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Why Animation is the Best Way for Audience Engagement? Animation is a powerful tool for business that can encourage your viewers to not only pay attention to your messaging but to act on it too. Whether you are attempting to launch an item, clarify your business, or represent preparing, animated video is an engaging option. Creating related characters for the viewer to emotionally bond can ensure your brand resonates with them, priming them for change. The style of an engaging Communication video refers to the treatment of content and not the content itself. The style you use can add a lot to your video, affecting how emotional it is, how useful the messaging is, or how the viewer responds.