SFE + CRG Partnership Proposal

September 2020

Proposal for Potential Partnership

sfellc.com

2 | Executive Summary

SFE Partnership Proposal

"We are proud to be a leader in revolutionizing child nutrition, and we look forward to bringing our fresh‑from‑scratch program to as many students as possible. For us, this remains a high calling."

– Chef Monty Staggs, CEO SFE

Who Is SFE? SFE is a leading child nutrition partner to K-12 school districts across the country. Passionate about great food and nourishing minds and bodies, SFE starts each partnership with a strong focus on food: fresh, wholesome ingredients, local, on-trend flavors and a true culinary experience for children.

• Food First We are chef-led and chef-run and no other company can say that. With over 3,000 student approved recipes and the majority of our menus prepared from scratch, students can taste, smell and see the difference when SFE is in the kitchen.

• Customized Programs With over 165 school district partners across the country, SFE knows that every school and every district is different. As a small, nimble company SFE develops a custom approach to every partnership that is specific to the needs, goals and opportunities in each school we serve.

• Innovation in Our DNA SFE is built on the philosophy that school meals can be an exceptional experience for students. We stay ahead of industry trends to ensure every student can receive a great tasting meal in creative ways.

• Compassionate Leadership Our teams know students rely on the healthy, great tasting meals we serve, and we take that responsibility seriously. We serve our own team members with heart and their growth in mind.

SFE brings seasoned expertise to help school districts achieve their foodservice and education goals for their students. With our partnership, districts improve meal and customer service quality, expand the current program participation, and increase program efficiency and performance. This is our calling. We do not perform other services such as custodial or maintenance—our singular focus is providing students with delicious meals that nourish and prepare them to learn.

Let’s do it together.

3000+ Student-approved recipes

Locally sourced ingredients to create original and seasonal menus

SFE Partnership Proposal

75% Fresh-from-scratch

Collaborative partnerships that develop into customized solutions for our schools

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Today + Into the Future

SFE Today Founded in 2004, SFE has built a strong presence in the Southwest.

• 160 school district partners across 16 states • $460M in total managed volume in 2020 • Recognized as the fastest growing K-12 foodservice provider by Food Management Magazine (2020) • Our CEO is a Chef, no one else can say that! This means our entire team is solely focused on delivering great food • Innovation is our focus, bringing unique dining experiences like food trucks, convenience stores and coffee shops right to our schools

SFE: Into the Future Our focus on great food is unique in the industry, which might be surprising. With a large team of chefs and dietitians, we create fresh, from scratch meals for our students and are reshaping school meals for kids across the country. We are: • Growth focused and poised to expand our partnerships beyond our current footprint and into the rest of the country • Building on our leadership in large school districts. We currently serve Atlanta Public Schools and St. Louis Public Schools and are thrilled to pursue a potential partnership with Chicago Public Schools.

• Passionate about bringing local ingredients, responsible sourcing sustainable practices to the forefront of school nutrition

Chef-led,chef-run

Fiscally-minded nourishing meals

Menus tailored to student and staff feedback 4 | Executive Summary

SFE Foodservice Partnership Proposal Management Proposal: Prepared for College

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A Vision for Partnership

Partnering with SFE to Fuel Students with Great Meals SFE envisions a partnership rooted in our mutual passion for great food and a shared commitment to nourishing students in traditionally underserved communities. Many of our students qualify for free or reduced price meals and live in communities where food can be scarce, and for Chicago Public Schools, many schools qualify for free meals for all students. Often, students' main source of nourishment comes from the meals they receive in schools. We take that responsiblity seriously and take care in preparing recipes and dishes that students can get excited about and parents/guardians can feel good about.

Partnering with SFE could look like: External Support Through Print/Video Statement Through a public statement or quote, the support of Jordan related brands would carry weight beyond the typical reach of a school nutrition partner, especially in Chicago. By believing in and supporting our vision for a better child nutrition program for all children and vocalizing that support through print or video messaging that we could leverage in media opportunities, sales presentations and future partner discussions, the Jordan brand can help SFE expand our impact to Chicago area children.

Up to 2 Public Appearances Per Year The excitement and energy Michael Jordan brings to any public venue is palpable. We envision Mr. Jordan potentially partnering with our CEO Chef Monty Staggs for a culinary demonstration, appearing or virtually appearing in to a key meeting with a potential new partner or attending a public charity event that is meaningful to an existing district partner.

Support Through Athletic Nutrition Athletic nutrition for K-12 students is an emerging priority for school districts. Mr. Jordan's expertise and credibility in fueling for athletic performance could take SFE's athletic nutrition program to new heights. Mr. Jordan's representatives would review and approve all athletic nutrition materials prior to branding. SFE's athletic nutrition program is developed by a team of Registered Dietitians and focused on powering students through the school day and into their training time.

Participating in SFE's [To Be Formed] Chicago Public Schools Food Service Advisory Board Over the past 17 years, SFE has partnered with hundreds of school districts and served millions of meals to children in all types of communities. We have prioritized a food-first approach that is rooted in the philosophy that school food can be BETTER than students and families expect. We aspire to be innovative in our approach to food, service and the student experience. To that end, SFE is building a unique Chicago Public Schools (CPS) Food Service Advisory Board to keep us up to date and informed on potential blind spots and opportunities for growth in school nutrition and the Chicago community. As a member of our CPS Advisory Board, Mr. Jordan or his representatives would attend (live or virtual) 2 Advisory Board Meetings per year with the intent of providing expertise in fueling for performance and opinions on food trends he is seeing in his restaurants and arenas. He will be joined by up to 6 additional Board Members with experience in areas such as: culinary, food development and manufacturing, food allergens, restaurant and retail concept design, sustainable practices in food service and more.

6 | Executive Summary

SFE Partnership Proposal

SFE Partnership Proposal

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