Case Study
Deloitte Thanks 1,000 Leaders Across Canada and Chile
THE CLIENT
Named the #1 commercial services brand in the world, Deloitte is the global accounting and management consulting firm with an elite AAA+ brand strength rating. With over 150 years of experience, Deloitte prides itself on “delivering service that matters” to four out of every five Fortune Global 500® companies.
THE BRIEF
Following an unprecedented year of COVID-19-related complexities and challenges, Deloitte wanted to show appreciation to over 1,000 senior leaders across Canada and Chile during the 2020 winter season. Looking to cultivate a culture of gratitude, meaning, and selfcare, Deloitte sought to create a gift experience that inspired their leadership to unwind alongside family.
THE SOLUTION
With relaxation and the holidays top of mind, the Saul Good Gift Co. team dreamed up and curated a Deloitte branded ‘Lazy Sunday Morning’ gift box as the ultimate show of Deloitte’s appreciation. Filled with delicious breakfast goodies along with an assortment of holiday treats Saul Good feataured local producers for regionally distributed gift boxes in Eastern Canada, Western Canada and South America. By sourcing and distributing local the gifts told a local story in each region while supportinig the local economy.
Ontario and Quebec bound gifts featured products local to Eastern Canada
Alberta and British Columbia bound gifts featured products local to the West South America bound gifts featured local Chilean artisan products from B Corp (Sistema B) certified businesses
Englilsh, French and Spanish greeting card versions
“We recently partnered with Saul Good Gift Co. to help reward and recognize more than 1,000 leaders in our firm, spread across Canada and Chile. Saul Good’s commitment to sourcing local products was important to us, and in turn, allowed us to demonstrate our commitment to supporting small businesses all while celebrating our people. I was very pleased with the outcome.”
— Duncan Sinclair, Chair