Who: NIACC
NIACC
What: Midwest Educators Forum on Where: Mason City, IA Entrepreneurship
Who: Institute of Management Ac-
IMA
countants Texas Council What: IMA Texas Annual Conference Who: AIE 2015
AIE
SBMER
ICMBS
Deadline: April 10, 2015
When: April 23-24, 2015 Where: Bedford, TX, USA Deadline: April 15, 2015 When: August 20-21, 2015
What: 8th Annual Conference for the Where: Toronto, Canada Academy of Innovation & Entrepre- Deadline: April 15, 2015 neurship Who: IIBA
IIBA
When: June 24-26, 2015
When: May 26-29, 2015
What: 4th Int. Interdisciplinary Busi- Where: Las Vegas, NV ness-Economics Advancement Deadline: April 16, 2015 Conference Who: SBMER’15 Conference
When: May 5, 2015
What: Strategic Business Management & Economic Research Conference
Where: Boston, MA, USA
Who: SMBS Canada
When: July 20-21, 2015
Deadline: April 20, 2015
What: 15th Intl. Conference on Man- Where: Vancouver, Canada agement & Behavioral SciencDeadline: April 25, 2015 es
Who: Middlesex University Dubai
ERPBSS
What: 3rd International Conference When: November 24-26, 2015
AIIC
Who: Annual Interdisciplinary Conference What: AIIC 2015
ABD
IJACP
ISBE
Where: Dubai, United Arab Emirates Deadline: June 1st, 2015
When: July 8-11, 2015 Where: Azores Islands, Portugal Deadline: June 25, 2015
Who: ABD Conference
When: November 12-14, 2015
What: 17th Annual Academy of Business Disciplines Conf.
Where: Ft. Meyers Beach Deadline: June 15, 2015
Who: IJACP
When: November 17-20, 2015
What: Intl. Conf. on Business Mgmt. and Information Systems 2015
Where: Singapore, Singapore Deadline: September 30, 2015
Who: ISBE 2015
Where: Glasgow, UK
What: 38th ISBE Conference
Deadline: April 13, 2015
When: November 11-12, 2015
JEE
UNM
Who: USABE
When: Spring 2016
What: Journal of Ethics & Entrepreneurship
Where: Online
Who: UNM Mentoring Conference 2015
When: October 20-23, 2015
What: 8th Annual Mentoring Conference Who: Global Academic Institute
IIAC
What: 2015 Prague Intl. Academic Conference
JSMQ
Deadline: June 1, 2015
Where: Albuquerque, NM Deadline: May 15, 2015 When: September 6-9, 2015 Where: Prague, Czech Republic Deadline: August 7, 2015
Who: Strategic Management Quar- When: June 30, 2015 terly Where: Online What: JSMQ Vol. 3, No. 2 Deadline: May 15, 2015
SBANC
The Small Business Advancement National Center aims at increasing your knowledge of small business and entrepreneurship. All questions and comments are greatly appreciated.
SBANC
The Small Business Advancement National Center is moving its website. In the process of doing so, we have found that our Newsletter archive lacks the following issues: 513, 521, 534, 535, 611, 617, 622, 626, 631, 665, 732, 733, 785 & 786. If you have any of these issues, please contact us. Thank you!
ICAGMS
The 2015 International Conference of the Association Global Management Studies will be from May 18th-19th, 2015. This conference will be held by Columbia University in New York. ICAGMS is now welcoming the submission of papers until April 15th, 2015.
WES
Women’s Enterprise Scotland (WES) is hosting an international conference, Shifting Gears. The conference is from May 12-13, 2015 in Glasgow, United Kingdom. The deadline for ticket admission is April 28, 2015.
IISES
The International Institute of Social and Economic Sciences invites you to attend the 16th International Academic Conference in Amsterdam, the Netherlands from May 12-15th of 2015. The submission deadline for papers is April 28, 2015.
SGBRS
ESU
The University of Riverside is holding the 2015 Spring Global Business Research Symposium on May 22-23, 2015 in Los Angeles, CA. The final paper submission deadline is May 15, 2015.
The 2015 European Summer University in Entrepreneurship: Conference and Researcher Development Programme is announcing it’s call for papers. The conference is from August 16-22, 2015. The abstract deadline is April 10th and the deadline for full papers is July 1, 2015.
Tip
of the Week
“Smartphones, tablets, and other mobile devices are helping business owners find entirely new ways of reaching customers and prospects. ” Social Media Social media comprise social networking and microblogging websites, as well as other online means of communication, where users share personal messages, information, videos, and other content. That definition calls for us to define two more terms. Social networking refers to interacting online with other users who share common interests. Microblogging involves posting short messages or photos on a blog or social networking site, especially by using a cell phone or instant messaging. Smartphones, tablets, and other mobile devices are helping business owners find entirely new ways of reaching customers and prospects. Among the many lessons for small business owners is that they cannot absolutely control how their businesses are viewed by consumers. Today’s customers are often members of communities that are sharing real-time information about the products and services being offered. Entrepreneurs may find that they need qualified experts to guide them through the social media maze, just as many expect accountants to coach them through their financial statements. Promoting businesses, products, and services through social media can be intimidating, if only because of a vast array of options available. But the same entrepreneurial attitude that helps an owner create and manage a small business can be applied in order to reach customers through online communication. Stay tuned for the rapid changes these technologies will continue to bring. Social Networking Sites Hundreds of social networks are available and accessible for small businesses to join communities, make contacts, introduce products, and services, build customer relationships, and otherwise promote their ventures. Deciding which networks to use, learning how to use them, and staying active and involved by sharing information and monitoring what others are doing require resources that very few small businesses have. Which networks will connect you with current and prospective customers and help you discover what your competitors are doing, what new technologies may affect your business, and what social and cultural changes may affect your sales? Some networks are more general in nature, while others specialize. Look at the websites of your competitors to determine which networks they are encouraging visitors to click and join. Those are the ones your competitors think work best for them. A few examples can help you see why you might or might not choose to select a particular site:
“
To be continued...
Tip
of the Week
“Smartphones, tablets, and other mobile devices are helping business owners find entirely new ways of reaching customers and prospects. ” Social Media continued…
Facebook. The 800-pound gorilla of social networking. Facebook links you with friends and others with whom you might be connected through work, study, or mutual interests. Businesses often set up fan pages in order to interact with customers. Twitter. A short-messaging services that businesses can use to provide real-time notifications to their followers. LinkedIn. A business-oriented network with the mission of connecting professionals and enabling companies to improve their competitiveness. Viadeo. An international business and professional networking site for developing relationships, solving problems, and recruiting executives. StumbleUpon. A website that helps visitors discover other websites they may not have known were available. Entirely new categories of networks and websites are constantly springing up. Kaboodle. A social shopping community. Users seek, recommend, and share information about products and services.
One company website, Grey Sky Films posts photos of all 10 employees. Co-founders Chris Vaglio and Mark Serao want to show off their work by using their team to spread the word. Employees are encouraged to tweet, to post on Facebook and MySpace, and to put videos on YouTube. Vaglio and Serao provide simple guidelines: simple, fun, interesting, but not negative or inappropriate. If a business cannot afford a specialist in social media, opening up the opportunity for all employees may be an option. Business must be careful, however, not to compromise confidential information and to get permission when mentioning others on social networks.
“
Purchase Intention of Genuine Luxury Brands: The Role of Brand Experience and Counterfeiting Insensitivity This paper was written by S. Mourad from CERAG and Pierre Valette-Florence from IAE & CERAG.
Executive Director
What will be the factors that lead consumers of genuine luxury products to continue in their normal behavior trend even in in the case of counterfeited product? We have conducted a study in Morocco with a sample of 643 luxury consumer products aiming to provide answers by developing a model around brand experience and counterfeiting insensitivity. First, we have developed a new concept called counterfeiting insensitivity, which reflects consumer’s reaction to counterfeiting when its luxury brand is concerned by this phenomenon. Second, the study has demonstrated clear positive effects of brand experience and counterfeiting insensitivity on purchase intention of luxury brand. Perceived risk and positive attitude toward counterfeiting have negative effects, whereas positive attitude toward counterfeiting buying behavior has no impact on luxury purchase intention. These results should gain ground with luxury brand mangers, who in fact need to increase luxury brand experience and counterfeiting insensitivity.
Dr. Don B. Bradley III
Development Interns Daniel Champion Marissa Sides Raina Silva
The Small Business Advancement National has recently made immense changes to the layout of its website, SBAER.UCA.EDU, as well as its Newsletter. We welcome constructive criticism, comments, and of course, all questions throughout this transition.
(pg. 110) Email:
Read Entire Paper Here
SBANC@UCA.EDU Phone: 1 (501) 450-5300 Society for Marketing Advances
Small Business Management
2014 Proceedings
Longenecker, Petty, Palich, Hoy
S. Mourad and Pierre Valette-Florence
CENAGE
Page 110
Pages 453-454
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