Case Study
Tridel’s ‘Good Gift’ Keeps On Giving
THE CLIENT
With nearly 90 years of experience and over 89,000 homes, Tridel is a home builder in the Greater Toronto Area (GTA). The award-winning company has established a reputation and strong brand recognition for developing innovative, sustainable residential communities, with a focus on people at the core of everything they do. Tridel remains committed to delivering high-quality homes and exceptional service every step of the way.
THE BRIEF
Looking to perfect their homeowner closing gift program, Tridel reached out to Saul Good to tailor a gift with homeowners’ health and wellbeing in mind. Simultaneously, their goal was to partner with organizations that promote local economic development and contribute to the creation of strong and resilient communities. Logistically, the company was also looking to streamline the process of receiving, storing, and distributing gifts and working with Saul Good to achieve this objective.
THE SOLUTION
With Tridel’s values top-of-mind, the Saul Good team set out to build a ‘Good Gift’ filled with the must-have community minded essentials for new homeowners. We curated a collection of breakfast goodies featuring a variety of Indigenous owned businesses like Wabikanki pure maple syrup and Tea Horse wild rice tea. The gift features a cheeseboard made from locally recycled chopsticks, fair trade hot chocolate from Soul Roasters and wild blueberry jam from Provisions Foods. The ‘Good Gift’ also positively impacted the community by supporting Aboriginal Printing – the country’s largest 100% Indigenous owned commercial printer.
The Good Gift custom packaging includes ‘Welcome home’ messaging written in the top 10 languages spoken in the GTA
Every product included told a story for the environment or local community Supports a variety of Indigenous owned businesses and equity deserving groups
“Our goal was to thank our homeowners for trusting us as their homebuilder while supporting local businesses. Working with Saul Good, we were able to curate unique gifts that we are truly proud of. Their dedicated efforts have not only enhanced efficiency but also added significant value, and we wholeheartedly appreciate their contributions.”
— Duwayne Robinson Senior Manager, Customer Care
