VISUAL DEVELOPMENT GUIDE
VISUAL DEVELOPMENT GUIDE
THIS IS NOKIA VISUAL DEVELOPMENT The book–Nokia Visual Development, it will be shown the process of new identity developed.
TABLE OF CONTENTS
01 02 03 04
Brand Introduction 12 Introduction 14 Mission Statement
Visual Research 18 The Old Identity 20 Aspirational Logos 22 Inspiration Of The Visual Standard Guide
Logo Development 26 32 40 42
Initial Sketches Refined Sketches Digital Sketches Final Options
Final Logo 46 The New Concept 48 Logo Anatomy 50 Logo Typography Anatomy
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Brand Introduction
BRAND INTRODUCTION
Introduction Mission Statement
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Brand Introduction
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From its humble beginning in 1865 as a single paper mill operation, Nokia has found and nurtured success over the years in a range of industrial sectors including cable, paper products, rubber boots, tires, televisions and mobile phones. Nokia’s transition to a primary focus on telecommunications began in the 1990s. The first GSM call was made in 1991 using Nokia equipment. Rapid success in the mobile phone sector allowed Nokia to become by 1998, the best-selling mobile phone brand in the world. In 2003 Nokia introduced the first camera phone. In 2011, to address increasing competition from iOS and Android operating systems, Nokia entered into a strategic partnership with Microsoft. In 2014 Nokia sold its mobile and devices division to Microsoft. In 2016 Nokia re-entered the mobile handset business with a licensing agreement with HMD Global alloWwing them to offer phones under the Nokia brand.
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Brand Introduction
Enriching your life by providing connection and communication. Brand Mission
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Visual Research
VISUAL RESEARCH
The Old Identity Aspirational Logos Inspiration of The Visual Standard Guide
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Visual Research
THE OLD IDENTITY
1865
1966
1990
2011-present
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The Nokia logo illustration is a simple piece of art which shows two people extending hands to each other. This gives the customers a message how Nokia Corporation really believes in bringing people together and bridge the gap. Shape of the Nokia Logo: The Nokia logo is subtle yet brilliantly conveys the company’s corporate image. Nokia’s products are known for their simplicity and ease of use, hence the Nokia logo is an expression of the vast range of mobile telecommunication products that millions of people around the world use on a daily basis. The Nokia Corporation logo uses a bold typeface which is plain and powerful. The products of the Finnish company carry the Nokia logo with the same typeface engraved on them though in a smaller font size.
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Visual Research
ASPIRATIONAL LOGOS
It is coffee brand logo. Double N with C easily know the meaning of logo.
The logo inspired me to created double N with arrows which means connection
My original idea is like the logo, but I adjusted it.
Two arrows represent round way, and it also demostrates the letter N.
I created the similar logo of the sample, but I made the arrows smaller.
Curve N shows warmth, so I used the idea on Nokia logo.
Combiding of bold and thick line is vivid. It inspried me to create enrichment logo.
Nespresso logo, it is similar my idea of connection.
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This is typical double N logo, and I also employed this idea on nokia logo.
Double N logo with oblique makes the logo looks like techonology company.
MUNI logo, I also employed the curve on Nokia logo.
Hexagon with N always conveys connection. I also used the idea once I created process of logo.
Double N is my idea of Nokia new logo, but I aligned the line.
Two arrows represent round way, but the heavier contrast of the logo is inspired me to create logo.
It looks separating of N, but it still inspired me.
The logo looks like N with heart shape, so it is similar of my idea.
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Visual Research
INSPIRATION OF THE VISUAL STANDARD GUIDE
Before making Nokia Visual Standards Guide, I did some research about excellent brands' visual standards to see how to lay out the content cna communicate with their reader precisely.
INSPIRATION OF IMPROPER USAGE American Heart Association
UPS
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INSPIRATION OF CLEAR SPACE
INSPIRATION OF COLOR
APPLE
USA TODAY
VMWARE
LILLY
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Logo Development
LOGO DEVELOPMENT
Initial Sketches Refined Sketches Digital Sketches Final Options
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Logo Development
INITIAL SKETCHES
To create the best logo for Nokia, I started with brainstorming. Based on mission statement, the logo from keywords: communication, connection, warmth, and zero-distance. Each camp delivers a mix of three types of solutions: symbols, graphics, and logotypes.
Three Keywords Communication-Providing Connection-Two ways Warmth-Building bold line
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Logo Development
SYMBOL LOGOS
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Logo Development
GRAPHIC LOGOS
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Logo Development
REFINED SKETCHES
This stage summarize the first ideatation logos. After the initial logo sketching, I would like to put more detail of Nokia. I kept the thress keywords:communication, connection, and warmth and develop logos.
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Logo Development
REFINED LOGOS 1
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Logo Development
REFINED LOGOS 2
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Logo Development
DIGITAL SKETCHES
After the previous round of sketching and development, several prototypes are brought to the digital realm and made intovector forms. This phase will benefit the ideation process by refining verions.
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Logo Development
DIGITAL SKETCHES
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Logo Development
FINAL OPTIONS
1. A symbol of double N
2. A symbol of double N and arrows
3. A symbol of double N and hexagon
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In the last round of logo selection, there are three direction survived to this round before completing. The first direction symbolizes the communication with both ways. Communicating should be round way, so it expresses no pressure communication. The second direction expresses connecting the world. Double N and arrows conveys people can use any methods to connect with world. The third solution is a combination the first direction and hexagon which conveys unlimited connection because hexagon can connect with another one unlimitly.
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Final Logo
FINAL LOGO
The New Concept Logo Anatomy Logo Typography Anatomy
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Final Logo
THE NEW CONCEPT
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Separating from two parts of letter N expresses the new concept of Nokia-connection and communication. Nokia created popular cellphone past times. Then, the future of Nokia will develop their soul-connecting people and enrich people’s lives. It does not only connect with your friends and family by phone, but also you can communicate your through in person. It is about people who make their lives vivid and colorful with communication and connection.
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Final Logo
LOGO ANATOMY
The final logo is affected by the concept of connection and warmth. With the double N of the brand, the new logo represents enriching your life by providing communication and connection.
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2.5X
X
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13X
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X
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Final Logo
LOGO TYPOGRAPHY ANATOMY
The logo typography develops from the key elements that has used in the logo mark.
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0.5X
4X
0.9X
4X
3.5X
0.5X
3.5X
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Final Logo
Warmth
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Connection
Communication
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Final Logo
X
2.5X
13X
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3.5X
0.5X
4X
0.9X
4X
3.5X
0.5X
3.5X
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Final Logo
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Final Logo
School
Academy of Art University School of Graphic Design and Degital Media San Francisco, CA
Class
Nature of Identity
Instructor
Hunter Wimmer
Image Source unsplash.com
Binding &Printing Blurb.com
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Final Logo