VISUAL STANDARDS GUIDE
VISUAL STANDARDS GUIDE
6
THIS IS NOKIA VISUAL STANDARDS Based on the new logo direction, the book– Nokia Visual Standards will be developed a full visual system to express the new indentity of brand.
Visual Standards Guide / Nokia
8
TABLE OF CONTENTS
Visual Standards Guide / Nokia
01 02 03 04
Nokia Introduction 12 Nokia Discription 14 Brand Mission 15 Keywords
Logo Standars 18 20 22 24 26 28 30
New Logo Logo Anatomy Logo Typography Anatomy Clear Space Logo Sizing Proper Usage Improper Usage
Visual System 34 Color Standards 36 Typography Standards 40 Business System
Brand Matrix 46 Brand Strategy 47 Brand Chart 49 Brand Extensions
10
Nokia Introduction
NOKIA INTRODUCTION
Nokia Discription Brand Mission Keywords
Visual Standards Guide / Nokia
01
12
Nokia Introduction
NOKIA DISCRIPTION
The company that eventually became Nokia was founded in southern Finland as a pulp mill company in 1865. Over the decades it expanded into thenmerging industries such as electrical power generation and manufacturing telephones. In the 1960s, Nokia was a conglomerate selling everything from toilet paper to car tires. But by the late 1980s, it had spunoff almost everything except its telecommunications businesses. Along with Motorola, Nokia helped pioneer the mobile industry in the 1980s and 90s, and by 1998 Nokia was the largest mobile phone maker in the world. But it lost that title in 2012 to Samsung. And its fortunes in mobile just kept sliding. Although Nokia created one of the first smart phones, the Nokia 9000 Communicator in 1996, Apple and Google were the ones that ultimately convinced the masses they needed the mobile internet. Getting out of the commodity smartphone trade and concentrating on the potentially more lucrative business of equipping the companies responsible for connecting those phones to the internet seemed like a shrewd move. In 2013, Nokia made mobile phones before selling the division to Microsoft, the company netted $14.3 billion, a 17 percent decrease from 2012. Nokia made nearly as much money without selling phones at all. In that sense, Nokia today is what it's always been: a company with an eye on what's next.
Visual Standards Guide / Nokia
14
Nokia Introduction
Enriching Your Life by Providing Connection and Communication. Brand Mission
Visual Standards Guide / Nokia
NOKIA KEYWORDS
Communication Technology bases on human beings, so it’s significant to know people’s needs. People use smart phone because of convenience. Therefore, connecting people is the one of mission for NOKIA.
Connection Currently, everyone connect with each other with network. Therefore, the strong signal for network is important for you and me. Then, for business, online meeting is common and convience. Thus, connection make everyone closer.
Warmth Originally, tech makes everyone feel cold and distand. However, Nokia created the warm and friendly on their image. You can feel warm becaue you easily connect with your friends and family.
16
Logo Standars
LOGO STANDARD
New Logo Logo Anatomy Logo Typography Anatomy Clear Space Logo Sizing Proper Usage Improper Usage
Visual Standards Guide / Nokia
02
18
Logo Standars
OUR NEW LOGO
According to the keywords we distilled from the origianl Nokia, the concept are of new logo connection, communication, and warmth. The new logo took advantage of simplified and being explicit on explaining the concept. The audience would be able to understand the logo strongly expresses Nokia.
Visual Standards Guide / Nokia
20
Logo Standars
LOGO ANATOMY
The final logo is affected by the concept of connection and warmth. With the double N of the brand, the new logo represents enriching your world by providing better communication and connection.
Visual Standards Guide / Nokia
2.5X
X
X
13X
X
X
22
Logo Standars
LOGO TYPOGRAPHY ANATOMY
The logo typography develops from the key elements that has used in the logo mark.
Visual Standards Guide / Nokia
3.5X
0.5X
4X
0.9X
4X
3.5X
0.5X
3.5X
24
Logo Standars
CLEAR SPACE
When the logo is implemented, the clear space gives direction of how the logo will be distanced with other elements and body copy. According to the design, the space around the logo will be 3x and the space between logo mark and typography will be 2.5x. The application of the logo must strictly follow this standard.
Visual Standards Guide / Nokia
3X
X
3X
3X
3X
3X
3X 3X
3X
3X
3X
3X
3X 3X
3X
26
Logo Standars
LOGO SIZING
The following chart shows the standartd and the minimum sizes of the logo to understand our new logo with optimal readability. It is importnat to use the logo with approporiate size in different media and formate.
Visual Standards Guide / Nokia
Horizontal Version
2.5 cm
2 cm
1.5 cm
1 cm
Symbol Only
Wordmark Only
28
Logo Standars
LOGO WITH BACKGROUND
The logo should be used under the examples. For all communication materials, our logo should always be visible. This part demostrates the accepted ways of using Nokia's logo in differenst design situation.
Visual Standards Guide / Nokia
30
Logo Standars
IMPROPER USAGE
To consider the correct application of the logo is neccessarry. If the rule is broken, it would misunderstand for aduience. Here is improper usage that can not use. Please don't use the following treatments – Don't use drop shadowned – Don't stretch the logoW – Don't rotate the logo – Don't change the logo – Don't use outline – Don't change the place of the logo – Don't alter the logo by using an unapproved font – Don't use gradient – Don't place logo on a photographic or patterned background
Visual Standards Guide / Nokia
NOKIA
32
Visual System
VISUAL SYSTEM
Color Standards Typography Standards Business System
Visual Standards Guide / Nokia
03
34
Visual System
COLOR STANDARDS
The color palette of Nokia defines the colors to use on Nokia logo. The primary colors are red which conveys warmth, and navy blue which expresses connection. The secondary colors is gray. More detail information of the colors are demostrated down below
Visual Standards Guide / Nokia
Warm Red
Blue
C 7 M 92 Y 74 K 0 R 237 G 46 B 56 Pantone Red 032c
C 100 M 99 Y 44 K 0 R 5 G10 B 135 Pantone Reflex Blue C
Gray
White
C 51 M 42 Y 40 K 0 R 143 G 143 B 143 Pantone 17-5102 TCX Griffin
C0 M0 Y0 K0 R 255 G 255 B 255 Pantone P75-1 U
36
Visual System
TYPOGRAPHY STANDARDS
Headline Ulm Grotesk is a family of geometric-style fonts for use at display sizes. Its design is so simplified that it feels quite futuristic. In addition, struture of Ulm Grotesk is similar of Nokia's logo, so the typeface will be used for video subtitle, letterhead, and headline with uppercase.
Visual Standards Guide / Nokia
Ulm Grotesk Medium
ABCDEFGHIJKLMNOPQRSTU VWXYZ1234567890!@#$%^&*) ":{?>< Ulm Grotesk Bold
ABCDEFGHIJKLMNOPQRSTU VWXYZ1234567890!@#$%^&*) ":{?><
38
Visual System
TYPOGRAPHY STANDARDS
Body Copy Trade Gothic is a sans-serif typeface first designed in 1948 by Jackson Burke, who continued to work on further style-weight combinationsuntil 1960 while he was director of type development for Linotype in the USA. The family includes three weights and three widths. The typeface will be used for body copy with uppercase and lowercase.
Visual Standards Guide / Nokia
Trade Gothic Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*)":{?>< Trade Gothic Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*)":{?>< Trade Gothic Bold No.2
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*)":{?><
40
Visual System
BUSINESS SYSTEM
The business is designed to showcase a simplified and connection to represent new Nokia.
Visual Standards Guide / Nokia
42
Visual System
Visual Standards Guide / Nokia
44
Brand Matrix
BRAND MATRIX
Brand Strategy Brand Chart Brand Extensions
Visual Standards Guide / Nokia
04
Products
PR1 Nokia Communication App with Video
Service
SE1 SE2 SE3 SE4
Environments
EN1 Nokia Coffee Bar EN2 Nokia Music Community Lab
Experience
EP1 Nokia Confidence Booster EP2 Nokia Speaker Room
Educational Opportunities
EO1 EO2 EO3 EO4 EO5
Events
EV1 Nokia Stand Up Comedy EV2 Nokia Outdoor Meetup
Co-branding Opportunities
CO1 Nokia Connection CO2 Nokia Deliverly Center
Nokia Nokia Nokia Nokia
Dating Club Voice Lab Book Group Watch and Talk
Nokia Design Conference No Taboos with Nokia Nokia Presentation Stage Nokia Graduate Training Center Nokia Debate Competition
Meet
Understand
Brand Matrix
Learn
46
Visual Standards Guide / Nokia
Environment EO5
Learn
Understand Social
EO3
Personal
EP1
SE2
SE3
EV1
EN2
EO4
EO1
EP2
SE1
CO2 SE4
PR1
EN1
EO2
CO1
EV2
Meet
48
Brand Matrix
FUTURE EXTENTION PR1(Products)–Meet Nokia Communication App with Video
Introduction
Similar
Differentiation
Tinder Facebook dating
The app can assist busy people to make new friends.
Description Currently, a lot of people are busy with their work, so they don’t have time to make new friends. Plus, making friends will be affected by communication behavior, so the app will analyze people’s behavior, give them suggestions, and improve it. There are certain competitors out there and they are quite solid as they have developed years earlier than Nokia connection app. However, the advantage of Nokia connection app that no other app can replace is that the app can reveal communication behavior through online chat. Then, the app will analyze and improve people's communication skills through their chat behavior.
The Nokia Communication App with Video reinforces our mission of enriching your life by providing communication and connection through analyzing your communication behavior which can be improved to make new friends.
SE1(Service)–Meet Nokia Dating Club
Introduction Nokia will provide the platform for people who can make a new friend without pressure.
Description People are busy with work or weak in communication. Nokia provides a safe environment to people, so they don’t need to worry about meeting a weird person. In addition, they can have a relaxing conversation. Through communication, people get to know each other deeply. Then, they have a relationship.
Similar Speed Dating Groups Dinner Dating Clubs
Differentiation There are many dating clubs out there in the market. Each of them are separated, oftentimes it is hard for people to look for the high quality club. With Nokia dating club, people will emphasize communication skills, also, they can get a different view through the platform.
The Nokia dating club reinforces our mission of enriching your life by providing communication and connection through encouraging people to connect in an environment where they can communicate face to face and get to know new people.
Visual Standards Guide / Nokia
SE2(Service)â&#x20AC;&#x201C;Learn Nokia Voice Lab
Introduction Successful negotiation is important for business, Nokia Voice Lab provides professional courses for everyone.
Description People can communicate their thoughts through voice and can attend the lab to practice. Through these courses, people can learn to use their voice effectively. Nokia offers courses on how to control decibel levels, intonation, pauses, and flow.
Similar
Differentiation
Active Voice Lab West Chester University
Many organizations hold speaking labs, but no one emphasizes the voice lab. A lot of times, people might not talk to their supervisors, clients, or customers in person because they can't master their speaking voice. Moreover, Nokia will teach people verbal negotiation skills.
The Nokia Voice Lab reinforces our mission of enriching your life by providing communication and connection through training people to control their voice tone and volume for effective neogiations.
SE3(Service)â&#x20AC;&#x201C;Understand Nokia Book Group
Introduction Providing a space to share your opinions after reading.
Description
Similar Date Book The Book Club of California
Providing venues to connect writers and readers in the library. Readers can ask questions and share their thoughts with writers, then writers communicate thier ideas about the book which they wrote. Through Nokia Book Group, readers and writers can understand each other's opinions.
Differentiation Many book groups barely emphasize writer sharing their thoughts or teaching people how to read the book. However, Nokia study group focuses on communicating because people have various ideas on one book. Therefore, people can talk your opinion freely on Nokia study group.
The Nokia Book Group reinforces our mission of enriching your life by providing communication and connection through providing library venues where readers and writers can communicate their thoughts about books in person.
50
Brand Matrix
SE4(Service)â&#x20AC;&#x201C;Understand Nokia Watch and Talk
Introduction Getting free drinks and foods, then sharing your thoughts.
Description Nokia offers the platform for people to communicate with each other after watching movies. They will get free drinks and foods when they talk about the movie. Nokia focuses on the connection in person.
Similar Film Comment IMDb
Differentiation People like to share their opinions on social media and theater websites after watching movies. However, these ways are often one-way, Nokia provides a space for people who can share their thoughts in person. It's a good method to connect and communicate.
The Nokia Watch and Talk reinforces our mission of enriching your life by providing communication and connection through providing a venue where people can share their thoughts in person after watching movies.
EN1(Environments)â&#x20AC;&#x201C;Meet Nokia Coffee Bar
Introduction Enjoy a cup of coffee, meet up with new people, and try to express your ideas. Nokia coffee shop is the best place to do it.
Description Nokia Coffee Bar is a place for hipsters who like to post photos and short articles on social media. The coffee shop provides space for hipster to share their ideas with other people in person.The coffee shop provides the stage and people can casually share their social media with other people. Because most hipsters are socially isolated, this is to encourage them to talk with each other for sharing their thoughts.
Similar
Differentiation
Illy Starbucks
The difference between Nokia Coffee Bar and other coffee shops is that the Nokia coffee bar is designed for communication and connection. People can express their thoughts directly face to face, and they no longer wait for a reply on social media. People can touch the real world through Nokia Coffee Bar.
The Nokia Coffee Bar reinforces our mission of enriching your life by providing communication and connection through sharing social media and getting comments in person immediately.
Visual Standards Guide / Nokia
EN2(Environments)–Learn Nokia Music Community Lab
Introduction Nokia cooperates with local musicians and communities to bring people closer.
Description Nokia Music Community Lab serves cities by connecting communities with local musicians. All aspects of the program allow people to connect with their neighborhoods through music workshops.
Similar
Differentiation
Monthly Music Hackathon Noise Lab
Most local musicians provide their professional skills in music schools, but few musicians teach people in communities. Therefore, Nokia establishes the organization to bring people together to play music.
The Nokia Music Community Lab reinforces our mission of enriching your life by providing communication and connection through providing workshops where people connect with each other and come together to play music
EP1(Experience)–Learn Nokia Confidence Booster
Introduction Socially isolated people aren’t confident when they talk to other people. Nokia will provide workshops and courses for them.
Description Being confident is an important thing for everyone. Especially, confidence will allow people to focus on their conversation. Therefore, Nokia will provide courses and workshops for people. Through this training, attendees will be confident and clear speaking when they talk to other people.
Similar
Differentiation
Mind Tools Speech Skills
Different from all other schools, Nokia confidence booster provides a series of courses for people. They take the course step by step. Especially, Nokia offers not only one language, but also supports five languages for attendees.
The Nokia Confidence Booster reinforces our mission of enriching your life by providing communication and connection through building confidence when talking to other people.
52
Brand Matrix
EP2(Experience)â&#x20AC;&#x201C;Understand Nokia Speaker Room
Introduction Nokia provides events for people, there are several speakers.
Description Speakers can communicate their thoughts to people when they apply. Nokia provide resources for speakers. The speeches will be held in the city, most speeches will be at night or weekend. Audience must get tickets.
Similar Clarity Magnetic Speaking
Differentiation
Most speeches are held by successful people. However, to be honest, a lot of people also have a nice experience to share with the audience. Therefore, Nokia is open-minded and accepts everyone as a speaker.
The Nokia Speaker Room reinforces our mission of enriching your life by providing communication and connection through providing a stage for people to share experiences, stories, expertise, etc. that can communicate something of value to the audience.
x Nokia Design Conference
Introduction Annual design conference that provides influential designer and speakers who talk about their experience and communication skills.
Description Nokia will invite designers and speakers to share their thoughts such as how to use design to communicate through products. Nokia also includes workshops which let people connect with different fields and share their thoughts.
Similar
Differentiation
HOW Design Live AIGA Design Conference
Different from How Design live and all other conference, Nokia design conference emphasizes that people should participate in the workshop because they can exchange their thoughts on these workshops. In addition, communication for designers is important, so these speeches focus on how to communicate precisely.
The Nokia Design Conference reinforces our mission of enriching your life by providing communication and connection through talking to designers about how to communicate their messages effectively in their work.
Visual Standards Guide / Nokia
EO2(Educational Opportunities)–Understand No Taboos with Nokia
Introduction Knowing how to avoid taboos in other cultures is important for communication, so Nokia will provide the course for people to make new friends from other cultures.
Description Nokia will invite people from different countries and cultures to share their backgrounds and cultural taboos, so that the audience will know how to avoid communication problems in other cultures.
Similar
Differentiation
Metolius Prezi
Different from all other cultural exchange programs, Nokia emphasizes avoiding taboos, which is important in maintaining good relationships across cultures. People can understand how to talk to each other and behave correctly through these courses.
No Taboos with Nokia reinforces our mission of enriching your life by providing communication and connection through learning about other countries’ cultures and avoiding taboos.
EO3(Educational Opportunities)–Learn Nokia Presentation Stage
Introduction Doing a presentation to exactly express their ideas within limited time is important for everyone, and presentation is also an essential communication skill.
Description Nokia will provide several kinds of courses for participants, and they can take these courses based on their needs. Nokia will invite speakers to teach them how to convince clients through presentations. Besides, Nokia also gives a slide design course for attendees. Finally, attendees have to do presentations when they complete the courses, and these speakers will give them advice.
Similar
Differentiation
Manny Ramos Communications Effective Presentations
Attendees only pay low fees, and they can take several courses aimed at what they need. In addition, they also can receive direction from speakers.
The Nokia Presentation Stage reinforces our mission of enriching your life by providing communication and connection through expressing thoughts in presentations within a limited time.
54
Brand Matrix
EO4(Educational Opportunities)–Learn Nokia Graduate Training Center
Introduction Nokia provides a platform to direct graduate students on how to interview, persuade clients, and deal with communication problems in work.
Description Graduate students often face communication problems. Nokia provides the training for them, and they will be confident to communicate. Then, Nokia also emphasizes the interviews; we practice several situations about interviews. When they go to an interview, they will not be nervous.
Similar
Differentiation
Northland Workforce Training Center Osit
Other schools also provide the service. However, Nokia has a complete training course. In addition, students don't need to pay high fees, and they will get the best course.
The Nokia Graduate Training Center reinforces our mission of enriching your life by providing communication and connection through training students in communication skills which can improve their interview and business interaction skills.
EO5(Educational Opportunities)–Learn Nokia Debate Competition
Introduction Debate is one of the important things for communication, and Nokia encourages students participating in the competition to improve communication skills.
Description Debate includes thinking and communication skills. Nokia will cooperate with universities and encourage students to participate in the competition. Besides, Nokia will invite professors to teach students debate skills. Then, students will gain the prize when they win the competition.
Similar
Differentiation
National Speech & Debate Association Bay Area Speech and Debate Academy
Students participate in the competition for free, and they are also able to attend the debate courses from Nokia. In addition, the winners have opportunities to be Nokia's employees.
The Nokia debate competition reinforces our mission of enriching your life by providing communication and connection through exploring students’ thinking and speaking skills, then being a employees of Nokia.
Visual Standards Guide / Nokia
EV1(Events)–Understand Nokia Stand Up Comedy
Introduction People attend the comedy training from Nokia, then, they can know how to be successful stand up comedians.
Description Nokia provides a great experience of comedian training, and people can attempt to communicate their thoughts to other people through humor. They can improve their communication skills and increase their courage.
Similar
Differentiation
San Francisco Comedy College The Setup Secret Improv Society
Communication is Nokia’s new mission. People can use a lot of methods to improve communication skills. Comedy speaker training is on interesting and unique method for people.
Nokia Stand Up Comedy reinforces our mission of enriching your life by providing communication and connection through expressing your ideas with stand up comedy.
EV2(Events)–Meet Nokia Outdoor Meetup
Introduction An outdoor camping activity that reminds people to put away their phones and connect with people in person.
Description People can attend the activity with their families and friends. Attendees connect with their families and friends in person. In addition, they are able to enrich their lives through making new friends.
Similar
Differentiation
Connection camp Club Getaway
Different than Connection camp and all other camps, the Nokia camp is designed for people to connect. For the beginning, Nokia encourages people to participate in the activity with their family and friends because it is the best way to connect with each other in person. Then, during the activity, people can make new friends and connect to other people.
The Nokia Outdoor Meetup reinforces our mission of enriching your life by providing communication and connection through putting away your phone and getting together with family and friends.
56
Brand Matrix
CO1(Co-branding Opportunities)â&#x20AC;&#x201C;Meet Nokia Connection
Introduction Nokia will cooperate with well-known YouTubers and introduce communication skills on YouTube.
Description People nowadays like using social media, and going out and joining activities can be impossible for them. Therefore, Nokia will cooperate with well-known YouTubers, YouTubers will offer courses through their channels to teach people how to communicate effectively.
Similar
Differentiation
Pyramid Online Learning Class Central
Youtubers like to take the video to achieve their goals. Nokia cooperates with YouTubers that teach communication skills, and Nokia will adjusts these courses through comments because Nokia thinks communication must be both ways.
The Nokia Connection reinforces our mission of enriching your life by providing communication and connection through cooperation with YouTube influencers to teach communication skills.
CO2(Co-branding Opportunities)â&#x20AC;&#x201C;Meet Nokia Card Delivery Service
Introduction
Similar
Differentiation
Australia Post Papyrus
The difference between social media and other card companies is that Nokia corporates with UPS which is designed for communication and connection with warmth. People can express their feelings through physical cards directly.
Receiving physical cards will make people closer.
Description
Nokia will cooperate with UPS. People can create cards with photos and words on Nokia smartphones, then, UPS will print out and send the physical cards to people's friends. It touches receivers, and this way makes people closer. In addition, it's easy to connect with each other.
The Nokia Card Delivery Service reinforces our mission of enriching your life by providing communication and connection through physical delivery of cards which brings people closer.
Visual Standards Guide / Nokia
58
Brand Matrix
EV1(Events)â&#x20AC;&#x201C;Understand
NOKIA STAND UP COMEDY
Introduction
People attend the comedy training from Nokia, then, they can know how to be successful stand up comedians.
Description
Nokia provides a great experience of comedian training, and people can attempt to communicate their thoughts to other people through humor. They can improve their communication skills and increase their courage.
Visual Standards Guide / Nokia
Left: Nokia Stand Up Comedy provides a stage for every comedian. Right: Comedians can express their thoughts with Nokia Stand Up Comedy. Next Page: At Nokia Stand Up Comedy, comedians don't worry about the audience because we will promote the show.
60
Brand Matrix
Visual Standards Guide / Nokia
62
Brand Matrix
EO3(Educational Opportunities)â&#x20AC;&#x201C;Learn
NOKIA PRESENTATION STAGE
Introduction
Doing a presentation to exactly express their ideas within limited time is important for everyone, and presentation is also an essential communication skill.
Description
Nokia will provide several kinds of courses for participants, and they can take these courses based on their needs. Nokia will invite speakers to teach them how to convince clients through presentations. Besides, Nokia also gives a slide design course for attendees. Finally, attendees have to do presentations when they complete the courses, and these speakers will give them advice.
Visual Standards Guide / Nokia
Left: Course attendees brainstorming. Right: After attanding Nokia Presentation Stage, the woman is more confident for presentations. Next Page: Nokia instructors listening to a presentation.
64
Brand Matrix
Visual Standards Guide / Nokia
66
Brand Matrix
EO1(Educational Opportunities)â&#x20AC;&#x201C;Understand
NOKIA DESIGN CONFERENCE
Introduction
Annual design conference that provides influential designer and speakers who talk about their experience and communication skills.
Description
Nokia will invite designers and speakers to share their thoughts such as how to use design to communicate through products. Nokia also includes workshops which let people connect with different fields and share their thoughts.
Visual Standards Guide / Nokia
Left: In Nokia Design Conference, speakers talk about communication. Right: Attendees taking notes on key points about communication skills. Next Page: The logo on the lobby floor marks the venue.
68
Brand Matrix
Visual Standards Guide / Nokia
70
Brand Matrix
EV2(Events)â&#x20AC;&#x201C;Meet
NOKIA OUTDOOR MEETUP
Introduction
An outdoor camping activity that reminds people to put away their phones and connect with people in person.
Description
People can attend the activity with their families and friends. Attendees connect with their families and friends in person. In addition, they are able to enrich their lives through making new friends.
Visual Standards Guide / Nokia
Left: Nokia creates an opportunity for attendees to enjoy outdoor activities with their family and friends at the same time. Right: Nokia Outdoor Meetup creates various types of meetups for everyone. Next Page: Enjoying time together with their family.
72
Brand Matrix
Visual Standards Guide / Nokia
74
Brand Matrix
EV2(Events)â&#x20AC;&#x201C;Meet
NOKIA DATING CLUB
Introduction
Nokia will provide the platform for people who can make a new friend without pressure.
Description
People are busy with work or weak in communication. Nokia provides a safe environment to people, so they donâ&#x20AC;&#x2122;t need to worry about meeting a weird person. In addition, they can have a relaxing conversation. Through communication, people get to know each other deeply. Then, they have a relationship.
Visual Standards Guide / Nokia
Left: Nokia Dating Club creates an opportunity for people to connect with each other. Right: Entrance to Nokia Dating Club. Next Page: Nokia make everyone's life richer because it offers the potetial of a relationship.
76
Brand Matrix
Visual Standards Guide / Nokia
78
Brand Matrix
EP2(Experience)â&#x20AC;&#x201C;Understand
NOKIA SPEAKER ROOM
Introduction
Nokia provides events for people, there are several speakers.
Description
Speakers can communicate their thoughts to people when they apply. Nokia provide resources for speakers. The speeches will be held in the city, most speeches will be at night or weekend. Audience must get tickets.
Visual Standards Guide / Nokia
Left: When people see the signage, they will know these rooms are speaker rooms. Right: Nokia provides a stage, and everyone can be a speaker. Next Page: Audience and speakers interact during speeches.
80
Brand Matrix
Visual Standards Guide / Nokia
82
Brand Matrix
EO5(Educational Opportunities)â&#x20AC;&#x201C;Learn
NOKIA DEBATE COMPETITION
Introduction
EncouragING students participates in the competition to improve communication skills.
Description
Debate includes thinking and communication skills. Nokia will cooperate with universities and encourage students to participate in the competition. Besides, Nokia will invite professors to teach students debate skills. Then, students will gain the prize when they win the competition.
Visual Standards Guide / Nokia
Left: The director of Nokia Debate Competition talks about the principle of competition. Right: Nokia encourages students attending the competition, so that they can express their thoughts fluently. Next Page: Nokia invites professors to teach students how to prepare a debate competition.
84
Brand Matrix
Visual Standards Guide / Nokia
86
Brand Matrix
CO2(Co-branding Opportunities)â&#x20AC;&#x201C;Meet
NOKIA CARD DELIVERY SERVICE
Introduction
Receiving physical cards will make people closer.
Description
Nokia will cooperate with UPS. People can create cards with photos and words on Nokia smartphones, then, UPS will print out and send the physical cards to people's friends. It touches receivers, and this way makes people closer. In addition, it's easy to connect with each other.
Visual Standards Guide / Nokia
Left: When mother receives the card from her daughter, she is happy. Right: Physical cards always remind people to smile, and Nokia Card Delivery Service hopes everyone can feel warmth once they receive cards from their friends and family. Next Page: Nokia courier delivers a card and warmth to receivers.
88
Brand Matrix
Visual Standards Guide / Nokia
90
Brand Matrix
EO5(Co-branding Opportunities)â&#x20AC;&#x201C;Learn
NOKIA MUSIC COMMUNITY LAB
Introduction
Nokia cooperates with local musicians and communities to bring people closer.
Description
Nokia Music Community Lab serves cities by connecting communities with local musicians. All aspects of the program allow people to connect with their neighborhoods through music workshops.
Visual Standards Guide / Nokia
Left: People enrich their lives through Nokia Music Community Lab. Right: Learning music make people's life enrichment, and they can know their neighborhood through Nokia Music Community Lab. Next Page: Before connecting with communities, musicians and Nokia Music Community Lab hold a meeting.
92
Brand Matrix
Visual Standards Guide / Nokia
94
Brand Matrix
Visual Standards Guide / Nokia
IMAGE SOURCES
123rf.com musiccommunitylab.org nokia.com pinterest.com stocksy.com unsplash.com bac.gov.bb bethesdahealth.org/music-therapy-for-seniors/ la958.com/zsjy/zszc/5717.html facebook.com/pg/easylaughsImprov/photos/?ref=page_internal timeout.com/newyork/comedy/stand-up-ny
School
Academy of Art University School of Graphic Design and Degital Media San Francisco, CA
Class
Nature of Identity
Instructor
Hunter Wimmer
Binding &Printing Blurb.com