SBC Awards 2026 - Entry Tips & Guidelines

Entry Tips & Guidelines

Here at SBC, we want to make sure that nominated companies get the recognition and celebration they deserve. With this in mind, here are some valuable tips to create a standout submission for the SBC Awards Europe. Each section will guide you in effectively showcasing your company, project, or initiative, ensuring you create a compelling and well-structured entry.

01

The Introduction: Synopsis of Your Entry

What

to include

Provide a concise overview of your entry.

Explain why your company, project, or initiative deserves to win this award.

Highlight key points and company achievements that will capture the judges' attention.

Tips

for success

Keep it clear and succinct, this is the first impression the judges will get.

Focus on what sets you apart from other entries in the category.

Clearly explain the impact your company has made in the last year.

Customise your entry for each category. Avoid one-size-fits-all submissions; tailor each to the specific criteria and judges’ expectations.

02

The Competitive Advantage

What

to include

How does your project, initiative, or company offer a competitive advantage in this category?

Ensure your response specifically addresses the award category criteria, providing specific details from your company/project.

Provide a well-rounded, evidence-based explanation.

01 | Award Entry Tips & Guidelines

Tips

for success

Clearly demonstrate how your company, initiative, product, or service stands out from the competition. Avoid vague statements, use concrete examples and measurable results.

Highlight how your company has leveraged new technologies, groundbreaking strategies, or creative marketing approaches to drive success.

Provide evidence of how your initiative has impacted the industry, whether through growth, customer engagement, industry influence, or operational success.

03 The Facts & Figures What

to include

Data is an incredible tool, it can be the difference between a good entry and a winner.

Quantitative data and factual evidence that support your nomination.

Provide details on growth, engagement, customer satisfaction, or any other relevant metrics.

Organise your facts and figures clearly to strengthen your argument.

Tips

for success

Ensure the data is relevant to the criteria and directly tied to your entry's success.

Present your facts in a clear, easy-to-read format, such as bullet points.

Using testimonials from clients to reinforce your success and show the tangible impact of your initiative.

04 The Success Story What

to include

Share a real-life example of how your company, project, or individual succeeded.

Provide context of the challenges faced before the company's product/ initiative was released and how the company has helped address these challenges?

Tips

for success

Use a clear, compelling narrative that’s easy for judges to follow.

Focus on tangible results backed by data that show how your initiative met the challenge.

The story should demonstrate the practical impact and how it aligns with the award’s criteria.

02 | Award Entry Tips & Guidelines

What Judges Want to See

The Winning Checklist

Clear criteria alignment

Professional presentation

Every section directly addresses the award criteria

Clean formatting, clear visuals, error-free copy

Quantifiable results

Compelling narrative

Specific numbers that demonstrate real impact

A story that’s easy to follow and remember

Innovation factor

Strong evidence

What made your approach unique or groundbreaking?

Supporting materials that validate your claims

Industry relevance

Strategic t

hinking

How does this advance the iGaming/affiliate marketing sector?

Clear rationale behind decisions and approaches

Common Mistakes to Avoid

Writing too much fluff

Judges read hundreds of entries. A good entry is simple, easy to follow, and engaging. Keep that in mind when crafting yours.

Ignoring the category brief

If the criteria ask for specific information, provide it.

Missing elements means lost points with the judges.

Not answering the actual questions

If the criteria ask for specific information, provide it.

Missing elements means lost points with the judges.

Focusing on features instead of benefits

Don’t just list what you built—explain what it achieved.

Using vague metrics

“Significant increase” means nothing. Use specific numbers and percentages.

Submitting generic entries

Cookie-cutter submissions are instantly recognisable

and immediately forgettable.

Poor presentation

Typos, formatting errors, and unclear visuals undermine credibility.

03 | Award Entry Tips & Guidelines