WhyDoesPageLoadSpeedMatterIn2023?
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PUBLISHED BY Paras Pandya PUBLISHED ON February 17 2023 PUBLISHED IN Digital Marketing In the era of groceries delivered in minutes or at the incredible speed of now We are Uber where everything is served at lightning speed; why let websites be slow? Customers expect to be able to access services quickly and conveniently so WordPress developers need to know how important it is to make the pages load f aster Af ter all f aster page loads make it more likely that a website visitor will look around and may even lead to a service purchase However despite knowing how important speed is businesses still disregard it Theref ore it is vital f or us to explain to you how much website load speed might impact the growth of your service ImportantDataOnPageLoadSpeedIn2023: Google data indicates that an e-commerce website s conversion threshold is 2 seconds af ter which users visit a rival website SEO expert Geof f Kenyon claims that if a website loads in 5 seconds it is f aster than only 25% of the web According to another Google study when page load time increases f rom 1 to 3 seconds the likelihood of a bounce increases by 32% ImplicationsOfSiteSpeed: 1.ExemplaryUserExperience(UX):
which can make visitors less likely to come back According to one study 40% of people abandon a website completely if it takes more than 3 seconds to open while 47% of users expect it to load in less than 2 seconds 2 SlowLoadingTimesIndicateALowSEORanking: Page speed is directly proportional to SEO ranking increasing bounce rates and decreasing time spent It is a wellknown f act that f or your website to rank higher on a google search ranking the page s perf ormance must be adjusted f or competition 3 SpeedAffectsConversion: Speed is the time it takes f or a website to load a page af ter a user clicks on the link on a search engine results page (SERP) Google has a tool f or evaluating loading time called Page Speed Insights which adds credence to the assertion that webpage load speed is a ranking determinant Any website s purpose is to convert potential purchasers into committed customers However according to a report one-second delay in loading time might result in a 7% loss in conversions Many studies have revealed that one of the leading causes of visitor departure is slow website page load speed The percentage of users who leave a specif ic page af ter visiting any number of pages on a website is ref erred to as the exit rate If a website takes more than 4 seconds to load 75% of users will abandon it 4 TheBounceRate: Bounce rate is a web traf f ic measurement phrase used in Internet marketing It displays the percentage of site visitors who arrive browse a f ew pages then leave without viewing any more The average bounce rate f or most websites is between 26% and 70% 20% to 45% f or e-commerce and retail websites and 25% to 55% f or B2B websites When the page load time grew f rom one to three seconds the risk of a bounce increased by 32% and it increased by 90% when the page load time climbed f rom one to f ive seconds If a website takes up to 10 seconds to load the likelihood of a bounce rises to 133% Will you still choose not to optimize the website s page load now that you realize how crucial it is? RelatedPosts: TipstoGet MoreTrafficWithYour Campaign 10Value-AddedBenefitsOfSEOFor YourBusiness
The user experience (UX) describes how a person interacts with and has meaningf ul and relevant experiences with a product system service or application It plays an important role in converting a visitor into a buyer by providing positive experiences such as ease of access how well the system works how simple it is to navigate the website and how relevant the content is Will you make a purchase f rom a website where the little circle keeps spinning? If the answer is no you understand how crucial it is f or a business to provide f ast speed When a page takes too long to load it hurts the user experience (UX)