UberMedia Brand Guidelines

LO G O A N D B R A N D I D E N T I T Y G U I D E L I N E S

UberMedia

TA B L E

O F

CO N T E N T S

s Our Brand s Logo s Typography s Color s Imagery s Social Media

“UberMedia transforms mobile behavioral data to power actionable business intelligence, advertising, and measurement.�

B R A N D

AT T R I B U T E S

Inclusive Warm Creative Original you’re our people, we know how to speak to you and help you achieve your

business goals.

W H O W E

A R E

One of the most trusted mobile authorities, UberMedia transforms behavioral data to power actionable business intelligence, advertising, and measurement.

UberMedia’s diverse suite of products process billions of social, demographic, and location signals daily for Fortune 500 companies across retail, automotive, and entertainment to better understand and influence modern consumers with the most accurate business decision science.

Recognized as a pioneer in targeted mobile advertising, UberMedia was listed as Fast Company’s “50 Most Innovative Companies” and the Wall Street Journal’s “Top 50 Startups”.

O U R

M I S S I O N

As one of the most trusted source of actionable business intelligence, mobile advertising platforms, UberMedia’s unique ability to transforms the way marketers understand (and connect with) the hearts and minds of consumers.

UberMedia’s authoritative busines intelligence and measurement capabilities transform mobile advertising by synthesizing location and behavioral data for actionable insights and a more precise and meaningful connection with consumers.

U B E R M E D I A

FA M I LY

UberMedia, Inc. has several subsidiaries that are a part of the UberMedia family. They include the following...

• UberAds • UberDSP • UberInsights • UberRetail • UberSocial

Cross-platform advertising through powerful mobile data and machine learning

Comprehensive digital campaign solution for full-service agencies

Powerful analysis of your brand campaigns, mobile apps and customers

The most accurate mobile data for retail location decisions

LO G O

Harness The Power of Mobile

Harness The Power of Mobile

standard logo/dark background

standard logo/light background

social media icons

S P E C I F I C AT I O N S

our logo (always include tagline) ratio and spacing Harness The Power of Mobile

standard signiature First Last Name | Title | UberMedia, an IdeaLab Company p. 333.333.3333 | m. 333.333.3333 |e. email@ubermedia.com (logo below)

Harness The Power of Mobile

LO G O

M I S U S E S

Do Not: • change the logo colors • stretch the logo • place logo on busy background • put text too close to logo *(refer to pg.13 for proper spacing)

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T Y P E FAC E

Segoe (regular)

Aa1234

a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z * + , - . / 0 1 2 3 4 5 6 7 8 9 : < = > ? @ [ \ ] ^ _ `

(light)

Aa1234

a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z * + , - . / 0 1 2 3 4 5 6 7 8 9 : < = > ? @ [ \ ] ^ _ `

(bold)

Aa1234

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ *+,-./0123456789:<=>?@[\]^_`

S E CO N DA RY T Y P E FAC E

Helvetica Neue (regular)

Aa1234

a b c d e f g h i j kl m n opqrs t uv w xy z

AB CDEFGHIJ K LMN O P QR S T U V W X Y Z * + , -./01 2 3 4 5 6 7 8 9 :< = > ?@[\ ]^ _`

(light)

Aa1234

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ *+,-./0123456789:<=>?@[\]^_`

(bold)

Aa1234

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CO LO R

PA L E T T E secondary colors

primary color

RGB: 140, 199, 64 HEX: #8CC63F CMYK: 49,0,97,0 PANTONE: 376 C

RGB: 38, 171, 219 HEX: #26ABDB CMYK: 71,14,4,0 PANTONE: 298 C

RGB: 249, 175, 22 HEX: #F9AF16 CMYK: 1,35,100,0 PANTONE: 1235 C

RGB: 28, 117, 219 HEX: #1C75BC CMYK: 85,50,0,0 PANTONE: 660 C

RGB: 234, 79, 53 HEX: #EA4F35 CMYK: 2,84,87,0 PANTONE: 7417 C

RGB: 89, 86, 214 HEX: #5956D6 CMYK: 74,72,0,0 PANTONE: 2725 C

RGB: 89,89, 91 HEX: #59595B CMYK: 63,56,53,27 PANTONE: 425 C

LO G O

CO LO R VA R I E T Y

Harness The Power of Mobile

I MAG E RY

C

Our images consist of sharp, saturated photos that feature modern and diverse people. The people in these photos are almost always using a phone or tablet to further demonstrate that our product is made for those devices. These photos do not feel forced or fake but rather natural and positive.

D

We avoid photos that feature individuals that feel posed. Images that are over stylized with photo effects are also avoided.

S O C I A L

M E D I A

@DemandMedia UberMedia is on Twitter, Facebook and LinkedIn. Our icon remains the same as our logo, the only difference being the vertical orientation of our company name.

UberMediaâ&#x20AC;&#x2122;s says its user base has grown to more than 5,000,000 users in just over a year. Users of the companyâ&#x20AC;&#x2122;s Twitter apps currently Tweet more than 200 times per second, representing approximately 13% of all traffic on the Twitter platform.

twitter

TO N E

O F V O I C E

Authentic Relatable Trustworthy Transparent Jargon-free No buzzwords Concise Intelligent