SBC Awards 2025 Tips & Guidelines

Award Entry

Tips & Guidelines

Here at SBC, we want to make sure that nominated companies get the recognition and celebration they deserve. With this in mind, here are some valuable tips to create a standout submission for the SBC Awards. Each section will guide you in effectively showcasing your company, project, or initiative, ensuring you create a compelling and well-structured entry.

01 The Intro: Synopsis Of Your Entry

What

Provide a concise overview of your entry.

to include

Explain why your company, project, or initiative deserves to win this award Highlight key points and company achievements that will capture the judges' attention.

Tips

for success

Keep it clear and succinct, this is the first impression the judges will get Focus on what sets you apart from other entries in the category Clearly explain the impact your company has made in the last year.

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02

The Competitive Advantage What

to include

How does your project, initiative, or company offer a competitive advantage in this category Ensure your response specifically addresses the award category criteria, providing specific details from your company/project Provide a well-rounded, evidence-based explanation.

Tips

for success

Clearly demonstrate how your company, initiative, product, or service stands out from the competition. Avoid vague statements—use concrete examples and measurable results Highlight how your company have leveraged new technologies, groundbreaking strategies, or creative marketing approaches to drive success Provide evidence of how your initiative has impacted the industry, whether through growth, customer engagement, industry influence, or operational success.

03

The Facts & Figures What

to include

Quantitative data and factual evidence that support your nomination Provide details on growth, engagement, customer satisfaction, or any other relevant metrics Organise your facts and figures clearly to strengthen your argument.

Tips

for success

Ensure the data is relevant to the criteria and directly tied to your entry's success Present your facts in a clear, easy-to-read format, such as bullet points Using testimonials from clients to reinforce your success and show the tangible impact of your initiative.

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04

The Success Story What

to include

Share a real-life example of how your company, project, or individual succeeded Provide context of the challenges faced before the company's product/initiative was released and how the company has helped address these challenges?

Tips

for success

Use a clear, compelling narrative that’s easy for judges to follow Focus on tangible results backed by data that show how your initiative met the challenge The story should demonstrate the practical impact and how it aligns with the award’s criteria.

Additional Tips for a Winning Entry Your submission should be based on the genuine impact made over the past year.

Showcase how you’ve made a positive difference for a client or colleague in the industry A strong entry is written specifically for the SBC Awards criteria. Don’t simply repurpose a press release or sales copy. Craft your submission to answer the exact questions the judges are asking and align it with the criteria set for the category Use evidence to back up your claims. Ideally, use numerical data or third-party examples to strengthen your submission Involve as many company employees as possible to get a well rounded perspective Keep it simple and succinct. Judges are reviewing multiple entries, so clarity will make your submission stand out For further advice on your awards entry please watch our SBC Awards webinar.

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