How To Fix Common On-Site Technical SEO Issues

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How To Fix Common On-Site Technical SEO Issues PUBLISHED BY:

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captain

November 24, 2022

Digital Marketing

Producing high-quality content that earns more clicks and links requires a strong SEO (search engine optimization) strategy. However, if you have any technical issues, then your content will simply not gain any ranking, regardless of how perfect and structural it is. Achieving a top ranking in Google’s SERPs is not as easy as it may seem. Once you reach the top, it becomes even more difficult to stay there. To understand the workings of SEO, you need to have a complete knowledge of social media marketing and technical SEO as well. In general, SEO focuses on keywords, content marketing, and other well-known aspects of on-page SEO. When it comes to technical SEO, it is very important that you improve your site on a more practical level in order to boost the user experience. When it comes to Google, it expects a site to be fast, efficient, easy to navigate, and functional in order to rank well. If you are looking for ways to increase your SERP ranking, then it is very important to understand technical SEO and consistently work on improving it as well. In this article, let us learn more about technical SEO issues and how we can fix them.

Links That Can Be Broken Every user deserves a happier experience when they visit any website. However, with broken links, SEO can create issues that might ruin that experience for the users. It can even ruin the continuity of the content you are reading. Such mistakes leave a very bad impression on the user’s mind and create a bad name for the brand behind the website. Most of the time, Google notices these issues and even stops your content’s viewing entirely. The reason behind this issue can vary. However, the most common reason among them is that, with time, every piece of content ages, and that might create broken links. It is very important for any creator or marketer to stay on top of this and rectify the mistake. Locate the pages with links that needs to be corrected frequently and perform analyzes internally as well. External backlinks require some attention as well, so make sure you analyze them too. This helps with your website’s update and prevents broken links from being found.

HTTPS Security At the end of the day, Google’s ultimate goal is to provide the users with the best results possible. No one wants a site that lacks a good user experience, and even Google works on removing these sites for the safety of users, especially if they pose a security risk. How does Google recognize whether a site is safe or not? It checks if the site has an HTTPS security protocol in place to avoid unnecessary damage. Visitors will notice the site is not safe with the help of a “not safe” message notification when they visit the site. Brands with such low-quality websites have a lower chance of success among users. Things like this might affect your SERP ranking as well. If your site is experiencing any of these issues, you can easily resolve them by purchasing a valid SSL certificate.

Lesser Word Count One thing that is absolutely required to maintain a healthy technical SEO service is good content with the right amount of weight. Small, weak contents might kill your strategy very quickly. When it comes to content on web pages, it is essential to write content with detail and in-depth coverage. When your content contains fewer words, people naturally assume that you are simply trying to fill the pages with empty words rather than providing the appropriate quality and information. To avoid this, make sure you research the topic you want to write about and find out about the related and relevant information to include in your content. Opt for long-tail keywords or keywords with questions as subheadings, as it will increase your chance of exposure. Adding the voice-search feature to your site will give even more structure to your content.

Stolen Content It is never a great idea to use duplicate content on your site, as it can do more harm than good. If you are someone who uses systems that are automated to analyze your content, then duplicate content is not your cup of tea. Duplicate content simply means having the same content on two different pages or at the same URL that was double-posted unintentionally. There are several bots that search your content in a short period of time, so if your content is duplicate, it can confuse them and prevent them from providing relevant content. To avoid this, make sure you check for duplicate content on your scheduled website technical SEO audit. Make sure you avoid copying and pasting content with the help of other applications or software.

No Alt Tags One of the most common SEO issues we face these days is missing alt tags, and even the best professional optimization strategy might fail if you don’t properly tag your images. Even search engines use tags to figure out what an image is about. That is how important and resourceful they are. The Google search console suggests that missing tags can be your content’s biggest drawback. When it comes to crawl bots, the alt tags are the ones that make it possible for them to index and catalog your images. Even the visually challenged visitors can understand the image using reader software. Interesting, isn’t it? Losing the tags or missing them out can ruin your ranking. Make sure you go through the images on your website and add more keyword-rich, descriptive alt tags that can be useful. This will drastically improve your chances of topping the ranking. Make sure you use alt tags each and every time you upload new images in the near future.

Incorrect Robots.Txt File Google’s crawler bots may find it difficult to access your site properly if your robots.txt file is incorrect or misconfigured. This will greatly impact your organic traffic, and that is why this can be one of those technical SEO issues that you cannot ignore. If you want to customize your robots.txt file, then you need to look into specific sections of your site that you might want to exclude from the indexing process altogether. If you do find one, then make sure you work towards it and make sure it is done correctly. Take note of the issue after adding “/robots.txt” to the URL. If you notice a “disallow” command, then you have an issue that needs to be solved, and you need to contact your web developer immediately. It can sometimes mean it is time for a line-by-line review as well. So, make sure you do additional research to check for any technical SEO issues that specifically require technical SEO service.

Load Speeds Are Slow. Imagine visiting a website only to find that it loaded at a very slow pace. You will most definitely get frustrated and sign out of the website without seeing the context, right? To avoid such issues, it is very important to rectify this problem. Everyone who visits your website will feel angry, and so will Google. This is one of the most common technical SEO issues you can have. A good loading time should be no more than 3–4 seconds, which Google also prefers. Make sure you are on top of this by using a reliable tool like Google Pagespeed Insights that helps you analyze both desktop and mobile setups. Try to keep load speeds fast by minimizing JavaScript and optimizing images and graphics. It is very important to keep your web design as clean as possible to minimize the loading speed. On-site technical SEO issues can be easy to fix once you understand their seriousness. To make sure you don’t lose your customers, make sure to check out the issues yourself before asking for help. This can help your business grow as well. But keep in mind that knowledge is very important, and it will be worthwhile for your business’s success if you take time to understand the process. Search engine optimization is no exception. With the help of this article, you can take your SEO strategy to the next level. Working towards your Google rankings is the only way to increase your traffic and conversion rate, so a little hard work is no big deal.