SaraHaqparast
GraphicDesigner– Illustrator
Netherlands +31-6 42857845 myportfolio sarahaqparast@gmail.com | linkedin.com/in/sara-haqparast | dribbble.com/sara-haqparast
Strategic graphic designer with 5+years of experience in data-driven design, brand development, illustration, and digital & print design. Experienced in collaborating cross-functionally with international companies and direct clients. Proficient in AdobeCreativeSuite, with a keen eye for creating impactful visual solutions that drive marketing strategies and help brands achieve their goals. Passionate about designtrends, new technologies, and the creative potential of AI, I continuously seek opportunities for learning and improvement. With strongcommunication skills and a natural knack for team leadership, I thrive in creative teams.
EXPERIENCE
Marketing&BrandDesigner (full time)
Oct 2024– Present Labareau Skincare www.labareau.com Amsterdam, NL
Labareau is a luxury, science-based skincare brand based in Amsterdam. I Collaborated cross-functionally to build a cohesive brand identity across digital and print channels.
• Worked with the marketing team to design 120+ Meta ads for lead generation and conversion campaigns, contributing to increased awareness, traffic and sales.
• Led end-to-end packaging design for 4+ product launches, including bottles, tubes, boxes, and labels, from initial concept to final technical drawings and printer coordination.
• Worked with the brand team on new product launch plans, including teasing, launch, and post-launch strategies to ensure consistent storytelling and maximum impact across all channels.
• Partnered with PR agencies to support strategic brand launches in new marketssuch as the UK, Germany & Belgium.
• Supported B2B partners by delivering tailored visual assets, especially for promotional campaigns and retail activations.
• Attended and supported 5+ industry events across the Netherlands by designing event assets (print and digital) and producing on-site content to enhance brand storytelling.
GraphicDesigner-LeadIllustrator (full time)
Sep 2022– Oct 2024 Bitpin Crypto Exchange www.bitpin.ir
Bitpin is a SaaS platform with over 3 million users, I collaborated with internal teams to fulfill their visual needs and achieve OKR goals.
• ProductTeam: Responsible for all visual designs used across the website, mobile app, and PWA; designed 180+ illustrations and graphic assets for the platform.
• MarketingTeam: Collaborated on quarterly campaign launches, including concept meetings, visual design, and performance analysis. Delivered 5+ visual identities for full-channel campaigns, driving 50% increase in active users
• Delivered 90+ illustrations for marketing campaigns, utilized in email marketing, social media, website content, native ads, and retargeting ads.
• HRandPRTeams: Enhanced the company's "Employer Brand" through creative internal events, designing occasional gifts, print materials, packaging, eBooks, and presentations.
• Rebranding: Played a key role in rebranding the company's identity by collaborating with the brand team to establish comprehensive visual guidelines, designed to be flexible for use across the platform, marketing campaigns, and employer branding, ensuring consistent and cohesive brand representation.
LeadGraphicDesigner (part time)
Sep 2022-Jan 2023 Maadico Global Consulting Co www.maadico.com Cologne, DE
Maadico offers business consulting & international exhibition services. I enhanced social media presence via targeted branding, focusing on each audience in the marketing funnel.
• Led the rebranding of Maadico’s social media, creating visual guidelines to ensure consistency across all marketing channels, which resulted in a consistent brand identity and a 20% increase in follower growth on Instagram.
• Redesigned 8+ Instagram pages in 4 languages (German, English, Arabic, Farsi) enhancing global brand awareness.
• Developed daily IG posts, leveraging insights from collaboration with the content creation team to drive engagement.
LeadGraphicDesigner (full time)
Sep 2021 - Sep 2022
Box Media Marketing Agency Dubai, UAE
At Box Media, I managed print projectsfrom design to production, enhancing the workplace through effective task management and team leadership.
• Provided branding solutions for 4+ UAE-based companies, covering visual identity, social media, website, collateral, and packaging design."
• Developed tailored "proposal books" for potential clients, enhancing client acquisition.
• Enhanced customer journey by creating print mockups before mass production to prevent print errors.
• Designed menu for "Al Fareej" restaurant, with over 30,000 copies printed & distributed across UAE.
GraphicDesigner-BookDesigner
Social Security Investment Company www.linkedin.com/ssic
SSIC is the largest holding in IR, with over 10,000 employees.
Oct 2020 - Sep 2021
• Designed 20+ annual reportsand books for civil projects and system management methodologies across each sector in holding, which was published on the website's landing page for public access.
• Created 400+ infographics to present complex data effectively, notably used in presentations at public conferences such as the largest IPO in the history of TSE.
• Developed a total of 1200+ pages with unique designs, layout, cover design, and infographics.
• Edited 600+ critical legal documents dating back 50+ years, enhancing readability and preserving accuracy.
TOOLS
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
After Effects
Adobe XD
Cinema 4D
Procreate
Magical Voxel
AutoCAD
Twinmotion
3ds Max
SKILLS
Graphic Design Branding
Illustration
Visual Identity Design
Digital Design
Web Assets
Print Design
Visual Design
Social Media Design
Layout Design
Typography
Icon Design
Infographic
Campaign Design
Concept Development
Sketching
Visual Storytelling
LANGUAGES
English Fluent
Dutch A2
EDUCATION
Bachelor of Architecture
2017 - 2019
Associate's Degree of Architecture
2015 – 2017