Sara Alyousuf

SARA ALYOUSUF INFO Sara Alyousuf Dubai, United Arab Emirates sarayysf@gmail.com +97156 136 6170 Website: CLICK HERE FOR SITE CONTACT ONLINE PORTFOLIO

INDEX.

ABOUT.

EXPERTISE. SELECTED WORK. HONORABLE MENTIONS.

Gallery. Calligraphy highlight.

ABOUT.

THE ARTIST.

INFORMATION EXPERIENCE

Dubai, UAE +97156 136 6170 sarayysf@gmail.com

Multidisciplinary artist & designer

DESCRIPTION

Unconventional artist and designer. I'm adept at connecting my various skills and am always on the lookout to learn more. My aim is to use my personal style and knowledge of my fields to give radical and perennial results.

2023 - present.

Marketing Executive at Al-Futtaim Real Estate

• Improved sales by designing essential brochures for the company, showcasing Dubai Festival City and specific Al-Futtaim properties as destinations to potential buyers

• Coordinated with design agencies to deliver content that drives up footfall and improve sales

• Achieved teamwork by taking charge of creatives & comms in all of the team's projects including adaptations for Emirates Literature Festival and Ramadan events and communications

• Rebranded offices to enhance the working environment

• Took part in various types of community building events

2023 - Brand designer. Moon Incense

• Delivered an identity design unique to the brand’s vision to drive up product sales

• Delivered lettering labels, a packaging design, & a bag design that follows the brand’s visual identity

Fields:

Branding, visual identity, calligraphy and lettering, social media content creation, corporate creatives

Strengths:

Human psychology, color theory, brand knowledge, logo creation, marketing, typography and fonts, design principles, photo editing, time management, ability to learn new skills, combining different mediums and skills, working on multiple projects at once, delivering unconventional designs, working with design programs, working with cameras.

Programs:

Adobe programs: Photoshop, Illustrator, InDesign, Lightroom, Premiere Pro, After Effects, Acrobat, Audition, Media Encoder

Canva, Capcut, Excel, MacOS Numbers, MacOS Keynote.

SKILLS EDUCATION

Zayed University

BA at Arts and Creative Enterprises, graphic design Minor at Media and Communications

• Showed initiative by completing the project ahead of time and giving the client a unique visual selling point

2022 - Calligraphy & talent. Sharjah Art Foundation

• Appeared in the official ad video for Sharjah Calligraphy Biennial while demonstrating excellant calligraphy skills

• Created multiple versions of the composition to achieve perfection in the final outcome

• Successfully showed adaptability to new types of projects by appearing in an official video ad for the first time

2021 - Visual identity designer. 9714Sports

• Achieved perennial results by designing a logo with a backstory for a sporting events brand

• Demonstrated effective communication and problem solving by submitting concepts combining the client's vision with my design knowledge and personal creativity

• Successfully delivered the official logo for the brand as well as it's components

2020 - Logo designer. DFM

• Successfully designed Dubai Financial Market's 20th anniversary logo which was used for DFM's 20th anniversary across their stationary and digital platforms

• Designed the logo using Arabic typography and incorporating symmetry and Islamic motifs that DFM's official logo is known for

2018 - Brand designer. Mango Mania

• Successfully designed a logo, menu, and a set of 20 ingredient labels using a self-made font

• Implemented the client's vision and needs for the logo, emitting a youthful energy to attract their target audience

• Demonstrated time management and attention to detail by submitting deliverables on a tight schedule

EXPERTISE.

Logo design, visul identity, branding

IDENTITY DESIGN CONTENT CREATION

Social media content design, photo & video

COPYWRITING

Brief written content: social media posts, email newsletters, and more.

Branding, label, & packaging design

Visual identity & banding design

MANGO MANIA. DFM. MOON INCENSE

Logo design

9714SPORTS.

Visual identity design

SELECTED WORK.

Moon Incense.

Branding design

2023

DESCRIPTION

Indigo night, hand made, a connection to the moon. These keywords were behind designing all the branding elements under this project. As the client's visual preferences aligned with my own style, the project went into the direction set from the first conversation, and we ended up with a logo with Arabic calligraphy and the moon element being the main focuses of the logo design. And a simple bag design where the logo was pllaced into a graphic element making the bag a unique and catchy design. Additionallabels were designed for each of the scsents being sold by the client, and Arabic typography was incorporated to create these one of a kind names.

BRAND ELEMENTS

LABEL DESIGN

BAG DESIGN

Mango Mania

Visual identity & branding design 2018

DESCRIPTION

Youth, fun & summer vibes. During my discussion with the client, she communicated that she would like all the lettering to be hand made, and wanted them to reflect youth & the free spiritedness of summer in our country. Therefore, I have decided on colors suitable for the fruit, as well as brush lettering drawn in a freestyle manner to reflect her vision. I made sure that the logo and the rest of the designs under Mango Mania would be unconventional and personal to her. Besides the logo, this project included a menu design, as well as a selection of ingredient labels.

CHALLENGES

1. We had to meet the tight deadline for her first participation at Global Village.

2. At that point I haven't yet branched out to freestyle hand lettering. I had to learn and practice the font in a short amount of time.

3. While each language has it's own visual rules, I still had to make sure that the lettering pieces in Arabic and English looked unified.

PROCESS IMAGES

FINAL OUTCOME

Mockup: Final logo

Ingredient labels

Mockup: Final menu

Dubai Financial Market

Anniversary logo design 2020

DESCRIPTION

I was approached to design a Logo for Dubai Financial Market for their 20th anniversary. The approach was for the logo to be based on hand lettering, incorporating the number 20 in the design. Not only was it their 20th anniversary, but it also fell in the year 2020. The direction follows the visual identity of their existing logo in a unified manner, since the mark would be placed next to it across their digital and printed platfoms. Therefore, I designed it in the style of symmetric Islamic motifs.

CHALLENGES

1. The design had to follow style and guidelines of their official logo and overall visual identity.

2. It was my first project for such a big and official entity, a great but exciting challenge

3. I mostly work with freestyle. and organic calligraphy when it comes to Arabic, it was new and interesting to work with symmetry for the first time.

PROCESS IMAGES

LOGO ALIGNMENT

Alignment with their official logo

FINAL OUTCOME

Mockup: Final logo Mockup: Final logo placed with their official logo

9714Sports.

Visual identity design

2020

DESCRIPTION

A logo that is backed by a symbolic story and exudes the pride of starting from scratch in Dubai. These specifics were the core of this project. With the burj being the main focus, I went ahead and took the base of the building as my main inspiration. This was a challenging project at first, but went on to be the launch pad to my newly acquired skill of backing up my designs with a profound story.

IDEA

REFERENCE

PROCESS

Process sketches

FINAL OUTCOME

Mockup: T-shirt design Mockup: Final logo Mockup: Stationary

HONORABLE MENTIONS.

CONTENT CREATION GALLERY. CALLIGRAPHY.

Content creation - 2021

DESCRIPTION

A love for the handmade, the authentic, and the unconventionl Those were the main ideas behind this project. This project allowed me to push myself to combine my various interests and talents to provide a set of designs that would capture the attention of Khalab's audience. This included hand lettering in both Arabic and English, collage making, scene setting, and photography. It was a way to ensure that the final images were personal to the client, reflecting their passion for authenticity, as well as making sure it represents the brand in a professional manner.

CHALLENGES

1. The project involved learning multiple new skills like scene setting for photography, the art of journaling, and more.

2. It was challenging yet exciting to link auch a wide set of mediums under one project. It ended up becoming a favorite aspect of mine that I began including in my new projects

3. As the concept was vintage and handmade, I had to make sure to apply it to as many elements under the project as I could. The only part that is digital is the english paragraph in "About".