Issuu on Google+

Sarah H. Drew sarah.h.drew@gmail.com

Dallas, TX sarahdrew11.wordpress.com 

SOCIAL MEDIA

Content Strategy, Video Production, Blogger Relations Experience planning and executing social media strategies for national brands in an agency setting. Maintains a positive attitude, energized by challenges and makes a personal investment in all endeavors. STRENGTHS:  Search Engine Optimization  Content Strategy  Community Management  Blogger Relations

   

SKILLS:  Facebook Advertising  Final Cut Pro  Adobe Creative Suite  Cision

AP Style Writing / Editing Video Production / Editing Team Leadership Multi-Tasking RELATED EXPERIENCE

Social Media Account Executive, Nuñez PR Group May 2012 – Present: Dallas, Texas  Promoted to main client contact on international consumer and regional medical and hospitality accounts; Generated $40K with Naturalizer’s fall social media campaigns, content and blogger outreach; Achieved number one search ranking with Village Health Partners’ website optimization and blog content; Increased Naya Shoes’ Facebook engagement 2,000% with Pin to Win campaign, content and community management; Presented quarterly growth and strategic recommendations to clients

Public Relations & Social Media Assistant, Calise Partners Oct. 2011 – May 2012: Dallas, Texas  Managed social media strategy and assisted PR efforts for national consumer, B2B, hospitality and healthcare clients; Increased Thompson’s WaterSeal’s social engagement with contests, content and Facebook ad optimization; Compiled digital content strategy and presentation for W Hotel Dallas and Taco Bueno based on competitive analysis; Generated record engagement for an international medical association through content series; Secured coverage utilizing Twitter and blogger relations

Public Relations Account Leader, Lindsey + Asp Student Agency

Aug. 2010 – May 2011: Norman, Okla.

 Led team to increase OUTV fans 800% with Facebook logo design contest; Composed messaging for US army base Fort Sill’s motor safety campaign and a local nonprofit’s recruitment posters based on competitive and primary research analysis

PR Research & Video Production Coordinator, Zenith Awards Student Competition

Jan. 2011 – May 2011: Norman, Okla.

 Increased participation 106% with social media content and original videos; Eliminated costs and increased accessibility by digitizing entire competition; Analyzed primary research to write objectives and promotional messaging

Intern, Children’s Miracle Network

May 2010 – Aug. 2010: Oklahoma City, Okla.

 Generated awareness and record donation total with promotional videos produced and edited for social media; Built Facebook and Twitter relationships with target public and local corporate and media partners with community management and original content; Secured media coverage

Intern, Moroch Jan. 2010 – May 2010: Oklahoma City, Okla.  Engaged target publics with promotional campaigns and original content on Twitter and Moroch blog; Increased awareness through promotional events and partnerships with local bloggers, media and businesses ADDITIONAL EXPERIENCE

President, Oklahoma College Broadcasters

Aug. 2009 – May 2011: Norman, Okla.

 Budgeted, promoted and hosted annual regional media conference; Produced video for university and athletic events

Director of Promotions, The Wire (radio) & OUTV (television)

Aug. 2010 – May 2011: Norman, Okla.

 Increased awareness with a Battle of the Bands featuring local music acts; Negotiated station sponsorships from local businesses

Assistant to the Producer, Emmy-nominated “Live From Warehouse 118”

April 2010: Norman, Okla.

 Established television underwriting contracts with regional businesses after audience analysis to identify relevant sponsors HONORS & ACTIVITIES  Social Media Club of Dallas  National Merit Scholar  Kappa Tau Alpha

 2012 M.V.P. at Nuñez PR  Public Relations Student Society of America  National Broadcasting Society

 2012 Best Social Media Content at Nuñez PR  Outstanding Lindsey + Asp PR Senior Award  National Society of Collegiate Scholars

EDUCATION Bachelor of Arts in Public Relations, University of Oklahoma, 2011 Summa Cum Laude, 3.8 GPA


Social Media Resume - Sarah Drew