NOVEMBER 2020, ISSUE 9
Inside this issue: Team Spotlight Holiday Gift Guide Merry Christmas
Lighting The Way BY BRAD CATES, CEO
The turning of the year is traditionally a time of celebration, one that actually dates back millennia when early man lit bonfires in the winter darkness to entice the sun to return. Thousands of years later, many still gather around hearths (even if we’re burning gas or electric logs) with family and friends during our holiday celebrations. Year’s end is always a good time to take stock, both of where we’ve been and where we intend to go. While we may have to work a bit to find joy in the small things as 2020 draws to close, and to rethink how we celebrate for the safety of all, I’m really proud of the countless ways our team has pulled together over the past nine months, and all that they have accomplished. Looking back, despite all the disruptions brought on by the pandemic, Sarreid has remained a bright spot in a dark landscape. We’ve made strides with major improvements to our website and printed catalog, but most important, we’ve been able to light the way for dealers and designers by maintaining a steady flow of fresh designs and in-stock product. Indeed, we’re closing out the year strong because this month alone, one dozen more containers full of extraordinary things are arriving at the warehouse. This would be a feat for any company right now, but particularly one of our size and it demonstrates our commitment to ensuring you’ll be able to delight your customers right through to the start of 2021 and beyond. And that’s really cause for celebration!