Sarah H. Drew email@example.com
Dallas, TX sarahdrew11.wordpress.com
Content Strategy, Video Production, Blogger Relations Experience planning and executing social media strategies for national brands in an agency setting. Maintains a positive attitude, energized by challenges and makes a personal investment in all endeavors. STRENGTHS: Search Engine Optimization Content Strategy Community Management Blogger Relations
SKILLS: Facebook Advertising Final Cut Pro Adobe Creative Suite Cision
AP Style Writing / Editing Video Production / Editing Team Leadership Multi-Tasking RELATED EXPERIENCE
Social Media Account Executive, Nuñez PR Group May 2012 – Present: Dallas, Texas Promoted to main client contact on international consumer and regional medical and hospitality accounts; Generated $40K with Naturalizer’s fall social media campaigns, content and blogger outreach; Achieved number one search ranking with Village Health Partners’ website optimization and blog content; Increased Naya Shoes’ Facebook engagement 2,000% with Pin to Win campaign, content and community management; Presented quarterly growth and strategic recommendations to clients
Public Relations & Social Media Assistant, Calise Partners Oct. 2011 – May 2012: Dallas, Texas Managed social media strategy and assisted PR efforts for national consumer, B2B, hospitality and healthcare clients; Increased Thompson’s WaterSeal’s social engagement with contests, content and Facebook ad optimization; Compiled digital content strategy and presentation for W Hotel Dallas and Taco Bueno based on competitive analysis; Generated record engagement for an international medical association through content series; Secured coverage utilizing Twitter and blogger relations
Public Relations Account Leader, Lindsey + Asp Student Agency
Aug. 2010 – May 2011: Norman, Okla.
Led team to increase OUTV fans 800% with Facebook logo design contest; Composed messaging for US army base Fort Sill’s motor safety campaign and a local nonprofit’s recruitment posters based on competitive and primary research analysis
PR Research & Video Production Coordinator, Zenith Awards Student Competition
Jan. 2011 – May 2011: Norman, Okla.
Increased participation 106% with social media content and original videos; Eliminated costs and increased accessibility by digitizing entire competition; Analyzed primary research to write objectives and promotional messaging
Intern, Children’s Miracle Network
May 2010 – Aug. 2010: Oklahoma City, Okla.
Generated awareness and record donation total with promotional videos produced and edited for social media; Built Facebook and Twitter relationships with target public and local corporate and media partners with community management and original content; Secured media coverage
Intern, Moroch Jan. 2010 – May 2010: Oklahoma City, Okla. Engaged target publics with promotional campaigns and original content on Twitter and Moroch blog; Increased awareness through promotional events and partnerships with local bloggers, media and businesses ADDITIONAL EXPERIENCE
President, Oklahoma College Broadcasters
Aug. 2009 – May 2011: Norman, Okla.
Budgeted, promoted and hosted annual regional media conference; Produced video for university and athletic events
Director of Promotions, The Wire (radio) & OUTV (television)
Aug. 2010 – May 2011: Norman, Okla.
Increased awareness with a Battle of the Bands featuring local music acts; Negotiated station sponsorships from local businesses
Assistant to the Producer, Emmy-nominated “Live From Warehouse 118”
April 2010: Norman, Okla.
Established television underwriting contracts with regional businesses after audience analysis to identify relevant sponsors HONORS & ACTIVITIES Social Media Club of Dallas National Merit Scholar Kappa Tau Alpha
2012 M.V.P. at Nuñez PR Public Relations Student Society of America National Broadcasting Society
2012 Best Social Media Content at Nuñez PR Outstanding Lindsey + Asp PR Senior Award National Society of Collegiate Scholars
EDUCATION Bachelor of Arts in Public Relations, University of Oklahoma, 2011 Summa Cum Laude, 3.8 GPA
Published on Jul 17, 2013
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