Sarah H. Drew sarah.h.drew@gmail.com
Dallas, TX sarahdrew11.wordpress.com
PUBLIC RELATIONS
Writing, Blogger Relations, Video Production Experience planning and executing holistic marketing strategies for national brands in an agency setting. Maintains a positive attitude, energized by challenges and makes a personal investment in all endeavors. STRENGTHS:
SKILLS:
Search Engine Optimization Content Strategy Pitching Blogger Relations
AP Style Writing / Editing Video Production / Editing Team Leadership Multi-Tasking
Facebook Advertising Cision Adobe Creative Suite Final Cut Pro
RELATED EXPERIENCE
Social Media Account Executive, Nuñez PR Group May 2012 – Present: Dallas, Texas Promoted to main client contact on international consumer, regional real estate and local hospitality and healthcare accounts; Increased digital engagement, reach and revenue through holistic PR / social media, SEO and blogger campaign strategy, execution and reporting; Built and monetized relationships with target publics through tailored content creation and community management Public Relations Assistant, Calise Partners Oct. 2011 – May 2012: Dallas, Texas Written and pitched media coverage includes CBS New York, Kidd Kraddick in the Morning, Canada’s Daytime, Post & Courier and key industry blogs for national consumer, B2B, hospitality and healthcare clients HomeVestors, Thompson’s WaterSeal, W Hotel, iaedp and Taco Bueno; Managed client editorial calendars, media lists, activity reports and social media strategy Public Relations Account Leader, Lindsey + Asp Student Agency Aug. 2010 – May 2011: Norman, Okla. Led team to increase OUTV fans 800% with Facebook logo design contest; Wrote messaging for US army base Fort Sill’s motor safety campaign and a local nonprofit’s recruitment posters based on competitive and primary research analysis PR Research & Video Production Coordinator, Zenith Awards Student Competition Jan. 2011 – May 2011: Norman, Okla. Increased participation 106% with social media content and original videos; Eliminated costs and increased accessibility by digitizing competition; Executed and analyzed primary research to write objectives and promotional messaging Intern, Children’s Miracle Network May 2010 – Aug. 2010: Oklahoma City, Okla. Generated awareness and donations with promotional videos produced and edited for social media; Secured media coverage through press releases, media kits and one-on-one visits; Created original content for social media platforms Intern, Moroch Entertainment Jan. 2010 – May 2010: Oklahoma City, Okla. Engaged target publics with promotional campaigns and original content on Twitter and Moroch blog; Increased awareness through promotional events and partnerships with local bloggers, media and businesses ADDITIONAL EXPERIENCE
President, Oklahoma College Broadcasters
Aug. 2009 – May 2011: Norman, Okla.
Budgeted, promoted and hosted annual regional media conference; Produced video for university and athletic events
Director of Promotions, The Wire (radio) & OUTV (television)
Aug. 2010 – May 2011: Norman, Okla.
Increased awareness with a Battle of the Bands featuring local music acts; Negotiated station sponsorships from local businesses
Assistant to the Producer, Emmy-nominated “Live From Warehouse 118”
April 2010: Norman, Okla.
Established television underwriting contracts with regional businesses after audience analysis to identify relevant sponsors HONORS & ACTIVITIES
Social Media Club of Dallas National Merit Scholar Kappa Tau Alpha
2012 M.V.P. at Nuñez PR Public Relations Student Society of America National Broadcasting Society
2012 Best Social Media Content at Nuñez PR Outstanding Lindsey + Asp PR Senior Award National Society of Collegiate Scholars
EDUCATION
Bachelor of Arts in Public Relations, University of Oklahoma, 2011 Summa Cum Laude, 3.8 GPA