Empathy Animation to connect your audience

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Why use Animated Character helps communication

A great part of all our transmission is done online – yet, if we put our computers, tablets and phones away for a moment and concentrate on our old-fashioned, real world communication then learning shows the following: 55% of what’s being said is communicated by body language and 7% by words. The remaining 38% is transmitted by tone of voice. Successfully we ‘read’ people more than we simply take in facts when we transmit. We are trying to connect with others on an emotional level and the impact of any experience is greatly set on by bond and emotional connection, and whether these were successfully accepted or not.

When we watch an interpreter video, use a training tool or play a game, we are asked to capture, and we are more likely to do that if we feel attached in some way. Using characters is a great way through which this link can be formed. The boy below is Ollie, a boy Animated Character we created for Ollie and Dog. Ollie and Dog is a series of animations describing growth hormone deficiency to children. An illness such as growth hormone


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