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HANRO Elixer of Summer - Beverly Hills Opening All of existence consists of the four basic elements of fire, water, air, and earth. These are the elixirs of life. Each element is associated with a specific color and embodies certain characteristics. This has inspired the Spring/Summer 2019 campaign by HANRO. Natural, pure, clear, and as durable as the Earth itself - adding in the lightness of air teamed with innovation and modernity. However, HANRO also burns like fire for self-confidence, passion, and a love of detail. In addition, the soft, flowing, and exquisite fabrics call to mind the element of water. The three release dates of the menswear collection combine these four elements in a cohesive color concept – from burnt, earthy red tones and blues reminiscent of the air and water, to the sandy beige shades of the hot Sahara desert. Rocks, fresh wind, the warmth of the sun and the Iberian sea – In Jávea, a port town near Valencia in the north of the Costa Blanca, these four elements come together. Here, the new Spring/Summer Collection 2019 is presented, with light fabrics, clever forms, minimalistic prints, and various materials. The collection is multifaceted, versatile, and multifunctional, so all your favorite elements across every category can be individually combined with each other. HANRO stands for a modern relaxed look and casual chic with high wearing comfort. Whether at home, in the city, in the office, or out at a bar in the evenings. Chic with comfort - The light fabrics and ingenious cuts of the Spring/Summer Collection 2019 from HANRO become real summer highlights with their stripes, ornaments, and minimalistic prints. The colors range from burnt red and fresh, summery tones such as green and Atlantic blue, to yellows and neutral sandy shades with rosé accents. Living - A casual mood and the desire for more comfort influence today’s menswear style. So HANRO has focused on wellbeing for the Living Collection. The trend is chic and casual with comfort: The Living Collection includes not only the perfect leisure apparel but also fashionable companions for everyday wear. This results in smart looks that offer an alternative to formal outfits – styles for lounging, for strolling around town, or as a casual business look. Teamed with timeless design by HANRO, these series can be combined for a variety of occasions thanks to modern mix & match. Hanro.com

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