Digital Marketing Presentation

Digital Marketer Presentation Sarfarazali Y Meghani sarfarazseo@gmail.com Mobile no. - +971523642720

About Myself Having experience of around 8 years as a digital marketer, I have executed more than 200 projects in search engine optimization. With the help of various innovative optimization techniques I have drive huge volume of quality traffic to static as well as ecommerce websites.

SEO Process

• • • • • • • • •

Discuss Business objectives.

Conduct initial keyword analysis.

Identify the keyword/landing page combinations.

Interim Client Approval for Keyword/Landing Pages.

Baseline Ranking & Traffic reports.

On-site & Off-site optimization.

Detailed Recommendation documents.

Implementation.

Monitoring and Optimizing: We provide monthly reporting and optimization recommendations. The reporting is compared to the baseline (or previous month’s results) to identify trends and help guide additional adjustments.

Technical Skills

• • • • • • • • • • • •

Comprehensive Website Analysis Keyword Research and Analysis.

Baseline Ranking report.

Competitive analysis in Search Engines.

Content Analysis & SEO Copywriting.

Analysis of URL structure & information architecture.

Analysis of internal linking.

Analysis of source code and page layout.

Code validation.

Search Engine Saturation.

Link Popularity Analysis.

Link Relevancy & Co-Citation Analysis (Topical Relevancy).

Abilities

✓

1

Handle multiple projects

2

Create audit report to improve critical errors and link popularity of the website

3

Plan SEO questionnaire for better understand business, market and operating environment

4

Meet potential clients in a mutually convenient location

5

6

7

Plan important objectives and prepare presentation for the meeting Work independently, take initiative and be a selfstarter As a potential leader, able to lead web designers, link campaigners, content writers, etc

Social Signals

Benefits

1

Improve Ranking Criteria

2

Increase Participation of Visitors

3

4

Improve Brand Visibility

Reduce Bounce Rates

Link Building Strategies

Benefits

1

Inbound links

Micro Site 2

Brand Name Site

Homepage visibility & traffic

3

Content created as per search trends

4

Reputation management of brand

www.client-brand.com

•Traffic •Links

Micro Informational & Brand Name Sites Three way 1

Three way 2

W

W

Three way 3

W

W

W

Micro Site

Brand Name Site www.client-brand.com

Link Wheel

Static Sites SEO Success Story

Keywords iso mumbai iso certification lead auditor training iso certification training iso certification bodies

www.irqs.co.in Position Page 2 1 6 1 2 1 2 1 7 1

Web Pages Competing 18,70,000 10,20,00,000 12,40,00,000 4,19,00,000 6,26,000

Increased ROI for IRCLASS Systems And Solutions Private Limited by driving 37,693 customers through more than 100 keywords on their website http://www.irqs.co.in/. Below are some of the competitive keywords which ranking on the 1st page of Google.co.in search engine. iso certification india quality management courses iso 9001 certification iso 14001 certification iso 27001 certification

8 2 6 5 7

1 1 1 1 1

1,29,00,000 6,14,00,000 3,63,00,000 2,19,00,000 5,81,000

Keywords Hot And Cold Water Dispenser Water Coolers Sewing Machines Tailoring Machine Water Cooler

www.usha.com Position Page 1 1 2 1 2 1 2 1 3 1

Web Pages Competing 16,40,000 51,80,000 2,25,00,000 49,70,000 2,46,00,000

Out of the 150 keywords that were targeted, I have achieved results where 43 keywords have been brought to the 1st page of Google.co.in SERP. Stitching Machine Diesel Pump Set Water Pump Water Dispenser Halogen Oven

3 3 4 5 6

1 1 1 1 1

24,00,000 2,76,00,000 4,23,00,000 42,20,000 12,00,000

Keywords Fun City Funcity Play Center Play Area Party Center

www.funcity.ae Position Page 1 1 1 1 3 1 2 1 5 1

Web Pages Competing 1,240,000,000 3,630,000 1,460,000,000 1,200,000,000 1,180,000,000

Out of the 15 keywords that were targeted, i have achieved results where 13 keywords have been brought to the 1st and 2nd pages of Google.ae SERP in just 3 months time.

Party Venues Dubai Party Center Dubai Indoor Play Ares Children Party Places Kids Party Places

5 7 8 14 14

1 1 1 2 2

162,000 1,840,000 38,800,000 585,000,000 157,000,000

Ecommerce SEO Success Story

SEO Success Story By integrating expert on page and off page optimization techniques like creating search result pages and rule based meta tags, hosting informative micro-websites and diverting traffic through these websites i have strived to achieve results on the below given competitive keywords for the websites Tantrauniverse.com, Shopatdisney.in & Tmhshop.com

Tmhshop.com

Shopatdisney.in

Tantrauniverse.com

Keywords Kids Party Products School Workbooks Baby Soft Toys Birthday Party Products Birthday Party Gifts Disney Dvd

www.shopatdisney.in Position Page 1 1 1 1 1 1 2 1 2 1 3 1

Web Pages Competing 51,800,000 5,150,000 45,900,000 72,800,000 37,600,000 72,700,000

Apart from 165 keywords i have strive to get 30 generic phrases keywords on the 1st page of Google.co.in SERP in just 4 months time.

School Backpack Kids Party Invitations School Trolley Bag Disney Princess Party Toys For Kids Disney Toys Hannah Montana Toys Disney Cars

3 3 5 5 5 6 7 8

1 1 1 1 1 1 1 1

41,600,000 27,500,000 10,600,000 42,000,000 51,400,000 116000000 2,030,000 28,500,000

Keywords Kids T Shirts Tee Shirts For Women Kids Tee Shirts Women T Shirts T Shirts For Women Adults T Shirts Woman T Shirt Funky T Shirts Ladies Tee Shirts Boys T Shirts Kids Tees Cool Tees Buy Tee Shirt Tee Shirts Funky Tee Shirt

www.tantrauniverse.com Position Page 1 1 1 1 1 1 2 1 2 1 3 1 4 1 4 1 4 1 4 1 5 1 5 1 5 1 6 1 6 1

Web Pages Competing 598000000 2270000000 601000000 650000 371000000 39300000 407000000 12700000 158000000 206000000 63500000 38000000 1450000000 68300000 19800000

Keywords financial management book management accounting books management books financial accounting books chemical engineering books electronics engineering books civil engineering books cost accounting books finance accounting books educational book financial accounting book c++ books school textbooks human resource book mechanical engineering books

www.tmhshop.com Position Page 1 1 2 1 3 1 3 1 3 1 3 1 4 1 5 1 6 1 6 1 6 1 7 1 7 1 7 1 8 1

Web Pages Competing 123,000,000 24,400,000 1,280,000,000 23,900,000 15,700,000 21,500,000 28,900,000 16,300,000 24,800,000 389,000,000 25,200,000 30,000,000 477,000,000 66,200,000 21,500,000

Reporting

Sample Keyword Ranking Report for Google & Bing Search Engines Keywords birthday party products school bags kids toys

URL http://www.shopatdisney.in/partyproducts http://www.shopatdisney.in/shop-bycategory-2/bags/school-bags http://www.shopatdisney.in/

Position

Page

2

1

3

1

8

1

This report is created prior to the campaign & on a monthly basis to monitor the campaign’s performance

Article Submission Report

Article Directories http://ezinearticles.com/

http://www.articlesbase.com/

http://articlesnare.com/

URLs http://ezinearticles.com/?Advantages-ThatEducational-Games-Hold-For-YourKids&id=6174782 http://www.articlesbase.com/childhoodeducation-articles/benefits-of-baby-soft-toys4698849.html http://articlesnare.com/shopping-articles/howto-plan-and-organize-hannah-montanaparty.htm

Local Search Engines Submission Report

Local Search Engines & Business Directories

URLs

http://www.hotfrog.in/

http://www.hotfrog.in/Companies/Shop-At-Disney

http://www.maplandia.com/

http://www.maplandia.com/india/maharashtra/grea ter-bombay/andheri/shopping/shop-at-disney/

Social Bookmarking Report

Social Book Marking Websites http://qaafe.com/ http://www.diigo.com http://www.mimeetings.com/

URLs http://qaafe.com/bm/books-on-finance http://www.diigo.com/user/mcgrawhillbooks?domai n=www.tmhshop.com http://www.mimeetings.com/stories/808755/Books_ On_Finance.html

THANK YOU!