brandLove Q400 Get More

brandLove ‘get more’ with the Bombardier Q400 NextGen “I truly believe that the Say What! team loves the Q400 and our market... they have helped us define the true essence of this Canadian success story.”

Bert Cruickshank Director, Brand Strategy Bombardier Commercial Aircraft

brand The Bombardier Q400 regional aircraft has so many things going for it. Fuel efficiency, quiet, comfort, flexibility, reliability – in fact, there isn’t one clear and simple benefit to hang a marketing shingle on. And in the world of branding, simplicity is everything.

It’s a nice problem to have.

So Say What! took the long list of features and benefits and wrapped them up into one big, memorable, and dead-simple message – Get More.

The Q400 delivers more in every way, and so “Get More” became the rallying cry for the brand.

dLove The result? Get More has become the mantra for the entire Q400 program. It is a true brand promise that has been adopted by every stakeholder, from top management to marketing to production to customer to consumer and media.

It’s printed on the marketing materials, included in the PR releases and spoken in the boardrooms. It’s everywhere.

And that’s what makes a brand succeed.

And as with every successful brand program, the Q400 Get More brand continues to evolve and expand. This program was instrumental in landing the WestJet order for Bombardier, the largest regional aircraft order of 2012. And the “Get More” brand continues to expand around the globe on international tours and trade shows. Airline operators around the world are even using it for their own consumer campaigns.

Now that’s brandLove. www.saywhat.com

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getmore happy guests {8 more happy guests than the competition}

We work with brands we love.

You can’t fake true love.

The success of your brand depends on it.

That’s why you need a branding partner that is passionate about your brand to truly make a difference.

Say What! is that type of a branding partner.

We only work with brands we love, people we respect, and products and companies that we truly believe in.

Why? That’s how we produce brand marketing that truly stands out.

Let’s talk about getting your brandcom some love too. “love your brand”

“love your brand”

com

say what! communications corp.

116A main street north, markham, ontario, canada L3P 1X8 905.752.3110 | info@saywhat.com www.saywhat.com facebook.com/say.what.communications | twitter.com/saywhat_com