Koolastuffa

BRAND PROFILE BOOK www.koolastuffa.com

COVERR opsi 2.indd 1

7/13/2019 11:56:37 AM

Copyright © 2019 Koolastuffa Art Director: Dedy Kurniawan Copywriter: Latifah Jamalullail Layout: Hany Widyawati, Putri Khansyah Nabila Illustrator: Latifah Jamalullail, Putri Khansyah Nabila Font Illustrator: Hany Widyawati Photographer: Savira Auria Haviva, Annisa Putri Hasetyani Fashion and Style: Annisa Putri Hasetyani, Putri Khansyah Nabila Photo Editor: Hany Widyawati, Savira Auria Haviva Talent: Farhan Maulidan, Putri Khansyah Nabila A submission for “Koolastuffa Brand Profile Book” by PPG Team, DG-4A Lecturers Anggi Anggarini, M.Ds. Dedy Kurniawan, S.Sos. Sulistyono, A.Md. Roland M. Sutrisno Sari Puspita Dewi, S.Pd, M.Pd. Graphic Design School of Printing and Publishing Technology Departement of State Polytechnic of Jakarta Depok, July 2019

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PEOPLE BEHIND BRAND

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ABOUT BRAND

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HISTORY

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CONTACT

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WORKSHOP

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PROJECT

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About Brand

Unique Casual Look Koolastuffa is a clothing brand in the Indonesian Creative Industry. Koolastuffa was established on December 15, 2008 based on the ideas of two people who have a soul and passion to build an independent creative business.

The owners have their own signature style using illustrations and ornaments on their design.

With the tagline: Unique Casual Look, Koolastuffa wants to communicate to the customers that their products are casual with a unique taste. Koolastuffa carries the unique casual life concept that leads to a relaxed and minimalist style.

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About Brand

Koolastuffa is a business engaged in the clothing creative industry which do marketing and sales through the internet. Koolastuffa has a website on www.koolastuffa.com and @koolastuffa as their Instagram account.

Koolastuffa produces every kind of quality clothing, such as top, bottom, outerwear, scarf, and more other unique stuff.

In terms of market segmentation, Koolastuffa has a big market segmentation and comes from various millenials/ young people, considering that Koolastuffa products are a type of product which is certainly very necessary in everyday use.

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About Brand

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About Brand

Wonder Jacket Wonder is something magical that can blow your mind.

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Koolastuffa was created by a husband and wife Dedy Kurniawan and Widya Putri Mada. They’re both graphic designers, Dedy, a graduate of Visual Communication Design Interstudy and Widya, graduated from the FSRD Visual Communication Design, Trisakti University.

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People Behind Brand

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“Karena lo ga akan pernah tau jalan yang lo ambil akan menuju kemana pada akhirnya..

Jadii yaa jalanin aja dulu..

Jangan pernah takut akan apa yang belom lo hadapi”

“Because you’ll never know where the path you choose will take you.. so just go ahead..

Don’t be afraid of things you haven’t faced.”

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The reason behind Koolastuffa is on the basis of the same hobbies on drawing and illustration, especially those relating to patterns. Both of them formed a solid team to build a clothing line from zero. Now, Koolastuffa becomes famous among young people and has many loyal customers.

At this time, Koolastuffa is assisted by three production teams, two team of design. and one team of administration.

by : Dedy Kurniawan

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People Behind Brand

Tuai Backpack

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Tuai Shirt Tuai is a cutter tool that use to harvest rice.

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History

The name Koolastuffa comes from the English word Cool Stuff. Then cool stuff is modified into Koolastuffa to show a unique impression represents the product designs. Koolastuffa has been running since Dedy and Widya were college students. Based on a hobby, Dedy’s ability in drawing unique creatures pouring them into their products.

Koolastuffa first started by selling the products via Facebook. Then the first event attended by Koolastuffa was the orientation program for fresh men at the University of Indonesia. That was the first time Koolastuffa sold their products on the booth. Until now it has been 10 years since Koolastuffa created as a brand.

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History

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Gulita Turtle Neck Gulita is extremely dark or black. It is completely dark.

Semesta Sling Semesta is a place that there is a galaxies and the planets in it.

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Semesta Cardi Semesta is our planet that were living in.

Soymilk Jacket Soymilk is a plant based drink produced by soaking and grinding soybeans.

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Koolastuffa opened a shop market pop up in Semasa Kota Tua. The event was held on June, 22-23 2019, held at Semasa Cafe at Lapangan Banteng.

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Project

This time the event was held outdoors and had a picnic concept, so it was titled “Semasa Piknik.”.

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Project

Kumpul Long Shirt Kumpul is about hanging out with all the people who know you well.

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Rintik Dress Rintik is a small of water falling from the sky.

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Space Ship Jacket Spaceship is a vehicle or machine designed to fly in outer space.

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Circle Drawstring A circle is a simple closed shape.

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Workshop

Koolastuffa has a workshop located at Legenda Wisata Cibubur. This workshop has 4 rooms on 2 different floors. On the 1st floor there is a room for creative koolastuffa team and there is also room for production. On the 2nd floor there is another production room and studio for product and model photoshoot.

Koolastuffa team has 12 workers, the working hours start at 09.00-17.00. There are several stages in making a product in Koolastuffa workshop, starting with making a sketch of a shirt from a Koolastuffa designer, the owner himself, then proceeding to the creative team to make the shirt design mockup, then proceed to the production team to make the product ready for sale.

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Workshop

Rumput Shirt

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Kelabu Skirt Kelabu is the color between black and white.

Semesta Mini Sling Semesta is all of space and time and their contents, including planets, stars, galaxies, and all other forms of matter and energy.

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Visit Our Website www.koolastuffa.com Follow Our Instagram @koolastuffa Koolastuffa’s Office Legenda Wisata Zona Rembrant Boulevard H10 no.20 Cibubur, Bogor For More Info, Call Us In 0811901439 or By Email koolastuffa@gmail.com

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Contact Us

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Contact Us