Florida A&M Rebrand Project

FLORIDA A&M UNIVERSITY REBRAND Presented by: Savannah Mason

MSCW+ARCHETYPE

Must have the snake included in the logo because it is an important part to the foundation of the school’s history.

Should have some inclusion of the original color or varying shades of one color.

Could have the entire snake body or just the head presented as the logo.

Wont have all the detail that was included in the design of the original logo.

ARCHETYPE RULER

The brand promise should ensure the ability to achieve and maintain AUTHORITY, CONTROL, and SUCCESS. The voice and message of this rebrand will be CONFIDENT, INFLUENTIAL, and exude LEADERSHIP.

01

IDENTITY

IDENTIFY: CHALLENGES, SERVICE, RESULTS

RESULTS: In 1891 when the

CHALLENGES: Getting rid of all SERVICES: To deliver a new the small detail that was included in the original design of the logo.

Making sure the new design can be read well at any size.

identity in merchandise and products that is distinct and unique. This includes new team apparel, bus wraps, and other products for fans to purchase.

university was relocated to Highwood Plantation, the rural landscape was full of wildlife, especially rattlesnakes. The snake’s tenacity to “strike” (“and strike and strike again”) embodies the resilience and grit of FAMU students. For this rebrand I wanted to keep the tenacity and fierce persona this school has while providing something different. As a result I produced a logo that simplified.

However, was bright, intense and still embodied confidence.

02

BRAND ETHOS

INTIMIDATING

POWERFUL

I wanted this rebrand to portray a threatening effect. For other schools to become frightened.

The new logo will give a sense of control and power over others and demonstrate influence and dominance.

CONFIDENT

FIERCE

This rebrand should show the sure and secure ability to believe in our power as a university and team.

The rebrand should present to it’s competition an intense or ferocious aggressiveness.

03

LOGOS

PRIMARY ICON

PRIMARY WORDMARK

FAMU VIPERS

PRIMARY LOGO

SECONDARY LOGO

SECONDARY WORDMARK

VIPERS 04

COLOR PALETTE + PATTERN

MAMBA

PATTERNS

#000000

PYTHON #054508

COBRA #09810F

ANACONDA

#0FD719

05

IRONME APPLICATION

Field design Court design Bus wrap

06

MMERCI APPLICATION

New team apparel

07

ANCILLARY APPLICATION

08

THANK YOU FLORIDA A&M UNIVERSITY REBRAND