clients to reinforce your success and show the tangible impact of your initiative.
What to include 04
The Success Story
Share a real-life example of how your company, project, or individual succeeded.
Provide context of the challenges faced before the company's product/ initiative was released and how the company has helped address these challenges?
Tips for success
Use a clear, compelling narrative that’s easy for judges to follow.
Focus on tangible results backed by data that show how your initiative met the challenge.
The story should demonstrate the practical impact and how it aligns with the award’s criteria.
Clear criteria alignment
Every section directly addresses the award criteria
Quantifiable results
Specific numbers that demonstrate real impact
Innovation factor
What made your approach unique or groundbreaking?
Industry relevance
How does this advance the iGaming/affiliate marketing sector?