The Success Story
What to include
Tips for success
hare a real-life example of how your company, project, or indi idual succeeded
Pro ide context of the challenges faced before the company's product/initiati e was released and how the company has helped address these challenges?
Use a clear, compelling narrati e that’s easy for judges to follow
Focus on tangible results backed by data that show how your initiati e met the challenge
The story should demonstrate the practical impact and how it aligns with the award’s criteria.
Additional Tips for a Winning Entry
Your su mission should e ased on the genuine impact made over the past year
Showcase how you’ve made a positive difference for a client or colleague in the industry
A strong entry is written specifically for the SBC Awards criteria Don’t simply repurpose a press release or sales copy Craft your su mission to answer the exact questions the judges are asking and align it with the criteria set for the category
Use evidence to ack up your claims Ideally, use numerical data or third-party examples to strengthen your su mission
Involve as many company employees as possi le to get a well rounded perspective
Keep it simple and succinct Judges are reviewing multiple entries, so clarity will make your su mission stand out
For further advice on your awards entry please watch our SBC Awards webinar.