Nokia - Visual Development Guide // GR604 Student Project

Page 1

VISUAL DEVELOPMENT GUIDE



VISUAL DEVELOPMENT GUIDE


THIS IS NOKIA VISUAL DEVELOPMENT The book–Nokia Visual Development, it will be shown the process of new identity developed.



TABLE OF CONTENTS


01 02 03 04

Brand Introduction 12 Introduction 14 Mission Statement

Visual Research 18 The Old Identity 20 Aspirational Logos 22 Inspiration Of The Visual Standard Guide

Logo Development 26 32 40 42

Initial Sketches Refined Sketches Digital Sketches Final Options

Final Logo 46 The New Concept 48 Logo Anatomy 50 Logo Typography Anatomy


10

Brand Introduction

BRAND INTRODUCTION

Introduction Mission Statement


Visual Development Guide / Nokia

01


12

Brand Introduction


Visual Development Guide / Nokia

From its humble beginning in 1865 as a single paper mill operation, Nokia has found and nurtured success over the years in a range of industrial sectors including cable, paper products, rubber boots, tires, televisions and mobile phones. Nokia’s transition to a primary focus on telecommunications began in the 1990s. The first GSM call was made in 1991 using Nokia equipment. Rapid success in the mobile phone sector allowed Nokia to become by 1998, the best-selling mobile phone brand in the world. In 2003 Nokia introduced the first camera phone. In 2011, to address increasing competition from iOS and Android operating systems, Nokia entered into a strategic partnership with Microsoft. In 2014 Nokia sold its mobile and devices division to Microsoft. In 2016 Nokia re-entered the mobile handset business with a licensing agreement with HMD Global alloWwing them to offer phones under the Nokia brand.


14

Brand Introduction

Enriching your life by providing connection and communication. Brand Mission


Visual Development Guide / Nokia


16

Visual Research

VISUAL RESEARCH

The Old Identity Aspirational Logos Inspiration of The Visual Standard Guide


Visual Development Guide / Nokia

02


18

Visual Research

THE OLD IDENTITY

1865

1966

1990

2011-present


Visual Development Guide / Nokia

The Nokia logo illustration is a simple piece of art which shows two people extending hands to each other. This gives the customers a message how Nokia Corporation really believes in bringing people together and bridge the gap. Shape of the Nokia Logo: The Nokia logo is subtle yet brilliantly conveys the company’s corporate image. Nokia’s products are known for their simplicity and ease of use, hence the Nokia logo is an expression of the vast range of mobile telecommunication products that millions of people around the world use on a daily basis. The Nokia Corporation logo uses a bold typeface which is plain and powerful. The products of the Finnish company carry the Nokia logo with the same typeface engraved on them though in a smaller font size.


20

Visual Research

ASPIRATIONAL LOGOS

It is coffee brand logo. Double N with C easily know the meaning of logo.

The logo inspired me to created double N with arrows which means connection

My original idea is like the logo, but I adjusted it.

Two arrows represent round way, and it also demostrates the letter N.

I created the similar logo of the sample, but I made the arrows smaller.

Curve N shows warmth, so I used the idea on Nokia logo.

Combiding of bold and thick line is vivid. It inspried me to create enrichment logo.

Nespresso logo, it is similar my idea of connection.


Visual Development Guide / Nokia

This is typical double N logo, and I also employed this idea on nokia logo.

Double N logo with oblique makes the logo looks like techonology company.

MUNI logo, I also employed the curve on Nokia logo.

Hexagon with N always conveys connection. I also used the idea once I created process of logo.

Double N is my idea of Nokia new logo, but I aligned the line.

Two arrows represent round way, but the heavier contrast of the logo is inspired me to create logo.

It looks separating of N, but it still inspired me.

The logo looks like N with heart shape, so it is similar of my idea.


22

Visual Research

INSPIRATION OF THE VISUAL STANDARD GUIDE

Before making Nokia Visual Standards Guide, I did some research about excellent brands' visual standards to see how to lay out the content cna communicate with their reader precisely.

INSPIRATION OF IMPROPER USAGE American Heart Association

UPS


Visual Development Guide / Nokia

INSPIRATION OF CLEAR SPACE

INSPIRATION OF COLOR

APPLE

USA TODAY

VMWARE

LILLY


24

Logo Development

LOGO DEVELOPMENT

Initial Sketches Refined Sketches Digital Sketches Final Options


Visual Development Guide / Nokia

03


26

Logo Development

INITIAL SKETCHES

To create the best logo for Nokia, I started with brainstorming. Based on mission statement, the logo from keywords: communication, connection, warmth, and zero-distance. Each camp delivers a mix of three types of solutions: symbols, graphics, and logotypes.

Three Keywords Communication-Providing Connection-Two ways Warmth-Building bold line


Visual Development Guide / Nokia


28

Logo Development

SYMBOL LOGOS


Visual Development Guide / Nokia


30

Logo Development

GRAPHIC LOGOS


Visual Development Guide / Nokia


32

Logo Development

REFINED SKETCHES

This stage summarize the first ideatation logos. After the initial logo sketching, I would like to put more detail of Nokia. I kept the thress keywords:communication, connection, and warmth and develop logos.


Visual Development Guide / Nokia


34

Logo Development

REFINED LOGOS 1


Visual Development Guide / Nokia


36

Logo Development

REFINED LOGOS 2


Visual Development Guide / Nokia


38

Logo Development

DIGITAL SKETCHES

After the previous round of sketching and development, several prototypes are brought to the digital realm and made intovector forms. This phase will benefit the ideation process by refining verions.


Visual Development Guide / Nokia


40

Logo Development

DIGITAL SKETCHES


Visual Development Guide / Nokia


42

Logo Development

FINAL OPTIONS

1. A symbol of double N

2. A symbol of double N and arrows

3. A symbol of double N and hexagon


Visual Development Guide / Nokia

In the last round of logo selection, there are three direction survived to this round before completing. The first direction symbolizes the communication with both ways. Communicating should be round way, so it expresses no pressure communication. The second direction expresses connecting the world. Double N and arrows conveys people can use any methods to connect with world. The third solution is a combination the first direction and hexagon which conveys unlimited connection because hexagon can connect with another one unlimitly.


44

Final Logo

FINAL LOGO

The New Concept Logo Anatomy Logo Typography Anatomy


Visual Development Guide / Nokia

04


46

Final Logo

THE NEW CONCEPT


Visual Development Guide / Nokia

Separating from two parts of letter N expresses the new concept of Nokia-connection and communication. Nokia created popular cellphone past times. Then, the future of Nokia will develop their soul-connecting people and enrich people’s lives. It does not only connect with your friends and family by phone, but also you can communicate your through in person. It is about people who make their lives vivid and colorful with communication and connection.


48

Final Logo

LOGO ANATOMY

The final logo is affected by the concept of connection and warmth. With the double N of the brand, the new logo represents enriching your life by providing communication and connection.


Visual Development Guide / Nokia

2.5X

X

X

13X

X

X


50

Final Logo

LOGO TYPOGRAPHY ANATOMY

The logo typography develops from the key elements that has used in the logo mark.


Visual Development Guide / Nokia

3.5X

0.5X

4X

0.9X

4X

3.5X

0.5X

3.5X


52

Final Logo

Warmth


Visual Development Guide / Nokia

Connection

Communication


54

Final Logo

X

2.5X

13X

X

X

X

3.5X

0.5X

4X

0.9X

4X

3.5X

0.5X

3.5X


Visual Development Guide / Nokia


56

Final Logo


Visual Development Guide / Nokia


58

Final Logo

School

Academy of Art University School of Graphic Design and Degital Media San Francisco, CA

Class

Nature of Identity

Instructor

Hunter Wimmer

Image Source unsplash.com

Binding &Printing Blurb.com


Visual Development Guide / Nokia


60

Final Logo


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.