Sara Aljelayel Portfolio by Sara_abdulaziz

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Sara Aljelayel

2022

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Contents ntConte

Application

Packaging

41 25 Branding

01POSTERS 01

POSTERS

RIYADH OASIS

Designing a poster for Riyadh Oasis Event. The atmosphere of the event was expressed using sand as a basic element. Oasis was written in the middle of the sand.

Typography 2022 3 Experimental Typography

Experimental Typography

Poster Design 2022 4

AlSaif Alajrab

Alsaif Alajrab is Saudi mangy sword, which has a history dating back to the establishment of the second Saudi state, and combined it with one of the most famous sayings of Al-Imam Turki bin Abdullah Al Saud.

Poster Design 2022 5

Word And Image

Saudi sword

Word And Image Poster Design 2022 6

o Al Balad

The tourism sector is one of the most promising parts of the kingdom’s diversification efforts and its Vision 2030 plans. We are required to choose a place or destination and design a poster to promote tourism in Saudi Arabia. Our style, colors, and typography should reflect the aesthetics of the place we picked.

Poster Design 2022 7 Poster Design

On A Rainy Night

An illustration poster for a children’s story by including two characters in a kinetic mode and showing them with movement lines. My poster is about a little girl and her pet dog playing in the lake in the pouring rain.

Poster Design 2022 9 Kids Story

Sushi And Lolli

An illustration poster for a children’s story by including two characters in a kinetic mode and showing them with movement lines. The story is about two friendly cats searching for food and facing many challenges.

Poster Design 2022 10

Kids Story

01 PRANDING B

PRANDING

The Makazi

The Markazi is an Identity for a multiuse furniture store. Makazi means housing in the Swahili language. The logo was inspired by elements of African culture. The identity color palette represents the nature of the African atmosphere.

Color palette

Stationery

2022 13 Stationery Branding Design

2022 14 Extensions Branding Design

Key Chain Tote bags

The Makazi

Poster Design 2022 15

Branding

Design

2022 17 Branding Design Branding

BAK LINE

Bak line is an abaya brand designed by Bashayer Al-Kabrish. The brand has been redesigned in line with the brand identity . it is a Monogram logo in English, the logo shows the brand’s vision and fits the target group, expresses the letters “B” and “K” relative to the first letters of the designer’s name, and finally a symbol for the Hanger that shows the field of the brand.

+ + Letter B Hanger Letter K

Branding 2022 18 Branding Design

Color palette

Hanger

Branding Design

2022 19

Extensions

Branding Design

2022 20

Stationery

Branding Design

2022 21

Branding Design

2022 23

Social media

2022 24

Branding Design

PACKAGING

Al Alali

redesigning a Saudi product package by designing it in a way that is environmentally friendly, using fewer colors. selected cake mix from Al-Ali. Three flavors are designed in a striking and connected way, with the connecting line on the side. The packaging has been designed differently from the market to attract the customer.

2022 27

Repackaging Design

Design

Packgani

Back Front

2022 Cake mix

quality

Sugar. bleached enriched wheat flour (Iron. niacin. thiamine mononitrale.riboflavin. folic acid). vegetable shortening from palm emulsifiers[propylene glycol mono dieslers of fatty acids from palm oil (E 477). mono-and diglycerides of fatty acids from palm oil 1.71)], raising agents [sodiumbicarbonate (E 500(ii)). sodium acid pyrophosphalel 450 (i)).Calciumdihydrogen diphosphate 1:50 MD). monocalcium phosphate 361 (ii).dicalcium phosphate 341 (ii))]. dextrose. corn starch. salt. modified cornstarch. artificial Net weight 450g P 16 12 20 15 12 21 All you need is 3 Eggs Cup cold water 1/3 Cup oil Baking instructions 180c 1 2 3 4 Preheat oven to 180c Grease round pan 20cm diameter Beat all the ingrediancse in large bowl on low speed until moistened. Beat on medium speed for 2 minutes. pour into pan Bake at 180 C for 40-45minutes Nutritional Information Per 100g Energy 259 kcal Protein Fat Saturated Fat Total Carbohydrates Sugars Dletary Fiber Sodium 36.2mg 2.9g 50.1g 60.9g 0.6g 0.93g 1.7g STRAWBERRY Cake mix Designed by Sara Aljelayel

quality

Net weight 450g All you need is 3 Eggs Cup cold water 1/3 Cup oil Baking instructions 180c 1 2 3 4 Preheat oven to 180c Grease round pan 20cm diameter Beat all the ingrediancse in large bowl on low speed until moistened. Beat on medium speed for 2 minutes. pour into pan Bake at 180 C for 40-45minutes Nutritional Information Per 100g Energy 259 kcal Protein Fat Saturated Fat Total Carbohydrates Sugars Dletary Fiber Sodium 36.2mg 2.9g 50.1g 60.9g 0.6g 0.93g 1.7g Sugar. bleached enriched wheat flour (Iron. niacin. thiamine mononitrale.riboflavin. folic acid). vegetable shortening from palm oil, emulsifiers[propylene glycol mono dieslers fatty acids from palm 477). mono-and diglycerides fatty acids from palm 1.71)], raising agents [sodiumbicarbonate 500(ii)). sodium acid pyrophosphalel 450 (i)).Calciumdihydrogen diphosphate (E 1:50 MD). monocalcium phosphate (E 361 (ii).dicalcium phosphate 341 (ii))]. dextrose. corn starch. salt. modified cornstarch. artificial P 16 12 20 E 15 12 21 Cake mix Designed Sara Aljelayel BLUEBERRY Cake mix ORANGE Unsurpassed quality ULTRA MOIST All you need is 3 Eggs Cup cold water 1/3 Cup oil Baking instructions 1 2 3 4 Preheat oven to 180c Grease round pan 20cm diameter Beat all the ingrediancse in large bowl on low speed until moistened. Beat on medium speed for 2 minutes. pour into pan Bake at 180 C for 40-45minutes Nutritional Information Per 100g Energy 259 kcal Protein Fat Saturated Fat Total Carbohydrates Sugars Dletary Fiber Sodium 36.2mg 2.9g 50.1g 60.9g 0.6g 0.93g 1.7g Net weight 450g P 16 12 20 E 15 12 21 Cake mix Sugar. bleached enriched wheat flour (Iron. niacin. thiamine mononitrale.riboflavin. folic acid). vegetable shortening from palm oil, emulsifiers[propylene glycol mono dieslers fatty acids from palm 477). mono-and diglycerides fatty acids from palm oil (E 1.71)], raising agents [sodiumbicarbonate 500(ii)). sodium acid pyrophosphalel 450 (i)).Calciumdihydrogen diphosphate 1:50 MD). monocalcium phosphate 361 (ii).dicalcium phosphate 341 (ii))]. dextrose. corn starch. salt. modified cornstarch. artificial Designed Sara Aljelayel ORANGE 28 Repackaging Design

STRAWBERRY Unsurpassed

ULTRA MOIST

Cake mix BLUEBERRY Unsurpassed

ULTRA MOIST

Hot Wheels

Toybox has been redesigned with kids in mind. I decided on Hot Wheels. To lure the kids, the toy box was designed using colors associated with the game’s spirit. Create a fun and distinct aesthetic for the game box, such that when it’s opened, it’s a car racing circui with saved cars in a winning platform configuration.

Front

2022 29 Repackaging Design Packgani Design

Repackaging Design

Inside

2022 30

01 MEDIA 04

MEDIA

Media Design

2022 33 3D

Modeling

Gambit Castle

A scene showing 3D modeled made of Maya. The environment was inspired by chess and playing cards. Its components have been used to make objects. It is a castle game that features a unique design inspired by the chess and playing cards owned by the king and queen.

Scan Me

3D Modeling

2022 34

Animation Design 2022 35

Media Design

The Makazi

Frame by Frame technology was used to create a teaser video for The Makazi Furniture.The video expresses the message of the brand and the journey of the transfer of the African cultural porter to the pieces of furniture for The Makazi.

Scan Me

Animation Design

2022 36

Documentary

2022 37

Film

Media Design

Souq Alzal

The Souq Alzal, one of Riyadh’s most famous and oldest markets, was the subject of a documentary film. There is a great deal of Saudi culture and unique historical artifacts. I’ve been working on the video with a group. A vedio was directed to demonstrate the beauty ofSouq Alzal, and an interview with one of the most well-known people there was conducted.

Scan Me

2022 38

Documentary Film

Documented

2022 39

The Campaign

Media Design

Ask Me

Princess Noura University offers many campaigns that develop and assist the students. In this project, we documented the “Ask Me” campaign presented to new students at the university to orient and support them.

Scan Me

Documented The Campaign

2022 40

01 APPLICATION 05

APPLICATION

Group project

Haq App

Haq application connects the client and the lawyer and facilitates their experience. The emblem combines the word “haq”, the shape of a book symbolizing the laws and rulings derived from it, and the hammer used in court. The lines used were heavy, but with soft endings, indicating determination, confidence and responsibility.

Branding 2022 43 Application Design