L OO KBOOK
WE ARE CRAFTSMEN. WE ARE ORCHESTRATORS. WE ILLUMINATE IDEAS.
L OO KBOOK JANUARY 2017, 1ST EDITION 1993-PRESENT - satis&fy, LLC
Unauthorized copying or distribution of all images/content is strictly prohibited. All Right Reserved.
TABLE OF CONTENTS E D I TO R - I N - C H I E F Jennifer Ewald COPY Jennifer Ewald Joshua Soto L AYO U T + D E S I G N Misha Ashton-Moore P H OTO G R A P H Y Misha Ashton-Moore Dorothy Hong Michael Schaefer Th o m a s S c h a c h t Lorenza Mercuri S t e f a n K l a p ko Ti m J a r o s z To r s t e n Z i m m e r m a n n Rainer Clasani Michael Broehling M a t t h i a s Ko c h Ingo Haverich Christina Hillard Ralph Larmann Stefan Katzki Andreas Schindler Jonas Janczyk Nils Krüger Michael Grein J e n s J e r c ke
01 WHO WE ARE pg06 about us pg08 timeline pg10 brooklyn office
02 WHAT WE DO pg16 our services p g 1 8 c ra f t s m a n s h i p
03 OUR PROJECTS pg24 consumer events p g 3 6 c o r p o ra t e e v e n t s pg48 retail environments
04 AROUND THE WORLD pg76 global project portfolio pg100 location management
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01 WHO WE ARE
We write our own rulebook. We respect our team. We respect the history and the process. But above all else, we respect the project. We’re a global team of enthusiasts that sacrifice, revel, and grind to pull off the impossible. We understand success doesn’t just appear in your inbox overnight - you have to consistently show up, work, improve, and challenge yourself.
WHO WE ARE
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We produce unforgettable events. We’ve built a 20+ year reputation for seamlessly managing the technical and scenic execution of premium events, regardless of scale. You supply the concept and we’ll make it happen.
Portland
We pull off the impossible. Out-of-the-box thinking is our default. We translate creative briefs into engineering feats, consistently delivering high-five innovative solutions. We are a global player. Our network spans from Berlin to São Paulo and employs more than 500 event specialists worldwide. We take pride in our craft. We’re a team of specialists – project managers, set designers, architects, technical directors – constantly honing their expertise. We are the One-Stop-Solution. That’s our service model. That’s our promise to you. We offer you 360° integrated technical consulting, planning and implementation, without a hitch or hiccup. Total peace of mind, all in one package. We are satis&fy.
10 GLOBAL BRANCHES 6
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Hilversum
Frankfurt Berlin Werne Munich Hamburg Düsseldorf
Brooklyn
4 TIME ZONES --4+ LANGUAGES --4 COUNTRIES --500+ EMPLOYEES --20+ YEARS EXPERIENCE
São Paulo
WHO WE ARE
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2006 Berlin, Germany branch opens (focus: preferred partnership location management)
1993 Company founded in Frankfurt
1998 Hilversum, Netherlands branch opens (focus: Nike EHQ)
1996 First project with Nike (Global Sales MTG, Orlando, FL) --Werne branch opens (live entertainment office)
2008 Summer Olympics Beijing, China (Nike Retailer Events)
2005 First involvement with major music festival Rock am Ring
2010 First job in Brazil (Nike Global GM MTG)
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2011 Founding member of Global AV Alliance
2013 Deutsche Bank preferred partnership
2014 Sao Paulo, Brazil branch opens (Nike World Cup Lounge) --Project Milestone: s&f executes 100+ events within a single week
2015
2012
Brooklyn, New York branch opens
Portland, Oregon branch opens (focus: Nike WHQ) --Munich, Germany branch opens
2016 Summer Olympics in Rio de Janiero + US Olympic Track & Field Trials (Nike Retailer Events) --marks largest projects in s&f history
20+ YEARS EXPERIENCE
WHO WE ARE
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BROOKLYN
NY S & F OFFICE 53RD ST
Established: January 2015 SqFt (office): 3000 SqFt (warehouse): 8000 Number of Employees: 10 Number of Jobs (to date): 152 Most Notable Projects: Jordan Pearl Pavilion 2015 + NikeTown Olympics 2016
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SABRINA PATERSON OPERATIONS ADMIN COORDINATOR When asked to define her roles and responsibilities as an Operations Admin Coordinator , Sabrina Paterson fired back with a smile. “Where should I begin?” If our New York branch were an orchestra, Sabrina would be the conductor, seamlessly weaving individual instruments into a cohesive, melodic harmony that moves forward with steadfast, precise timing. It goes without saying that the Big Apple lives up to many of its stereotypes: a city brimming with creative talent and a hotbed of global culture; busy, mercilessly competitive, full of life, and always moving at the speed of light. To make the cut in New York City it takes an unyielding drive, a penchant for success, and a certain degree of toughness – characteristics that Brooklyn-native Sabrina has embodied since day one. “Every day brings a unique experience and challenge,” she explains. “Here, communication and teamwork are crucial. To be successful in this position you need to be a self-starter, a forward-thinker, and allow yourself to have a sense of humor while doing it.” Sabrina’s daily checklist of tasks and responsibilities is anything but brief but to her, it’s simply another day in the young branch’s start-up style environment. From daily operations and accounting to diving in and solving logistical quandaries head-on, Sabrina stands ready to spearhead any assignment that comes her way. With an impressive resume that includes a pre-med education from Stony Brook University, extensive work for the NYC Public Theatre’s Shakespeare in the Park production, and Project Assistant experience with the MLB, there’s no one better equipped for the job.
WHO WE ARE
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p hotos of PRISM, 2015 launch party by Dorothy Hong
BROOKLYN OFFICE “PRISM” LAUNCH PARTY 2015
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What’s the recipe for finding success on the East Coast? We’ve boiled it down to a few simple ingredients: unyielding devotion to the craft, a keen sense of adventure, and a never-ending ambition to improve. Prior to the summer of 2015, all US projects had been handled from our Portland office; a challenging task that called for an extraordinary level of organization, planning and oftentimes, a rather hectic travel schedule. As our portfolio of work on the East Coast continued to multiply at an astounding rate - 50% of our US revenue in 2014 - we quickly realized that kick starting a new branch closer to the action was the only way our team could continue to deliver the world-class level of service our clients are used to, regardless of location. Setting out to bring our dreams of expansion to fruition, a team of four Portlanders - including NYC’s current Managing Director, Nancy Schacht packed their bags and headed to our new home in Brooklyn.
14 53rd Street, known affectionately as “Whale Square”, sits at the heart of the 22-acre Sunset Park’s Waterfront Park. The sleek reclaimed warehouse space has provided our US team with a plethora of logistical advantages: ample office and warehouse space, an in-house carpentry shop, and effortless access to both clients and event locations in Manhattan - the nation’s influential hub of innovation. Regardless of their “long distance relationship”, our Portland & Brooklyn offices still maintain very close ties on an operational level, moving around resources and expertise as needed. Despite the 2,961 miles that separate both branches, they still remain one unit, one team, united by the desire to successfully implement satis&fy’s brand promise - the One-Stop-Solution in all the markets we operate in.
WHO WE ARE
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02 WHAT WE DO
We’re a motley crew. A skilled nerd-force of tech tinkerers, perfectionist planners, creative geniuses, crafty artisans and LED hackers alike. Each and every member of our team takes pride in their unique craft and consistently hones it. To us, there’s no such thing as good enough. We don’t just learn something, we strive to master it.
W H AT W E D O
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RIGGING
LIGHTING
CUSTOM BUILDS
LOGISTICS
SCENIC DESIGN
INVENTORY MNGT
YOUR EVENT
GRAPHIC DESIGN
EVENT PRODUCTION
PROJECT MNGT
CAD DESIGN
AUDIO
VIDEO
OUR SERVICES We are the One-Stop-Solution. That’s our service model and our promise to you. From innovative lighting solutions, to even the most intricate custom builds – all the expertise your event requires is conveniently assembled in-house. We provide our clients with unrivaled innovation and total peace of mind, all in one package. A dedicated project manager supports you and your event from start to finish, orchestrating our seasoned and highly skilled team of specialists in each department into a symphony of success and ensuring maximum quality control along every step of the way. Our goal is simple: eclipse expectations and wow our clients.
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LIGHTING
RIGGING
We’ve got the gear and the know-how to make your event shine - literally. Massive custom lighting solutions, swanky rooftop parties, elaborate soirees; you name it we’ve done it.
It’s what’s on the inside that counts, right? We understand that all great events start with an even greater foundation.
LOGISTICS Timing is everything, and we excel at getting you what you want, when you need it - wherever you are.
CUSTOM BUILDS You dream it, we build it. It’s really just that simple.
INVENTORY MNGT
SCENIC DESIGN Our team isn’t afraid to go beyond a simple facelift when it comes to interior design; we’ve knocked down walls, overhauled infrastructures, and thoroughly transformed spaces.
You’ve already got plenty to keep track of, so we’ll make this simple: if we’ve built it, used it, or ordered it - we’ll keep it safe for you.
EVENT PRODUCTION Tell us what you need, where it goes, and when you want it. We’ll handle the rest.
GRAPHIC DESIGN Every event has a story to tell, and you’re the author. We’re here to translate your tale into a stunning visual image.
PROJECT MNGT
CAD DESIGN This is where the magic happens. Send us your scribbles, sketches, and creative visions - we’ll breathe a little life into them.
AUDIO
Our project managers are the driving force behind your event’s success and every important element of its execution, from start to finish. We’re with you every step of the way.
VIDEO If a picture is worth a thousand words, a video must be worth millions. From simple video installations to state of the art projection mapping solutions, we can do it all.
Let your voice be heard. With us, crystal clear audio isn’t just an added bonus - it’s a promise. Whether your event calls for sophisticated acoustic design or only the basics, we’ve got a solution for you.
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LED CRAFTSMANSHIP Our LED Specialist Brent King proudly identifies as a tech nerd. Ask him anything about a two-lead semiconductor light source, otherwise known as a light-emitting diode (LED) and he’ll take you on a whirlwind explanation, leaving you feeling as wired as one of his latest creations. From autodidactic hobby tinkerer to prolific professional, Brent’s LED wizardry has allowed him to build a career doing what he loves most: taking things apart and making them better. The fact that he consistently advances the boundaries of innovative LED technology in the process is really just an added bonus. Stepping foot into Brent’s LED lab is comparable to wandering onto the set of your favorite science fiction film during the early stages of production. Blinking lights, legions of wires, and the smell of soldering wafts through the air - it becomes evident that this space is as much a champion’s arena as it is a child’s playground. From the illuminated, sleek custom light boxes to the intricate, avant-garde display pedestals, Brent’s workspace is jam-packed with invaluable creations that allow us to regularly “wow” our clients with the next now in LED technology.
p hoto of Mercurial NTNY 2016, by Dorothy Hong
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p hotos of Milano Design Week 2016, by Lorenza Mercuri
BRENT KING
Throughout his two-year track record on our team, Brent’s skill set and knowhow have traveled around the world. His expertise has played an integral role in some of our most impressive projects to date; in addition to changing the way we approach environmental lighting design. Whether it’s installing a 40-universe pixel controlled LED wall inside NikeTown NY or piecing together 700+ custom LED fixtures during the Milano Design Week 2016, one thing is for sure - Brent already has and will continue to leave a lasting footprint in the world of cutting-edge LED solutions. W H AT W E D O
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Looking through our portfolio, you’d be hard-pressed to find a major project in our archives that didn’t include the use of vinyl graphics – and for good reason. Vinyl graphics instantly and dramatically transform a space, without a serious overhaul. As vinyl becomes more versatile and popular in a fast paced industry that often requires turnarounds at the blink of an eye, Jake has proven to be a crucial cornerstone of our Scenic Department. From fresh-faced intern to de facto “Vinyl Master”, the past year has been a busy one for Jake. With a steady hand, unequaled patience and pride in his craft, the young Scenic Project Coordinator is a
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trailblazer in his own right at the Portland branch, transforming multicolored spools of adhesive plastic into vibrant works of art. Jake’s growing portfolio of work spans both coasts, from the Seattle Seahawks suites, to Portland’s Moda Center, to Nike World Headquarters in Beaverton and NikeTown NY, to name a few. Open up his toolkit and you’ll find it’s loaded with the essentials: a squeegee for eliminating air bubbles (a vinyl worker’s worst nightmare), a heat gun, tape and blades. But what defines Jake’s work aren’t the tools he uses, it’s the skills he’s developed through experience, confront-
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ing challenges, devising solutions and investing a lot of time, energy, sweat and patience. Designing and applying vinyl is a craft, one that Jake has expertly mastered. Vinyl graphics are a staple in our installations and have swiftly solidified themselves as an efficient go-to for making a strong impression with minimal renovation. We’ve further streamlined this process by investing in a compact, travel-ready plotter that our crew brings to job sites for quick alterations and edits at the drop of a hat. That’s the One-Stop-Solution.
p hotos of 2016 Track+Field Olympic Trials, by Misha Ashton-Moore
JAKE Y E S R FO VINYL CRAFTSMANSHIP
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03 OUR PROJECTS
You can either sell your brand, or invite your target audience to feel, live, and breathe your brand. You know the difference and so do we. We seamlessly integrate immersive digital solutions into existing retail doors. We provide the creatively commanding stage design that silently aids you in captivating your company’s shareholders. We focus your consumers’ senses towards your story’s key elements, offering them an authentic, yet always mind-blowing experience of your brand’s core values. Our scenic and technical craftsmen and women excel at translating your creative brief into an immersive experiential reality.
OUR PROJECTS
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CONS U M E R EVENTS
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p hotos by Misha Ashton-Moore
US OLYMPIC TRACK+FIELD TRIALS EUGENE, OR 2016 An event of undeniable historical significance - for America’s premier athletes and Portland’s satis&fy team alike - Nike’s footprint at the U.S. Olympic Track and Field Trials in Eugene, OR called for a hands-on consumer experience of unmatched ingenuity. Stepping foot into the three interconnected igloo shaped domes, visitors were invited to live and breathe Nike’s rich history in the world of running – in addition to breaking a bit of a sweat atop a futuristic treadmill.
Visitors partaking in the Nike specialist lead consumer journey, marveled at the two iridescent honeycomb shaped sculptures centered in the “Innovation Dome”. Built by our skilled craftsman according to Nike’s design, these customized pieces were inspired by the 3D printed spike plates found on the bottom of the Nike Zoom Superfly Flyknit - an exclusive one off design, engineered together with Gold-medal winning American sprinter Allyson Felix to help her repeat her success back in 2012.
OUR PROJECTS
The pinnacle of the installation - the interactive “Footwear Trial Dome” gave consumers an opportunity to put their own running skills to the test. After strapping on a fresh pair of Nike’s new LunarEpic Flyknits, consumers were invited to board their designated treadmill where they were instantaneously catapulted into an immersive virtual reality running experience, racing against one another, as well as, Olympic record holder Evan Jager.
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It’s really no secret that New York winters are notorious for being violently icy and annoyingly inconvenient - especially when it comes to attempting any sort of outdoor activity. Looking to create a safe haven with milder temperatures for the hoards of skateboarders otherwise forced to trade in their decks for snow boots during NY’s frosty season, Nike SB teamed up with local creative agency LAND-SEE, award winning skatepark designers California Skateparks and our Brooklyn based satis&fy team.
Before any of our creative counterparts could set foot into the rather raw warehouse space in Brooklyn, satis&fy spearheaded a much needed refurbishment. After an extensive overhaul of the historic building’s electric and plumbing infrastructure, the renovation resulted in a nearly unrecognizable space. Designed with insights from riders on the Nike SB team, the premium consumer space offered an unparalleled Nike SB branded indoor skatepark experience and drew attention from media and skateboarding devotees around the world.
NIKE SB GARAGE BROOKLYN NY 2016
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p hotos by Dorothy Hong
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OUR PROJECTS
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p hotos by Tim Jarosz
p hoto by Draper
From the outside, it may look like a plain white shipping container. But take one step inside and you’re instantaneously immersed in a mobile consumer space – an impressive feat of engineering that our team pulled off for the Street League Skateboarding Nike SB World Tour. Designed for life on the road, we rigged the previously nondescript and self-contained shipping crate to transform into an interactive, SB-branded consumer space at the drop of a hat. Inside, display cases were expertly curated with the newest footwear and apparel from Nike SB, as well as some classics from the brand’s archives. Consumers itching to sample the new products could try on shoes at a fitting and demo zone, or marvel at the mesmerizing, interactive typographic projection that seamlessly integrated into the installation.
SLS NIKE SB WORLD TOUR CHICAGO/LOS ANGELES/NEW JERSEY 2015
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p hotos by Dorothy Hong
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ALL-STAR WEEKEND VIEWING PARTY TERMINAL 23 - NEW YORK, NY 2016
Widely considered one of the biggest events in sports and a celebrated tradition, the NBA All-Star Weekend calls upon the nation’s top basketball players in a riveting showdown between the East and West Coasts. Held annually, the weekend hosts a series of events, performances, and showcases – building momentum and ultimately culminating in the main event: the NBA All-Star Game.
Tasked to infuse the familiar Terminal 23 location with a fresh twist of Jordan branding, satis&fy’s efforts gave way to an ultra-premium party and viewing space, allowing visitors in New York to get in on the action that was unfolding live in Toronto. Incomparably engaging, the retail space was home to a Jordan-branded photo booth, barbershop, and onsite apparel design and customization – ensuring visitors would take home much more than the memories forged at the home of “His Airness”.
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The creative brief for Nike’s Train Chicago event was clear: work closely with the client to build an inspiring consumer space, ready to accommodate a six-week series of fitness classes – and just as ready to tear down when the event concluded. Challenge accepted. Our team of skilled satis&fy specialists transformed an empty industrial warehouse in Chicago’s West Loop neighborhood into an athletic epicenter. Outfitted with top-of-the-line fitness equipment, fully functioning locker rooms, and audio capabilities, the consumer space hosted workouts led by top Nike trainers and celebrity athletes, live DJ performances, and art exhibits.
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We made good on our promise of a quick-and-easy teardown by devising a rather unorthodox approach - wheat paste. We used the mixture to affix all branding to the warehouse’s brick walls, and later removed it with hot water and a scraper. While on site, we also developed a removable paint, made of only crushed chalk and water – proof that constraints drive creativity and that we are never done innovating.
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OUR PROJECTS
p hotos by Stefan Klapko
TRAIN CHICAGO CHICAGO, IL 2015
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COR P O R AT E EVENTS
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NIKE SB&I + MIT CLIMATE COLAB NEW YORK, NY 2015
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p hotos by Dorothy Hong
Nike’s Sustainable Business & Innovation initiative (SB&I) brought together a group of industry influencers, designers, materials specialists, and climate experts to celebrate its collaboration with MIT (Massachusetts Institute of Technology) and announce their joined effort in launching the MIT Climate CoLab materials contest, aimed at changing the way society values and uses textiles to reduce global waste. Together with SB&I our team created an event environment that focused on innovation, collaboration, and sustainability as its key visual language. Throughout the meeting space, bold accent colors popped dramatically against monochromatic backdrops, while vinyl lettering delivered powerful messages that encouraged critical thought and discussion among the evening’s guests.
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p hotos by Michael Broehling
INVESTOR MEETING PORTLAND, OR 2015
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With roughly 80 Wall Street analysts and financial journalists in attendance, Nike revealed its future plans at an investor meeting held at its headquarters near Beaverton, Oregon. President and CEO Mark Parker used this massive platform to make some game changing announcements - most importantly, a $50 billion sales goal by fiscal 2020. Conveniently located a mere five miles from Nike WHQ’s campus, our Portland branch was tasked with the production and build out of several product experience spaces during the meeting. Our team built artful displays and intricately crafted vignettes accordingly to Nike’s design directive and succeeded in supporting our client tell the inspiring stories behind some of its most innovative apparel and footwear collections.
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GLST/GLMT SUMMIT PORTLAND, OR 2015 satis&fy was brought on board to support Nike in creating a meeting space for its first GLST/GLMT summit (Global Leadership Sales & Global Leadership Merchandising Team) themed around a central message: “One Team”.
p hotos by Misha Ashton-Moore
Our team seized branding opportunities throughout the sleek industrial space in Portland’s Leftbank Annex, installing floor-to-ceiling banners and utilizing the venue’s minimalist skeleton of timber, concrete, brick, and steel without losing its raw beauty and plentiful natural light as per our client’s request. Strategically positioned seating arrangements allowed attendees to team build during breakout sessions as well as enjoy presentations from a centrally located stage.
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p hotos by Misha Ashton-Moore
NATURE AMPLIFIED DESIGN+INNOVATION PORTLAND, OR 2013
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Nike unveiled a new approach to design titled “Nature Amplified” during an Innovation Summit held at its world headquarters in Beaverton, Oregon. The new design ethos acts as an umbrella term, encompassing new innovative products such as the Free Flyknit footwear models that are designed to enhance an athlete’s natural abilities. The artistic installations and vignettes heavily reliant on storytelling proved a rather satisfyingly challenging venture for our team of skilled craftsmen and women. A floor-to-ceiling installation titled “God’s Eye”, composed of over 360 neon threads and 25 pairs of Free Flyknit footwear was one of the visual centerpieces of storytelling. To illustrate the overarching performance story behind the new FlyKnit technology, our tech team engineered an interactive installation, inviting audiences to turn themselves into “knit statues”. A person’s movement was captured via custom engineered connect cameras and translated into an eye-catching living sculpture composed of FlyKnit threads. OUR PROJECTS
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The breathtaking scale, the atmosphere, and the immersive design – all could not have been more authentic to the true spirit, power, and grit of American Football when Nike unveiled its new uniforms for all 32 NFL teams. It took the combined full force of our One-Stop-Solution to transform the humongous complex of the Brooklyn Navy Yard in New York into a jaw dropping setting that left invited press and journalists in awe. The stadium atmosphere was compromised of a gigantic presentation zone, complete with authentic AstroTurf – into which we seamlessly integrated LEDs as hidden markers to guide models throughout the product presentation – floodlights and bleachers.
p hotos by Michael Schaefer
NIKE NFL LAUNCH NEW YORK, NY 2012
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OUR PROJECTS
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RETAIL ENVIRON MENTS
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p hotos by Dorothy Hong
HIKE NIKE/ACG POPUP NEW YORK, NY 2015
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Nike reached out to our Brooklyn team to build out a pop-up shop that paid tribute to the Sneakerboot, a relatively new concept that redefines cold-weather comfort by merging sneaker style design cues with winter boot protection. In a way, it almost seems as though this line of footwear – a product of Nike’s sub label ACG (All Conditions Gear) – was designed with NYC in mind. The city is arguably home to one of the most prolific sneakerhead communities, but also subject to some of the cruelest winter weather conditions. Our team installed a multi-purpose temporary retail exhibit at Bowery 135, documenting the evolution of ACG via a curated selection of vintage footwear as well as showcasing new lines of footwear and apparel. Brimming with classic Nike imagery – reimagined by renowned, LA-based artist Steven Harrington – the pop-up shop’s aesthetic magnificently fused the warm, rustic feel of a wooden cabin with the often bizarre, psychedelic creative direction Harrington fans have grown to expect.
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It’s no secret that the Windy City harbors some of this country’s iciest weather conditions. Perhaps no wonder then that Nike chose Chicago as its launching pad for a month-long #GetOutHere social media campaign, urging consumers to brave frosty temperatures and exercise outdoors during the colder months.
satis&fy was called upon to install the campaign’s retail counterpart in NikeTown Chicago: an arctic stage fit to showcase the latest weather-defying footwear and apparel Nike has to offer consumers exuding enough grit and passion to get out there and conquer the wintery terrain.
GET OUT HERE CHICAGO, IL 2015
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Influenced by the natural environment its product strives to shield consumers from, Nike’s design direction tasked our skilled scenic team with building an impressive array of custom displays and retail fixtures reminiscent of the dynamic irregularity of an iceberg’s geometry. With a total of four 26’ box trucks, over 20 satis&fy specialists, and two all-nights shifts, #GetOutHere may have been our largest changeover inside NikeTown Chicago to date.
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p hotos by Thomas Scheight
p hotos by Dorothy Hong
In order to celebrate and showcase their collaboration with Italian fashion designer and Givenchy creative director Riccardo Tisci, Nike brought us on board to build out a premium pop-up shop in the midst of bustling Soho, New York. The stunning yet minimalist retail environment blurred the lines between art gallery and exclusive fashion boutique, presenting the Nike + R.T. Air Force 1 footwear collection as pieces of art throughout the space. Inspired by the Air Force 1’s classic aesthetic – a shoe that has been building its legacy as a time-honored cultural icon since 1982 – the build included multiple custom star-shaped pedestals complete with fluorescent lights and infinity mirror effects. Staying true to the sleek and minimalist art gallery design ethos, our in-house engineers powered these product displays without laying a single power strip or extension cord. An impressive feat achieved by neatly hiding a car battery within each of the star’s interiors – once again proving that constraints only fuel our team’s creativity.
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NIKE+RT AF-1 POP-UP NEW YORK, NY 2014
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p hotos by Thomas Scheight
NIKE COURT/ NIKE LAB 21M+DSM NEW YORK, NY 2015 Game, set, match! In honor of Russian tennis star Maria Sharapova’s return to the 2015 French Open, NikeCourt served up new apparel and footwear collections, calling upon satis&fy to handle the retail build at its exclusive NikeLab locations 21M (21 Mercer St.) and DSM (Dover St. Market) in New York. Collaborating with the visionary Parisian cult fashion boutique Colette and world-renowned streetwear designer Hiroshi Fujiwara, both the new product as well as the retail environment paid tribute to the brick red clay of Paris’s tennis courts.
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An off-court expression of NikeCourt’s lifestyle of tennis, we transformed both retail locations into highly curated concept stores based on our client’s design direction. Our team built retail fixtures inspired by the textures of tennis, seamlessly weaving actual sporting equipment into the detail rich merchandising tables and custom umpire chair-inspired apparel racks. Overhead, an array of suspended tennis balls meticulously arranged by hand - gave way to a frame-by-frame representation of a ball mid-bounce.
With a deep respect for the game of basketball, a decade-long partnership with Nike, and a globally influential aesthetic, Parisian brand Pigalle has made waves in the world of high-end streetwear time and time again. Utilizing the 21 Mercer retail space in NYC, satis&fy was called upon to supply the retail build and installation in honor of Pigalle’s collaboration with fashion-forward NikeLab: an exclusive nine-piece collection that paid homage to the nostalgic fads and styles found on basketball courts of the ‘90s while reinventing classic pieces of on-court attire for an off-court lifestyle. Following our client’s design directive, our team of skilled carpenters crafted product display tables boasting a seamless mix of steel polished mirror, painted acrylic, and EPDM rubber. Retail fixtures with avant-garde shapes inspired by the painted lines found on a basketball court were coated in metallic satined paint, showcasing a vibrant Mondrian-esque color palette.
PIGALLE-X/ NIKE LAB 21M+DSM NEW YORK, NY 2015
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NIKE TOWN NEW YORK
NikeTown NY (NTNY), the pinnacle of pinnacles. Five floors brimming with innovative footwear and apparel, for which the red carpet of retail is consistently rolled out and reinvented, giving way to arguably some of the world’s most immersive brand storytelling moments and visually striking installations. Since the opening of our Brooklyn branch, our team’s ability to think outside the box has been tested time and again as we craft our client’s creative brief into an experiential reality.
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OLYMPICS NTNY 2016
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Inspiring consumers to push their game to the next level, the Olympics retail installation at NikeTown NY was an embodiment of Nike’s “UNLIMITED” ethos on all fronts. A showcase of the brand’s latest innovative footwear, the installation called upon a 30-person satis&fy crew over the course of five nights to deliver a dazzling visual masterpiece. Seizing the opportunity to craft an attention-demanding centerpiece, our specialists put their technical skills to the test, giving way to a hulking 20’ wide by 40’ tall LED wall and a series of chromed mannequins, suspended in action and ascending 4 levels of the retail space’s sleek, metallic interior. Custom lightboxes were built to highlight the technical specifications of the groundbreaking footwear, loaded with exploded models and conceptual diagrams - a perfect addition to the build’s delicately curated otherworldly ambiance.
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p hotos by D orothy Hong
When consumers walked through NikeTown NY’s doors on the morning of the new Mercurial Superfly V’s launch day, they found themselves catapulted into a retail space solely dedicated to the philosophy of fast. A true testament to the technical abilities of our lighting designers, this installation called for over a mile of pixel controlled LED tape, thereby transforming the Mercurial’s explosive color palette into vibrant visuals.
According to Nike Football Design Lead Jeongwoo Lee, the new Mercurial was designed holistically to guarantee “a true speed system, where all of the materials interlock to produce the most efficient package possible.” Echoing this design ethos, it took a team of satis&fy specialists to interlock talent and know-how in order to proficiently set the stage for the fastest boot in football
Our team of engineers built a towering 40’ wide and 38’ tall high-gloss backdrop for the installation’s overwhelming visual centerpiece: a 15’ Formula One car flown upside down.
MERCURIAL NTNY 2016
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NATIONAL TEAM KIT NTNY 2016 “We Can,” “We Will,” “We Are,” “1 Nation,” and “1 Team”: these are the phrases that adorn Nike’s new USA Vapor Kit the official uniform of the U.S. Men and Women’s National Teams. Taking the opportunity to work with Nike inside the familiar NikeTown NY location, we executed an installation that would both reveal and showcase the patriotic gear in a spectacular fashion. With a design heavy on mirrored surfaces, striking lighting solutions, and substantial video integration - it’s safe to say our squad came together to orchestrate a gold medalworthy performance.
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OUR PROJECTS
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AIRMAX DAY NTNY 2016 Nike introduced “Air Max Day” in 2014 to honor the running shoe that became a cultural icon and changed the sneaker game forever. The annual holiday falls on March 26th, the release date of the original Air Max 1, and is celebrated worldwide with special releases in select cities. Minimal, whimsical, and pastel-saturated, our installation at NikeTown NY offered a rare glimpse into the visionary minds of HTM, Nike’s most elusive collaborative series and the trio responsible for Air Max Day’s limited releases. HTM - consisting of streetwear designer Hiroshi Fujiwara, legendary Nike designer Tinker Hatfield, and prolific Nike CEO Mark Parker aims to amplify new footwear technologies, reinvent existing classics, and dive into unexplored depths to take the Nike brand even further. We captured this vision by dispersing Rube Goldberg-esque machinery and elaborate contraptions throughout the installation.
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With a focus on cosmic imagery, the release of Nike’s Lunar Epic Flyknit footwear gave way to an installation inside NikeTown NY that effectively launched consumers into a star-spattered, interstellar journey. Upon entering NikeTown, consumers were confronted with breathtaking visuals of cosmic starbursts flooding the colossal LED wall centered within the product engage zone. The retail environment’s sleek and futuristic atmosphere echoed the astral influence behind the LunarEpic’s innovative design. Our team of carpenters crafted multiple custom light boxes and displays splattered with glowing stars to showcase both the footwear and a series of concept boards from Nike designers.
LUNAR EPIC FLYKNIT NTNY 2016
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A back-to-back installation at NikeTown NY had our Brooklyn based team straddling the elements from fire to ice during one of our most challenging and visually striking turnovers to date. The apparel Nike featured throughout both installations focused on utilizing multifaceted technology that gives consumers max thermoregulation when working up a sweat in challenging weather environments. Keeping with this theme of ingenious technology, our tech team engineered a motion activated heat tunnel, leading consumers into NikeTown’s atrium while fully immersing them into the retail space’s storytelling momentum. In order to achieve this one of a kind feat of engineering we modified a Kinect controller – a line of motion sensing input devices made by Microsoft for Xbox gaming consoles – enabling it to track a consumer’s thermal image and display it across large, frameless LED screens.
Our team also built and installed animated LEDs throughout the atrium’s pinnacle visual moment. Fully programmable, the LED animation gave the impression of “heat” pulsing towards and away from displayed apparel as well as onto the mirrored hex LEDs on the floor. Transitioning from hot to cold, we departed from the warm color palette in the coolest way possible, flooding the extensive LED installation with icy shades of blue, thereby completely changing the retail space’s atmosphere. An overhaul of the previous installation’s background featured mannequins appearing to break through custom igloo inspired walls.
HYPERWARM/THERMASPHERE NTNY 2015
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How do you get consumers to test the newest Nike Free footwear on the most beautiful trails this world has to offer without ever setting foot out of Manhattan? Easy, you just bring said trails to them. Consumers who ventured into NikeTown NY during the Force of Nature campaign found themselves in the middle of an exhilarating and immersive outdoor running experience that skillfully blended audio-visual simulation and real-life fitness.
Participating runners trialed footwear on treadmills strategically positioned on custom flooring designed to replicate the iconic hexagonal pattern of the Free FlyKnit’s sole. In front of them loomed the installation’s electrifying focal point - a massive, all-encompassing 28’ x 11’ LED wall, brought to life by content shot on eight locations around the world by creative agency Los York. As the lights dimmed and the screen’s countdown drew to a close, visuals transcended the physical space and catapulted runners into a mind-bending sensory journey from lush Hawaiian jungles to vast African deserts – while never leaving the isle of Manhattan.
NIKE FREE FLYKNIT NTNY 2015
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04 AROUND THE WORLD
Our 10 global branches are as diverse as our 500+ employees and each is uniquely positioned to tackle a wide range of clients and industries. Ranging from live entertainment tours to location management, from auto industry to corporate finance clients we always ensure that we have the best global event specialists and most innovative solutions on hand tailored to fit your specific event needs.
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ROCK AM RING/ROCK AM PARK GERMANY 2005-PRESENT satis&fy has played a hand in what could be considered two of Europe’s largest, most momentous music festivals - Mendig’s Rock am Ring and Nuremberg’s Rock im Park for over a decade. Rock am Ring and Rock im Park are a set of annual open-air rock music festivals in Germany and arguably two of Europe’s largest, if not most prominent. Following a rather unorthodox format, the twin festivals run simultaneously, possessing a nearly identical lineup with artists making an appearance at both venues, albeit on
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different days. With a combined attendance of over 180,000 music enthusiasts and endless rosters of world-class talent such as Foo Fighters, Metallica, Green Day, and Coldplay, the annual festivals show no sign
Initially tasked with solely providing audio support to Rock am Ring, our team has expanded their role in the iconic festivals, delivering lighting to the center stages since 2013. With crews of up to 125
of slowing down.
deployed each year, we’ve made it our mission to help forge the lasting memories festivalgoers take with them-long after the final song has played.
Needless to say, events of this magnitude call for a highly efficient team with bullet proof skill sets that run like clockwork. We are beyond proud to have been given the opportunity to support these mega multiday music events with both tech equipment and crew for over a decade.
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p hoto by Torsten Zimmermann
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p hoto by Ralph Larmann
It took a team of satis&fy’s best to provide support for legendary rocker Joe Cocker’s EU tour - a series of 32 gigs in just 60 days. Engineered for fast-paced life on the road, compact cases loaded with wired and pre-assembled gear allowed the crew a convenient, plug-and-play rig to conquer the strenuous tour schedule with gusto. Prior to hitting the road, all 32 venues were modeled in 3D, allowing our team to effectively harness the various sonic nuances while creating the perfect soundscape each and every night.
JOE COCKER EUROPEAN TOUR 2013
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p hoto by Stefan Katzki
CARLOS SANTANA LUMINOSITY EUROPEAN TOUR 2016 With nearly five decades of filling concert halls, stadiums and arenas under his belt, the grandmaster of Latin grooves, Carlos Santana, shows no sign of slowing down. Tasked to provide technical support and a literal armory of the most premium lighting, audio and video gear to the legendary band’s highly anticipated “Luminosity” European Tour, satis&fy curated a team of our finest to tackle the month-long tour.
Taking the arduous tour schedule into consideration, satis&fy engineered a fleet of eight dollies loaded with premium video equipment to seamlessly integrate into the various venues’ existing stage designs - effectively giving way to a highly-customizable, mobile lighting solution.
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JORDAN - LAST SHOT PARIS/SHANGHAI/TOKYO 2015 When we received a phone call from the team over at Jordan asking us to support them in celebrating the 30th anniversary of the legendary Air Jordan franchise by crafting an epically immersive consumer experience in the middle of Manhattan, we thought this was the epitome of cool. But we were wrong. A few months later, our team packed up the now iconic “Last Shot� experience - an interactive digital LED half court that allowed consumers to relive and recreate the historic shots that cemented Michael Jordan as the greatest basketball player of all time - and took it on the road to Paris, Shanghai and Tokyo. The technology our tech directors used to recreate this mesmerizing experience in each of the mega cities included thousands of wall to floor 54-by-54 LED tiles, adding up to a mind blowing 10 million pixel performance.
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p hotos courtesy of Nike
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While Europe’s top basketball teams were squaring off for 2016’s EuroLeague title at the Mercedes-Benz Arena in Berlin, satis&fy was gearing up for a challenge of their own: preparing the Turkish Airlines EuroLeague Fanzone for over one million visitors. Located in the heart of Berlin, the Fanzone called for the transformation of the historical Alexanderplatz square into a massive, multimedia-outfitted consumer space. Set against a beaming 37m2 digital print prominently displaying the logos of EuroLeague partners. German TV personality Frank Buschmann officially opened the Fanzone’s doors to droves of Basketball fans on May 12th. Visitors looking to leave their mark on the cheering crowds dribbled and shot their way through tournaments and challenges held on the Fanzone’s custom
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basketball court. Complete with professional basketball hoops, premium hardwood flooring, and a 4.8 x 2.7m LED wall, the Fanzone’s court flawlessly replicated a classic, stadium atmosphere. Conquering an event of this magnitude in a busy city center wasn’t without its challenges; it took 4 days for a team of satis&fy’s best to complete the build, taking special care to dodge pedestrians and navigate traffic for the timely, safe delivery of equipment.
BASKETBALL EUROLEAGUE FINAL FOUR FAN-ZONE BERLIN 2016
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AROUND THE WORLD
Synonymous with ultra-chic lounges and extravagant receptions, Dom Pérignon – a brand of vintage Champagne produced by the Champagne house Moët & Chandon – set out to tell the story of its rich heritage via an exclusive pop-up shop in Munich. In collaboration with German conceptual artist Michael Riedel, the iconic purveyor of bubbles dreamed up an extravagant showroom and lounge, simply known as the “Studio”. Keeping true to the carefully curated artistic directive, satis&fy was brought on board to do what we do best breathe life into our client’s creative vision, and leave visitors speechless.
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DOM PERIGNON POP-UP MUNICH 2016
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“The Power of Fragrance!” A fitting motto for Germany’s premier perfume award ceremony held at Kraftwerk Berlin - a reclaimed power plant and an intrinsic piece of East Germany’s industrial history. Brought on board for the event’s technological and scenic execution, our satis&fy team rolled out nearly 11,000 sqft of purple carpet for some of Germany’s most influential celebrities. It took 6 semi-trucks loaded with material and gear from our equipment pool to transform the industrial space into a glamorously festive celebration. Our crew installed a temporary stage made of layered elements – a total of 60 tons of steel – on the venue’s top floor to accommodate 800 guests. Needless to say, if satis&fy is invited to a party we don’t show up empty handed.
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GERMAN PERFUME AWARDS KRAFTWERK - BERLIN 2016
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It took a total of 18 trailers containing literal tons of equipment and material to get this spectacular show up and running. satis&fy’s One-StopSolution provided the full package of support for HMI’s Annual Kickoff event, ranging from stage design to custom scenic work to complete AV and lighting setup. On the gallery of the event location, 6 state of the art Barco HD30-Beamers towered majestically – the most powerful equipment of its kind, capable of transforming the 21,200sqft large screen into an impressive spectacle.
HMI ANNUAL KICKOFF FRANKFURT 2011
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AAREON AG CONGRESS GERMANY 2016 When it comes to European real estate, few companies carry the prestige and established track record of Germany’s Aareon AG. For the 26th year in a row, Aareon called upon the industry’s top leaders and influencers to gather in Bavaria for its annual Congress - an opportunity to discuss the ever-evolving real estate industry and share the keys to success through presentations, workshops, and breakout sessions.
With two decades of work with Aareon on our resume, we knew exactly what the real estate giant’s events demand: dramatic lighting, powerful audio-visual solutions, and unsurpassed technical service. Over the course of three days, more than 50 specialists were on-site to curate an inspiring ambiance. And to ensure there wasn’t a bad seat in the house, our team engineered a large video cube - suspended from the center of the ceiling to provide live and pre-programmed content to all corners of the space.
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The initial design brief was clear: work closely with our client to come up with an immersive eye-catcher. Given that ETC equipment figures prominently in theaters, the idea of staging a fencing scene like those seen in so many Alexandre Dumas adaptations didn’t seem so far-fetched.
ETC TRADESHOW LAS VEGAS 2014
When show time finally rolled around, visitors were presented with a rather unique experience: the opportunity to step into the shoes – or rather behind the lighting control console – of a lighting director. Using ETC’s latest lighting technology, visitors were able to illuminate the upside down swordplay scene above, experimenting with colors, temperatures and further light play to fully set the scene.
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p hotos courtesy of satis&fy, AG
GOGO TRADESHOW DUBAI 2013 “Propelling the digital age to new heights” was the overarching theme behind Gogo’s tradeshow booth, located inside Dubai’s AIME (Aircraft Interiors Middle East) exhibition. Tasked to translate Gogo’s creative concepts into an immersive brand experience, our team’s installation gave way to a luxurious consumer space, inspired by living room aesthetics. Complete with GoGo-enabled iPad integration, the installation was a hands-on exhibition showcasing the inflight Internet and entertainment provider’s latest offerings.
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Netflix, described as “the future of television” by co-founder and CEO Reed Hastings, made its way to Europe in 2014. With nearly 29 million broadband-enabled homes, Germany was a prime location for a red-carpet gala in celebration of Netflix’s EU launch. satis&fy’s Berlin branch was tasked with the technical planning and excution at the Komische Oper venue in Berlin. Delivering all of the tech gear necessary to pull off this grandiose event, our specialists also provided projectors for the awe-inspiring projection mapping onto a series of custom build, wooden iPads.
NETFLIX LAUNCH BERLIN 2015 p hoto by Matthias Koch
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DESIGN WEEK MILANO 2016
Nike invited 10 international contemporary designers to explore "motion" throughout various mediums in order to present the results of their creative process at the 2016 Design Week in Milan. Renting out an industrial space within the city for roughly a month, Nike contracted satis&fy with the venue's renovation and overhaul as well as the execution of their creative directive. What followed is an unparalleled example of the One-Stop-Solution in full throttle. It took a 60+ global team of satis&fy's best, 12 trailers worth of equipment and
material, and a three-week production period to fully revamp the raw industrial space from the ground up and turn it into the awe-inspiring hub of artistic innovation Nike had envisioned. Arguably one of the most impressive elements of Nike's "The Nature of Motion" exhibit was an over 650 ft. long wall composed of 16,000 white shoe boxes, taking up three of 12 trailers alone that separated the 10 artists’ pieces into distinct display zones. In order to guarantee the stability of the rather unorthodox "wall",
WHO WE ARE
our crew used over 100 lbs. of hot glue and 600 silicon cartridges to assemble and adhere the shoeboxes. After three weeks of setup and one week of show, our global team returned to their respective corners of the world, boarding planes back to Germany, the Netherlands, and the US with the reassurance that something rather epic had just been seamlessly accomplished.
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Rolls-Royce isn’t just an automobile manufacturer, it’s an exclusive brand universally known for exquisite mechanical artistry and luxurious design. A model as distinctly assertive and elegant as the latest release, the “Black Badge”, demanded an equally impressive unveiling. A shining example of our team’s ability to harness the cinematic power of lighting and sound, our installation inside the automaker’s Berlin plant called for nearly 300 individual pieces of lighting equipment, alongside a formidable armada of the industry’s top audio gear.
ROLLS-ROYCE LAUNCH BERLIN 2016
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AUDI IAA LOUNGE FRANKFURT 2013 Audi’s lounge during the 2013 IAA - the world’s largest International Motor Show held annually in Frankfurt, Germany - boasted an environment as timelessly classy and stylish as the luxury vehicles it manufactures.
p hotos courtesy of satis&fy, AG
Tasked with breathing life into an exclusive press area - designed to accommodate a conference center, VIP room, and ultra-chic club lounge - satis&fy built an environment that would leave attendees speechless. Fully embracing Audi’s famous “Vorsprung durch Technik” or “Truth in Engineering” slogan on a creative level, the lounge was both a prime example of our team’s technological prowess and a nod to the sleek, modern aesthetic Audi fans have grown to love.
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p hotos by Jens Jercke
Of all the venues available in Madrid, Nike chose the royal palace’s “Hall of Kingdoms” for the launch of its latest soccer shoe, the Mercurial Superfly. Built in 1630, considering accessibility and hauling tons of tech equipment up seemingly endless, claustrophobia-inducing flights of stairs clearly wasn’t on anyone’s list of priorities. Since the historic site hadn’t been in use since 2010, it was entirely cut off from the city’s electricity grid. We therefore had to provide an external power supply - and craft a creative solution in order to hide all the wires and cables used in the process - before our team of almost 60 people could tackle the design directive’s lighting, AV, and scenic design needs.
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A spectacular vignette was at the installation’s center, bringing the new Mercurial Superfly’s exceptionally fast and explosive characteristics to life. It featured the soccer boot blasting its way through a brick wall and leaving a vortex of destruction and debris in its wake - elements our production shop skillfully crafted out of Styrofoam. Our onsite scenic team used 4 mm steel cables to suspend the soccer shoe midair, while the explosive trajectory was achieved by carefully stringing a funnel of 180 gossamer strands - an ultra lightweight, sheer, gauze-like fabric.
MERCURIAL SPAIN 2014
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CEO Mark Parker and a handful of Nike’s influential chiefs and Global Brand Designers made the journey from Beaverton, Oregon to Barcelona in order to unveil the Magista, a highly anticipated revolutionary new soccer shoe. Media assembled from all around the world in order to attend the Innovation Summit and satis&fy delivered a premium package of technical planning and execution.
MAGISTA BARCELONA 2014
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KRAFTWERK BERLIN Located in Berlin’s center on Köpenicker Straße this former power station is a piece of Berlin’s industrial history. Built around the same time as the Berlin Wall during 1960-64 its original purpose was to power the former East German regions of Berlin. After being overhauled and resurrected in 2006, part of the location today serves as the techno club Tresor while the rest of this former power station is a vibrant space for exhibitions and events. In 2013 satis&fy was appointed Kraftwerk’s preferred partner for the technical and conceptual realization of events.
An old production warehouse that has it all – impressive depth, integrated heavy duty cranes, rolling doors, visible piping and heating vents complete the unique vibe of this cool 100-year old industrial venue. Undeniably one of the most unusual and distinctive event venues in close proximity to Frankfurt, its two gigantic main halls offer the perfect setting for a broad range of events ranging from high-end product launches, exclusive showcases to production test setups.
FREDENHAGEN HALL OFFENBACH
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LOCATION MANAGEMENT satis&fy is steadily expanding it’s network of premium preferred partnerships with some of Europe’s top event locations. Working hand and hand with our clients, we offer custom tailored solutions to meet the precise demands of a location in regards to AV and lighting, stage design as well as scenic builds. We also provide support with the planning of technical infrastructure, as well as the inspection and maintenance of a venue’s in-house gear.
MUSEUM FOR COMMUNICATION BERLIN Originally opening its doors in 1898 as the “Post Museum”, this location is the oldest of its kind world wide. satis&fy is proud to have won over one of Berlin’s most prestigious locations, the Museum for Communication. With its interior décor of antic colums and modern neon installations it automatically infuses every event with a unique and classy atmosphere. As of 2013, satis&fy is the preferred partner for events in the opulent building and courtyard famed for its evocative light.
MORE PROJECTS HERE: WWW.SATIS-FY-USA.COM WWW.SATIS-FY.COM
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3550 NW 215th Ave Hillsboro, OR 97124, USA Phone +1 (503) 941 5299 helloPDX@satis-fy.com
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satis&fy AG - Munich
Schlesische Straße 26 10997 Berlin, Germany Phone +49 30 6120966-0 Berlin@satis-fy.com
Baaken 20 59368 Werne, Germany Phone +49 2389 9289-0 Werne@satis-fy.com
Landwehrstraße 60-62 80336 Munich, Germany Phone +49 89 416145-20 Munich@satis-fy.com
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Zuiderloswal 4 1216 CJ Hilversum The Netherlands Phone +31 35 6722-080 Hilversum@satis-fy.com
Puhsthof-Haus 5 Neuhöfer Straße 23 21107 Hamburg, Germany Phone +49 40 696 322 321 Hamburg@satis-fy.com
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