Description, and How to Apply (Guardian News and Media Limited, 2013). Upon writing the job advertising, the company is selling themselves, thus it is crucial to remain true to the brand and company culture. Also, the advertisement should be engaging, informational (without jargon), consistent with the brand, and of an appropriate length. Medina (2013) analyzed over 100 job postings and found the following elements that constitute “great job postings” are as following: concise description of what the company does, a short list of requirements, are detailed in terms of job description, and include salary information.
A recruitment posting was devised with the client on December 4th, 2013 taking literature review, industry professional’s advice, and Expedia CruiseShipCenters brand into account (see Appendix A).
Interview Questions As stated in the interim report, Dhamija (2012), Mathews & Redman (2001), Olian & Rynes (1984), Schachter (2009), Shafique (2012), Shiplacoff (1999), and Sisodia & Chowdhary (2012) – all stress upon the importance of finding the right fit for the organization as “hiring a wrong person can be detrimental to the growth, brand equity and reputation of the organization resulting in financial repercussions” (Sisodia & Chowdhary, 2012).
Schachter (2009) proposes the following questions to ask the candidates upon recruitment:
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What are your career goals?
What are you really good at professionally?
What are you not good at or not interested in doing professionally?